babycards.ie

Website for sale

Auction ended unsold

$1,450 USD

Ended 15 days ago
$
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Interactive site selling print products with automated systems -Digital Printing

Website selling personalised cards, mainly in the baby & wedding market. 100's of template designs personalised online with instant online proof. Website uses interactive print engine technology.

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Drupal
Site Age
12 years

Traffic ?

Page Views
15,689
Unique Visits
3,135

Financials ?

Gross Revenue
$3,715
Net Profit
$1,225

Traffic ?

Uniques Page Views
Nov 16 3,941 18,447
Oct 16 3,077 14,612
Sep 16 2,387 14,010
Aug 16 2,726 15,331
Jul 16 2,740 15,674
Jun 16 2,755 15,739
May 16 3,082 17,423
Apr 16 3,094 17,028
Mar 16 2,830 16,840
Feb 16 2,803 17,013
Jan 16 3,095 18,813
Dec 15 3,234 19,930

Traffic Health ?

Pages / Session
3.98
Avg. Session Duration
00:03:52
Bounce Rate
38.96%

Top Channels ?

Page Views % of Total
Organic Search 9,354 51%
Referral 6,034 33%
Direct 2,298 12%
Paid Search 754 4.1%
Social 7 0.038%

Top Countries ?

Page Views
Ireland 11,993
Philippines 3,946
United States 528
India 352
United Kingdom 319

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jan 16 $3,692 $3,388 $304
Feb 16 $4,154 $3,272 $882
Mar 16 $4,360 $3,700 $660
Apr 16 $4,834 $3,760 $1,074
May 16 $4,387 $3,356 $1,031
Jun 16 $4,588 $3,251 $1,337
Jul 16 $3,896 $2,921 $975
Aug 16 $4,448 $3,247 $1,201
Sep 16 $3,366 $2,550 $816
Oct 16 $3,700 $2,707 $993
Nov 16 $4,197 $2,833 $1,364
Dec 16 $3,248 $1,929 $1,319

Seller's Notes

Website History

  • Established in 2004.
  • First one of it's kind in Ireland to offer personalised cards in the baby market.
  • Site built up good reputation among customers and has good SEO rankings.

Monetization

  • Orders placed online using automated processes.
  • Minimal interaction required with the customer.
  • Orders paid for online via merchant gateway.
  • Local supplier fulfill and ship orders.
  • Orders come via organic SEO, Google Ads, Word of Mouth or Referral.

Technology

  • Website uses third party software licensed by EFI
  • EFI have excellent customer support, written and visual documentation for their print engine system. Access to this documentation can be provided if required.
  • Top level domain built in Drupal and integrated with EFI print engine.

Inclusions

  • Other domains: babycardsnow.co.uk, babycardsnow.com.au and nowyouprintwedding.ie as well as Facebook and Google + pages.
  • Automated websites so they can be operated from any geographical location.
  • Open to review offers for selling the business as a whole or as separate entities such as domain and design templates, domains only.

Opportunities

  • The revenue for 2016 has been passive revenue generated from the sites reputation and organic SEO. There has been minimal active input re: sales marketing and generation in 2016 since the directors have been working on other business ventures.
  • Therefore, for a buyer who can dedicate a few hours a week to the websites there is the potential to quickly double sales back to 2015 levels.
  • EFI print engine software is extremely user friendly and able to be implemented across a wide range of business markets. The license also offers unlimited domain usage so you can use it to operate several businesses. There is an online support ticket system, dedicated customer care team and also access to developers.

Handover

  • The level of handover will ultimately depend on the type of sale and also the level of experience of the buyer.

Reason for Selling

  • Since the beginning of 2016 the directors have been committed to other business ventures so are looking to sell.  

Site Info

Site Established ? May 2004
Built With ? Drupal
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ?
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? No
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 608
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 1,448,397
More info: SEOmoz and SEMRush

Comments

Px48x48 avatar ed4e1254 e864 4fb5 8572 b0054f1d2e00
aadriann ( new )
Wed, 11 Jan 2017 07:59:57 AEDT

Hello, I want to know if your provider is a droppshiper or are yourself products.

Noavatar
williamloika ( new )
Thu, 12 Jan 2017 06:16:59 AEDT

@aadriann
I am new here to Flippa but I believe the only information is provided in the attachments section of this page above. My question to the owner would be if this website is in profits why isn't the betting price above profit points?After all this is Flippa which means double your money. Have a nice day.

Noavatar
NowCreations ( new )
Thu, 12 Jan 2017 17:09:38 AEDT

@aadriann We have a printer in Ireland who downloads, prints and dispatches the orders.

Px48x48 avatar ed4e1254 e864 4fb5 8572 b0054f1d2e00
aadriann ( new )
Fri, 13 Jan 2017 03:48:35 AEDT

@NowCreations and is possible continue business in other country like Spain in my case?

Noavatar
NowCreations ( new )
Fri, 13 Jan 2017 11:14:24 AEDT

@aadriann - it is possible but would take some work - if you want to set up a new website in Spain you could clone all the templates and then I presume you would need to amend all the wording from English into Spanish. I would suggest also finding a printer in Spain so orders can be dispatched through the local delivery systems.

Px48x48 attachment 1314829831.20764e5eb60732b245.97582761
sbc ( | $5.76K )
Sat, 14 Jan 2017 00:34:25 AEDT

Hi,
2 questions.
1; is the declared turnover ALL the websites or just the .ie site?

2; Given the prohibitive cost of the EFI OPS license, what did you have in mind as a reserve price?

Thanks

Noavatar
fpsystems ( | $270 )
Sat, 14 Jan 2017 03:08:46 AEDT

Hello,

Can you pls tell us what the cost of the EFI license is? Is there an annual fee and a fee or % of revenue per transaction of print order? Also, who does the customization of the templates?

Thanks
Ron

Px48x48 avatar ed4e1254 e864 4fb5 8572 b0054f1d2e00
aadriann ( new )
Sun, 15 Jan 2017 10:20:22 AEDT

@NowCreations You didn't understand me well. My idea is continue the same business but in my location (no change anything) and I asked if is possible do that. And other question is: There are more costs associated? Thank you

Noavatar
NowCreations ( new )
Sun, 15 Jan 2017 21:10:25 AEDT

@sbc 1. The declared turnover is just for the .ie website only.
2. The cost of the license is a one-off and is a good investment given the 50% discount if you want to get into the online space and operate multiple websites. I will give you more of an idea of the reserve closer to the end of the auction but obviously current bids are way off the mark.

Noavatar
NowCreations ( new )
Sun, 15 Jan 2017 21:17:24 AEDT

@fpsystems EFI have offered a 50% discount for a potential buyer on their OPS products Order Desk and Group Canvas which is the print engine software we use on the website. The price for the license is US$12K. This is a one-off license fee and then the software can be used to operate multiple websites, there are no additional charges to add new domains. They also offer 20 hours training to new customers at a cost of US$4.5L which would be worth the investment if you are no familiar with the software. We do pay a monthly support and maintenance fee of US$370 per month but this is optional.
Re: customization of the templates. We have done this to date so all the templates on the website are already customized. To add new ones we usually design them in Photoshop and then you usually have 2 files to upload - one with the actual background design and the other with the personalisation fields and the two are layered on top. EFI can give you training in this area and they have video tutorials to watch and plenty of documentation to read.

Noavatar
NowCreations ( new )
Sun, 15 Jan 2017 21:21:52 AEDT

@aadriann It is possible to do that as we have been operating the website from Australia. However, I would think it would be advantageous to have some local knowledge of the competition in the country. A printer in Ireland fulfills the orders for us - would you be sourcing your own printer in Ireland or would you need the services of the current printer?

Px48x48 avatar ed4e1254 e864 4fb5 8572 b0054f1d2e00
aadriann ( new )
Mon, 16 Jan 2017 22:51:00 AEDT

@NowCreations I understand, but is possible to manage and comunicate this orders via internet? If I buy this project I will need the services of the current printer. That's why I ask this, because is important for me.

Noavatar
NowCreations ( new )
Wed, 18 Jan 2017 22:21:14 AEDT

@aadriann Yes, orders can be tracked and managed via internet as well as answering customer enquiries and phone calls but since the system is automated these are minimal.

The Seller
Sellerdefaultavatar NowCreations Jane O'Neill

new

Payment Methods ?
  • Flippa Escrow
  • Escrow.com
  • PayPal
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