Two-word 15 year old domain, all original content. The site explains the authentic basic teachings of the Catholic faith in a straightforward manner.
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Description of site:
About Catholics explains the authentic basic teachings of the Catholic faith in a straightforward manner. All content is currently offered for free.
The site is built with Wordpress and the theme is a Genesis child theme - very easy to customize!
I bought the site over 2 years ago.
The website content consists of 130 posts of all original content written by me or the previous owner. Once submitted to the site, the posts become the property of the site. Additionally all comments on posts are 100% authentic and from real people all across the planet with opinions and questions about that particular topic or about the Catholic Church.
There is also a forum and an archive of past interactivity on the website. Once the website was converted from a homegrown PHP system to Wordpress in November of 2012, the forum all but died, but this was a planned obsolescence moving toward interaction directly with the website posts instead of a forum. People interact with the site by leaving comments on a post and I typically respond with an answer as best as I can. Images on the site are either my own or acquired from royalty free websites. The site carries no physical inventory, carries no loans, and owes nothing to anyone.
When I bought the site it was monetized through Adsense ads alone. I added Amazon and Ad sales to the site plus an ebook that sells on Amazon. I also added some Affiliate Links and a donation button. Adsense has gone up since I bought it. It made on average $160 per month when I bought it, now it is making over $350 per month just from adsense. I have verified adsense revenue. The site now makes about 8.5x more than when I bought it 2.5 years ago. The site has so much more potential for the right buyer.
The total revenue comes from the following on average:
Amazon Ads $290
Affiliate Links $240
SideBar Paid links $200 (paid links for 1 year, end in july 2017, must keep until then)
Beacon Ads $105
Donations $ 75
Paid Posts $ 60
Ebook Sales $ 35
Total: Over $1,350
I will let only serious buyers access to google analytics.
Monthly time requirement:
I spend maybe 5-7 hours per month reviewing comments in the queue and responding to the ones as I am able. Obviously making the site more commercial is going to require a greater investment of time and it would be up to the buyer to determine what is needed for that.
I don't do any marketing and all new traffic is organic through search or social sharing. All SEO has been done by me. Last month alone there have been 63,000 user sessions and 86% of traffic has been through organic search.
I rank in the top ten of SERPs for several keywords and keyphrases.
It is a smooth sailing website with very minimal maintenance.
Building up return traffic will put this site over the top. There is a lot of opportunity to create more content, make the site more well-rounded and also to create more e-books. There are also great opportunities to make the site much more interactive. Some content could be made exclusive to paid subscribers and the site can sell subscriptions to courses in Catholicism. I started an email list about a year ago and I already have over 420 double opt-in subscribers but I haven't done much with it. The right buyer can make good use with this list. All of the traditional methods ( content drip, fresh content, etc.) would boost the return visitors numbers and dramatically increase site traffic and monetization possibilities.
The site is better than its competitors because of the way the content is written: straightforward and easy to understand. This has been the hallmark of the website since its inception.
Why the business is being sold:
I've had a good run with the website and while I do not need to sell it I feel that I've done what I can and it is time to put it in the hands of someone who can advance it. I am looking to inject capital in another business I have. I am looking to sell this website to the right owner who can take it to the next level.
I am placing a very reasonable reserve price. As for Buy It Now(BIN) price I may place one near the end of the auction. I will split 50/50 Flippa Success Sale fees, the buyer agrees to it by placing bids.
I would be happy to provide 1 month of support to the new owner of the site as needed. It is my desire that the future owner is invested in maintaining the integrity of the site by not converting it to a site contrary to the Catholic Church.
How is your business monetized? Advertising
Please describe your business model in 1 to 5 sentences. About Catholics explains the authentic basic teachings of the Catholic faith in a straightforward and easy to understand way.
Are you the original owner of the business? No
When did you buy the business, and how has it changed since you took over? I bought the site on november 2014. Since then I have added a few articles and some changes in adsense ad placements. I have also added some other sources of income as Facebook Ads, Beacon Ads. I also created an Ebook from the content on the site. All these have increased earning from $169 (when I bought it back in nov 2014) to over $900 per month today.
Which platform does the website use? Wordpress
Where is the site hosted and will this need to change after purchase? I have it hosted in a VPS where I have other sites. It can stay there for a monthly fee of $5 or I can help with the transfer to another host.
Why are you selling the business? I've had a good run with the website and while I do not need to sell it I feel that I've done what I can and it is time to put it in the hands of someone who can advance it. I am looking to inject capital in another business I have. I am looking to sell this website to the right owner who can take it to the next level.
Are you willing to provide live revenue verification? Yes, upon request from serious buyers and/or Flippa marketplace integrity.
What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue. The only expense is hosting, apron $5 per month.
Profit & Loss Excel File Upload AboutCatholics.com P&L
Please list all domain names you are including in the sale. AboutCatholics.com
Are you including any social media accounts in the sale? Yes, Twitter account
Are there any email lists included in the sale? Yes
Where are email lists held and how many subscribers does each list have? MailChimp - 420 subscribers
Is there any intellectual property included in the sale (patents, trademarks, etc.)? No
Are you including other assets in the sale that you think we should know about? No
Are you selling the assets of the business (asset sale) or the company (stock sale)? I am selling all of the assets of my business, asset sale.
Do you use, or have you experimented with, social media marketing? No, I have not.
Have you done any Search Engine Optimization? Yes, I have done some SEO.
Please provide a brief overview of the SEO you have performed on this site. I have used SEO plugins and made sure the articles in the site comply with all requirements to have good SEO.
Do you or have you ever purchased traffic? No, I have never purchased traffic.
Has the site ever received any search engine penalties (manual or algorithmic)? No, to my knowledge my site has never received any search engine penalties.
Do you use, or have you experimented with direct / display advertising? No, I have not.
Have you experimented with any other sales / marketing initiatives? No
Do you have employees or contracts with freelancers? No
How is the content of your website produced? The original owner wrote most of the content. I have added some articles I created myself.
Does the owner need specific skillsets in order to successfully operate the site? No Skill set, just some knowledge on the Catholic Religion.
Do you and/or any employees or freelancers provide customer support? No
What makes your website better than its competition? The site is better than its competitors because of the way the content is written: straightforward and easy to understand. This has been the hallmark of the website since its inception.
Which ad networks does the website utilize? AdSense, BuySellAds, Amazon Ads
Are all ad networks transferable to the new owner? No.
Please explain which networks are not transferable and why. Adsense and Amazon are not transferable. Adsense because I have other sites in my account. Amazon because it is not my account, it is from my Brother and he has other site in his account. Beacon Ads which is the same as BuySellAds I can transfer it to the new owner as the only site I have with them is AboutCatholics.com
Does your website utilize direct advertising? No
Please provide a brief overview of each related site that you own below I don't have any other site related.
Are you willing to sign a 3- year non-compete contract in the industry that the website operates in? Yes
Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations? Yes I will provide 1 month support for a smooth transition.
What are the primary growth opportunities for the business going forward? Building up return traffic will put this site over the top. There is a lot of opportunity to create more content, make the site more well-rounded and also to create more e- books. There are also great opportunities to make the site much more interactive. Some content could be made exclusive to paid subscribers and the site can sell subscriptions to courses in Catholicism. I started an email list and I already have over 420 double opt-in subscribers but I haven't done much with it. The right buyer can make good use with this list. All of the traditional methods ( content drip, fresh content, etc.) would boost the return visitors numbers and dramatically increase site traffic and monetization possibilities.
Are there any geographical limitations to the potential buyer of the business? No, there are no geographic limitations.
|Site Established ?||May 2002|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||10 May 2002|
|Registrar ?||NETWORK SOLUTIONS|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||1,280|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||650,531|