Website for sale

Sold by Auction

$4,161 USD

Ended 20 days ago

Proven coffee lifestyle & subscription brand w/ large social media following

Drop ship subscription coffee brand w/ 4.6k Instagram followers. Established and ready for new owner to revive!

At a glance ?

Touch a value for a description

Site Type
Ruby on ​​Rails
Site Age
1 year

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Traffic ?

Uniques Page Views
Jan 17 186 471
Dec 16 133 431
Nov 16 253 956
Oct 16 380 1,647
Sep 16 82 139
Aug 16 109 282
Jul 16 117 416
Jun 16 140 980
May 16 260 857
Apr 16 533 1,455
Mar 16 868 3,124
Feb 16 10 184

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Social 270 57%
Direct 93 20%
Organic Search 79 17%
Referral 29 6.2%

Top Countries ?

Page Views
United States 371
Canada 29
Ukraine 11
South Korea 4
(not set) 3

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Feb 16 $1,641 $750 $891
Mar 16 $2,205 $900 $1,305
Apr 16 $1,359 $650 $709
May 16 $930 $500 $430
Jun 16 $357 $150 $207
Jul 16 $653 $400 $253
Aug 16 $648 $400 $248
Sep 16 $610 $400 $210
Oct 16 $692 $450 $242
Nov 16 $931 $550 $381
Dec 16 $652 $450 $202
Jan 17 $0 $150 -$150

Seller's Notes

Grim Coast launched in November 2015 as a coffee lifestyle brand selling our own roasts, lifestyle goods, and coffee subscriptions. It has been a side hobby business for over a year, but could easily become a full time business with the right owner. We have a large social media following already and all dropship roaster relationships are still in place to easy transition.

In the beginning of 2016 we had a lot of success with tshirts and other lifestyle goods. You can see the revenue spike from that. In April we put the brand into "autodrive" by automating social media posts and no longer put money into marketing efforts. The $600-$700 in revenue month-to-month you see through the remainder of 2016 is purely from the existing recurring subscription orders we had gained earlier in the year.

We have two roasters we used, one located in Oakland, CA, and another located in San Diego, CA. We exclusively used the San Diego roaster towards the end because their pricing is outstanding, including roasting, bagging, and drop shipping for us. We never had to package and ship coffee, it's taken care of with our roasting partner.

The store is ran on Shopify, and the subscriptions are managed through a plugin called Bold Recurring Orders and processed through Stripe payments. This sale will include the website, all existing customer data, and all social media accounts: Instagram (4.6k followers), Twitter (140 followers), and Facebook (227 followers). Ownership of store, domain, and social accounts will be transferred to the new owner.

I am selling Grim Coast because I no longer have time to run it on the side, but there is still value in the brand and all the followers/subscribers we've collected over the year.

I see a couple of options for how the transition can go:
1) You simply take over ownership of the store and other assets and I help you with the transition in relationship with our roasters.
2) If you're an existing coffee company who is interested in rebranding the website and accounts as your own, I'm more than happy to help you do that. I am a designer and engineer by trade and can make those changes easily. 

Have questions? Shoot me a message!


Site Info

Site Established ? November 2015
Built With ?
Google Analytics Detected ? No
More info: BuiltWith

Domain Info

Domain Registered ? 27 September 2015
Registrar ? DREAMHOST
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 16
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 0
More info: SEOmoz and SEMRush


Px48x48 avatar 1438298493.103255bab17d193272.06021889
flipitquick ( new )
Sat, 18 Feb 2017 07:25:46 AEDT

How much are you asking for it?

myoung1620 ( | $6.46K )
Wed, 22 Feb 2017 03:00:07 AEDT

It appears everything is "sold out". Is this intentional?

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restgoods ( | $24.3K )
Wed, 22 Feb 2017 03:17:45 AEDT

@myoung1620 Yes, we are current not operating the business. Our coffee roasters are ready to begin roasting again though!

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open4biz ( | $6.05K )
Thu, 23 Feb 2017 09:59:50 AEDT

Why 'grim coast?' Sounds bleak if not depressing and I hoped the website would explain the name but it left me hanging. Greetings from SD, by the way.

Px48x48 avatar b2162dc2 e646 49bc 8f8b 14615592ab08
restgoods ( | $24.3K )
Thu, 23 Feb 2017 17:17:40 AEDT

@flipitquick The reserve has been met and there is no buy it now price

Px48x48 avatar b2162dc2 e646 49bc 8f8b 14615592ab08
restgoods ( | $24.3K )
Thu, 23 Feb 2017 17:20:47 AEDT

@open4biz Well, the brand did start off "Bleak". When we originally launched in Nov 2015 the brand was very dark and played on the contrast between beach lifestyle living and punk rock and tattoo lifestyles. We rebranded and went a bit softer on the imagery in April 2015. We both personally loved the name so, plus all the social media followers, we decided just to keep it. Hope that gives you the answer you were looking for! Cheers

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KGR ( | $11.1K )
Thu, 23 Feb 2017 22:14:27 AEDT

What's your profit margin on the subscription and single bags of coffee. Including packaging and shipping.

Does the roasters also use the custom black box shown on your website?

Site looks awesome btw!

Fr3shY ( | $687 )
Fri, 24 Feb 2017 06:41:19 AEDT

Also interested in learning more about margins and associated costs. Has any paid marketing ever been performed? Trying to figure out the reason for decline in the traffic in recent months.

Px48x48 avatar b2162dc2 e646 49bc 8f8b 14615592ab08
restgoods ( | $24.3K )
Fri, 24 Feb 2017 06:58:54 AEDT

@KGR @Fr3shY

Profit margins on the coffee is quite good. Between our 3 roasts, it averages out to around 80% profit margin. Across the 3 roasts it averages out to around $2.25 roasted/packaged per bag. We sell for $13 per bag.

Basic monthly operating costs (not including coffee) is hovering around $200 right now. That's mainly for all our web hosting, social media tools, and operational tools like quickbooks.

The spike in revenue you see around Feb/March is when we heavily promoted the brand through social media (2x post a day on both instagram and twitter) with new t-shirt merchandise that sold very well. After that, we got sucked back into our day jobs and begin posting rarely and the website basically went on autopilot until December when we paused all recurring subscriptions to prepare for transfering to new ownership.

Hope this info sheds some light on your questions!

- Kyle

Kimmyd ( | $105 )
Fri, 24 Feb 2017 07:08:10 AEDT

Everything is listed as sold out?

Fr3shY ( | $687 )
Fri, 24 Feb 2017 07:08:19 AEDT

Thanks for that information. Could you break out the $200 of operating costs or provide a P&L statement (assuming you can pull from quickbooks)? Would be an interesting business if easy to cut costs and scale marketing efforts. Also, can you comment on paid marketing?

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KGR ( | $11.1K )
Fri, 24 Feb 2017 07:22:25 AEDT

How many subscribers are currently active?

suhb01 ( new )
Tue, 28 Feb 2017 04:39:42 AEDT

@restgoods how many hours / week on average are you spending working and maintaining the site?

trannam100 ( | $7.46K )
Fri, 03 Mar 2017 07:59:40 AEDT

hi, can you elaborate more on diminishing number of orders? Did customers cancel their subscriptions?

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restgoods ( | $24.3K )
Mon, 06 Mar 2017 05:18:59 AEDT

@Kimmyd We paused all recurring orders in December. From April up until then, the website was on "autopilot" with no promotion or growth initiatives. Because of my other projects, this turned into a side business that received little to no attention around Spring 2016.

Px48x48 avatar b2162dc2 e646 49bc 8f8b 14615592ab08
restgoods ( | $24.3K )
Mon, 06 Mar 2017 05:21:33 AEDT

@KGR No subscriptions are currently active. We paused all subscriptions in December. To be honest, I'd say that whoever takes this over will need to start over again on subscription customers. A couple (2-3) of existing subscribers might join again, but that's not a ton of revenue.

Px48x48 avatar b2162dc2 e646 49bc 8f8b 14615592ab08
restgoods ( | $24.3K )
Mon, 06 Mar 2017 05:22:34 AEDT

@suhb01 Since June 2016, maybe 3 hrs a month. When we were pushing the brand hard in Feb/March of 2015, probably around 20 hrs/wk

Px48x48 avatar b2162dc2 e646 49bc 8f8b 14615592ab08
restgoods ( | $24.3K )
Mon, 06 Mar 2017 05:24:12 AEDT

@trannam100 We paused all subscriptions in December to begin preparing for transition to new ownership. No time or growth efforts were spent on the business between June 2016 and now, thus the slow drop in subscriptions month over month.

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KGR ( | $11.1K )
Mon, 06 Mar 2017 08:55:26 AEDT

Does the roasters also use the custom black box shown on your website?

Are any special requirements/licenses needed to work with your supplier.

The Seller
Px140x140 avatar b2162dc2 e646 49bc 8f8b 14615592ab08 restgoods Kyle McConnell
2 transactions totalling $24,261
Payment Methods ?
  • Flippa Escrow
  • PayPal
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