Founded in 1999. Featured by CBS News, New York Times, Washington Post, CNN, many more! For sale: Entire website property AND the museum's physical inventory. Who wants to run this beloved museum?
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This is a rare opportunity to snatch up an established and popular property with lots of potential. Ours is a unique concept that will never get old. As long as there’s a president in the White House, this concept will always generate tremendous interest.
Presidential Pet Museum is a nearly 18-year-old website covering all things related to the pets of U.S. presidents, current and past. But we’re much more than that. This is an honest-to-goodness brick-and-mortar museum founded on that concept. The Presidential Pet Museum, currently in the Washington, D.C. area, houses a collection of White House pets memorabilia.
The winner of this auction will become the new owner of both the actual museum collection and the accompanying website.
You may recall reading about our oddball, one-of-a-kind museum in major media outlets such as the New York Times, CNN, the Wall Street Journal, the Washington Post, or USA Today. Or perhaps you caught a segment about us on CBS News, Good Morning America, the Today Show, or on the Huffington Post.
Why Is the Presidential Pet Museum an Amazing Investment Opportunity for You?
Become a Media Magnet
We get several inquiries every month from members of the media and even TV/film crews. Over the past decade and a half, we’ve received countless placements in major media outlets around the world. For example, we’ve appeared not once but multiple times in the New York Times alone since 1999. Why? Because there’s always a deep fascination with presidential pets — and not just every election cycle and every President’s Day, but pretty much all the time.
A few examples:
How Can You Take This Concept Further?
There is so much potential left to be built into this brand that we have run out of time to pursue. Claire Mclean, the museum’s founder, is now in her 80s, in declining health, and has moved to a very lovely (but costly) nursing home. This project has been her life’s dream — and it’s inspiring just how far she’s come since 1999. Yet it’s clear that this is as far as she can take it. We’re confident that the new owner can take things to the next level.
Here are just a few of the many ways you can further build out Presidential Pet Museum:
What Comes With This Sale, Exactly?
All content, graphics, and images* — plus existing Facebook page.
*Source of images: Most images are in the public domain because they are decades-old White House staff photos or Library of Congress photos used in an educational capacity. Others come from various presidential libraries. In 17 years, we don’t recall anyone ever asking that we take down an image, though of course we would do that very promptly if requested.
You will get dozens of physical items that you can display, including:
OK, But What Do You Do With the Museum Collection?
Why We Are Selling
The wonderful, lively Claire Mclean started this project in the late 1990s. She is an amazing character! Her story is really incredible — if you’d like to know more about the history of this project, check out this page: http://presidentialpetmuseum.com/media/.
Claire carried this on for many years, basically as a one-woman powerhouse. However, she is now in her 80s. She’s living in a nursing home and needs funds for her continued care. She wants to see her legacy live on, and we’re running this auction on her behalf.
Mobile-Friendly — And Built to Last Far Into the Future
PresidentialPetMuseum.com is mobile responsive and looks great on any device. The website received a facelift a couple of years ago and got a beautiful, professionally designed new logo, too, that celebrates our long, storied history while pursuing a patriotic red-white-and-blue theme.
Built on WordPress — Trusted by More Than 60 Million Web Properties
Anyone can manage the occasional updates of this website — no coding or technical knowledge required.
More Than 115 Published Posts + 60 Pages
Unique, meticulously researched, professionally edited, high-quality.
How the Website Is Organized
If you’ve worked with WordPress before, you know that content there falls into one of two “buckets”: posts or pages.
Here’s how our content is organized:
This is a layout that has worked well for us over the years, but you might consider rethinking how the content is presented.
You will see that there are lots of presidential pets on our full list that we have not even written about yet, so there’s a lot of room to add additional content and grow the website. Meanwhile, if you wanted to do some fun general-themed blog posts, you could always try more viral-minded “top 5” or “top 10” lists, such as “Top 5 Scottish Terriers to Live at the White House” or “3 Presidents Who Had Birds for Pets” or “The Top 10 Weirdest Pets to Ever Call the White House Home” etc.
Display Advertising: AdSense (currently $196/month – Oct-Dec 2016 monthly avg.)
Donations: $13 per month (2016 monthly avg.) We accept donations online. In the past 12 months we’ve received $150 in donations from five different users (see screenshot).
Amazon.com affiliate links: $4 per month. Yep, pretty negligible on that front.. There really are just a very few of these links on our site, in some of the presidential bios (they link to biographical books on Amazon about presidents).
Potential Unexplored Income Sources
No paid traffic, marketing, or publicity has been carried out. This thing markets itself.
We also have not undertaken any search engine optimization efforts, aside from some basic on-site things like including keywords in permalinks.
There has never been a Google penalty to our knowledge. As you know, aged domains are like Google gold.
Expenses are just the domain name and server hosting fees. That’s it.
In the past, we’ve written articles in-house. But we do know a wonderful, inexpensive freelance writer who can write blog posts and articles for you for as little as $15-20 each; we can share her contact details with you.
Owner’s Monthly Time Requirement
At a minimum: 1-2 hours per month. You would want to post some content to Facebook every now and then and publish perhaps 1 new blog post per month. You’ll also need to respond to a few email inquiries each month.
If, however, you’re interested in opening up the museum to the public, then the time commitment becomes whatever you need to make that a success. You would obviously want someone to staff the museum during your open hours. Perhaps you have it open only on the weekends.
If you do decide that an open-to-the-public museum is the right path for you, please check your local zoning regulations first. In the early 2000s, when the Presidential Pet Museum first attracted national attention, Claire says she’d have buses — literally busloads! — of tourists lined up outside her home, where she had the museum housed in a storage barn out back.
Social Media Included in Sale
Facebook: 1,389+ Fans
Past Year Traffic Details
One Year, From Jan. 1, 2016 to Dec. 31, 2016:
Many of you Flippa regulars out there know that an opportunity like this is extremely rare.
We are looking to achieve a price of, at a minimum, $10,950 or more to reflect the fact that this property gets tremendous media attention year after year, that it enjoys a stable income that can be scaled up, and that 100% of the website’s traffic is organic.
Respectfully, we don’t feel that the price should be calculated strictly in terms of revenue multiples — instead, we’re asking potential buyers to look at the big picture. You’re not buying a website; rather, you’re getting sole rights to operate a complete museum business with boxes full of existing inventory and widespread appeal.
In capable hands, we really believe that the long-term potential of the Presidential Pet Museum is massive. The right owner will quickly open up new revenue streams that boost profitability.
Please note: We will be putting together a contract for all of us to sign.
Who Are the Sellers?
The sellers are Claire Mclean and Dave Baker. Claire founded and ran the museum for many years, and the physical assets are with her in the Washington, D.C. area. Dave has been managing the website for the past few years from his home in NYC.
We hope you’ve enjoyed learning more about this opportunity, and we wish you the best of luck in your bidding. Feel free to leave your questions below, and we’ll answer them as best we can at the end of each day or as soon as we can respond.
|Site Established ?||July 1999|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||7 July 1999|
|Content Unique ?||Yes|
|Design Unique ?||No|
|Pages In Google ?||198|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||687,154|