Website for sale

Current price

$2,100 USD

2 days left

3 y/o Site with 4,200 uniques/mo making $3,900/mo

Established site in nail art and manicure niche.

At a glance ?

Touch a value for a description

Site Type
Ruby on ​​Rails
Site Age
3 years

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Editor’s Comments ?

Px140x140 avatar 69d09ed2 0868 43a7 915b 170b849540ae

+ Consistently profitable business can be easily converted to dropship-only
+ Popular brand with a great reputation and press coverage
+ Mailing list with over 2,900 subscribers is an immediate marketing opportunity

Traffic ?

Uniques Page Views
Jan 17 4,526 27,502
Dec 16 3,019 20,700
Nov 16 5,175 49,609
Oct 16 3,388 28,847
Sep 16 3,748 34,460
Aug 16 4,467 45,112
Jul 16 3,401 42,903
Jun 16 3,373 39,495
May 16 2,816 28,551
Apr 16 3,777 29,519
Mar 16 3,538 34,448
Feb 16 3,626 32,173

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Organic Search 17,845 65%
Direct 3,514 13%
Social 3,260 12%
Referral 2,377 8.7%
(Other) 478 1.7%

Top Countries ?

Page Views
South Africa 26,136
United States 315
Botswana 37
Canada 30
India 29

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Feb 16 $3,500 $300 $3,200
Mar 16 $3,900 $300 $3,600
Apr 16 $3,550 $300 $3,250
May 16 $3,815 $300 $3,515
Jun 16 $5,630 $300 $5,330
Jul 16 $4,550 $300 $4,250
Aug 16 $3,660 $300 $3,360
Sep 16 $3,696 $300 $3,396
Oct 16 $3,102 $300 $2,802
Nov 16 $6,070 $400 $5,670
Dec 16 $1,551 $300 $1,251
Jan 17 $1,275 $300 $975

Seller's Notes

 NailCandi is an established Online Manicure Mall that supplies salons, retailers and end users with quality nail art and manicure products.

Based in South Africa, this business is ready to burst into the global market and can be run from anywhere in the world. With an established social media presence its a lucrative opportunity waiting to be taken to the next level.

  • We have our own brand nail art sealer, nail polish line and gel polish line
  • Wildly sought after and popular with local celebrities
  • We have received press coverage from elite fashion magazine such as Marie Claire and Cosmopolitan 
  • Featured on SA Fashion Week by New York designer Alexander Koukney

This site can operate with dropshopping or stock holding.  Promoted as an online manicure mall, we are the go to store for nail technicians, nail artists and beauty bloggers and collaborated with big brand names such as Revlon

What will you get?

  • Website & social media credentials (Facebook, Instagram, Pinterest and Twitter)
  • Shopify website template (value 180$)
  • domain and domain
  • MailChimp mailing list of 2900+ subscribers
  • Contacts from our factory in China (I travel to China often and have built strong relationships and deal with a reliable factory) 
  • Transition support
  • Tons of product display “in real life” pictures for social media marketing
  • Product Training
  • Skype / WhatsApp / FaceTime communication

International Opportunities:

  • To retail on large marketplaces like Amazon & eBay
  • Facilitate collaborations with popular, internationally know influencers
  • To expand nail polish and gel polish lines
  • To launch other manicure products such as gel and acrylic under the brand name
  • Collab’s with marketing companies for Award Season (Grammy’s, etc) (I was approached with regards to this on multiple occasions but due to time and distance concerns it was not a viable opportunity for me)
  • The utilizing of larger social media platforms  not available or popular in Africa as marketing tools - specifically SnapChat & Reddit


Reason for Selling:

I started a phone case ecommerce store in November last year and acquired a UV printer. We print on demand and have secured several wholesale contracts for the printing. This is taking most of my time which makes it very difficult to give NailCandi the attention it deserves.

Online Entrepreneurs in South Africa face several difficulties, of which the biggest is shipping / delivery issues. The local postal service is extremely unreliable and the only option for delivery is the use of Couriers, which is unreasonably expensive. NailCandi will thrive in a market where there are cheap and reliable delivery options.

I have built this site and business with passion and a great vision, and I am confident that in the right hands, it will blossom to it’s full potential.

Let me know if you have any questions, I would be happy to reply :)


Site Info

Site Established ? February 2014
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 14 February 2013
Registrar ? Afrihost
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 831
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 2,325,848
More info: SEOmoz and SEMRush


The seller deleted a comment from Muhammad Sajjad ( new )
Px48x48 avatar 1430084095.4372553d59ff6abbe3.86493255
EbenezerGood ( new )
Sun, 19 Feb 2017 21:18:54 AEDT


Do you have a breakdown of the expenses and a cost of sales summary ?

Thank you .

NailCandi ( new )
Sun, 19 Feb 2017 21:41:26 AEDT

Hi there, yes I do. I uploaded it to the listing attachments. Please let me know if you have more questions ;-)

Px48x48 avatar 1430084095.4372553d59ff6abbe3.86493255
EbenezerGood ( new )
Sun, 19 Feb 2017 21:54:12 AEDT

@NailCandi please accept my apologies the profit and loss did not appear on my Ipad its viewable on my android device and PC. Thanks

Px48x48 avatar 1430084095.4372553d59ff6abbe3.86493255
EbenezerGood ( new )
Sun, 19 Feb 2017 22:13:35 AEDT

Sorry , I am trying to understand the cost of goods sold , what you pay for your stock that you sell as per the P & L a generic figure of $150 is represented per month for stock . How does this work ? Thanks for your time .

NailCandi ( new )
Mon, 20 Feb 2017 15:04:26 AEDT

No problem. I do not purchases stock on a monthly basis. Instead I purchase in bulk a couple of times during the year to qualify for wholesale prices from the supplier. The amount of $150 is the total amount sent on stock for the year divided into 12. ;-)

Ditinfo ( | $607 )
Tue, 21 Feb 2017 00:13:08 AEDT

Hello, is Nail Candi a registered trademark ?

mSy ( new )
Tue, 21 Feb 2017 00:36:15 AEDT

Why has your revenue been declining? Is this because of the hype up on Christmas or because you can't spend enough time on this business?

NailCandi ( new )
Tue, 21 Feb 2017 00:48:27 AEDT

@Ditinfo no it is not registered as a trademark.

NailCandi ( new )
Tue, 21 Feb 2017 00:53:40 AEDT

@mSy I have not been spending any time on the business as mentioned in my notes, I started another online store the last quarter of 2016 and it has been taking alot of my time. The last promo I did for NailCandi was for Black Friday / Cyber Monday for which we made over $4500 .

Px48x48 avatar 1411092355.0858541b8f8314f1d3.49988193
HughVarange ( | $2.93K )
Tue, 21 Feb 2017 03:30:02 AEDT

So at the moment you buy the products in China, store them and ship the orders from a warehouse in SA. Is that correct? If so, would you be willing to continue to do the shipping inside SA and at what cost? Which shipping company do you use inside SA, and how much do they charge for a basic unregistered and uninsured parcel? Thanks.

NailCandi ( new )
Tue, 21 Feb 2017 03:37:40 AEDT

@HughVarange That is correct, although stock is kept in my spare room cupboard and not a warehouse. I am open to negotiating this although it depends on the workload as the main reason I am selling the site is because I already am very busy with my other store. I currently use CourierIt and The Courier Guy, both of them charge R98 per parcel onder 1kg, which most of the orders are. If you want to discuss this further you are welcome to send me a private message

Px48x48 avatar 1411092355.0858541b8f8314f1d3.49988193
HughVarange ( | $2.93K )
Tue, 21 Feb 2017 03:46:46 AEDT

How many SKUs do you stock? How much surface area would I need to keep all the stock (assuming shelving)

NailCandi ( new )
Tue, 21 Feb 2017 04:20:42 AEDT

@HughVarange Roughly around 250 - stock is really small so it all fits in a normal size cupboard

madcaptravels ( | $638 )
Tue, 21 Feb 2017 05:06:59 AEDT

good luck with this - lovely to see a successful South African ecommerce website for sale!

NailCandi ( new )
Tue, 21 Feb 2017 05:16:28 AEDT

@madcaptravels Thank you

The Seller
Sellerdefaultavatar NailCandi Michell Sierra


Payment Methods ?
  • Flippa Escrow
  • PayPal
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