Ultimate Home Ideas is a 2-year-old home decor & interior design blog. The site generates $500 per month profit on top of 25,000 monthly unique visits, and ranks top 20 in Google for 32,000 positions.
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UltimateHomeIdeas.com was started with the sole purpose of earning through AdSense but as the traffic of website grew, I started experimenting other revenue sources. Some of them proved to be really successful. In November 2016, started monetizing the traffic with Amazon Native Ads and got good response in these two months.
Are you the original owner of the business?
Which platform does the website use?
Where is the site hosted and will this need to change after purchase?
Website is hosted on Bluehost shared hosting which is going to expire in April 2017. If the buyer wants to keep the website hosted with bluehost, then I can provide the cpanel details to the buyer so that he doesn't have to go through the hassles of shifting the website to another server else I can provide the complete website backup so that the buyer can host it on any other server of his choice.
Why are you selling the business?
Though I am earning good amount of money through this website but I require funds for my new ventures. Thats the only reason I am selling this business.
Can the website’s revenue be accurately tracked back to the website?
Yes, revenue can be accurately tracked back to the business.
Is the website’s revenue kept separate from other business and personal accounts?
No, the revenue is not kept separate.
If necessary, do you have tax returns available to support your revenue claims?
I don't have any separate tax returns for this business. I am filing my ITR's every year for the total amount of earnings I am generating through my complete web business which includes portfolio of many more websites.
Are you willing to provide live revenue verification?
Adsense is already verified by Flippa on this listing. Other proofs can be provided to serious buyers.
What are the main expenses of the business?
Main expenses of the business are content writing and hosting. I am publishing 4 articles a month i.e. 1 article per week. As I have full time writers who are working for my other websites as well, cost of 1 article to me is only $5. In case you wish to hire a writer on freelance basis, you can get the articles at $10 per article.
I am using shared hosting of Bluehost.com on which four more websites are hosted, so per month cost of hosting is negligible.
Please list all domain names you are including in the sale
Are you including any social media accounts in the sale?
Yes, I am including the following social media acccounts:
What are the primary traffic sources of the site, and why?
We are getting most of the traffic from google i.e. organic traffic as we have many keywords ranking on the first page of google. Second source of traffic is social media as we are getting good amount of traffic from Pinterest, Google + and facebook.
Have you done any Search Engine Optimization?
Yes, I have done minimal SEO.
Please provide a brief overview of the SEO you have performed on this site
Created backlinks in the form of social bookmarking, image sharing, pdf sharing, ppt sharing, web 2.0 links etc.
Has the site ever received any search engine penalties?
No, to my knowledge my site has never received any search engine penalties.
Do you have employees or contracts with freelancers?
Yes, I have full time writers who write for this website and my other websites.
Are the employment contracts transferable to the new owner?
How is the content of your website produced?
I search for trending topics along with the keywords for my writers. They write the content along with searching and uploading images in WordPress. Content is saved in drafts in WordPress. I proofread the content myself and do all the on-page SEO before publishing the content.
Task 1 - Managing Website
Description: Coming up with topics, proof reading content and publishing it along with sharing on social media
By Who: Owner
Hours Per Week: 2
Task 2 - Writing
Description: Researching regarding the topic, writing it in wordpress, searching for relevant image and uploading in wordpress
By Who: Content Writers
Hours Per Week: 8
Does the owner need specific skillsets in order to successfully operate the site?
Not really, just basic knowledge of wordpress and on page seo if you want to handle the website yourself.
Please identify and briefly describe your main competitors
What makes your website better than its competition?
We have published more than 200 articles on our website including some guest posts and sponsored posts. More than 100 out of the total articles are ranking on top positions of Google.com. Our website is ranking for more than 1000 keywords on top 3 pages of Google.com. We don't have to put much efforts in ranking new content as we are doing good on page seo and proper inter linking with old articles. So the new content starts ranking within a few weeks of publishing. We are getting good number of guest post offers from various websites and bloggers. This helps us in saving some money as we don't have to get paid content.
We started using Amazon affiliate ads couple of months ago and getting good response from it. No extra effort was required for it apart from creating account on Amazon and adding product codes in the articles.
Which ad networks does the website utilize?
Are all ad networks transferable to the new owner?
No, you need to create your own Adsense, Media.Net and Content Ad accounts and add this website in those accounts. I won't be able to pass on my accounts because I have my other websites attached in these accounts.
Please list all affiliates generating more than 1% of total revenue
Are all affiliate relationships transferable to the new owner?
No, again, you will need to create your own affiliate account on Amazon.com as I have my other websites attached to my Amazon account so I won't be able to pass on that account.
Do you have any other websites in the same niche?
I have some more websites in the home niche but they are not direct competitors to this website.
Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?
No, I am not.
Will you provide 1-3 months of post-sale support & training, in order to ensure a smooth transition?
What are the primary growth opportunities for the business going forward?
Right now we have added amazon product codes on around 20 articles out of a total of 200+ articles. So you can add the product codes on all the pages and that will increase chances of earning more through Amazon. You can also create affiliate accounts on ShareASale, ClickBank etc and sell products and earn commissions.
Are there any geographical limitations to the potential buyer of the business?
No, there are no geographic limitations.
|Site Established ?||August 2014|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||31 July 2013|
|Content Unique ?||Yes|
|Design Unique ?||No|
|Pages In Google ?||250|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||730,147|