Website for sale

Sold by Auction

$55,500 USD

Ended 245 days ago

Investment Banking Website making over $30,000 Every Year Autopilot - Huge Asset

Askivy provides advice & info on how to apply for investment banking jobs. Evergreen content & very reputable across Google, Earns residual income on autopilot -One of Flippa's most lucrative listings

At a glance ?

Touch a value for a description

Site Type
Site Age
7 years
Net Profit
$2,167 p/mo

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Traffic ?

Uniques Page Views
Dec 16 27,086 49,191
Nov 16 19,935 35,589
Oct 16 43,547 77,219
Sep 16 44,383 79,117
Aug 16 38,295 67,689
Jul 16 34,241 60,760
Jun 16 35,894 64,328
May 16 36,804 64,993
Apr 16 38,195 69,749
Mar 16 40,607 74,660
Feb 16 43,236 81,141
Jan 16 44,230 81,142

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Organic Search 38,586 78%
Direct 6,471 13%
Social 3,010 6.1%
Referral 1,038 2.1%
(Other) 86 0.17%

Top Countries ?

Page Views
United Kingdom 14,483
United States 11,016
Russia 3,717
India 3,393
Canada 1,713

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jan 16 $3,612 $100 $3,512
Feb 16 $2,661 $100 $2,561
Mar 16 $2,831 $100 $2,731
Apr 16 $2,403 $100 $2,303
May 16 $2,554 $100 $2,454
Jun 16 $1,427 $100 $1,327
Jul 16 $2,610 $100 $2,510
Aug 16 $2,082 $100 $1,982
Sep 16 $3,265 $100 $3,165
Oct 16 $2,843 $100 $2,743
Nov 16 $2,347 $100 $2,247
Dec 16 $1,611 $100 $1,511

Seller's Notes

Business overview:

Original - High quality Evergreen content

When was the website established?

December 2009

Please give a brief overview of what your website provides users, how they benefit from your website and how you monetise?

 The website is highly attractive for students and young professionals looking for advice on how to apply to investment banking and other investment jobs, which are amongst the most competitive from an interview perspective. Typically only 2-3% of the applicants (mostly from top tier universities) get offered a position; and a top investment bank will receive c.100,000 applications for 1000 available positions every year. This creates a very large demand for advice and services related to interview preparation.

The content provides career and interview advice and was written by the founder (investment banker and investment professional) and is very hard to replicate and is of very high quality. is listed as a source of information by top universities in the UK, careers services. Universities including Oxford University, London School of Economics (LSE), Imperial college, Manchester University, etc.

The site is monetised through the sale of ebooks and case studies (excel files) that include typical answers and questions that candidates would get in interviews.

The content does not need to be updated as the interview process is testing skills that are very standard; interview questions and methodologies have not changed for 20+ years.

The site includes a job board that scrapes relevant jobs automatically. This was launched a few months ago, has 3500 CVs on the database but is not monetised yet.

There is advertising space built in the website but this hasn’t been monetised yet.

How many original articles/content does the website have? (Roughly)

About 100 articles.

Are there any skills / knowledge required to successfully run this Website? If so, please explain.

No - you can leave the website as is and it will generate income as is. The website would generate more revenue with a social marketing campaign (Facebook especially) and some proactive bound link exchanges and SEO.


Please list all domain names that are included in the sale

Are there any social media accounts included in the sale? If so, please list them.

Facebook, Twitter.

Are there any mailing lists included in the sale? If so, which service providers are such lists held with and how many subscribers do they have?

There are 3500 CVs. We have the email list of every person who has purchased a product. Estimate - 5000-7000 customer list.


Quick overview:

  • Over 7,500 Organically ranked keywords - worth $18,000 (if you were to bid on these keywords)
  • 975 - Ranked keywords on page one of Google
  • 3426 - Top organic keywords is listed as a source of information by top universities in the UK, careers services. Universities including Oxford University, London School of Economics (LSE), Imperial college, Manchester University, etc.

Top Keywords:

  • Hedge funds london - Ranked (1) - CPC $6.84
  • Venture capital firms- Ranked (1) - CPC $3.63
  • Private equity firms - Ranked (2) - CPC $5.33

1. What are the primary traffic sources of the site?

Largely organic (95%) with some referrals from university websites links.

2. Have you done any Search Engine Optimisation?


To your knowledge, has the site ever received any search engine penalties (manual or algorithmic)?


What level of SEO effort is required for the site to maintain its current traffic levels?

None. Traffic and brand is very established. Top rankings in many highly attractive categories.

Do you or have you ever purchased traffic? If so, please provide a brief overview


Do you run any other marketing campaigns, such as display advertising, social media marketing, offline advertising or anything else?



1. Please provide a breakdown of the organizational structure of the business.

There is no ongoing maintenance needed apart from replying to queries from customers from time to time, as well as from recruitment agencies and various partnership requests. Typically spent less than 1 hour a week replying emails.

Do you employ any people or use any freelancers and if so, are such contracts accounted for on the Profit & Loss Statement and transferable to the new owner?

An external development team to build the website. We will provide all contacts in case the new owner has queries.


What programming language is the website’s product created in?

Ruby on Rails

When was the last time the source code was updated? How often do you release updates?

A full site update in November 2016. Last update was in 2010 - originally the website was just a blog.

Where is the site hosted and does this need to change after purchase?

UK, hosted by the team who developed the website. This can stay with them or be moved.

Earning & Earning potential:

As mentioned before, the website ticks over $30,000 per annum effortlessly with minimal efforts required.


2016: Rev - $31,155/ Profit - $29,955

2015: Rev - $30,252/ Profit - $29,052

2014: Rev - $31,272/ Profit - $30,072

It did roughly the same through the previous years, however the paypal overview only dates back to 2014.

A brief insight has been given, on how much the traffic is worth on so taking on ad sponsors or even adsense etc, will generate a vast increase in revenue.


We can recommend additional products and services that one could add to the website - We do not have time to build affiliate programs but there is a number of products that can be plugged into the platform.

Finally outreach to recruitment agencies would be a fast way to develop the job board - many of them have enquired about posting jobs but I did not take conversations further (The buyer will be introduced to those agencies and can recommend a strategy). The keyword “investment banking headhunter” lists Askivy on top of Google, first position. Many recruitment agencies want to be listed there so the list was built from those request. Monetising is just a small step away.

Content development can be outsourced and we would be happy to either provide recommendation or provide content for a fee (per article) on an ongoing basis to the new owner.

Reason for sale:

Sounds cliche, however the founder has no longer got time to run Askivy, due to a full time corporate role. This was started as a project right after graduating from university and has since flourished exponentially. 

**Please note that the traffic drop in November was due to the web re-design. So essentially there was no traffic drop, you can see the traffic resumed as normal after the re-design had taken place (see analytics attachment).

***Flippa success fees & Escrow Fees will be split 50/50



Site Info

Site Established ? December 2009
Built With ? Drupal
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 28 December 2009
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 900
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 299,799
More info: SEOmoz and SEMRush


indianguy2009 ( new )
Wed, 04 Jan 2017 16:47:22 AEDT

How much you want for your website ?

Px48x48 avatar 1401679889.7749538bf011bd3049.99685852
felz ( | $700 )
Wed, 04 Jan 2017 17:32:09 AEDT

PLease pm the reserve price

klampp ( | $28.6K )
Wed, 04 Jan 2017 21:30:39 AEDT

Please explain your revenue. Your Financials up top say about $7,800 over the last 3 months and your paypal screenshots only shows $1,500. 2016 only shows $8,300 not even close to $30k

Px48x48 imag0025
aim24 ( | $101K )
Thu, 05 Jan 2017 02:20:55 AEDT



Il send a PM


Px48x48 imag0025
aim24 ( | $101K )
Thu, 05 Jan 2017 02:21:11 AEDT



Il send a PM


Px48x48 imag0025
aim24 ( | $101K )
Thu, 05 Jan 2017 02:29:47 AEDT


Hi There,

We receive payments in 3 different currencies; Pound, Dollar and Euros. If you check the attachments, 'last 3 months rev' you will see three different files which include £,$,€.

Flippa requested that we show the revenue this way, apologies for the confusion.


K3ssie ( new )
Thu, 05 Jan 2017 02:50:09 AEDT

Please PM me how much you are looking for for this site. I'm interested in buying.


Px48x48 imag0025
aim24 ( | $101K )
Fri, 06 Jan 2017 01:49:50 AEDT



PM sent


Px48x48 imag0025
aim24 ( | $101K )
Fri, 06 Jan 2017 01:49:54 AEDT



PM sent


Steff_E ( | $8.45K )
Fri, 06 Jan 2017 01:51:31 AEDT

Hi, same here pls PM reserve price, txs !

Px48x48 imag0025
aim24 ( | $101K )
Fri, 06 Jan 2017 01:53:09 AEDT



PM sent :)


emreanlar ( | $2.16K )
Fri, 06 Jan 2017 03:44:53 AEDT

Could you please pm me your reserve?

robl88 ( | $14.4K )
Fri, 06 Jan 2017 15:54:54 AEDT

Hi AIM24,
Please PM reserve.

pasayto ( new )
Fri, 06 Jan 2017 15:56:35 AEDT

Me too please, thanks :)

samcaulcrick ( | $100 )
Sat, 07 Jan 2017 05:16:25 AEDT

please pm reserve price

Px48x48 avatar 8cc65792 8d18 4a3b afd1 4979f16e401e
Sat, 07 Jan 2017 05:51:26 AEDT

Ok, so you bought this site back in 2016, for (presumably) around $3K so are you also looking to sell it for a buy it now price of (roughly) 4K ?

Px48x48 avatar f5e747ed 6a1d 4280 8738 b6929d09089c
Beerklou ( new )
Sat, 07 Jan 2017 06:59:25 AEDT

What is your buy now price?

autotim ( new )
Sat, 07 Jan 2017 10:17:35 AEDT

Hi, pls PM reserve price, thanks !

Px48x48 imag0025
aim24 ( | $101K )
Sat, 07 Jan 2017 14:22:14 AEDT

@Relevate Digital Marketing

Hi There,

Not sure who misinformed you, but this is not case. The website hasn't changed ownership, the founder still fully owns the We're working together, and have ask for sale.


mlogue18 ( banned )
Sun, 08 Jan 2017 06:17:47 AEDT

please pm reserve

Px48x48 imag0025
aim24 ( | $101K )
Mon, 09 Jan 2017 07:04:47 AEDT

Hey Guys,

For those asking to see samples of the Ebook material, we have attached a few.

Quick facts:

Each article/ebook has about 700 words on average. Last one published 6 month ago, 75% of articles were written more than 3 years ago.

- Investment banking guide 70 pages

- Private equity guide 22 pages

- The case studies are on excel spread sheets, Last case study published 5 months ago.

A.Basri ( banned )
Mon, 09 Jan 2017 14:42:12 AEDT

Can you PM me the asking price please?

Szramiakje ( new )
Tue, 10 Jan 2017 07:51:41 AEDT

Hey can you please PM me the reserve? Thanks!

fxtentacle ( | $6K )
Tue, 10 Jan 2017 08:01:48 AEDT

me too

maguilbert ( | $5.4K )
Tue, 10 Jan 2017 14:09:34 AEDT


I would like to get the reserve in PM please. Also, please let me know if you have a Buy it Now price.


Szramiakje ( new )
Wed, 11 Jan 2017 02:15:52 AEDT

Can you also let me know how the backend works? How do you upload new content? Is it on Wordpress? Thanks.

Px48x48 avatar 423f200a 44cf 4224 acf8 e1572689e530
gruatt ( | $718 )
Wed, 11 Jan 2017 07:53:15 AEDT

Please pm your reserve and do you have a buy it now price? Thanks in advance.

murr46 ( new )
Wed, 11 Jan 2017 11:19:37 AEDT

Please pm reserve price and buy it now price if there is one.

Px48x48 imag0025
aim24 ( | $101K )
Thu, 12 Jan 2017 00:31:39 AEDT

Hey Guys,

All PM's have been sent


Px48x48 imag0025
aim24 ( | $101K )
Thu, 12 Jan 2017 00:33:36 AEDT


Hi There,

It is very simple to use the backend, and easy to add articles and ebooks and jobs. It's an automated CMS built on Ruby on Rails. Check the attachments, for screenshots i just uploaded.


Px48x48 avatar de50efc7 c46a 4fee a4b3 67d6fa36daaa
faythlen ( | $4.37K )
Sat, 14 Jan 2017 20:19:02 AEDT

Hi, can you PM reserve and BIN price if there is one. thanks!

Joschi ( | $100 )
Sat, 14 Jan 2017 23:14:48 AEDT

I am sorry to ask again but could you send me the reserve price also?

Px48x48 avatar ee3f3da1 c701 434c bdf7 565f531613ed
Rutvi ( | $2.15K )
Sun, 15 Jan 2017 05:48:12 AEDT

what is your reserve price?

Commerchant ( new )
Sun, 15 Jan 2017 23:22:22 AEDT

Could you please also pm reserve price and buy it now price to me? thanks

OnlineBizz007 ( | $7K )
Mon, 16 Jan 2017 10:45:28 AEDT

can you please IM me the reserve price?

dmartinez ( new )
Mon, 16 Jan 2017 23:03:49 AEDT

Hi, pls PM reserve price, thanks !

LarryKo ( new )
Tue, 17 Jan 2017 10:21:46 AEDT

H ithere,

Can you please PM me the reserve price?

Px48x48 avatar d749bd02 ab01 4bc1 bde0 e935384c9e71
purrly ( | $7.8K )
Tue, 17 Jan 2017 16:52:13 AEDT

Could you please attach a P&L statement?

Px48x48 imag0025
aim24 ( | $101K )
Wed, 18 Jan 2017 00:54:08 AEDT


Hi There,

We didn't create a P&L statement as the finances are pretty straightforward in respect to revenue and expenses.

Almost 100% of the revenue come from ebooks sales, the expenses are monthly hosting and subscription fees


The Seller
Px140x140 imag0025 aim24
9 transactions totalling $101,465
Payment Methods ?
  • Flippa Escrow
  • PayPal
Community Watch

Does this listing violate the Flippa Terms and Conditions?

If so, anonymously report it here.