Geo-Filter.com

Website for sale

Sold by Auction

$18,100 USD

Ended 125 days ago
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1 y/o Snapchat filter service making $1,700/month on 22,000 monthly pageviews

Snapchat filter service for creating custom Snapchat graphics for weddings, events, businesses, towns, etc.

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Unbounce
Site Age
1 year

Traffic ?

Page Views
22,556
Unique Visits
7,728

Financials ?

Gross Revenue
$1,740
Net Profit
$843

Traffic ?

Uniques Page Views
Feb 17 3,398 8,555
Jan 17 4,752 12,039
Dec 16 15,035 47,074
Nov 16 19,508 72,521
Oct 16 16,341 58,886
Sep 16 13,645 46,500
Aug 16 7,264 31,784
Jul 16 3,545 12,502
Jun 16 1,967 7,685
May 16 2,144 7,036
Apr 16 2,585 6,843
Mar 16 586 2,783

Traffic Health ?

Pages / Session
2.34
Avg. Session Duration
00:03:04
Bounce Rate
57.80%

Top Channels ?

Page Views % of Total
Direct 6,930 81%
Organic Search 1,168 14%
Social 286 3.3%
Referral 171 2.0%

Top Countries ?

Page Views
United States 4,394
Canada 562
United Kingdom 553
Norway 344
Australia 299

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Mar 16 $465 $400 $65
Apr 16 $650 $492 $158
May 16 $430 $382 $48
Jun 16 $755 $545 $210
Jul 16 $1,848 $1,091 $757
Aug 16 $1,834 $925 $909
Sep 16 $2,396 $1,078 $1,318
Oct 16 $2,747 $1,254 $1,493
Nov 16 $2,628 $1,175 $1,453
Dec 16 $1,497 $735 $762
Jan 17 $2,024 $1,027 $997
Feb 17 $1,699 $928 $771

Seller's Notes

I am offering my one of a kind e-commerce geo-filter design website. On the website, people can make a request for a custom geo-filter design that will be submitted to Snapchat. 

The website has 3 main revenue streams, all with enormous potential! 

  • Stream 1: Completely automated income that made $360.20 in December and $305.85 in January. That income is completely passive income. People can create their own geo-filters HERE and pay $3.49 to download it. This page uses a freemium model. We have done almost no marketing for this so it can easily be scaled to make more income in the future.
  • Stream 2: Selling the actual geo-filters. Users will enter the information about the geo-filter design that they would like HERE and they pay via Stripe at the end of their request. The email request is then sent directly to a designer and they will complete the request. This process is seamless and incredibly efficient with the right designer in place.
  • Stream 3: Submitting the geo-filters to Snapchat for users. During the checkout process and after users create their own design they are asked if they would like to use our submission service. The submission fee is anywhere from $19.99 - $99.99 depending on how large of an area they would like their geo-filter to be available. If they select the $99.99 large geo-filter option, that's an easy $40-60 profit just for submitting! The small $19.99 submission is $5 to submit to Snapchat so that's an easy $15 profit added to almost every order! A large number of buyers pay extra for the submission.

The sale includes two very powerful and SEO friendly domains. "geo-filter.com" and "geo-filters.com" the majority of people searching for a "snapchat geo-filter" will search "geo-filters" or "custom geo-filter" in search engines and we are on the first page for most of these searches. Google "geo-filter" and you will find us! Having the name of the product the same as the domain gives the domain itself tremendous value!

The website is easily customizable on Unbounce.com using drag and drop, no programmer needed! The submission form can also be very easily changed using typeform.com where the forms are held. The landing pages are all drag and drop-able, however, the "Create your own filter" page needs to be edited by a programmer. You can easily add new clip arts, fonts, and change prices without a programmer on that page but major UI changes will need a WordPress developer.

The website has never lost any money and we've spent very little on marketing. Only the initial SEO costs have been pumping users to the business for the past 8 months. I work an average of 10 hours per week and even the small amount of time I do spend on it could easily be outsourced. 

When the website was moved to Unbounce.com in December 2016 we forgot to re-install Google Analytics so that explains the drop off in visitors. If you would like the Unbounce traffic report I have that information. The visitor traffic remained consistent.

What are the fixed costs per month?

The fixed costs included:

Unbounce - $99

Typeform - $35

Google Email - $10

Why are you selling the site?

I recently became co-founder of an innovate new app that I think will be much bigger than this. I am planning to use the money from the sale of this business to fund my next venture.

SELLER INTERVIEW

How is your business monetized?

  • eCommerce
  • Services

Please describe your business model in 1 to 5 sentences

We provide custom geo-filters as a service for Snapchat users. Users can either purchase a custom design that will be created professionally by a designer, OR they can create their own design using the platform that we've created on our website. The platform lets users automatically download a perfectly formatted image that they can use. If a user chooses to create their own design on our website they can use basic features for free or pay $3.49 for a design with all design features available. We also offer a Snapchat submission service where we will submit the geo-filter to Snapchat for the customer at a fee.

Are you the original owner of the business?

Yes

Which platform does the website use?

Wordpress and Unbounce

Where is the site hosted and will this need to change after purchase?

The website is hosted on WordPress and will not need to be changed after purchase. The domain and hosting are paid annually to godaddy.com

Why are you selling the business?

I recently became co-founder of an innovate new app that I think will be much bigger than this. I am planning to use the money from the sale of this business to fund my next venture.

Can the website’s revenue be accurately tracked back to the website, i.e. do payment descriptions/details include the website’s name or reference to the website’s products?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

Yes, completely separate.

If necessary, do you have tax returns available to support your revenue claims?

Yes, this proof can be provided to serious buyers and/or Flippa Marketplace Integrity.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue

  • The Unbounce subscription costs $100 per month (If you know wordpress well you can eliminate unbounce completely) 
  • Typeform costs $35 per month 
  • Paying a designer to create the designs(If you are a designer and will do the work yourself this expense does not apply) 
  • Hosting & Domain with GoDaddy

Please list all domain names you are including in the salewww.geo-filter.com 

  • www.geo-filters.com

Are you including any social media accounts in the sale?

Yes

Which accounts will you be including?

Are there any email lists included in the sale?

Yes, stored in Mailchimp - 1,077 subscribers


What are the primary traffic sources of the site? (Choose the top 2)

Direct - The majority of our users find us by simply searching for "geo-filters" or "geo filter"
Organic - We have great SEO for our keywords and our domain name is very recognizable for our niche. 

Do you use, or have you experimented with, social media marketing?

Yes, I have in the past but not currently.

Have you done any Search Engine Optimization?

Yes, I have done some SEO. We have hired a firm in the past to get many of our keywords ranked on the first page of google, bing, yahoo, etc.

Has the site ever received any search engine penalties (manual or algorithmic)?

No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?

Yes, I have.

Please provide a brief overview of your direct / display advertising efforts

We have placed promotions on Reddit and Facebook

Have you experimented with any other sales / marketing initiatives?

Yes

Please provide a brief description of these additional sales / marketing initiatives

We've created a newsletter with over 1,000 subscribers (currently not promoting on our site)

Do you have employees or contracts with freelancers?

Yes

Detail the type of employment you provide and how many people you employ

We have one designer who works full time fulfilling the geo-filter designs. We pay her 50% of the design total and keep all the submission fees and extras.

Are the employment contracts transferable to the new owner?

No there are no employment contracts. We have mostly worked with freelancers. Our current designer can be introduced to the new owner but there are no contracts or guarantees. She's been with us for almost 3 months.

How is the content of your website produced? Provide a step-by-step breakdown

The main website functions only as a landing page. Users can either choose to purchase a design or create their own design. 

  • The "create your own geo-filter" page (www.geo-filter.com/create) can be edited by the administrator. New clip art categories and images can be added. 
  • All the site's content can be edited with the unbounce editor (drag & drop). All text is currently created by the admin.

Task 1 - Managing the business
Description - Overseeing the website and communication with customers
Who - Owner
Hours per week - 5

Task 2 - Designing Geo-Fitlers
Description - Creating the geo-filter designs to be delivered to the customer
Who - Employee
Hours per week - 10

Task 3 - Marketing
Description - Newsletter, Advertisements, Email Marketing
Who - Outsourced
Hours per week - 6

Task 4 - Customer Service
Description - Someone should correspond with customers and send emails with the designs. Answer customer questions, etc.
Who - Employee
Hours per week - 10
How may people perform this task? - 1

Does the owner need specific skillsets in order to successfully operate the site?

There are no skillsets required that cannot be outsourced. The owner should be able to manage and oversee the website as well as customer service aspects of the business.

Do you and/or any employees or freelancers provide customer support?

Yes

How is customer support handled and what is the average volume?

We handle all customer support via email. Every order will have a small amount of customer service. If a user asks for a change to the design this will need some communication with the customer. There is an average of 4 emails per customer.

Please identify and briefly describe your main competitors (1-3 is fine)www.geofilter.studio 

  • www.pepperfilter.com 

What makes your website better than its competition?

We are better than the competition because we provide two options; users can create their own designs on our website or hire a professional. No other service offers both. We also have a seamless ordering process that users have said is of the best they've seen.

Please breakdown each of the services you offer and include an overview of pricing

We design geo-filters for customers the cost is $20-$220 

  • Basic geo-filter $20 + extras (fast delivery, submission, revisions, etc) 
  • Standard geo-filter $50 + extras (fast delivery, submission, revisions, etc) 
  • Advanced geo-filter $100 + extras (fast delivery, submission, revisions, etc)

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

Yes

What are the primary growth opportunities for the business going forward?

The business has tremendous growth opportunities. 

  • The business can bring on 3-10 wedding planners, event planners, etc to provide geo-filters to all of their clients and the business can provide them. 
  • If marketed properly, the geo-filter designer platform (geo-filter.com/create) can be the go-to platform for creating a quick and simple geo-filter for Snapchat. 
  • Snapchat is still releasing this feature for new countries. Once Snapchat releases this feature globally, it will have endless possible customers!

Are there any geographical limitations to the potential buyer of the business?

Yes, there are some geographical limitations.

Please explain the geographic limitations below

Geo-Filters for events and businesses are only available in 

  • USA.
  • Canada.
  • Australia.
  • UK.
  • Saudi Arabia. 

However, Snapchat is consistently releasing new countries for on-demand geo-filters!

Site Info

Site Established ? February 2016
Built With ? Unbounce
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 2 July 2015
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 153
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 752,484
More info: SEOmoz and SEMRush

Comments

Noavatar
johnbrand ( | $46.2K )
Wed, 15 Mar 2017 05:05:42 AEDT

Will you include the contact information of the designer u use? Will you fullfill the open orders to the buy date?

The seller deleted a comment from gruatt ( | $718 )
The seller deleted a comment from FizzyPopp ( | $40 )
The seller deleted a comment from melden ( new )
The seller deleted a comment from kristodi ( | $70K )
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imgurt ( | $18.1K )
Wed, 15 Mar 2017 14:51:56 AEDT

@johnbrand Yes, I will put you in contact with a very competent and reliable designer. I will also have all orders fulfilled as of the closing date.

Noavatar
mSy ( new )
Wed, 15 Mar 2017 23:46:44 AEDT

Why have you deleted comments from 4 people above?

Px48x48 avatar ed4eada3 e553 4829 b419 20558d034ac1
imgurt ( | $18.1K )
Thu, 16 Mar 2017 01:05:21 AEDT

@mSy They all asked for the reserve . I've messaged them :)

Px48x48 avatar a7638cc8 d2f6 4c6b b960 fd0b706c679d
InvestWithAndrew ( | $1.03K )
Thu, 16 Mar 2017 13:35:50 AEDT

@imgurt Could you please message me the reserve as well?

Noavatar
johnbrand ( | $46.2K )
Fri, 17 Mar 2017 09:33:01 AEDT

@imgurt Could you send me a message with the reserve?

Px48x48 avatar 6171a7e7 58e0 48e3 9eb8 8ac1a0e557d7
lumatthews ( new )
Fri, 17 Mar 2017 11:44:14 AEDT

Can you provide a list of keywords you rank for bc I'm having trouble searching for you in google.

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imgurt ( | $18.1K )
Fri, 17 Mar 2017 14:59:48 AEDT

@lumatthews "geo filter" "custom snapchat geo filter" "snapchat geo filters" "get a custom geo filter" "geo-filters on snap" and many more!

Noavatar
linas ( new )
Wed, 22 Mar 2017 21:22:55 AEDT

Where do you think direct traffic coming from? It's insanely high (81%) compared to organic search..

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blunt ( | $17.9K )
Fri, 24 Mar 2017 02:44:28 AEDT

Hi., I assume the subdomain welcome. is included? This is what is getting all the traffic.
And what is your affiliation with typeform.com? Are you getting that payment when they pay there? Can you customize that pyament page? (geofilter.typeform.com/to/vQRywD). A lot of subdomains and other domains -- please set everything straight. Thanks!

Noavatar
lukestirk ( new )
Sat, 25 Mar 2017 03:17:57 AEDT

Your designer page appears to be down? https://geo-filter.com/designer/design/3860/

Noavatar
na1303 ( | $715 )
Sat, 25 Mar 2017 07:53:17 AEDT

I noticed in your P&L statement that you were paying $465/mo for SEO expenses until August 2016. Is the declining traffic over the past 3 months attributed to stopping your SEO? Increasing competition? etc?

Noavatar
na1303 ( | $715 )
Sat, 25 Mar 2017 09:31:45 AEDT

Do you have a monthly breakdown of revenue generated by streams 1 (customers create their own filter)?

Noavatar
User 08ca98c9 ( new )
Sat, 25 Mar 2017 20:38:26 AEDT

@imgurt Coul you please PM me the reserve.

Px48x48 avatar ed4eada3 e553 4829 b419 20558d034ac1
imgurt ( | $18.1K )
Sat, 25 Mar 2017 20:42:46 AEDT

@blunt the payment goes through stripe which is integrated in typeform. All sub domains are included.

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imgurt ( | $18.1K )
Sat, 25 Mar 2017 20:44:47 AEDT

@na1303 I mentioned in my listing that Google analytics was not installed in January when we switched to unbounce. The unbounce traffic report states that the traffic remained consistent Jan- March.

Px48x48 avatar ed4eada3 e553 4829 b419 20558d034ac1
imgurt ( | $18.1K )
Sat, 25 Mar 2017 22:14:10 AEDT

@na1303 Yes,
Sept - $575
Oct - $573
Nov - $612
Dec - $362
Jan - $305
Feb - $178

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eclipsor ( | $1.23K )
Sun, 26 Mar 2017 03:51:46 AEDT

How did you find your designer and how much are you paying them per design? also what is their turn around time like? thank you

The Seller
Px140x140 avatar ed4eada3 e553 4829 b419 20558d034ac1 imgurt Daniel Sapio
1 transaction totalling $18,100
Payment Methods ?
  • Escrow.com
  • Flippa Escrow
  • PayPal
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