rollbacker.com

Website for sale

Sold by Auction

$4,250 USD

Ended 97 days ago
Share:

Sneaker Site Generating profit of $9694/mo $155,965.88 Total Rev

Fully automated drop shipping Shopify site for sale.

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Ruby on ​​Rails
Site Age
7 months

Traffic ?

Page Views
57,068
Unique Visits
29,956

Financials ?

Gross Revenue
$39,806
Net Profit
$9,654

Traffic ?

Uniques Page Views
Feb 17 37,804 78,417
Jan 17 37,584 68,495
Dec 16 14,482 24,292
Nov 16 18,247 35,784
Oct 16 44 105
Sep 16 0 0
Aug 16 0 0
Jul 16 0 0
Jun 16 0 0
May 16 0 0
Apr 16 0 0
Mar 16 0 0

Traffic Health ?

Pages / Session
1.66
Avg. Session Duration
00:00:35
Bounce Rate
78.95%

Top Channels ?

Page Views % of Total
Social 66,907 85%
Direct 7,554 9.6%
Referral 2,776 3.5%
Organic Search 1,014 1.3%
Email 155 0.20%

Top Countries ?

Page Views
United States 13,577
United Kingdom 7,225
Germany 6,925
Netherlands 5,233
Canada 4,761

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Nov 16 $35,669 $27,609 $8,060
Dec 16 $13,402 $11,791 $1,611
Jan 17 $47,415 $36,002 $11,413
Feb 17 $58,603 $42,665 $15,938

Seller's Notes

You are bidding on a 4 month old sneaker website with explosive profits. The site has generated over $155,900+ in gross revenue in 4 short months. This is an expanding market with infinite room for growth.

The 4th quarter will be something to definitely be excited about.

Strong Points

  • There is lots of room for growth. The amount of designs you can make and designs that are already on the site will make managing this business a breeze.

  • Already established email list

Weak Points

  • It's recommended that the new owner maintain the advertising budget which isn't that much. So for whatever awesome price you manage to snag this site for add an extra $100 in adspend which will be dedicated to keeping the store going. Then use the money you make to reinvest back into advertising.

Opportunities

Email List

  • With a 5,000+ email list you can re-market to existing customers with products we have on the store or promote affiliate offers like weightless or exercise plan offers.

SEO

  • The site is starting to get more and more sales from the search engine and you can even push this further by paying someone to do heavy SEO work for you and then sell the site yourself for more profit. A couple of fitness related backlinks would be ideal.

Suppliers?

We have 1 supplier who we swear by that has great customer service and reasonable shipping times for custom print on demand shoes.

Advertising?

  • The way of advertising will be shown to you once you purchase the store. I have tons of data and ad verticals you can begin to use so you can be making money on day 1.



What the New Owner Will Get

  • Rollbacker.com domain

  • Traderiches.com domain
  • Rollbacker Shopify store

  • Mailchimp Email List (5,000+)

  • Facebook ad creation tutorial (exact formula that we used to generated $155,000 in revenue)

  • We will re-create 5 winning Facebook Campaigns 

After Sale Support

  • Full support for 30 days including transitioning the website and related accounts to you and training you on how we operated the business including providing a basic overview of required Shopify tasks if needed.

  • What is not included is teaching you how to start an Ecommerce business or providing general business consultation. I’m sorry but I just do not have the time for that.

Why am I selling it?

I have bigger projects I will be working on. I also do not have the time to run more than a few eCommerce businesses at once.

Please comment with any questions. We want this site to continue succeeding and will do everything we can to help the new owner.

Site Info

Site Established ? November 2016
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 6 October 2016
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? No
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 196
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 1,184,482
More info: SEOmoz and SEMRush

Comments

The seller deleted a comment from uksoccershop ( | $10.2K )
Noavatar
mSy ( new )
Wed, 15 Mar 2017 00:31:24 AEDT

I was about to ask the same thing. Do you have the right to sell these, use their name in the product listing, etc? Are they properly licensed by you / your manufacturer? I'd require to see the actual documents, not just a confirmation email or something like that from manufacturer. Would that be an issue? Maybe like a video overview of the documents, you can blur out all the confidential data.

Noavatar
mSy ( new )
Wed, 15 Mar 2017 00:37:23 AEDT

Also another question - how are you not getting punished from duplicate content, because it's completely the same for both of your domains?

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rbyinvestments ( | $4.25K )
Wed, 15 Mar 2017 07:24:41 AEDT

@mSy Most of the designs if not all are under the fair use act because I had my designer modify the designs based on parody. Once the site is transferred you can make additional modifications and even seek professional legal advice if you're unsure. Which can be done easily through rocket lawyer.

Noavatar
mSy ( new )
Wed, 15 Mar 2017 07:26:25 AEDT

@rbyinvestments but you're still selling products using their name and I believe you need proper licensing agreements for that

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rbyinvestments ( | $4.25K )
Wed, 15 Mar 2017 07:26:58 AEDT

@mSy Question about duplicated content is irrelevant since the site isn't based on SEO.

Noavatar
mSy ( new )
Wed, 15 Mar 2017 07:30:17 AEDT

It is relevant if you're looking to grow it as a long-term website with many different targeted traffic channels. And you even said it yourself in the listing:
"The site is starting to get more and more sales from the search engine and you can even push this further by paying someone to do heavy SEO work for you and then sell the site yourself for more profit. A couple of fitness related backlinks would be ideal."

Px48x48 avatar 33b79146 a031 42db abf2 0326bec4bc44
rbyinvestments ( | $4.25K )
Wed, 15 Mar 2017 07:38:04 AEDT

@mSy You are 100% right. Most of our traffic was from facebooks ads, that's what I know better. But it just shows that the website has a good potential if you would apply different sales channels.

Noavatar
Affiliate Apprentice ( | $29K )
Wed, 15 Mar 2017 11:04:04 AEDT

So the FB pixel and ad account (that generated all the revenue) is not included with this sale? The new owner has to start from scratch with a new pixel and new ad campaigns?

Are you willing to sign a non-compete agreement?

Noavatar
elvir9 ( new )
Wed, 15 Mar 2017 12:02:48 AEDT

so can you please share a screenshot of your facebook ads dashboard so we can see the data on campaigns, so we can make sure that ur profit is real.

Noavatar
levik1363 ( | $2.47K )
Wed, 15 Mar 2017 14:41:48 AEDT

@mSy
Duplicate content and SEO is a "Bullshit", it is not working anymore.
Thousands of sites use duplicate content.
Paid traffic is the only way to promote site our days.
You can use cheap, but very targeted PPV traffic to market your site.
FaceBook ads, 7Search ads, Bing ads...and so on.
Forget about SEO. You will spend your time and efforts on SEO with no results.
Make your sense with paid traffic.

Px48x48 avatar 33b79146 a031 42db abf2 0326bec4bc44
rbyinvestments ( | $4.25K )
Wed, 15 Mar 2017 16:50:19 AEDT

@Affiliate Apprentice That's correct. Yes, I can sign a non-compete agreement!

Noavatar
namelessone ( | $3.67K )
Thu, 16 Mar 2017 01:32:52 AEDT

just because the image "may or may not be" copyright free, doesn't mean this isn't infringing on copyright laws, paid licensing is required unless you have explicit consent from the owners on this.

Noavatar
hdf711 ( | $850K )
Thu, 16 Mar 2017 06:49:29 AEDT

please check your messages, I'd like to chat further about the business... a deeper discussion, as you can see by my transaction history, I am a serious flippa user

Noavatar
johnhok ( new )
Thu, 16 Mar 2017 11:38:10 AEDT

Did you make the designs for the shoes you have listed? Or do you have a designer who makes them? If you have a designer, are you sharing the contact information of the designer?

Noavatar
drgreensindo ( new )
Thu, 16 Mar 2017 17:39:50 AEDT

Awesome auction, good luck!

Noavatar
pithecus ( | $109K )
Fri, 17 Mar 2017 03:31:45 AEDT

Hi: nice site. Please post a 12-mo P&L showing revenues and all expenses. Not transferring the full FB a/c is a big problem. FB (like Adwords) likes history and they optimize on it. Bought another biz last year without full FB a/c and it took 3 months to get back to where it was. Can you transfer the full FB a/c? Also, pls post P&L. thanks

Noavatar
ser ( new )
Fri, 17 Mar 2017 06:05:37 AEDT

Привет. Вместе с сайтом вы предоставляете контакты производителя обуви?

Noavatar
Fri, 17 Mar 2017 06:10:54 AEDT

Hi there,

Where is the supplier based out off.
What is your reserve

Noavatar
Fri, 17 Mar 2017 06:16:46 AEDT

@hdf711 over 800K! why

Px48x48 avatar 33b79146 a031 42db abf2 0326bec4bc44
rbyinvestments ( | $4.25K )
Fri, 17 Mar 2017 07:01:17 AEDT

Hi @johnhok. Most of the designs were made by one of our designers. I can share his contact info with the winning bidder. He will be able to provide the best designs even if you're not very creative.

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rbyinvestments ( | $4.25K )
Fri, 17 Mar 2017 07:06:07 AEDT

Hey @ser. The winning bidder will have access to our manufacturer. They have more products available besides shoes. New products have been released on a regularly basis.

Px48x48 avatar 33b79146 a031 42db abf2 0326bec4bc44
rbyinvestments ( | $4.25K )
Fri, 17 Mar 2017 07:07:51 AEDT

Hey @pithecus. Even if it took you 3 months to get back to 10k per month net profit wouldn’t it still be worth it? And with my expert help, it will not take you long at all. I have all the campaign data you need to succeed and take this business to the next level and beyond.

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Dimaportnoy ( suspended )
Fri, 17 Mar 2017 07:30:48 AEDT

What about FB ads compaing ?are they stay with buyer.

Noavatar
Fri, 17 Mar 2017 07:48:22 AEDT

Why sell your business when it is profitable some thing must have happened.
Even if you have other businesses why sell one that makes money at the end of the day and on top of that is "Drop Ship" so no inventory to worry about.

Noavatar
RPicart1984 ( new )
Fri, 17 Mar 2017 08:30:06 AEDT

How much for the supplier? :-)

Noavatar
mSy ( new )
Fri, 17 Mar 2017 08:34:32 AEDT

@levik1363 Are you serious? What you said make absolutely no sense at all. Sure, I spend money on ads, but at the same time i get organic traffic, work on social traffic, email marketing and everything else. The more traffic channels I have, the better it is. Using a free channel like organic traffic from search engines is huge. If you're not willing to put the time and take it seriously, then you won't have any results. If you limit yourself with just a single source of traffic, you can go out of business pretty quick once it fails.

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rbyinvestments ( | $4.25K )
Fri, 17 Mar 2017 13:34:20 AEDT

@Dimaportnoy Facebook ad account is not included.

Px48x48 avatar 33b79146 a031 42db abf2 0326bec4bc44
rbyinvestments ( | $4.25K )
Fri, 17 Mar 2017 13:36:29 AEDT

@Rejoiceandbeglad You can ask real estate investors the same thing. Why not hold on to properties forever? There is obviously a market to build and sell Shopify stores just like there are in real estate. Hence why sites like Flippa exist. Even if it doesn’t sell for what I’m looking for I can hold on to it for another 6 months and be fine. That being said I'm not going to give this away for pennies. I'm looking for premium buyers. If that makes sense.

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rbyinvestments ( | $4.25K )
Fri, 17 Mar 2017 13:39:46 AEDT

@RPicart1984 Can you please rephrase your question? I didn't understand your question.

Px48x48 avatar 0d8a0247 a92a 4c1b 8a69 99fb37a6a401
Dimaportnoy ( suspended )
Fri, 17 Mar 2017 13:53:10 AEDT

@rbyinvestments it didn't make any sense to sale with out FB ads Acount, why should I spend 10.000 or 20.000 on just a web site, the key here to by a wedsite that makes you money, I can hire a designer and print same product in china, sound like a not good idea, sorry to say that, people here looking to buy ready business.

Noavatar
pithecus ( | $109K )
Fri, 17 Mar 2017 16:04:47 AEDT

@rbyinvestments, I hear you but it is not comforting to know that the FB a/c won't be included. Please post a 12-mo P&L showing revenues and all expenses if you want serious bids. thanks

Noavatar
RPicart1984 ( new )
Fri, 17 Mar 2017 17:57:38 AEDT

@rbyinvestments I'll PM you instead

The seller deleted a comment from pcnds ( | $4.2K )
Noavatar
angsh ( | $100 )
Sat, 18 Mar 2017 04:02:42 AEDT

You are using shopify for the design of the templates etc?
How many assistants you have for day to day operations?

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rbyinvestments ( | $4.25K )
Sat, 18 Mar 2017 10:46:52 AEDT

@pithecus, @Dimaportnoy. The buyer will get four 1-hour calls with me where I help them set up their own ads account with the data that I’ve collected. You will not be starting from scratch. This is as close to a business in a box that you will get.

Noavatar
patto ( | $1.46K )
Sun, 19 Mar 2017 02:30:14 AEDT

Do you not run into copyright issues?

Noavatar
hqubaisi ( | $6 )
Sun, 19 Mar 2017 15:19:08 AEDT

@rbyinvestments it this FB account was created for the website ? I mean is it named Rollbacker or something like that ? if yes why it is not included in the sale ?

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rbyinvestments ( | $4.25K )
Mon, 20 Mar 2017 10:16:21 AEDT

hey @patto I had few takedown notices for the past 4 months, for the most part i had no issues.

The seller deleted a comment from blunt ( | $17.9K )
Noavatar
elvir9 ( new )
Tue, 21 Mar 2017 05:52:21 AEDT

what is your average cpc on your campaigns?

Noavatar
s0uvenir ( new )
Tue, 21 Mar 2017 15:40:17 AEDT

something is not right here, 10k+ profit per month and selling for 10k bin? hmm.

Noavatar
Prith05 ( | $892 )
Tue, 21 Mar 2017 15:55:19 AEDT

Perfectly said, 10K profit per month selling price is more that 50k atleast

Px48x48 avatar 33b79146 a031 42db abf2 0326bec4bc44
rbyinvestments ( | $4.25K )
Tue, 21 Mar 2017 17:33:33 AEDT

@Prith05, @s0uvenir Price would be way higher if facebook ad account was included. That's why bin is only 10k

The Seller
Px140x140 avatar 33b79146 a031 42db abf2 0326bec4bc44 rbyinvestments ruslan bezuglyy
1 transaction totalling $4,250
Payment Methods ?
  • Escrow.com
  • Flippa Escrow
  • PayPal
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