Website for sale

Auction ended unsold
Ended 251 days ago

3 y/o Coupon & Personal Finance Site Making $600 Monthly on Top of 32,000+ PVs

Coupon/Personal Finance website for sale with over 100 SERP in the top 3, and nearly 700 SERP in the top 20.

At a glance ?

Touch a value for a description

Site Type
Wordpress 4.4
Site Age
4 years
Net Profit
$591 p/mo

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit
AdSense Revenue

Traffic ?

Uniques Page Views
Dec 16 8,048 34,075
Nov 16 7,665 31,834
Oct 16 7,491 32,401
Sep 16 7,210 31,529
Aug 16 8,148 34,279
Jul 16 9,020 36,582
Jun 16 9,596 37,183
May 16 15,315 48,550
Apr 16 7,298 28,279
Mar 16 0 0
Feb 16 0 0
Jan 16 0 0

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Organic Search 22,959 67%
Social 6,515 19%
Direct 2,789 8.2%
Referral 1,812 5.3%

Top Countries ?

Page Views
United States 32,409
Canada 536
United Kingdom 122
India 106
Germany 79

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Affiliate Income and Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jan 16 $420 $10 $410
Feb 16 $448 $10 $438
Mar 16 $359 $10 $349
Apr 16 $487 $10 $477
May 16 $272 $10 $262
Jun 16 $751 $10 $741
Jul 16 $777 $10 $767
Aug 16 $599 $10 $589
Sep 16 $486 $10 $476
Oct 16 $591 $10 $581
Nov 16 $554 $10 $544
Dec 16 $660 $10 $650

Seller's Notes


I am selling my website, www.Jasoncouponking.com.  This website has top ranking positions for popular, well-known brand name products.

Attached are screen shots of the top keywords it ranks for.  

The Facebook has 7,850 likes.

The Google+ has 139 Followers 

I don't keep up with the Twitter

I have a growing family, and need to liquidate some assets for a down payment on a new house.  

I bought this website in March 2016 for $6000.  After buying it, I made some adjustments to the site's presentation and navigation and theme.  Here is the original listing that I won.  With some additional content and backlinks, I've increased the monthly profits, and in less than 1 year, I have recouped my initial payment of $6000.  

I have some experience in SEO, and have secured quality backlinks from HARO and by soliciting backlinks from other bloggers in the finance field.  

According to SEMRush, the site has the following stats:

- 104 keywords in the top 1-3 SERP

- 694 keywords in the top 20 SERP


Currently, the site earns most of its revenue from Adsense and Coupons.com (Brandcaster).  I've tried increasing the amount of Amazon Associate links, but have only seen about $10-$15 per month, at best.  However, due to the amount of top performing keywords, I think Amazon Associate links could easily start to generate more profit.  

When I bought the site, it was strictly coupons.  So i started expanding it into a side hustle/personal finance blog too.  So I've written articles on side hustles, how to start a drop ship website, 100+ drop ship vendors, how to earn money online, money flops, and other stuff.  

Currently, Jason Coupon King is the #1 ranking for the search phrase "money flops."  I think this could start an interesting series of articles.  

This site does not include a PBN.  

Let me know your questions, and I'll answer promptly.  

Thanks for considering. 

Site Info

Site Established ? May 2013
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 5 May 2013
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 7,990
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 2,019,247
More info: SEOmoz and SEMRush


sirloinfurr ( | $6K )
Tue, 03 Jan 2017 20:53:01 AEDT

One of my favorite posts is this Car-Cost-Calculator:

It gives you an actual cost per mile for your car.

Px48x48 avatar 1404649164.22853b93ecc37a879.17482956
simongdavo ( | $5.15K )
Thu, 05 Jan 2017 07:04:37 AEDT

To be an affiliate with Coupon.com do you need to have a US address?
How does Coupon.com pay you your monthly commission?

sirloinfurr ( | $6K )
Thu, 05 Jan 2017 07:28:59 AEDT

@simongdavo According to Brandcaster.com (Coupon.com's affiliate site), you need a US address.

Here is my coupon page:

There are 2 ways to make affiliate money off this page:
1. when people print coupons. This is nice, because people don't have to buy anything for you to earn something.
2. when people click the ads within the coupon widget.

Px48x48 avatar 1404649164.22853b93ecc37a879.17482956
simongdavo ( | $5.15K )
Thu, 05 Jan 2017 08:14:28 AEDT

@sirloinfurr Thanks very much.

How does Brandcaster.com pay your commission? Into your bank account directly?

sirloinfurr ( | $6K )
Thu, 05 Jan 2017 09:39:20 AEDT

Just some more info:

When I bought this site, it was just a coupon website. I wanted to branch out, so I added side hustles and personal finance topics. I reached out to many personal finance bloggers, and manage to secure some backlinks from them:

The best way to increase revenue for this site is to add more affiliate sales. And I think Shopify is the best affiliate consideration. If you read the the income report for http://www.makingsenseofcents.com/category/business-income
you'll that a majority of her income is from Blue Hosting affiliate. So, instead of Blue Hosting for blogging, I would focus on Shopify for starting a drop ship website. I haven't earned any affiliate commissions from shopify, but if you put some effort into ranking for it, then I think you could boost the revenue.

sirloinfurr ( | $6K )
Thu, 05 Jan 2017 09:41:07 AEDT

I also got a backlink from Business Insider:

freighttrain90 ( | $294 )
Fri, 06 Jan 2017 15:23:45 AEDT

Can you shed some light on the insanely low bounce rate?

Cali_kat ( | $7.96K )
Fri, 06 Jan 2017 15:28:00 AEDT

The low bounce rate is because he has analytics code installed twice on the website. Look up the sites source code and you can see. I asked him to fix the issue and show us the real analytics data but it seems like he deleted my comment.

Cali_kat ( | $7.96K )
Fri, 06 Jan 2017 15:55:28 AEDT

@freighttrain90 I just checked and he has taken the second analytics code off the website but the Flippa listing shows old analytics data.

freighttrain90 ( | $294 )
Fri, 06 Jan 2017 16:01:43 AEDT

@Cali_kat Thanks Cali. I've seen many websites owners make that misstep. Hopefully he can reconnect the analytics and bring in good data without having to totally resist. I've never sold on here so don't know how it works.

allkindz ( | $4.69K )
Fri, 06 Jan 2017 16:07:19 AEDT

@freighttrain90 @Cali_kat Unfortunately, I'm seeing this kind of "mistake" a lot recently by sellers on Flippa. Even if it's corrected now on the site, GA stats will only be corrected for the future, so Flippa will continue to display the low bounce rate etc.

Cali_kat ( | $7.96K )
Fri, 06 Jan 2017 16:17:42 AEDT

He deleted my original comment so I'm assuming he didn't want to address the issue publicly here which just makes it look bad on his part. People who have comments enabled will get all the deleted comments anyways.

sirloinfurr ( | $6K )
Fri, 06 Jan 2017 20:59:51 AEDT

Folks, are you interested in this site because it has visitors, or because it makes money?

Cali_Puss is correct. I had (2) GA tracking codes on the site. I thought he was just trying to make illegitimate claims, to devalue my asset, and discourage others from bidding. But after deleting his comment, I compared the GA page views to my Adsense page views, and the Adsense page views for the month of December were half of the GA page views for the same month. So he/she is correct. Thank for pointing that out. I've added a screenshot of Adsense page views.

But again, don't let that be a distraction. It earns $500-$600 a month, with minimal effort. I've disclosed screen shots for Adsense and Brandcaster. SEMRush is showing how many keywords it ranks for. Cali_Puss can can discuss page views until the chickens come to roost, but my site still makes money from non-purchased, organic traffic, which I've been happily collecting for the past 10 months.

sirloinfurr ( | $6K )
Fri, 06 Jan 2017 21:25:30 AEDT

@freighttrain90 Having (2) GA codes doesn't affect the bounce rate. The bounce rate is calculated by the amount of visitors leaving your site, without clicking to a new page. So, even if (2) GA codes are doubling the visitors, it would also double the visitors leaving before clicking to a new page, which would factor out to the same bounce rate.

But that's something I've always noticed too. Here's my theory: this site has over 5000 coupons indexed with google. The indexed page has another link that you have to click to get to the coupon. But sometimes the coupons expire, and are no longer available. So then, the visitor ends up clicking around, trying to find the coupon. Here's an example:

So you go to this page. You have to click the link "Save $0.75 on any Kellogg's Corn Flakes Cereal." Then you're redirected to the coupon widget, which has a bunch of coupons. But if you look, the Kellogg's coupon is no longer available. So the visitor most likely starts searching around for it. Ultimately, it's a coupon rabbit-hole.

Px48x48 avatar 8cc65792 8d18 4a3b afd1 4979f16e401e
Sat, 07 Jan 2017 03:42:57 AEDT

so you bought this site back in 2016, for (presumably) around 6K ?

sirloinfurr ( | $6K )
Sat, 07 Jan 2017 03:49:23 AEDT

@Relevate Digital Marketing yes, I bought it in March 2016 for $6000.

orpaz191 ( | $7.51K )
Sun, 08 Jan 2017 08:19:45 AEDT

Hi. what kind of work does it require to maintain or increase the website income? I guess you need to post new content regularly. thanks

President ( | $1.13K )
Sun, 08 Jan 2017 09:41:32 AEDT

do you own http://www.machocoupon.com? whats the story with the sitewide footer link?

President ( | $1.13K )
Sun, 08 Jan 2017 09:44:11 AEDT

any monthly seo costs? where do you get the new content from that you are posting almost daily

President ( | $1.13K )
Sun, 08 Jan 2017 09:49:00 AEDT

email list size? does the site come with it? same with the sumo me data

sirloinfurr ( | $6K )
Sun, 08 Jan 2017 14:54:03 AEDT

@orpaz191 To sustain it, I recommend recycling 3-4 coupons per week. I would go to coupons.com, and see what coupons are available. Then, I would search through the 5000+ coupon posts in the website, update a new coupon, and then change the date to the post to the current date. Now, the person I bought this from didn't add a lot of content for many of the coupons. Here's an example of one of his posts with little content:

As you can see, there's practically zero content. So, when I would recycle a coupon, I would update it with a valid coupon, and also add 300+ words of content (as recommended by SEO Yoast). And here's an example of one I updated:

As you can see with the updated coupon post, I added more content, added some title tags, added a snippet, utilized some keywords, and even added an Amazon Associate native link. This page is more optimized. There are thousands of other coupon posts that need to be updated like this. And if the buyer is disciplined to chip away at it, then he/she could expect to see more traffic, and more revenue.

The other content, side hustles, personal finance, money flops, etc, were all written by me. There are a few other personal finance sites that have a list of side hustles. So I would just pick through those lists, and create my own list. I don't think the side hustles have brought much traffic to the site, however. But according to Facebook, the side hustle posts get more interaction than the coupon posts. So it may be of some value if you could start ranking for it. But I think it's an interesting topic, that can be built on and integrated within the "frugal" theme that's fits well with coupons.

If you want to increase the income, I recommend focusing on drop shipping topics. I curated a list of over 100 drop shippers. And you could use Shopify's affiliate link to encourage people to start with them for a drop ship website. Most of the personal finance blogs recommend starting a blog, and then those blogs rake in affiliate money from Blue Host or Host Gator (flippa advertises Host Gator, which I'm guessing they are an affiliate for). So, that's where i would start to try to push the revenue to over $1000 per month. It would probably help to have your own drop ship site, so you could post some case studies. I have www.TheCritterDepot.com as my drop ship site (I sell crickets). But, Shopify gives out so much content on drop shipping and ecommerce that you could filter through that create your own content.

If the bidding doesn't hit the reserve, then that's where I plan on focusing on next.

sirloinfurr ( | $6K )
Sun, 08 Jan 2017 15:19:04 AEDT

@President www.machocoupon.com was spin-off I started after I bought jasoncouponking.com. I was trying to make it more "male" focused, with the diamond steel plate background, and the coupons for Advanced Auto Parts, and Sears, and Pep Boys, etc. However, it just didn't hold my interest. I consider the site abandoned, which is evident by how few posts there are compared to JCK. But, I'd be more than happy to include the site with the sale if the buyer is interested.

No monthly SEO costs. I compose all the content myself. This site has 5000+ individual coupon posts. So instead of writing new posts, I just recycle 3-4 coupons per week. Read my response to orpaz191 to see the details on post recycling.

But if you read through money flops, and my dumb luck, you'll see they're personal stories. And I wrote all the side hustle posts. But I pick through other side hustle websites for side hustle ideas.

I did get SEMRush for a few months, and also Hoot Suite. But after 3-4 months, I canceled both of them. I don't think those costs need to be considered because the site would have performed the same without those services.

The email list might be somewhere between 100 - 200 subscribers. And it is included in the sale. When I bought the site, it didn't have many. I tried building up the list through the Money Quiz on the side bar. But the Money Quiz wasn't as much of a hit as I was expecting. I'm getting a few emails from the 100+ Drop Ship list. In order to access the list, you have to cough up your email. So I've gotten a few from that.

And I only did Sumo Me for about a week. I still have the plugin, but it's not active. I did get some emails from it. But I stopped using for another reason: after it ran for a few days, I noticed that my Adsense CPC was 80% lower. I know that CPC is determined by how much advertisers are willing to bid for placement, but I couldn't help but think that this was an intentional reaction from Google. So, after a few days of low Adsense revenue, I removed the SumoMe pop up, and my CPC's went back to the same median.

I have no idea if there's a correlation between low Adsense CPC and SumoMe's email popups. But the pop-up algorithm update was in the back of my mind when it occurred.

orpaz191 ( | $7.51K )
Mon, 09 Jan 2017 02:36:40 AEDT

Thanks for your comment sirloinfurr . 2 more questions:

1. Are you working with other affiliate networks on this site? or just amazon and adsense? If so - are they available for non-USA residents?

2. I'm not a native english speaker and don't want to write 3-4 texts of 300 words every week. Do you write the content yourself or do you have someone that can keep writing content for the next owner of this site?


sirloinfurr ( | $6K )
Mon, 09 Jan 2017 12:31:07 AEDT


1. yes, I am working with other affiliates. Savings.com, Shopify.com, Blue Host, Credit Sesame, and Credit Karma. But I really only make money off Brandcaster and Adsense. I am unsure if they are or aren't available for non-USA residents. You'd have to contact each one to learn about their policies.

2. I write the content myself. However, you can probably find a content writer from Upwork.com.

saifoda ( new )
Tue, 10 Jan 2017 02:06:26 AEDT

Hi what does "32,000+ PVs" mean?

sirloinfurr ( | $6K )
Tue, 10 Jan 2017 08:08:34 AEDT


PV means "page views." However, if you read through the comments, it was pointed out that I had (2) Google Analytics tracking codes on my site. It appears that (2) Google Analytics codes doubled my Page View counts.

So, I uploaded a screen shot of my page views, as reported by my Adsense account. You'll see that the actual monthly page views is hovering around 18,000 per month.

sirloinfurr ( | $6K )
Tue, 10 Jan 2017 08:24:55 AEDT

Listing Announcement:

Whoever wins the bid will receive $201 from Brandcaster's December earnings.

The Coupons.com affiliate (Brandcaster) pays out its earning 2 months behind. So, on January 10th, I'll be receiving the payout for November's earnings.

Therefore, whoever wins the bid will receive the payout for December's earnings in February. December's earnings were $201.

A.Basri ( banned )
Tue, 10 Jan 2017 18:19:52 AEDT

I think for brandcaster you will need a US address.

sirloinfurr ( | $6K )
Tue, 10 Jan 2017 21:24:37 AEDT


correct. Brandcaster requires a US address.

gmcc ( banned )
Wed, 11 Jan 2017 06:09:49 AEDT

Hi, did I read right that some of your affiliates only accept accounts from US based addresses?

sirloinfurr ( | $6K )
Wed, 11 Jan 2017 07:32:46 AEDT

Brandcaster.com (Coupons.com affiliate) only accepts US based addresses. You can read it on their website.

sirloinfurr ( | $6K )
Wed, 11 Jan 2017 14:40:01 AEDT

Listing Announcement:

As of the end of January 10th, this site has generated $170 in Adsense. If it continues, this would accrue a total of $527 in Adsense alone (the largest monthly Adsense earning I've seen since I've owned it). Add an estimated $200 from Brandcaster.com, and this month could net over $700.

The Seller
Sellerdefaultavatar sirloinfurr
1 transaction totalling $6,000
Payment Methods ?
  • Escrow.com
  • Flippa Escrow
  • PayPal
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