Sold by Buy It Now

$13,000 USD

Ended 179 days ago

4 y/o AdSense Based Scrabble Word Finder Site with 300,000+ Pageviews Monthly

4-year-old educational site based on the game Scrabble with definitions, word checkers, & anagram solvers

At a glance ?

Touch a value for a description

Site Type
Site Age
4 years

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit
AdSense Revenue

Traffic ?

Uniques Page Views
Jan 17 109,634 400,468
Dec 16 84,706 300,694
Nov 16 59,028 225,888
Oct 16 58,607 196,205
Sep 16 38,851 157,548
Aug 16 33,569 157,257
Jul 16 33,902 188,586
Jun 16 28,857 150,862
May 16 28,955 135,909
Apr 16 27,165 131,415
Mar 16 25,192 146,139
Feb 16 22,382 116,278

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Organic Search 331,211 83%
Direct 63,150 16%
Referral 4,588 1.1%
Social 1,519 0.38%

Top Countries ?

Page Views
United States 172,345
United Kingdom 58,994
Canada 24,304
India 24,123
Australia 20,953

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Feb 16 $126 $0 $126
Mar 16 $154 $0 $154
Apr 16 $166 $0 $166
May 16 $112 $0 $112
Jun 16 $67 $0 $67
Jul 16 $35 $0 $35
Aug 16 $42 $0 $42
Sep 16 $31 $0 $31
Oct 16 $97 $0 $97
Nov 16 $174 $0 $174
Dec 16 $214 $0 $214
Jan 17 $248 $0 $248

Seller's Notes

How is your business monetized?


Please describe your business model

A scrabble and general word website complete with dictionary and definitions, scrabble word finder, anagram solver and word checker.

Are you the original owner of the business?


Which platform does the website use?


Where is the site hosted and will this need to change after purchase?

My own server and we will give the new owner a year hosting after sale.

Why are you selling the business?

Not enough marketing SEO experience to take the site to its full potential. No time due to other projects and work commitments.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

No, but mostly separate.

If necessary, do you have tax returns available to support your revenue claims?

No, I do not have tax returns available at this time.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

Please list all domain names you are including in the sale


Are you including any social media accounts in the sale?

Are there any email lists included in the sale?


What are the primary traffic sources of the site? (Choose the top 2)

  • Organic - large amount of pages and fair rankings
  • Direct - return users

Do you use, or have you experimented with, social media marketing?

No, I have not.

Have you done any Search Engine Optimization?

Yes, I have done minimal SEO. Back when the site launched in 2013 we bought some press releases and some web 2.0 links. We also registered with some directories and asked for links.

Has the site ever received any search engine penalties (manual or algorithmic)?

Although we never received any formal penalties when we first launched we was very high in rankings getting a lot of traffic. A few months later the rankings dropped considerably. Over the past year the rankings have jumped back up again on their own with no seo. As the algorithms by google have changed rankings have gone back up. We also submitted a disavow request a long while ago.

Do you use, or have you experimented with direct / display advertising?

No, I have not.

Do you have employees or contracts with freelancers?


How is the content of your website produced? Provide a step-by-step breakdown

Unless you wish to add blog posts which we did try a few and they still get traffic years on then the content is all available. You could also add the latest walkthrough and answers to trending word games like we have with 4 pics 1 word etc

Task 1 - Updates and content
Description - Updates and content creation
Hours Per Week - 1
Who - Owner

Does the owner need specific skillsets in order to successfully operate the site?


Do you and/or any employees or freelancers provide customer support?


What makes your website better than its competition?

Nicer design, responsive, faster word finder tool with the potential to input more letters. More in depth word pages.

Which ad networks does the website utilize?


Are all ad networks transferable to the new owner?

Buyer will be required to use own adsense account

Are you willing to sign a 3-year non-compete contract?

Yes, I am.

Will you provide 1-3 months of post-sale support & training?


What are the primary growth opportunities for the business going forward?

Increase rankings with SEO. Monetize the websites taking advantage of the huge amount of traffic.

The website potentially could become a million dollar website. Sites in the high rankings for main keywords in this niche have a huge amount of traffic.

Experiment with different ad networks and sort out the adsense placement. We have never tried to optimize. Optimize the mobile ads.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.

Site Info

Site Established ? March 2013
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 14 March 2013
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 2,470,000
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 672,529
More info: SEOmoz and SEMRush


john cged ( new )
Fri, 10 Feb 2017 22:42:01 AEDT

hello seller pls Send me an Email to ( if you still have this item available for sale pls..

Px48x48 avatar 25962709 08f5 4a58 9c26 eb333df454af
steverace123 ( | $25.3K )
Fri, 10 Feb 2017 22:43:40 AEDT

@john cged please contact about this website via the inbox here should you be interested and require more information.

kosmo101 ( | $7.67K )
Sat, 11 Feb 2017 06:42:27 AEDT

hi can you explain the reason for the dip in revenue june-oct and then big spike after? was this during the drop in traffic time?

Px48x48 avatar 25962709 08f5 4a58 9c26 eb333df454af
steverace123 ( | $25.3K )
Sat, 11 Feb 2017 06:45:56 AEDT

@kosmo101 Yes of course! We tried turning off the ads on some internal pages to see if it we could increase in rankings. The spike after was when they were put back on and the traffic started to increase. You can be added to analytics if you would like?

nizhnygale ( new )
Sat, 11 Feb 2017 13:52:16 AEDT

Why is the site making such low numbers for the amount of time it's been online? Can you provide further proof? Thank you

Px48x48 avatar 25962709 08f5 4a58 9c26 eb333df454af
steverace123 ( | $25.3K )
Sat, 11 Feb 2017 17:10:39 AEDT

@nizhnygale What would you like further proof of please? This is one of the reasons I want to sell as i state in the listing I do not have enough experience in this field to monetize the traffic to it's potential.

mark4d21 ( new )
Sun, 12 Feb 2017 11:00:28 AEDT

What is the percentage of mobile users on the site?

Px48x48 avatar 25962709 08f5 4a58 9c26 eb333df454af
steverace123 ( | $25.3K )
Sun, 12 Feb 2017 11:02:31 AEDT

@mark4d21 Based on the last 3 months approx 73%

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monsterer ( | $2.31K )
Tue, 21 Feb 2017 08:00:02 AEDT

How many hours/week do you need to invest to keep this site running?

Px48x48 avatar a819b909 538b 4967 be00 cebf6db0e6d5
monsterer ( | $2.31K )
Tue, 21 Feb 2017 08:01:39 AEDT

Have you had any problems with hasbro/mattel with the use of the word 'scrabble' in the domain?

Px48x48 avatar 25962709 08f5 4a58 9c26 eb333df454af
steverace123 ( | $25.3K )
Tue, 21 Feb 2017 08:03:09 AEDT

@monsterer to keep the site running it doesn't take anything it's completely auto pilot but in order to drive more insane traffic and bring the earnings up to what they should be for this amount of traffic I'd suggest a few hours a week! Hope this helps

Px48x48 avatar 25962709 08f5 4a58 9c26 eb333df454af
steverace123 ( | $25.3K )
Tue, 21 Feb 2017 08:16:09 AEDT

@monsterer no problems whatsoever in 4 years. However if in the future anything was to be said it would be as simple as redirects I've done this before with other sites, changed domains and rankings swapped with no negative effects. Please feel free to inbox me with any questions you may have I'd be happy to help.

elisompo ( | $23.4K )
Tue, 21 Feb 2017 09:50:16 AEDT

pls add me to ga

greatmaku ( suspended )
Tue, 21 Feb 2017 15:34:53 AEDT

please tell me your reserve price

Px48x48 avatar 25962709 08f5 4a58 9c26 eb333df454af
steverace123 ( | $25.3K )
Tue, 21 Feb 2017 19:58:02 AEDT

There are now just 18 hours left in the auction with 41 bids totalling $10,200 and 263 watchers. The reserve price is now very close to being met, and the overall response thus far has been incredible. It's been a lot of fun getting to know you guys and I'm more confident than ever that whoever takes over this site is going to do great things with it. If you have any last minute questions please don't hesitate to post them here or contact me via private message. Happy bidding!

Px48x48 avatar dfd9682c 81d5 4a6b a6e5 fc69ced54fe4
DSkyLink ( suspended )
Wed, 22 Feb 2017 00:53:53 AEDT

Hi, May i know your reserve price ?

Px48x48 avatar 25962709 08f5 4a58 9c26 eb333df454af
steverace123 ( | $25.3K )
Wed, 22 Feb 2017 03:50:54 AEDT

Just to add for those who are asking about PHP knowledge and editing the site. There is also a custom/bespoke CMS system that can be used for editing the text content, meta data etc in a lot of sectors of the site.

itsd ( new )
Wed, 22 Feb 2017 04:35:56 AEDT

Hi Steve,

Is the total Adsense revenue from scrabblewordsolver only? I see there are two additional websites using your Adsense ID here:

Px48x48 avatar 25962709 08f5 4a58 9c26 eb333df454af
steverace123 ( | $25.3K )
Wed, 22 Feb 2017 04:39:38 AEDT

Yes the revenue is completely from scrabblewordsolver if you look at the screens below they are done by URL and Site reports. Only reporting earnings from the site. Will you be acquiring buyer certification and partaking in the bidding?

brocoma ( new )
Wed, 22 Feb 2017 07:47:37 AEDT

Where did you get the dictionaries assocaited with the site? Do you have to license them? Is it an API to some other site or how is that done - Thanks!!!

Px48x48 avatar 25962709 08f5 4a58 9c26 eb333df454af
steverace123 ( | $25.3K )
Wed, 22 Feb 2017 08:00:11 AEDT

The dictionary files were sourced from a coding website called github and then populated.

The Seller
Px140x140 avatar 25962709 08f5 4a58 9c26 eb333df454af steverace123 Steve Race
3 transactions totalling $25,250
Payment Methods ?
  • Flippa Escrow
  • PayPal
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