aboutcatholics.com

Website for sale

Auction ended unsold
Ended 36 days ago
Share:

Site with 57,449 uniques/mo making $1,350/mo from Adsense, Ad sales and Amazon.

Two-word 15 year old domain, all original content. The site explains the authentic basic teachings of the Catholic faith in a straightforward manner.

At a glance ?

Touch a value for a description

Site Type
Content
Platform
Word​​Press
Site Age
15 years

Traffic ?

Page Views
89,399
Unique Visits
62,928

Financials ?

Gross Revenue
$1,354
Net Profit
$1,349
AdSense Revenue
$375

Traffic ?

Uniques Page Views
Mar 17 70,236 97,661
Feb 17 57,352 83,010
Jan 17 61,198 87,528
Dec 16 53,798 79,947
Nov 16 63,443 92,961
Oct 16 64,139 93,047
Sep 16 62,092 91,492
Aug 16 55,098 81,607
Jul 16 49,370 74,968
Jun 16 52,729 78,876
May 16 64,311 95,585
Apr 16 67,618 100,919

Traffic Health ?

Pages / Session
1.29
Avg. Session Duration
00:00:55
Bounce Rate
84.56%

Top Channels ?

Page Views % of Total
Organic Search 82,746 85%
Direct 13,200 14%
Referral 1,404 1.4%
Social 307 0.31%
Email 4 0.0041%

Top Countries ?

Page Views
United States 60,083
United Kingdom 8,331
Australia 5,734
Philippines 4,945
Canada 4,536

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Affiliate Income and Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Apr 16 $984 $5 $979
May 16 $990 $5 $985
Jun 16 $993 $5 $988
Jul 16 $941 $5 $936
Aug 16 $909 $5 $904
Sep 16 $993 $5 $988
Oct 16 $1,016 $5 $1,011
Nov 16 $1,236 $5 $1,231
Dec 16 $1,371 $5 $1,366
Jan 17 $1,103 $5 $1,098
Feb 17 $1,435 $5 $1,430
Mar 17 $1,524 $5 $1,519

Seller's Notes

Description of site:

About Catholics explains the authentic basic teachings of the Catholic faith in a straightforward manner. All content is currently offered for free.

The site is built with Wordpress and the theme is a Genesis child theme - very easy to customize!

I bought the site over 2 years ago.

Business Model:

The website content consists of 130 posts of all original content written by me or the previous owner. Once submitted to the site, the posts become the property of the site. Additionally all comments on posts are 100% authentic and from real people all across the planet with opinions and questions about that particular topic or about the Catholic Church. 

There is also a forum and an archive of past interactivity on the website. Once the website was converted from a homegrown PHP system to Wordpress in November of 2012, the forum all but died, but this was a planned obsolescence moving toward interaction directly with the website posts instead of a forum. People interact with the site by leaving comments on a post and I typically respond with an answer as best as I can. Images on the site are either my own or acquired from royalty free websites. The site carries no physical inventory, carries no loans, and owes nothing to anyone.

Monetization:

When I bought the site it was monetized through Adsense ads alone. I added Amazon and Ad sales to the site plus an ebook that sells on Amazon. I also added some Affiliate Links and a donation button. Adsense has gone up since I bought it. It made on average $160 per month when I bought it, now it is making over $350 per month just from adsense. I have verified adsense revenue. The site now makes about 8.5x more than when I bought it 2.5 years ago. The site has so much more potential for the right buyer.

The total revenue comes from the following on average:

Adsense         $375

Amazon Ads   $290

Affiliate Links   $240

SideBar Paid links  $200 (paid links for 1 year, end in july 2017, must keep until then)

Beacon Ads    $105

Donations      $  75

Paid Posts      $  60

Ebook Sales   $  35

Total:    Over $1,350

I will let only serious buyers access to google analytics.

Monthly time requirement:

I spend maybe 5-7 hours per month reviewing comments in the queue and responding to the ones as I am able. Obviously making the site more commercial is going to require a greater investment of time and it would be up to the buyer to determine what is needed for that.

Marketing:

I don't do any marketing and all new traffic is organic through search or social sharing. All SEO has been done by me. Last month alone there have been 63,000 user sessions and 86% of traffic has been through organic search.

I rank in the top ten of SERPs for several keywords and keyphrases.

  • catholic baptism
  • purgatory in the bible
  • catholic beliefs
  • christian morality
  • catholic divorce

Challenges:

It is a smooth sailing website with very minimal maintenance.

Future Opportunities:

Building up return traffic will put this site over the top. There is a lot of opportunity to create more content, make the site more well-rounded and also to create more e-books. There are also great opportunities to make the site much more interactive. Some content could be made exclusive to paid subscribers and the site can sell subscriptions to courses in Catholicism. I started an email list about a year ago and I already have over 420 double opt-in subscribers but I haven't done much with it. The right buyer can make good use with this list. All of the traditional methods ( content drip, fresh content, etc.) would boost the return visitors numbers and dramatically increase site traffic and monetization possibilities.

Competitors:  

The site is better than its competitors because of the way the content is written: straightforward and easy to understand. This has been the hallmark of the website since its inception.

Why the business is being sold:

I've had a good run with the website and while I do not need to sell it I feel that I've done what I can and it is time to put it in the hands of someone who can advance it. I am looking to inject capital in another business I have. I am looking to sell this website to the right owner who can take it to the next level.

I am placing a very reasonable reserve price. As for Buy It Now(BIN) price I may place one near the end of the auction. I will split 50/50 Flippa Success Sale fees, the buyer agrees to it by placing bids.

Post Sale

I would be happy to provide 1 month of support to the new owner of the site as needed. It is my desire that the future owner is invested in maintaining the integrity of the site by not converting it to a site contrary to the Catholic Church.

More Information:

How is your business monetized?  Advertising

Please describe your business model in 1 to 5 sentences.  About Catholics explains the authentic basic teachings of the Catholic faith in a straightforward and easy to understand way.

Are you the original owner of the business? No

When did you buy the business, and how has it changed since you took over? I bought the site on november 2014. Since then I have added a few articles and some changes in adsense ad placements. I have also added some other sources of income as Facebook Ads, Beacon Ads. I also created an Ebook from the content on the site. All these have increased earning from $169 (when I bought it back in nov 2014) to over $900 per month today.

Which platform does the website use?  Wordpress

Where is the site hosted and will this need to change after purchase?  I have it hosted in a VPS where I have other sites. It can stay there for a monthly fee of $5 or I can help with the transfer to another host.

Why are you selling the business? I've had a good run with the website and while I do not need to sell it I feel that I've done what I can and it is time to put it in the hands of someone who can advance it. I am looking to inject capital in another business I have. I am looking to sell this website to the right owner who can take it to the next level.

Are you willing to provide live revenue verification? Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue. The only expense is hosting, apron $5 per month.

Profit & Loss Excel File Upload  AboutCatholics.com P&L

Please list all domain names you are including in the sale.  AboutCatholics.com

Are you including any social media accounts in the sale? Yes, Twitter account

Are there any email lists included in the sale? Yes

Where are email lists held and how many subscribers does each list have? MailChimp - 420 subscribers

Is there any intellectual property included in the sale (patents, trademarks, etc.)? No

Are you including other assets in the sale that you think we should know about? No

Are you selling the assets of the business (asset sale) or the company (stock sale)? I am selling all of the assets of my business, asset sale.

Do you use, or have you experimented with, social media marketing? No, I have not.

Have you done any Search Engine Optimization? Yes, I have done some SEO.

Please provide a brief overview of the SEO you have performed on this site. I have used SEO plugins and made sure the articles in the site comply with all requirements to have good SEO.

Do you or have you ever purchased traffic? No, I have never purchased traffic.

Has the site ever received any search engine penalties (manual or algorithmic)? No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising? No, I have not.

Have you experimented with any other sales / marketing initiatives? No

Do you have employees or contracts with freelancers? No

How is the content of your website produced? The original owner wrote most of the content. I have added some articles I created myself.

Does the owner need specific skillsets in order to successfully operate the site? No Skill set, just some knowledge on the Catholic Religion.

Do you and/or any employees or freelancers provide customer support? No

What makes your website better than its competition? The site is better than its competitors because of the way the content is written: straightforward and easy to understand. This has been the hallmark of the website since its inception.

Which ad networks does the website utilize? AdSense, BuySellAds, Amazon Ads

Are all ad networks transferable to the new owner? No.

Please explain which networks are not transferable and why. Adsense and Amazon are not transferable. Adsense because I have other sites in my account. Amazon because it is not my account, it is from my Brother and he has other site in his account. Beacon Ads which is the same as BuySellAds I can transfer it to the new owner as the only site I have with them is AboutCatholics.com

Does your website utilize direct advertising? No

Please provide a brief overview of each related site that you own below I don't have any other site related.

Are you willing to sign a 3- year non-compete contract in the industry that the website operates in? Yes

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations? Yes I will provide 1 month support for a smooth transition.

What are the primary growth opportunities for the business going forward? Building up return traffic will put this site over the top. There is a lot of opportunity to create more content, make the site more well-rounded and also to create more e- books. There are also great opportunities to make the site much more interactive. Some content could be made exclusive to paid subscribers and the site can sell subscriptions to courses in Catholicism. I started an email list and I already have over 420 double opt-in subscribers but I haven't done much with it. The right buyer can make good use with this list. All of the traditional methods ( content drip, fresh content, etc.) would boost the return visitors numbers and dramatically increase site traffic and monetization possibilities.

Are there any geographical limitations to the potential buyer of the business? No, there are no geographic limitations.

Site Info

Site Established ? May 2002
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 10 May 2002
Registrar ? NETWORK SOLUTIONS
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 1,280
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 650,531
More info: SEOmoz and SEMRush

Comments

Noavatar
mpflip1983 ( new )
Sun, 09 Apr 2017 23:14:59 AEST

Hi, will you be posting proof of income screenshots or videos from the other income sources besides adsense? -thanks.

Px48x48 avatar 1426518084.79375506f044c1c958.99414860
Asortiz ( | $36.4K )
Sun, 09 Apr 2017 23:32:00 AEST

@mpflip1983 Hi, yes I will be adding some more proof in the coming days so stay tuned.

Noavatar
deanzulj ( | $28.4K )
Mon, 10 Apr 2017 18:31:00 AEST

Heya. Why P&L shows different amount that the ones listed above?

Px48x48 avatar 1426518084.79375506f044c1c958.99414860
Asortiz ( | $36.4K )
Mon, 10 Apr 2017 23:11:41 AEST

@deanzulj Hello, I am not at my computer right now to check in detail but above I only added an average per month and in the P&L there is month to month earning. The total earnings in the last 12 months is of over $16k as showed in the P&L, that makes an average of over $1.3k per month which is similar to what is posted above.

Noavatar
gesteve ( new )
Wed, 12 Apr 2017 02:26:11 AEST

If Amazon account isn't transferred does the ratings and history get lost?

Px48x48 avatar 1426518084.79375506f044c1c958.99414860
Asortiz ( | $36.4K )
Wed, 12 Apr 2017 03:11:39 AEST

@gesteve What ratings are you referring to? It is the same as in Adsense, the new owner places his own amazon ad codes. As easy as that an start earning.

Px48x48 avatar 1426518084.79375506f044c1c958.99414860
Asortiz ( | $36.4K )
Thu, 13 Apr 2017 04:28:25 AEST

Hello to all viewers.

I have added 2 earning proofs. The first is Amazon, as I use my brothers Amazon account for earnings and they are under the same tracking ID the earnings under that ID are very high. My brother sent me this screenshot. I started using his ID because I am from Guatemala and Amazon started only offering Native Ads for the US. As my brother lives in the US I added his code to my site to start earning as soon as possible. I know the site makes more than US$290 per month from Amazon but that is what he calculates the site makes and that is what he sends to me. I prefer to earn the $290 than nothing. If you have your own Amazon account that would be great because you can make much more with Amazon Native ads. I calculate it makes more from Amazon than Google Adsense.

The other proof is from BeaconAds, you can see both ads I have with them are currently sold out, so the site is making $105 per month from both this ads. You can verify this by going to this link: https://www.beaconads.com/buy/detail/261749.

I will be adding some more proof in the coming days. We are in Holy Week so I have not been close to a computer this days.

Px48x48 avatar de50efc7 c46a 4fee a4b3 67d6fa36daaa
faythlen ( | $4.37K )
Thu, 13 Apr 2017 17:55:13 AEST

Hi, I have been checking the site and found some sidebar partner links on some pages such as: http://www.aboutcatholics.com/beliefs/lent-in-the-catholic-church/.

Are these links linking to your other sites for link juice, or are they under the Sidebar Paid Links revenue stream? If they are paid links, are they coming from only one buyer or various buyer? If they are not paid links, can you list some example pages that currently have those links?

And what about Affiliate Links revenue category? Can you list some example pages?

Px48x48 avatar 1426518084.79375506f044c1c958.99414860
Asortiz ( | $36.4K )
Fri, 14 Apr 2017 01:17:04 AEST

@faythlen Hi, those links are from 2 different buyers, each has 2 links. They are in most post pages.

I only use 2 affiliate links. The first is in the footer of all pages, it links to Knownhost which is my current host. The 2nd link is in the sidebar at the very bottom, CATHOLIC GIFTS FOR EVERYONE.

Px48x48 avatar 0b2a757b 042d 4f89 b0fa 7ea9517cd610
rphilip ( | $4.8K )
Mon, 17 Apr 2017 01:52:19 AEST

Hi,

Do you mind disclosing the reserve price?

Px48x48 avatar 1426518084.79375506f044c1c958.99414860
Asortiz ( | $36.4K )
Wed, 19 Apr 2017 04:54:05 AEST

Hi,

As some of you were requesting an Amazon screenshot of just AboutCatholics.com earnings I asked my brother to create a new ID so I could place it on my site. What he did was create an ID for his sites and left me the same ID. He made the change on his sites on April 13th. Yesterday I uploaded as attachment to the listing a screenshot of Amazon for the previous 3 days, April 14 to April 16. This gives an average of over $9 per day, which turns out to be over $275 for the month.

The Seller
Px140x140 avatar 1426518084.79375506f044c1c958.99414860 Asortiz Andres Ortiz
31 transactions totalling $36,447
Payment Methods ?
  • Flippa Escrow
  • PayPal
Community Watch

Does this listing violate the Flippa Terms and Conditions?

If so, anonymously report it here.