Website for sale

Sold by Negotiation

$11,000 USD

Ended 218 days ago

18 month old Gag gift e-commerce Site with 2,353 uniques/mo. & making $835/mo.

Over 800 orders last year, 15K Twitter followers, more than 12K Facebook page likes and over 1500 client's contact information for follow up marketing campaigns.

At a glance ?

Touch a value for a description

Site Type
Wordpress 4.7
Site Age
2 years

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Traffic ?

Uniques Page Views
Dec 16 2,715 5,542
Nov 16 2,246 4,378
Oct 16 2,098 4,002
Sep 16 1,834 3,471
Aug 16 2,427 4,623
Jul 16 6,748 9,869
Jun 16 2,704 5,096
May 16 3,520 6,484
Apr 16 39,841 45,148
Mar 16 16,953 21,823
Feb 16 22,350 26,080
Jan 16 4,193 7,300

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Organic Search 3,828 69%
Direct 1,230 22%
Referral 286 5.2%
Social 196 3.5%
(Other) 2 0.036%

Top Countries ?

Page Views
United States 4,240
Canada 314
United Kingdom 286
Australia 176
France 65

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jan 16 $741 $330 $411
Feb 16 $599 $264 $335
Mar 16 $1,335 $576 $759
Apr 16 $709 $288 $421
May 16 $510 $204 $306
Jun 16 $751 $306 $445
Jul 16 $526 $216 $310
Aug 16 $450 $180 $270
Sep 16 $359 $144 $215
Oct 16 $569 $228 $341
Nov 16 $594 $240 $354
Dec 16 $1,344 $564 $780

Seller's Notes

Over 15K Twitter followers, more than 12K Facebook page likes and over 1500 client's contact information for follow up marketing campaigns. Search for fart in a jar on google or twitter and see for yourself. There have been tons of editorial articles written and back-linked by many sources including women's health, mashable and others. It is even featured in an Italian coffee table book! The process for order fulfillment is super east and the gross margins are close to $10 an order. This site has had over 800 orders in 12 months with almost zero advertising or marketing.  I am not sure why Flippa is only showing that the site has been around for a year, it has been actually 20 months and the profitability during that time was consistent and in some cases better than this last year.  I had been doing some minor adwords and facebook advertising in 2015.

The site is designed on a Wordpress platform using Woocommerce and hosted on Godaddy's server. Handover includes everything. The site, Facebook page, twitter account, analytics and any other assets used to create it. I will personally walk you through the entire order fulfillment process and where all my product comes from. Orders are very easy to fulfill and do not require actual farts. I spend about three to five minutes to fulfill a single order, less when fulfilling many at once.  Orders automatically flow into where they can be fulfilled and all orders are managed and shipped using USPS.  Someone who is marketing savvy could make a killing: add new products, advertising, social media, international shipping.  The only reason I am selling is to move on to another project.

Site Info

Site Established ? June 2015
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 26 January 2015
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 36
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 4,761,467
More info: SEOmoz and SEMRush


Px48x48 avatar 9cc430fe 4f6f 409b 9316 afb5ce08f7b0
welliswebs ( | $43.3K )
Sun, 08 Jan 2017 08:33:25 AEDT

How do you put the scents in the jar? Do you dropship or do you do it "in house"? There needs to be more information about the day to day operations and how we would take that over.. thanks

SoftwareDeals ( | $18.4K )
Mon, 09 Jan 2017 07:56:31 AEDT

Id like to know more on the day to day operations aswell

Px48x48 avatar 8b0b7387 8a31 4269 b9f9 e9522ec7a7cc
tobycr ( | $18.4K )
Mon, 09 Jan 2017 12:48:52 AEDT

It takes about 3-5 minutes to do a complete order, that is printing the label and note, adding the scent, assembling the box and sealing it up using the label with the scented jar inside wrapped in bubble wrap. Cost of components including jar, note,box, scent and label are about $2.30 and first class shipping anywhere in US via USPS is $2.60. Details of scents and how we keep make the scent last in the jar during shipping will be provided upon sale, but you don't need to make it. Per unit box Dimensions are 5 x 4 x 3 and weight is 7oz.

zdarwazeh92 ( | $5.1K )
Tue, 10 Jan 2017 04:42:41 AEDT

the website was sold on flippa doing 4K, 500 days ago, what happened?

Px48x48 avatar 8b0b7387 8a31 4269 b9f9 e9522ec7a7cc
tobycr ( | $18.4K )
Tue, 10 Jan 2017 05:21:44 AEDT

The person that originally launched the site got a bunch of national publicity out of the gates, but after about 45 days that faded and sales fell through the floor. This is why it was originally sold off as they were frustrated with the fall from grace. I took over in the middle of September 2015 and worked to create a more consistent revenue stream without spending significant money in pay per click advertising with search engines and social media sites. The site has had been generating consistent revenue with no advertising this year, I have been working on organic search traffic as you can see from the analytics data. The majority of sales through the year are for birthday gifts, the two biggest holidays are April Fools Day and Christmas as it is a popular White Elephant gift. Previously the site had been branded completely as a revenge site like glitter bombs and d**** in a box. We have had much more success keeping it light and family friendly.

zdarwazeh92 ( | $5.1K )
Tue, 10 Jan 2017 05:38:43 AEDT

Why are you selling it?

The Seller
Px140x140 avatar 8b0b7387 8a31 4269 b9f9 e9522ec7a7cc tobycr Toby Crandall
3 transactions totalling $18,400
Payment Methods ?
  • Flippa Escrow
  • PayPal
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