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17 y/o Website + Entire Museum! Featured in NYT, WaPo, CNN. Making $213/mo

Founded in 1999. Featured by CBS News, New York Times, Washington Post, CNN, many more! For sale: Entire website property AND the museum's physical inventory. Who wants to run this beloved museum?

At a glance ?

Touch a value for a description

Site Type
Content
Platform
Wordpress 4.7
Site Age
18 years

Traffic ?

Page Views
74,346
Unique Visits
31,339

Financials ?

Gross Revenue
$196
Net Profit
$196
AdSense Revenue
$196

Traffic ?

Uniques Page Views
Dec 16 25,063 53,754
Nov 16 46,191 106,436
Oct 16 22,764 62,849
Sep 16 18,239 43,243
Aug 16 13,499 29,302
Jul 16 17,824 37,992
Jun 16 12,072 25,329
May 16 74,063 105,844
Apr 16 18,139 44,241
Mar 16 20,950 55,731
Feb 16 40,269 107,891
Jan 16 19,024 51,431

Traffic Health ?

Pages / Session
2.17
Avg. Session Duration
00:01:42
Bounce Rate
74.15%

Top Channels ?

Page Views % of Total
Organic Search 37,590 70%
Direct 7,283 14%
Social 5,030 9.4%
Referral 3,851 7.2%

Top Countries ?

Page Views
United States 46,239
Canada 1,795
United Kingdom 1,095
Australia 439
Germany 357

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Affiliate Income and Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jan 16 $84 $0 $84
Feb 16 $355 $0 $355
Mar 16 $130 $0 $130
Apr 16 $101 $0 $101
May 16 $169 $0 $169
Jun 16 $64 $0 $64
Jul 16 $77 $0 $77
Aug 16 $73 $0 $73
Sep 16 $104 $0 $104
Oct 16 $161 $0 $161
Nov 16 $284 $0 $284
Dec 16 $143 $0 $143

Seller's Notes

This is a rare opportunity to snatch up an established and popular property with lots of potential. Ours is a unique concept that will never get old. As long as there’s a president in the White House, this concept will always generate tremendous interest.

Presidential Pet Museum is a nearly 18-year-old website covering all things related to the pets of U.S. presidents, current and past. But we’re much more than that. This is an honest-to-goodness brick-and-mortar museum founded on that concept. The Presidential Pet Museum, currently in the Washington, D.C. area, houses a collection of White House pets memorabilia.

The winner of this auction will become the new owner of both the actual museum collection and the accompanying website.

You may recall reading about our oddball, one-of-a-kind museum in major media outlets such as the New York Times, CNN, the Wall Street Journal, the Washington Post, or USA Today. Or perhaps you caught a segment about us on CBS News, Good Morning America, the Today Show, or on the Huffington Post.

Why Is the Presidential Pet Museum an Amazing Investment Opportunity for You?

  • Generate unbelievable PR for yourself
  • It’s a perpetual media magnet
  • Recession-proof, time-proof
  • Expand on the concept to make this a more profitable venture
  • Lots of interest from all segments of the population
  • Category killer
  • Aged domain; founded way back in 1999 (early days of the Internet)
  • Google loves us 

Become a Media Magnet

We get several inquiries every month from members of the media and even TV/film crews. Over the past decade and a half, we’ve received countless placements in major media outlets around the world. For example, we’ve appeared not once but multiple times in the New York Times alone since 1999. Why? Because there’s always a deep fascination with presidential pets — and not just every election cycle and every President’s Day, but pretty much all the time. 

A few examples: 

  • http://www.nytimes.com/politics/first-draft/2015/04/01/scott-walker-and-dogs-hes-no-ronald-reagan/?_r=0
  • http://live.huffingtonpost.com/r/segment/the-pet-show-reptile-rescue-oscar-the-wheelchair-dog-pet-museum/5526d9052b8c2abd2a0003c4
  • http://articles.baltimoresun.com/2008-01-27/news/0801250136_1_pet-museum-presidential-pet-mclean
  • http://www.roadsideamerica.com/news/15147
  • http://articles.chicagotribune.com/2007-02-21/features/0702200316_1_reagans-lucky-presidential-pet-museum-dog
  • http://www.today.com/id/8133692/ns/today/t/pet-nation/
  • http://www.washingtonpost.com/wp-dyn/articles/A12415-2005Jan15.html
  • http://www.animalplanet.com/pets/4-presidential-pet-museum-annapolis-md/
  • http://www.wsj.com/articles/SB1044820643513970863
  • http://www.forbes.com/2009/01/15/presidental-pets-obama-forbeslife-inauguration09-cx_kb_0116obamadog.html

How Can You Take This Concept Further?

There is so much potential left to be built into this brand that we have run out of time to pursue. Claire Mclean, the museum’s founder, is now in her 80s, in declining health, and has moved to a very lovely (but costly) nursing home. This project has been her life’s dream — and it’s inspiring just how far she’s come since 1999. Yet it’s clear that this is as far as she can take it. We’re confident that the new owner can take things to the next level.

Here are just a few of the many ways you can further build out Presidential Pet Museum:

  • You could add branded merchandise online (such as a toy version of the next presidential pet, or themed t-shirts). During the Bush administration, our Barney-themed products were big sellers.
  • You could add a shop on Amazon, too. You’ll have exclusive rights to the Presidential Pet Museum brand.
  • Publish more blog posts to keep the website top of mind.
  • Actively engage on and generate more website traffic via Facebook.
  • Add additional social media channels, such as Twitter, Pinterest, Instagram, Google +, YouTube, etc.
  • Most traffic currently comes from Google. Focus on driving more traffic from other search engines such as Bing and Yahoo.
  • Begin SEO work and obtain more external links.

What Comes With This Sale, Exactly?

WEBSITE

Four domains:

  • presidentialpetmuseum.com (this is the actual site; all others are forwarded)
  • presidentialpetsmusuem.com
  • whitehousepet.com
  • whitehousepets.com

All content, graphics, and images* — plus existing Facebook page.

*Source of images: Most images are in the public domain because they are decades-old White House staff photos or Library of Congress photos used in an educational capacity. Others come from various presidential libraries. In 17 years, we don’t recall anyone ever asking that we take down an image, though of course we would do that very promptly if requested.

MUSEUM 

You will get dozens of physical items that you can display, including:

  • What we believe is an original 100-year-old cowbell that hung around the neck of the last cow to graze the White House lawn — an irreplaceable, storied piece of Americana
  • A strange portrait of President Reagan's dog Lucky made from the dog's own hair; this is the portrait made by Claire that launched the museum in 1999; and again, it’s completely irreplaceable
  • Various presidential photos, some with signatures
  • Photos of presidents — and presidential pets
  • Original, signed “outsider art” paintings (professionally framed) from museum founder Claire Mclean of dozens of presidential pets — hang these paintings in your museum or sell them off individually in your gift shop or online
  • Quite a bit of other presidential memorabilia such as commemorative plates, buttons, and historic newspaper clippings
  • Full inventory list will be attached to this auction listing soon

OK, But What Do You Do With the Museum Collection?

  • You will need to pick up the actual museum collection from the Washington, D.C. area. This will require something like a small UHaul truck. OR, for an additional cost (perhaps several hundred dollars), you may be able to make packing/shipping arrangements to your location in the continental U.S. We will help as much as possible with this, but be aware that this packing/shipping option falls outside the scope of this auction — meaning you will be responsible for that additional cost to ship it. We ask that you pick up these items within 1 month of closing the escrow.
  • Set up the museum in your home and alert the local media. Instant publicity. The beauty is you can have it become a private collection that you show to only a few select visitors (such as media). This is a good option for the buyer who prefers a more hands-off experience — you could just have the website do most of the work for you.
  • Alternatively, you could expand on the physical museum concept, and open your collection to the public. Accept donations to keep the museum running, and sell “gift shop” items to visitors as well. Add to the collection by selectively shopping for related memorabilia on eBay. 

Why We Are Selling

The wonderful, lively Claire Mclean started this project in the late 1990s. She is an amazing character! Her story is really incredible — if you’d like to know more about the history of this project, check out this page: http://presidentialpetmuseum.com/media/.

Claire carried this on for many years, basically as a one-woman powerhouse. However, she is now in her 80s. She’s living in a nursing home and needs funds for her continued care. She wants to see her legacy live on, and we’re running this auction on her behalf.

Mobile-Friendly — And Built to Last Far Into the Future

PresidentialPetMuseum.com is mobile responsive and looks great on any device. The website received a facelift a couple of years ago and got a beautiful, professionally designed new logo, too, that celebrates our long, storied history while pursuing a patriotic red-white-and-blue theme. 

Built on WordPress — Trusted by More Than 60 Million Web Properties 

Anyone can manage the occasional updates of this website — no coding or technical knowledge required.

More Than 115 Published Posts + 60 Pages 

Unique, meticulously researched, professionally edited, high-quality.

How the Website Is Organized

If you’ve worked with WordPress before, you know that content there falls into one of two “buckets”: posts or pages.

Here’s how our content is organized:

  • Posts: Individual posts about specific presidential pets are given the category “pets.” You can find all of these in our “White House Pets” menu. In addition, we have what we call blog posts. These are more general-themed posts; they get the “blog” category. The site is set up such that only “blog” category posts show up in the “From Our Blog” rail in the right sidebar.
  • Pages: We have written well-researched bios on every president; these are WordPress pages. You can find these bios by going to the “White House Pets” menu and then clicking the “bio” link next to each president on the list.

This is a layout that has worked well for us over the years, but you might consider rethinking how the content is presented.

You will see that there are lots of presidential pets on our full list that we have not even written about yet, so there’s a lot of room to add additional content and grow the website. Meanwhile, if you wanted to do some fun general-themed blog posts, you could always try more viral-minded “top 5” or “top 10” lists, such as “Top 5 Scottish Terriers to Live at the White House” or “3 Presidents Who Had Birds for Pets” or “The Top 10 Weirdest Pets to Ever Call the White House Home” etc.

Monetization

Display Advertising: AdSense (currently $196/month – Oct-Dec 2016 monthly avg.)

Donations: $13 per month (2016 monthly avg.) We accept donations online. In the past 12 months we’ve received $150 in donations from five different users (see screenshot).

Amazon.com affiliate links: $4 per month. Yep, pretty negligible on that front.. There really are just a very few of these links on our site, in some of the presidential bios (they link to biographical books on Amazon about presidents).

TOTAL REVENUE:$213/month 

Potential Unexplored Income Sources

  • Branded merchandise
  • In-house ad sales
  • In-house native content sales / paid guest posts
  • Third-party CPM ads (like Pet360 or Evolve Media)
  • Other affiliate programs
  • Ebook sales
  • Partnerships with other businesses (You could partner up with and charge good money to a business like Petco or Purina to become the official sponsor of the museum.)

Marketing/SEO

No paid traffic, marketing, or publicity has been carried out. This thing markets itself.

We also have not undertaken any search engine optimization efforts, aside from some basic on-site things like including keywords in permalinks.

There has never been a Google penalty to our knowledge. As you know, aged domains are like Google gold.

Overhead

Expenses are just the domain name and server hosting fees. That’s it.

In the past, we’ve written articles in-house. But we do know a wonderful, inexpensive freelance writer who can write blog posts and articles for you for as little as $15-20 each; we can share her contact details with you.

Owner’s Monthly Time Requirement

At a minimum: 1-2 hours per month. You would want to post some content to Facebook every now and then and publish perhaps 1 new blog post per month. You’ll also need to respond to a few email inquiries each month.

If, however, you’re interested in opening up the museum to the public, then the time commitment becomes whatever you need to make that a success. You would obviously want someone to staff the museum during your open hours. Perhaps you have it open only on the weekends.

If you do decide that an open-to-the-public museum is the right path for you, please check your local zoning regulations first. In the early 2000s, when the Presidential Pet Museum first attracted national attention, Claire says she’d have buses — literally busloads! — of tourists lined up outside her home, where she had the museum housed in a storage barn out back.

Social Media Included in Sale

Facebook: 1,389+ Fans
https://www.facebook.com/petmuseum

Past Year Traffic Details

One Year, From Jan. 1, 2016 to Dec. 31, 2016:

  • 365,311 sessions
  • 326,740 users
  • 727,814 page views

Desired Price

Many of you Flippa regulars out there know that an opportunity like this is extremely rare.

We are looking to achieve a price of, at a minimum, $10,950 or more to reflect the fact that this property gets tremendous media attention year after year, that it enjoys a stable income that can be scaled up, and that 100% of the website’s traffic is organic.

Respectfully, we don’t feel that the price should be calculated strictly in terms of revenue multiples — instead, we’re asking potential buyers to look at the big picture. You’re not buying a website; rather, you’re getting sole rights to operate a complete museum business with boxes full of existing inventory and widespread appeal.

In capable hands, we really believe that the long-term potential of the Presidential Pet Museum is massive. The right owner will quickly open up new revenue streams that boost profitability.

Payment Terms 

  1. Flippa Escrow for 100% of the purchase price. You load up the escrow, and we’ll initiate the domain transfer. Once the domain, website contents, and social media property (Facebook page) are transferred successfully to you, you agree to immediately release the escrow to us.
  2. In the meantime, please make arrangements to promptly pick up the physical museum inventory from the Washington, D.C. area. You must pick up this physical inventory within 4 weeks of closing on the escrow.

Please note: We will be putting together a contract for all of us to sign.

Who Are the Sellers? 

The sellers are Claire Mclean and Dave Baker. Claire founded and ran the museum for many years, and the physical assets are with her in the Washington, D.C. area. Dave has been managing the website for the past few years from his home in NYC.

Other Points 

  • We are looking only for an American buyer, for fairly obvious reasons: This is a very “American” concept that we want to see carried well into the future. If you are currently located outside the United States, you are not allowed to bid. Sorry.
  • Support relating to how the site works will be provided to the buyer for 90 days.
  • Google accounts (Analytics, AdSense) and Amazon Affiliates account will not be transferred, and any remaining balance at time of sale will be paid only to seller. Buyer can simply install his/her own code on the website, which we can certainly assist with if required.
  • Please remember — you’re bidding not only on the website but also the entire museum collection. You’ll need to either come pick up the items from the D.C. area or arrange to have it all shipped to you (for an additional cost).

We hope you’ve enjoyed learning more about this opportunity, and we wish you the best of luck in your bidding. Feel free to leave your questions below, and we’ll answer them as best we can at the end of each day or as soon as we can respond.

Site Info

Site Established ? July 1999
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 7 July 1999
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 198
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 687,154
More info: SEOmoz and SEMRush

Comments

Px48x48 avatar a9f236c4 7721 456e 80e3 855bc97038fb
petsadviser ( | $1.4K )
Thu, 05 Jan 2017 06:54:02 AEDT

Hi to those bidders who participated in our previous auction last year. We have decided to try again with a lower reserve. Our loss is your gain. Place your bids! CBS News is shooting a segment on us this weekend.

Noavatar
Doglovr234 ( new )
Thu, 05 Jan 2017 14:49:17 AEDT

PM me reserve

Px48x48 avatar a9f236c4 7721 456e 80e3 855bc97038fb
petsadviser ( | $1.4K )
Thu, 05 Jan 2017 14:59:24 AEDT

@Doglovr234 Hi. Everyone has access to this info, but I'll PM you the information as well. Thanks for your interest. It's a great property.

Px48x48 avatar a9f236c4 7721 456e 80e3 855bc97038fb
petsadviser ( | $1.4K )
Sat, 07 Jan 2017 20:51:58 AEDT

Unfortunately, for logistical reasons we have to discontinue this current auction. We're very sorry for the inconvenience, and we thank everyone for their time. We're still fielding private offers, though, so please contact us with your best offer if you're interested. Thank you.

The Seller
Px140x140 avatar a9f236c4 7721 456e 80e3 855bc97038fb petsadviser Dave Baker
2 transactions totalling $1,400
Payment Methods ?
  • Flippa Escrow
  • PayPal
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