BestVodka.net

Website for sale

Sold by Buy It Now

$9,000 USD

Ended 122 days ago
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5 y/o AdSense site with 24,000 PVs monthly + acquisition offer from US startup

Online since 2011, fully passive income - no work done since July 2013. Received take-over offer for between $80,000 & $280,000 in equity value. Ranks top 20 in Google for 1,700 high-value positions.

At a glance ?

Touch a value for a description

Site Type
Content
Platform
Word​​Press
Site Age
5 years

Traffic ?

Page Views
24,055
Unique Visits
15,790

Financials ?

Gross Revenue
$83
Net Profit
$83
AdSense Revenue
$85

Traffic ?

Uniques Page Views
Dec 16 19,926 32,387
Nov 16 13,011 19,537
Oct 16 14,433 20,243
Sep 16 15,107 21,488
Aug 16 16,584 23,406
Jul 16 18,843 26,606
Jun 16 19,925 29,208
May 16 25,476 34,972
Apr 16 24,871 34,577
Mar 16 18,589 30,990
Feb 16 22,737 33,093
Jan 16 27,609 40,771

Traffic Health ?

Pages / Session
1.40
Avg. Session Duration
00:00:44
Bounce Rate
80.25%

Top Channels ?

Page Views % of Total
Organic Search 27,346 84%
Direct 3,631 11%
Referral 1,352 4.2%
Social 58 0.18%

Top Countries ?

Page Views
United States 18,810
India 2,748
United Kingdom 2,377
Canada 1,868
Australia 597

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jan 16 $94 $0 $94
Feb 16 $64 $0 $64
Mar 16 $32 $0 $32
Apr 16 $75 $0 $75
May 16 $72 $0 $72
Jun 16 $57 $0 $57
Jul 16 $111 $0 $111
Aug 16 $85 $0 $85
Sep 16 $52 $0 $52
Oct 16 $61 $0 $61
Nov 16 $62 $0 $62
Dec 16 $128 $0 $128

Seller's Notes

About The Business

Launched in 2011, BestVodka is a fully passive AdSense based content site which has had no work done since July 2013 and continues to generate steady traffic each month and earn steady income. The site ranks top 20 in Google for 1,700 positions, including many high-value terms such as "Vodka Brands" "Best Vodka Brands" "Cheap Vodka" "Expensive Vodka" "Types of Vodka" "Popular Vodka" etc.

Please describe your business model 

100% passive blog earning via Adsense

Are you the original owner of the business?

No, I purchased the site in November 2012 for 86 times monthly revenue multiple. I optimized Adsense, did social promotion, and since July 2013 the website is on autopilot = no work done.

Which platform does the website use?

Wordpress

Where is the site hosted and will this need to change after purchase?

Shared server with my other sites. The new owner can host the website on my account for up to 3 months.

Why are you selling the business?

I haven't done anything with the website since 2013. It's time for a new owner

What are the main expenses of the business? 

Domain Registration. Other than that there are no expenses.

Please list all domain names you are including in the sale

  • BestVodka.net

Are you including any social media accounts in the sale?

Yes, the following accounts will be included in the sale:

Have you done any Search Engine Optimization?

No, I have not done any SEO.

Has the site ever received any search engine penalties?

No, to my knowledge my site has never received any search engine penalties.

How is the content of your website produced? 

No new content since July 2013

What makes your website better than its competition?

Extremely good search engine rankings - even with so little content and no work done since 2013.

Data from SEMrush are showing that buying the same quality/quantity of traffic would cost $17,300 a month.

The website ranks TOP 1-5 for keywords such

  • vodka brands
  • cheap vodka
  • types of vodka
  • brands of vodka
  • best vodka brands
  • top vodka brands
  • popular vodka brands
  • expensive vodka

In Bing it ranks #3 for "vodka".

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training, in order to ensure a smooth transition?

It's a niche website running on autopilot. But I'm happy to offer 14 days email support

What are the primary growth opportunities for the business going forward?

Utilize Social Media: Taking care of social media would increase traffic substantially. It is a very viral niche as you can see for example from "Tipsy Bartender" who also started in 2012 and now has 18 million followers on Facebook, 3 million on Youtube and so on.

Create More Content: This was my major mistake. I just added 5 articles since I bought it. Especially since the site is ranking so well the traffic could be in a different level. It ranks for big keywords, not much long tail - since there isn't enough content.​ Unfortunately this niche doesn't interest me. Four months later I bought another website and never really forced myself to do something.

(The buyer will also receive a technique how to generate 50+ pages of high quality content with beautiful pictures with very little work.)

Improve Monetization: When I bought the site I had no idea how else to monetize the traffic. There was Adsense and nothing else. Amazon affiliate wasn't that popular (if I remember correctly) and the alcohol laws in the US were strict.​

Since the US alcohol laws relaxed there are many more options

- Amazon affiliate
- New startups in Alcohol delivery offering affiliate programs
- Hangover pills recently become popular - they also have affiliate programs
- Companies offer free alcohol often. Which I can't use as 99.99% of the companies are from the US

Take-over Offer

I've got an equity offer from a US start up - in exchange for the website. 

I'm an EU citizen living in Bangkok with a business registered in Australia. Even "standard" tax situations are complicated for me. Acquiring an equity stake
in a non-publicly traded company in the US would be a nightmare.

The offer from the CEO is between .2 and .7 equity stake. Considering their $40 million valuation that means between $80,000 and $280,000 in equity value.

The future owner will receive contact to the CEO.

Site Info

Site Established ? July 2011
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 21 July 2011
Registrar ? NAMESILO
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 28
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 2,619,320
More info: SEOmoz and SEMRush

Comments

Px48x48 avatar 3b4aa573 a3c8 48ab a52e 3cf05122f418
SimeonKirilov ( | $730 )
Tue, 10 Jan 2017 05:43:15 AEDT

PIN Price please. Thank you

Px48x48 avatar 3b4aa573 a3c8 48ab a52e 3cf05122f418
SimeonKirilov ( | $730 )
Tue, 10 Jan 2017 05:44:22 AEDT

Also if you can include where is the hosting

Px48x48 avatar 1371798512.541151c3fbf08418d9.00390860
Cinderella Man ( | $20.3K )
Tue, 10 Jan 2017 13:49:19 AEDT

@SimeonKirilov there is no BIN at this moment. There could be if I get an interesting offer via PM

It's hosted with Siteground

Noavatar
generationtennis ( | $66.5K )
Tue, 10 Jan 2017 14:05:48 AEDT

In regards to the equity offer from the CEO, what reasons (if any) that you didn't take the CEO up on the takeover offer considering your site only generates ~$100/mo in adsense revenue? Wouldn't an equity stake worth 80-280k trump the $100/mo adsense income this site generates? Especially since this site's income is largely dependent on SERP rankings. Feel free to chime in on this.

Px48x48 avatar 1371798512.541151c3fbf08418d9.00390860
Cinderella Man ( | $20.3K )
Tue, 10 Jan 2017 14:21:53 AEDT

@generationtennis It is explained in the description - tax issues with me holding equity in non-publicly trading US company.

The website in current form is largely dependent on SERP rankings - you are right. But it is over 5 years old website that survived ton of G's updates - Pandas, Penguins, PBN, EMD, Hummingrid, etc

So, the rankings seems to be pretty secure - even now with just 15 pieces of content and no new added since July 2013.

Noavatar
generationtennis ( | $66.5K )
Tue, 10 Jan 2017 14:41:16 AEDT

That being said, if tax issues are the only issue does that mean this offer from the CEO is still active and on the table currently for the new buyer? Or would negotiations have to be restarted, with the possibility this offer is no longer valid for the new buyer? Isn't much detail about this, would love to hear more in this regard.

"The buyer will also receive a technique how to generate 50+ pages of high quality content with beautiful pictures with very little work."

If so little work is involved, why then - an aspiring entrepreneur such as yourself hasn't been able to utilize this technique given how little work (and therefore little time) you surmise it may be to add content with this technique? The time/benefit ratio would appear skewed heavily in your favor.

Px48x48 avatar 1371798512.541151c3fbf08418d9.00390860
Cinderella Man ( | $20.3K )
Tue, 10 Jan 2017 15:07:17 AEDT

Yes the offer is still on the table, he is willing to close the deal within 2-3 weeks.

I found it just recently so there wouldn't be much (if any) benefit for me.

Px48x48 avatar 34b2088f 1ea4 4a46 86e0 ef4b5db8ff4f
skylarmb ( new )
Tue, 10 Jan 2017 16:25:07 AEDT

@generationtennis as I read it its equity in a private company. This equity is only based on the valuation and if the company never goes public, that equity will never be worth anything. The equity isn't directly worth 80-280k... it has a small chance of maybe being worth that in many years but could just as likely end up being worth nothing.

Noavatar
newfoundbeauty ( suspended )
Tue, 10 Jan 2017 17:37:30 AEDT

@skylarmb i was about to post the same thing... its equity in a startup! Hence percentages and valuations are hypothetical, unless one is really doing their due diligence with that company, the chances of that company meeting their "valuations" and you collecting are far fetched. Additionally, any company that is willing to "give up equity" that easily to a website that has this little content is also probably a good indicator that this is not a solid offer from a reputable company.

@cinderalla man, sorry about this comment and it really has nothing to do with your listing. You have an aged site pulling good rankings on desirable keywords, I just think some people are getting misdirected (not your fault) thinking they will be able to collect $80k from this... I would think its probably better to not even mention this to avoid issues after the sale, when buyers want a refund because the offer is not legit, just my thoughts.

Noavatar
newfoundbeauty ( suspended )
Tue, 10 Jan 2017 17:46:35 AEDT

To be transparent, I am bidding, but because of the site itself and its keywords not the takeover offer.

Px48x48 avatar 1371798512.541151c3fbf08418d9.00390860
Cinderella Man ( | $20.3K )
Tue, 10 Jan 2017 17:49:05 AEDT

The offer is legit - this auction is "Editors Choice" after due diligence done by Flippa's Director of Websites Marketplace.

It is clearly stated that it is a non-publicly trading company. Obviously I won't share too much details with anyone except the buyer. Especially not with users having fresh accounts - such skylarmb who registered 3 hours ago and is currently the highest bidder. Comments negging is not a new technique on Flippa :-)

Btw: the company is operating approx 4 years and only raised cash once, so probably not a cash burning wreck.

Px48x48 avatar 34b2088f 1ea4 4a46 86e0 ef4b5db8ff4f
skylarmb ( new )
Tue, 10 Jan 2017 17:59:16 AEDT

@Cinderella Man, I'm not trying to neg. This is a good listing. I am bidding because of the keyword and natural SEO value of this website. The takeover offer does not interest me. I was just trying to clear up the misconceptions that @generationtennis clearly had in his comment (He asked why wouldn't the equity offer "trump" the adsense revenue and I explained why)

Px48x48 avatar 1371798512.541151c3fbf08418d9.00390860
Cinderella Man ( | $20.3K )
Tue, 10 Jan 2017 18:15:05 AEDT

I added a new screenshot for those interested in the site due to its age, earnings, etc.

I purchased the website for 86 times monthly revenue multiple - and recovered the investment in under 4 months. At that time I was actively promoting it, posting on FB, etc. After that I used the funds to buy another site, and another later and so on...

Px48x48 avatar 1371798512.541151c3fbf08418d9.00390860
Cinderella Man ( | $20.3K )
Tue, 10 Jan 2017 20:04:02 AEDT

I get a lot of questions via PM - as I can't edit the description I'll post any helpful info into comments

Q: Have you tried any other types of monetization? Advertising brands for example?

A: no, never.

My idea when I purchased the site was create a sort of directory with public allowed to post reviews - vodka companies would pay recurring fees to claim the listing. responding to the users, etc. Obviously I've never done it.

Another interesting business model is http://beveragetradenetwork.com which connects brands with wholesale buyers. Charging recurring monthly fees to use the website + income from leads

Px48x48 avatar e9b21311 4d11 4a35 898d 02477f86a806
Futuremedia ( | $7 )
Tue, 10 Jan 2017 23:07:56 AEDT

Am I seeing this right? There are just 15 posts?

Noavatar
kev.foulds ( new )
Thu, 12 Jan 2017 21:13:50 AEDT

Any reason why the company making the offer should not buy the domain from here.

Px48x48 avatar 1371798512.541151c3fbf08418d9.00390860
Cinderella Man ( | $20.3K )
Fri, 13 Jan 2017 01:18:55 AEDT

@kev.foulds: Probably the difference between cash and equity

Px48x48 avatar 1371798512.541151c3fbf08418d9.00390860
Cinderella Man ( | $20.3K )
Sun, 15 Jan 2017 15:23:19 AEDT

The next bid will hit the reserve price

Noavatar
User c597d35e ( | $35 )
Wed, 18 Jan 2017 17:05:05 AEDT

Is there something I am missing a site making $90 per month already with bids of 5x yearly profits????

Px48x48 avatar 1371798512.541151c3fbf08418d9.00390860
Cinderella Man ( | $20.3K )
Thu, 19 Jan 2017 22:55:16 AEDT

I forgot one thing that could benefit some people here. The company who wants to acquire my website is also seeking writers. They publish ridiculous amount of content each month (hence why they want the website when it ranks so highly with just 15 posts) and pay $50-$100 per article.

If you are a decent writer, not like me with broken non-native English :-), you could negotiate getting the equity & position as a writer paying $50-100 per piece. Netting yourself comfy extra income.

Px48x48 avatar 1371798512.541151c3fbf08418d9.00390860
Cinderella Man ( | $20.3K )
Sun, 22 Jan 2017 23:00:35 AEDT

Two more questions I received

1. How did you come to the estimation of $40M valuation of the company
Info from the CEO - they will be raising cash this spring at minimum $40M valuation... he started with 100k and raised 1.1M after proving the concept / business model.

2. What's the background and experience of the CEO?
Positions in several Fortune 100 companies.Founded a startup which he sold to Inc. 500 Company (profitable in the first 12 months). Member of several ventures firms that exited number of startups (buyers include Google, Twitter, or AirBnB).

Please note that the auction ends 6am my local time. I usually don't sleep before 2am so it's not sure I will wake up. If you have any questions hit me up before it's too late. I also have to manually approve the bids.

Px48x48 avatar 34b2088f 1ea4 4a46 86e0 ef4b5db8ff4f
skylarmb ( new )
Mon, 23 Jan 2017 07:49:34 AEDT

@Cinderella Man interesting that a startup wouldn't spend $5,000 to purchase a website that is worth (to them) $80,000 - $280,000 worth of equity. Or, if you are saying that they dont have $5000 cash on hands, then that is even more worrying.

Px48x48 avatar 34b2088f 1ea4 4a46 86e0 ef4b5db8ff4f
skylarmb ( new )
Mon, 23 Jan 2017 07:54:00 AEDT

@User c597d35e I don't think you are missing anything.... Look at the bid history. It was proceeding at a reasonable rate closer to what this site is worth ($700, $800, $900, etc), and then out of nowhere a new bidder bids $5k, and what do you know... "The next bid will hit the reserve price" according to the seller. Quite a coincidence.

Px48x48 avatar 1371798512.541151c3fbf08418d9.00390860
Cinderella Man ( | $20.3K )
Mon, 23 Jan 2017 15:58:15 AEDT

@skylarmb I laid down all the data and facts for everyone to asses pros/cons and make educated decision. Considering it is "Editor's Choice" and me being here x years with 100% positive feedback should show the info is legit.

Your comments are not questions which I could answer. Maybe the $5k bid is a coincidence or maybe not everyone wants to play bidding wars. When I accept/reject bidders I don't see how much they bid. I can also adjust the reserve price at any time until someone hits it. You registered on Flippa two hours before bidding, quite a coincidence as well. Life on planet Earth is full of coincidences :-)

Cheers
Jakub

Px48x48 avatar 34b2088f 1ea4 4a46 86e0 ef4b5db8ff4f
skylarmb ( new )
Tue, 24 Jan 2017 17:29:05 AEDT

@Cinderella Man I was not calling into question whether you or this posting was "legit" or not. Just drawing attention to the strange bidding that went on here. Everyone was a noob at one time. Just because I am new to this site doesn't mean I don't have money to spend or that don't have the right to bid on listings. GLWS, hope whoever ends up with this really grows this site and leverages it's potential!

Px48x48 avatar 1371798512.541151c3fbf08418d9.00390860
Cinderella Man ( | $20.3K )
Tue, 24 Jan 2017 17:59:52 AEDT

@skylarmb No worries, and good luck with buying

Px48x48 avatar 1371798512.541151c3fbf08418d9.00390860
Cinderella Man ( | $20.3K )
Tue, 24 Jan 2017 19:49:13 AEDT

I totally forgot there is a Twitter account. As I don't use Twitter at all.

It has 2856 followers and of course included with the sale.
https://twitter.com/Best_Vodka

The Seller
Px140x140 avatar 1371798512.541151c3fbf08418d9.00390860 Cinderella Man Jakub Hanke
9 transactions totalling $20,275
Payment Methods ?
  • Flippa Escrow
  • PayPal
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