Current price

$1,000 USD

4 days left
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Premium Casino Supply and Equipment Retailer!

We sell casino supplies and custom-made casino tables to individual poker and casino enthusiasts, businesses, party rental companies and real casinos! The majority of our customers are US based.

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Site Age
7 years

Traffic ?

Page Views
2,526
Unique Visits
655

Financials ?

Gross Revenue
$378
Net Profit
-$1,584

Traffic ?

Uniques Page Views
Dec 16 414 1,777
Nov 16 492 1,765
Oct 16 1,061 4,036
Sep 16 1,267 4,074
Aug 16 875 3,115
Jul 16 1,059 4,380
Jun 16 1,099 3,370
May 16 1,070 3,521
Apr 16 1,097 3,063
Mar 16 1,136 3,430
Feb 16 1,279 4,225
Jan 16 1,340 4,981

Traffic Health ?

Pages / Session
3.27
Avg. Session Duration
00:01:34
Bounce Rate
63.27%

Top Channels ?

Page Views % of Total
Paid Search 1,046 59%
Organic Search 317 18%
Direct 272 15%
Referral 140 7.9%
Social 2 0.11%

Top Countries ?

Page Views
United States 1,424
Canada 286
India 19
Philippines 4
France 3

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jan 16 $103 $70 $33
Feb 16 $14,863 $3,830 $11,033
Mar 16 $38 $7,636 -$7,598
Apr 16 $487 $222 $265
May 16 $8,112 $2,690 $5,422
Jun 16 $540 $3,373 -$2,833
Jul 16 $945 $681 $264
Aug 16 $7,582 $5,038 $2,544
Sep 16 $6,210 $777 $5,433
Oct 16 $988 $5,825 -$4,837
Nov 16 $0 $35 -$35
Dec 16 $148 $26 $122

Seller's Notes

The Business

CasinoGameSupplies.com is a custom designed and professionally built e-commerce store that sells a variety of casino supplies and equipment.

This business has been on autopilot for for several years now.  I've had very little time to grow and maintain it.  It's more of a hobby of mine, and I'm now ready to pass it on to someone who can give it the care and passion it deserves.

Below is a summary of all the main features and assets included in this website purchase.



Domain

CasinoGameSupplies.com is a premium domain, and has been registered since 2009!

This domain is registered until 3/16/2023



Design Materials

Custom designed logo included with source / vector files.

Web design and source files included.

Other banner and marketing materials


Ecommerce Website

No inventory, no manufacturing, no office / warehouse, no employees. Operate this business from the comfort of your home. All products are drop-shipped from various drop-shop vendors and manufacturers.

CS-Cart E-commerce back-end system with 100's of features and custom add-ons.

A few of the key features include:
-Category and product manager (content, images, pricing, options)
-Order and Shipment Manager
-Pricing Rules -> automatically calculate retail pricing based on wholesale pricing.
-Marketing promotions and banners
-Update inventory levels of products from one of the main suppliers
-User management (customers, suppliers, administrators)
-Website content
-And much, much more

Integrated with PayPal Pro to accept Visa, MasterCard and Discover.

1,198 unique products already added.



SEO

Original descriptions for all products and SEO friendly content.

Google Analytics, Google Webmaster Tools and Bing Webmaster Tools integrated.

Many SEO addons custom built for store including auto alt image tags, auto meta tags for products and categories, rich meta data generation, product reviews and much more!



PPC Campaign

Product Listing Ad Campaign created for Google.

Website has a data feed already created so that all products are automatically sent to Google Merchant. As you add products to the website, they get added to Google Shopping.

5 professionally designed display / remarketing / affilate banners (source files / PSDs included):

https://www.dropbox.com/sh/jes4uhdsqjy0h4q/AABTlQL3fW5CORL-J6_YniAha?dl=0 



Email Newsletter

Custom designed newsletter template

Users can sign up to newsletter through website

Integrated with website and MailChimp

http://us10.campaign-archive2.com/?u=5a5adbd9fc7f79e1fd05e88fe&id=54f35bbe7b&e= 

http://us10.campaign-archive2.com/?u=5a5adbd9fc7f79e1fd05e88fe&id=da97730209

250 real customer / user subscribers


Social Media

Social Media profiles designed and created on Facebook, Twitter, Google+ and LinkedIn.

https://www.facebook.com/CasinoGameSupplies

https://twitter.com/CasinoGS

https://plus.google.com/+Casinogamesupplies

https://www.linkedin.com/company/casino-game-supplies



Our Investment

Owner spent over $100,000 in branding, marketing and building the online e-commerce store since Jan 2009.



Security

SSL certificate included and valid till 2018



Support

Full training and support for one month via phone, Skype or email.

Why Am I Selling

I work full-time for a digital marketing agency.  I've neglected building and maintaining this site, which I know is far from its full-potential. 


Opportunities

Many vendors have new products and better images than what's currently on our site.  As we all know, good product images speak for themselves and can help sales dramatically!  I would recommend updating the current products, optimizing prices, get social media accounts rolling again and resume the PPC campaign, which should continue to be monitored and maintained. 

Site Info

Site Established ? March 2009
Built With ?
Google Analytics Detected ? No
More info: BuiltWith

Domain Info

Domain Registered ? 18 March 2009
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 54
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 13,088,910
More info: SEOmoz and SEMRush

Comments

Noavatar
bgbower ( new )
Sat, 07 Jan 2017 00:15:27 AEDT

Two questions:
1. How are you doing the paid search now? Which platform, etc?
2. Why is the P&L so lumpy?

Px48x48 avatar 01906c82 a749 4934 a7ed fa15bd845e67
digitalmarketer7 ( | $23.9K ) Premium seller
Sat, 07 Jan 2017 00:26:25 AEDT

Hi @bgbower,

1. Paid Search is Google Adwords Product Listings and Remarketing Ads.
2. Can you elaborate on what you mean by P&L so lumpy?

Px48x48 avatar 01906c82 a749 4934 a7ed fa15bd845e67
digitalmarketer7 ( | $23.9K ) Premium seller
Sat, 07 Jan 2017 00:38:40 AEDT

Hi,

I've been asked about our return / exchange / refund policy. You can see our terms and conditions here: https://www.casinogamesupplies.com/terms-and-conditions/

Noavatar
bgbower ( new )
Sat, 07 Jan 2017 00:50:46 AEDT

@digitalmarketer7 yes why are there big spikes up and down?

Px48x48 avatar 01906c82 a749 4934 a7ed fa15bd845e67
digitalmarketer7 ( | $23.9K ) Premium seller
Sat, 07 Jan 2017 01:08:43 AEDT

@bgbower Sometimes we get a large order from a Las Vegas casino, or party rental company for custom tables, and some months we might only get a small accessory orders.

Px48x48 avatar 01906c82 a749 4934 a7ed fa15bd845e67
digitalmarketer7 ( | $23.9K ) Premium seller
Sat, 07 Jan 2017 01:15:26 AEDT

Hi Everyone,

I have something important to share with you. We just realized yesterday, when posting this listing that the site has had a noindex, nofollow meta tag on all the pages for the past 6 months or so. This explains why organic traffic was declining. Around the summer time, we upgraded to the newest CS-Cart version of our shopping cart which helped increase speed drastically. But the developer must of left this meta tag from when the new site was on a development server.

Anyway, yesterday the home page was not even indexed in Google, and there were 40 or so pages remaining in Google's search results out of 1,371 pages submitted to Google.

As of today, less than 24 hours later after removing this meta tag across the entire website, we now have 68 pages indexed including the home page: https://www.dropbox.com/s/0pzh2hpm0y5fuw4/Google-Indexing.jpg?dl=0

I'm optimistic that we will have a lot more age indexed by the end of this auction. This should benefit the new owner drastically!

Thanks.

Px48x48 avatar 01906c82 a749 4934 a7ed fa15bd845e67
digitalmarketer7 ( | $23.9K ) Premium seller
Sat, 07 Jan 2017 01:18:17 AEDT

@digitalmarketer7 Google's search Index will show you when this happened - which was around the summertime as I mentioned previously above: https://www.dropbox.com/s/vbzqpzw55x6nhj4/Index-Status.jpg?dl=0

I will continue to post indexing status updates!

Px48x48 avatar 01906c82 a749 4934 a7ed fa15bd845e67
digitalmarketer7 ( | $23.9K ) Premium seller
Tue, 10 Jan 2017 00:50:22 AEDT

Hey Guys,

A potential bidder has asked some great questions, that I thought I would answer publicly.

-- Is it 8 total drop ship vendors that you work with? Would they all be willing to work with a new owner of the site? Would you be willing to provide introductions to each of the vendors?
- Yes it's approximately 8. We have some vendors that we use very regularly, and some that we use once in a blue moon. I'm more than happy to do the introductions, and they would certainly have no issue with change of ownership.

-- What's your monthly costs to run the site (excluding product costs)?
-We have a dedicated server for other projects, so hosting is free for CasinoGameSupplies.com at the moment. No monthly running costs for us, besides the Google Ad campaign we were running, which is disclosed in financials. The winner will expect to have the typical domain and hosting fees and any website updates they want to do from a design and development perspective.

-- How competitive/saturated is the casino supply niche? How do your retail prices compare to your major competitors?
-Haven't done a competitor analysis in a long time. I don't think this niche is over-saturated, but there certainly is competition. The main reason I'm selling this site, is that I have no time to grow it or give it the attention it deserves.

-- What are your approximate profit margins across all of your product offering?
-It ranges from 10% on large ticket items to 200% on small accessories.

-- What about returns - do you get a fair amount of them?
-We don't get a lot of returns. We refund any items occasionally if the items are not in stock for any supplier. There are no returns on custom tables. 30% restocking fee for returned items otherwise.

-- How many hours/week would you say it takes to operate the site?
-Well it needs more attention to grow it. Currently, I give it about 1 hour per week, max, just to process orders.

-- What would you say makes CasinoGameSupplies stand out from your competition?
-Strong brand that's been around for 7 years, and user-friendly e-commerce site.

-- Regarding CS-Cart - how user-friendly is the back-end? How difficult is it to make design changes?
-Back-end is very friendly. But like with any back-end it could take a few days / weeks to get used to. Design changes would require some coding / CSS experience. Happy to give the highest few bidders a full walk-through of the back-end, before the auction closes, via screen-share.

-- Regarding your monthly Revenue/Cost/Net Profit numbers -- what happened in Mar 16, Jun 16 and Oct 16? Revenue was tiny, but costs were huge?
-Revenue / Profit per month, might not match, because a huge casino order might be received in one month and then we pay for the product, the following month. One of our main suppliers is paid by check (the rest in visa). So it could take a while to process our payment.

-- How long are you willing to work with a new owner of the site?
-One month.

Noavatar
itawyola ( | $2.22K )
Tue, 10 Jan 2017 20:00:11 AEDT

I have a couple of questions:

1. Can the processor be changed if I don't want to use PayPal for payments?
2. What is your total stated profit throughout the duration of the life of the site?

Px48x48 avatar 01906c82 a749 4934 a7ed fa15bd845e67
digitalmarketer7 ( | $23.9K ) Premium seller
Tue, 10 Jan 2017 23:56:59 AEDT

@itawyola

Hi,

1. Yes you can easily change the payment gateway. In fact, there are 70 built in payment gateways into the CS-Cart platform: https://www.cs-cart.com/payment-systems.html

2. I do not have the total calculations for each and every year. I put together a thorough financial set of documents for the latest year, for the sake of this auction. This website is a subsidiary, and it's profits have been amalgamated within a corporation. I do know that the revenues have been between $20,000 to $80,000 per annum, since year one.

Px48x48 avatar 01906c82 a749 4934 a7ed fa15bd845e67
digitalmarketer7 ( | $23.9K ) Premium seller
Sun, 15 Jan 2017 08:48:44 AEDT

Only 6 Days left in this auction! Let me know if you guys have any other questions. Here to help!

The Seller
Px140x140 avatar 01906c82 a749 4934 a7ed fa15bd845e67 digitalmarketer7 Premium seller Gabriel Kuperman
3 transactions totalling $23,890
Payment Methods ?
  • Flippa Escrow
  • Escrow.com
  • PayPal
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