DreamsAndSpark.com

Website for sale

Sold by Auction

$17,101 USD

Ended 187 days ago
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Automated digital eCommerce site with average profit $2k/month

Including a growing email list of 4106 + 2.7k fans fanpage

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Ruby on ​​Rails
Site Age
1 year

Traffic ?

Page Views
15,341
Unique Visits
7,699

Financials ?

Gross Revenue
$5,895
Net Profit
$2,003

Editor’s Comments ?

Px140x140 avatar 69d09ed2 0868 43a7 915b 170b849540ae

+ 100% Digital products business with automatic payment processing and delivery of 40+ packages
+ Ready to scale: very low overhead, with variable marketing costs representing the majority of expense
+ Immediate marketing opportunity includes re-targeting app, cart abandonment email templates, and:
* Facebook Page with 2,700 Fans
* 2,816 buyers list
* 1,290 opt-in email list

Traffic ?

Uniques Page Views
Dec 16 6,598 11,520
Nov 16 10,895 26,106
Oct 16 5,605 8,397
Sep 16 1,308 3,213
Aug 16 313 1,068
Jul 16 409 2,095
Jun 16 11,463 30,426
May 16 1,312 4,342
Apr 16 0 0
Mar 16 0 0
Feb 16 0 0
Jan 16 0 0

Traffic Health ?

Pages / Session
1.68
Avg. Session Duration
00:00:41
Bounce Rate
82.20%

Top Channels ?

Page Views % of Total
Paid Search 4,821 43%
Social 3,794 34%
Organic Search 1,048 9.4%
Direct 774 6.9%
Referral 751 6.7%

Top Countries ?

Page Views
United States 10,658
Canada 207
Australia 122
United Kingdom 55
India 27

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
May 16 $1,508 $436 $1,072
Jun 16 $11,651 $5,225 $6,426
Jul 16 $95 $0 $95
Aug 16 $249 $0 $249
Sep 16 $1,739 $955 $784
Oct 16 $3,348 $2,076 $1,272
Nov 16 $11,302 $8,617 $2,685
Dec 16 $3,036 $982 $2,054

Seller's Notes

Selling this business due to lack of time in managing and maximizing the potential of it - needed to focus on other businesses.

This store contains 100% digital products which requires no product costs/inventories/fulfilment/shipping/stock/warehouses at all.

Basic facts:

  • Includes the domain name dreamsandspark.com; Facebook fanpage & email list of customers & prospects as well as all digital products (40+ packages)
  • Launched back in April 2016 (Hosted by Shopify)
  • $30k(ish) in sales to date (around $10k sales were sold on Clickfunnels)
  • Profit Margin: 100% (Marketing is the only cost)
  • Average order value: $24
  • Products(files) delivers autonomously upon clearance of payment
  • 2816 buyers list in ActiveCampaign (from buyers, promotions, giveaway campaigns)
  • 1,290 email opt-ins collected from SumoMe Welcome Mat (from prospects subscribed to download freebie w/ buying intent)
  • Facebook fanpage of 2.7k fans
  • Imagine what's possible if you monetize the store on multiple-channels.

Other Information:

  • Niche is Photography/Photographer.
  • Core audiences based in US: 8-9 million photographers
  • Up to a few hundreds millions when you expand to similar interests & worldwide buyers.
  • Main traffic source: Facebook ads & Email list
    • Rarely any organic traffic
  • Customized cart abandonment email templates 
  • Retargeting app in place (automatically retarget customers who didn't purchase)
  • Comes with 30 days of support with strategize marketing, fanpage monetizing, running ads, fulfilling orders, and customer service.

Site Info

Site Established ? May 2016
Built With ?
Google Analytics Detected ? No
More info: BuiltWith

Domain Info

Domain Registered ? 4 May 2016
Registrar ? ENOM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 91
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 2,630,952
More info: SEOmoz and SEMRush

Comments

Noavatar
SoftwareDeals ( | $18.4K )
Tue, 03 Jan 2017 00:10:29 AEDT

The ad campaigns you ran im guessing are limited hence Jun 16 was the main spike and then retargeted in Nov which produced the lower rate?

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okyyda ( | $17.1K )
Tue, 03 Jan 2017 00:25:31 AEDT

A few reasons for the spike in June and flat bottom in July & Aug:
- I was overseas managing other businesses during July & August, so I didn't have time
- I was using a different ecommerce platform (ClickFunnels) when I first started it in June. I was selling a $1 package and one-click upsell to $69 package, and went really well
- I later changed to Shopify to list more products (40+) to try to increase AOV using upsell apps, but it didn't turn out better than ClickFunnels, but I didn't go back because I know I will be building a brand using Shopify
- In November, I tried a few different strategies to bring in some sales, but majority were from Black Friday & Cyber Monday promotions
- With retargeting, I remind them on day1-2, 10% discount on day 3-7, 20% discount on day 8-14. Obviously these can be changed to anything you want

Let me know if you need more information

Noavatar
benstevens ( | $7.38K )
Tue, 03 Jan 2017 00:36:36 AEDT

can you email reserve to me ? [email protected]

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okyyda ( | $17.1K )
Tue, 03 Jan 2017 00:59:49 AEDT

@benstevens

Thanks for your interest in my store. I know you may be a serious buyer whos looking to invest in online businesses, but I'm sorry I don’t make my reserve prices available, in order to be fair to other bidders. So I encourage you to bid what you think the business is worth (with no inventory to manage, it's very easy to scale and make back your investment).

Noavatar
ccronje ( new )
Tue, 03 Jan 2017 21:59:34 AEDT

Hi there. Do you create all the presets yourself, or where do they come from?

Noavatar
rally01 ( | $99 )
Tue, 03 Jan 2017 22:13:25 AEDT

What apps do you have installed and what are the monthly charges? Thanks

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okyyda ( | $17.1K )
Tue, 03 Jan 2017 23:44:25 AEDT

@ccronje - I created them or tweaked some others (to suit my needs for different shooting sessions) & rebranded them.

@rally01 - I'll PM you for all the monthly charges for the apps. They may seem alot, but they're all income-generating apps!

Noavatar
Rosiesp54 ( new )
Wed, 04 Jan 2017 01:23:54 AEDT

Hi can you please PM me which apps you have installed and the monthly charges for the apps too? Thanks

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mardibros ( | $6.26K )
Wed, 04 Jan 2017 05:01:47 AEDT

Same here for the apps and monthly charges. Thanks.

Noavatar
benstevens ( | $7.38K )
Wed, 04 Jan 2017 05:28:10 AEDT

You mentioned you would redesign site for Shopify, has this been completed? Also, can send the apps list and cost as well?

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okyyda ( | $17.1K )
Wed, 04 Jan 2017 10:20:48 AEDT

@Rosiesp54 & @mardibros : I'll just post the current apps and charges here, you can decide whether if you want to continue using them or find cheaper solutions:

- Shopify base cost is $79/month + transaction fees
- SumoMe ($99/month) is actually an additional service that I use to collect emails and analyze visitor flow using heatmap, but you don't have to use it to run the business;
- ActiveCampaign ($45/month for 5000 contacts), you can stick or change to cheaper/more expensive ones if you want, I will provided all existing email lists. Email sequence automation is something that I was going to do next to bring the business to the next level (what competitors are doing), I can pass this on to you too;
- Abandonment Protector ($8/month) to bring back cart abandonments;
- Boost Sales Upsell App ($39/month) to increase AOV;
- Fomo ($14.99/month) for social proof of sales;
- SendOwl ($24/month) for file deliverying automation;
- Refersion ($19/month) for affilaite marketing.

Only Shopify & SendOwl are essential costs, others are all optional. Some may seem expensive, but most of them are income-generating apps.

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okyyda ( | $17.1K )
Wed, 04 Jan 2017 10:22:13 AEDT

@benstevens Where did I say I'd redesign the website?

For the apps, please see above comment. Thanks

Noavatar
stevo1 ( | $1.42K )
Thu, 05 Jan 2017 12:38:31 AEDT

Hello, what if there are customer service needs. How do we answer them if we dont know anything about the product.

Px48x48 avatar 690799b0 7476 4b1d bc12 875cf416be32
okyyda ( | $17.1K )
Thu, 05 Jan 2017 12:59:47 AEDT

@stevo1 Hello Stevo,

I have been doing it myself, and mostly are very straight forward. Of course you as the owner, need to be familiar with your products (maybe go and download Lightroom and play with it).

However, most of the support tickets are asking for refund (of repeated purchase), or didn't receive download link (wrong email submitted), or download attemps expired (tried to download more than 3 times, link will expire)... etc

Not to worry though, I already have install instructions on the website, and in all the packages for them to "readme".

I will always be available in the future if you run into any other problems!

Noavatar
stevo1 ( | $1.42K )
Fri, 06 Jan 2017 12:25:31 AEDT

@okyyda Thanks for that. What about the products where do you get them from and how do you add new items?

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okyyda ( | $17.1K )
Sat, 07 Jan 2017 08:38:52 AEDT

@stevo1 Hey Stevo, products were made by me. There are already 40+ packages in different areas of photography, enough for you to market and make your investment back. Not to mention that you could even bundle up products to become more products which also adds value and AOV to the sales.

However if you still want to add new products, I can direct you how or who to look for creating new presets.

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Beerklou ( new )
Sat, 07 Jan 2017 11:25:52 AEDT

why are all the products dropped to $9 on the website? it looks kinda looks like/gives the impression that you are overcharging for items with their normal rrp sitting at $99 for some of them?

Px48x48 avatar f5e747ed 6a1d 4280 8738 b6929d09089c
Beerklou ( new )
Sat, 07 Jan 2017 11:27:02 AEDT

do you use paid traffic? if so, are these costs captured in your monthly costs analysis?

Px48x48 avatar 690799b0 7476 4b1d bc12 875cf416be32
okyyda ( | $17.1K )
Sat, 07 Jan 2017 12:54:04 AEDT

@Beerklou Hey Beerklou, thanks for your questions and sorry about the late reply.

Reason why I dropped to $9 was because of Christmas promotion ($9 storewide). The good thing about selling digital products is that you can sell at any price with pure profits (no product costs). So I can sell at $99 or $9, it's just a matter of how you place your angle of promotion! And it's really easy to adjust prices too.

As for your second question, I only use paid traffic (almost no organic traffic, you can work on this if you want - one of competitor dominates the SEO traffic, feel free to mimick them). Therefore based on the reported costs, majority (90%) of monthly costs are from Facebook ads, the other 10% of costs are marketing apps.

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gator26 ( | $30.9K )
Sun, 08 Jan 2017 10:11:06 AEDT

How many of the products were created from scratch versus tweaked from an existing product? Are the "tweaks" substantial enough to eliminate any legal risk of copyright infringement? I am very interested in the site, and already work in the photography space, but this is my main concern. Thanks!

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okyyda ( | $17.1K )
Sun, 08 Jan 2017 11:43:45 AEDT

Hello Gator26,

I almost can't remember how many were original or tweaked, because there were all collected, used and twaeked to fit my own needs/ style (indoor events, outdoor events, portrait style, film etc....) over the years.

What I can say for sure is, I've rebranded, renamed and re-categorized everything into my own presets, enough to fend off issues from any existing products!

It'll be much easier if you are already in the photography industry!

Let me know if you need anything else, I'll be very happy to answer everything, publically or privately.

Noavatar
azizmars ( | $302 )
Sun, 08 Jan 2017 14:55:28 AEDT

Hey okyyda,

Will you be providing guidance on the previous ads that worked for you?

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okyyda ( | $17.1K )
Sun, 08 Jan 2017 21:41:47 AEDT

@azizmars Although not all ads are evergreen nor still working, but yes, I'm more than happy to provide guidance on what has worked before!

Noavatar
andybeales ( new )
Tue, 10 Jan 2017 23:27:53 AEDT

Hi, can a US shopify be converted to a UK, is this only purchasable by US people?

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okyyda ( | $17.1K )
Wed, 11 Jan 2017 00:06:21 AEDT

@andybeales I'm actually located in Australia, but using Shopify US, so there's no such thing as that you need to convert it to the country you're in.

And no, the products are not only purchasable to US people, it's available for sale globally. My biggest countries are US UK and Australia. You are more than welcome to promote to any other countries!

Noavatar
ccronje ( new )
Wed, 11 Jan 2017 00:12:33 AEDT

I notice that you use Paypal for checkout. Is this linked to your personal Paypal account, or do you need some kind of Business Paypal account or don't you need Paypal yourself at all? I don't know how Shopify works, so please excuse is this is not a valid question.

Px48x48 avatar 690799b0 7476 4b1d bc12 875cf416be32
okyyda ( | $17.1K )
Wed, 11 Jan 2017 00:20:54 AEDT

@ccronje Good question actually. So currently I use PayPal and Stripe to receive payments. Both are connecting to my business accounts, but with how shopify works, you can easily link to new accounts and continue to receive payments without any downtime. So transfer of PayPal or stripe accounts are not necessary. Hope this helped.

Noavatar
OM2012 ( | $703 )
Wed, 11 Jan 2017 08:49:17 AEDT

Are profits/costs listed in AUD or USD?

Px48x48 avatar 690799b0 7476 4b1d bc12 875cf416be32
okyyda ( | $17.1K )
Wed, 11 Jan 2017 11:55:38 AEDT

@OM2012 Thanks for your question, everything is in USD.

Px48x48 avatar f6e57658 ccbb 4de4 a8a2 fd0b8d2dd495
DoubleD81 ( new )
Wed, 11 Jan 2017 14:18:46 AEDT

Please pm me the charges for the apps. Also how does one troubleshoot app problems? Are they ez to create & fix? I'm afraid of buying software and not being able to fix it.

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okyyda ( | $17.1K )
Wed, 11 Jan 2017 14:28:31 AEDT

@DoubleD81 hey thanks for your questions.

All app charges have been mentioned in previous comments (please scroll up).

As to app problems, theyre all third party apps created to help your increase your revenue. If you get problems it's very easy to contact their support team and most of them will get back to you asap!

Px48x48 avatar 1430144603.1229553e465b1dffc7.21305488
christinahall ( new )
Thu, 19 Jan 2017 11:13:07 AEDT

Do you have a breakdown of P&L? Looks like 43% of traffic is from paid search but your costs in monetization look too low for that... unless keywords in this category are ridiculously cheap.

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okyyda ( | $17.1K )
Thu, 19 Jan 2017 12:42:08 AEDT

@christinahall hey Christina, I've attached a P&L breakdown in the attachments section for total transparency. I'm not sure how you deteremined that my costs in menetization look low from what chart? but what I do is buy Facebook ads to good offers to get sales, very straight forward. If you look at July & August, I didn't run any ads, so I didn't have sales. So it's relying heavily on Facebook ads, and rarely any SEO traffic or media buy traffic or pinterest or instagram or adwords from keywords traffic --- that being said, there are soooo much potential and opportunities if you apply them all (and mimick what the competitors are doing - they are killing it).

Px48x48 avatar 690799b0 7476 4b1d bc12 875cf416be32
okyyda ( | $17.1K )
Thu, 19 Jan 2017 13:00:21 AEDT

@christinahall I see where you got the number of 43% from now! I never paid attention to that section, and I'm not sure how Google Analytics got that, but like I mentioned before, I have only driven traffic from Facebook ads, there might be some from SEO but rare because I've never focused on SEO, and certainly none in paid searches (adwords). Hope this helped!

Px48x48 avatar 1430144603.1229553e465b1dffc7.21305488
christinahall ( new )
Fri, 20 Jan 2017 02:01:12 AEDT

Ok thank you. Now I understand... looked like you were getting most of your traffic from paid search, so not sure how that would equate to your profitability given those numbers. If your marketing is driven by Facebook ads, which makes sense given the target market in this case, looking at your P&L there are large shifts in spend despite it being profitable (just eyeball at $16-$22 CPA with an avg order value of $29 -just assumptions not sure how accurate) ... was this due to the amount of time you had to spend on marketing per month? And how much time were you spending on marketing via Facebook on avg per month? Assuming you will pass all this to new owner including your ad strategy, advert info, etc. It would also help to include the avg order value in your P&L. Thanks.

Px48x48 avatar 690799b0 7476 4b1d bc12 875cf416be32
okyyda ( | $17.1K )
Fri, 20 Jan 2017 02:15:33 AEDT

@christinahall Definitely. $16-$22 CPA is just an average. AOV of $29 is also an average. Reason being is that, I promtoed heavily on the $1 workflow pacakge, 1. to get an understanding of who my audiences are (allows me to create lookalike audiences from the target audiences), 2. to warm up my advertising account tracking pixel (allows Facebook to learn who they are, so it can find more of them), 3. to act as an tripwire in the funnel and upsell/cross-sell to other packages including the complete bundle $79 or $199. So it's really hard to say if the ROI will stay when the new owner takes over, because I'm really hoping the new owner can take it to the next level!

This is not one of those SEO-driven autoamted businesses. It's a business that has all of the store, products, funnel, product fulfilment setup for you, and the new owner will have to continue and take the responsibility of growing it even bigger! And yes of course, I will be very very happy and willingly to pass on any ad strategies, marketing ideas, product ideas, audiences.. etc.

I am also going to supply some premium Facebook ad courses that I bought at $1000~$3000 to the new owner, because for sure, I know this business in this industry still got alot of opportunities and HUGE potentials in the future!

Px48x48 avatar 690799b0 7476 4b1d bc12 875cf416be32
okyyda ( | $17.1K )
Fri, 20 Jan 2017 14:30:14 AEDT

Best of luck to all the serious bidders, I have dropped the reserve to the next bid!

If you are still on the fence whether if this business is good fit for you, this business have records of profiting with ease of management, HUGE potential in massive market with all digital products set on auto delivery, no inventories to handle, no warehouses, no fulfilment, no shipping, no worries about returns and refunds at all!

If you are worried about marketing skills, I will be sending you $1000-$3000 worth premium courses (that I paid and invested in myself) for you to master Facebook advertising for free!

What's included in the business:
- 2 domain names: DreamsAndSpark.com & drms.pk (for instagram marketing)
- business email managed by Gmail transfer
- all products (42) owner rights
- shopify store transfer
- email list of 4500 and growing (customers and prospect leads)
- fanpage of 3200 fans & growing
- contact list of outsourcers (preset engineer & content writer from competitor)
- optional: marketing app transfer (depends on if you want to continue to pay)

Ask if you need anything else more!

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tradingfactory ( | $58.2K )
Fri, 20 Jan 2017 20:15:24 AEDT

Hi,
do you own copyrights for all photos featuring on the website ?

Px48x48 ship money
profitship ( | $18.3K )
Fri, 20 Jan 2017 23:54:11 AEDT

Hi, I have been watching this passively so far. If you have a BIN in mind, please PM me. Also I would like to know what courses you are including. I bought few costly one myself so want to know if they are same. please PM me with BIN and course links.

Px48x48 avatar 690799b0 7476 4b1d bc12 875cf416be32
okyyda ( | $17.1K )
Sat, 21 Jan 2017 00:30:27 AEDT

@tradingfactory All of the photos can split into 3 parts, 1. My own photos, 2. Royalty free photos, and 3. sponsored photos from a photographer (credited required).

@profitship I'll PM you the details!

The Seller
Px140x140 avatar 690799b0 7476 4b1d bc12 875cf416be32 okyyda Jeff C
1 transaction totalling $17,101
Payment Methods ?
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