wicca.io

Website for sale

Sold by Auction

$4,950 USD

Ended 106 days ago
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Dropshipping site with 4,367 uniques/mo making $1,365/mo

Wicca.io is a 100% dropshipped witchcraft and metaphysical supply shop with zero inventory risk. In its first three months with minimal promotion it has generated over $4,000 revenue (~50% margins).

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Ruby on ​​Rails
Site Age
6 months

Traffic ?

Page Views
31,566
Unique Visits
4,367

Financials ?

Gross Revenue
$1,365
Net Profit
$541

Traffic ?

Uniques Page Views
Dec 16 3,013 26,284
Nov 16 6,401 40,935
Oct 16 3,688 27,481
Sep 16 0 0
Aug 16 0 0
Jul 16 0 0
Jun 16 0 0
May 16 0 0
Apr 16 0 0
Mar 16 0 0
Feb 16 0 0
Jan 16 0 0

Traffic Health ?

Pages / Session
6.05
Avg. Session Duration
00:02:56
Bounce Rate
52.82%

Top Channels ?

Page Views % of Total
Organic Search 12,926 49%
Direct 4,545 17%
(Other) 3,467 13%
Referral 3,322 13%
Social 1,863 7.1%

Top Countries ?

Page Views
United States 25,404
Canada 190
United Kingdom 42
Australia 13
India 10

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Oct 16 $646 $397 $249
Nov 16 $2,151 $1,261 $890
Dec 16 $1,300 $814 $486

Seller's Notes

It must be magical... in approximately three months with less than $200 total spent on ads, Wicca.io has generated over $4,000 in sales!

  • Generated $4,098.97 in sales from October 13 to January 2
  • Generated $1,784.46 in profit from October 13 to January 2
  • Less than $200 spent acquiring traffic (mostly Facebook boosts)
  • Uses Shopify Platform (Shopify Plan + Plugins = about $120/mo)
  • Includes Facebook page with over 4,600 likes
  • Includes a sweet toll-free number: 866-MY-WICCA
  • Sales decreased in December because I did ZERO paid advertising--the upside of this is that these were 100% organic sales!

Site Info

Site Established ? October 2016
Built With ?
Google Analytics Detected ? No
More info: BuiltWith

Domain Info

Domain Registered ?
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? No
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 5,710
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 6,553,801
More info: SEOmoz and SEMRush

Comments

Noavatar
raj4real ( | $1.4K )
Thu, 05 Jan 2017 16:01:00 AEDT

Where is the supplier located?

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ccashwell ( | $5.67K )
Fri, 06 Jan 2017 01:32:41 AEDT

The supplier is located in the northeastern United States. The average order ships in 1-2 business days and reaches the customer 2-4 days thereafter.

Noavatar
A.Basri ( banned )
Sun, 08 Jan 2017 09:14:03 AEDT

What are your costs for operating it?

Noavatar
zockedi ( | $814 )
Mon, 09 Jan 2017 00:20:25 AEDT

I am from the UK so wanted to check if a person run this business from the UK? Obviously I'd want to still deliver to the U.S and wherever else you currently deliver to. Could I keep the same supplier?

The seller deleted a comment from ccashwell ( | $5.67K )
Px48x48 avatar f3066ab0 913b 4cfa b0cd d84fc8217854
ccashwell ( | $5.67K )
Mon, 09 Jan 2017 01:57:12 AEDT

@zockedi You could operate this website from Mars if you were so inclined. There's no reason you'd need to be in the US to operate the site. The supplier would have no problem continuing their role of dropshipping products to customers, you'd just need to be able to pay for those products using a credit card or PayPal.

Px48x48 avatar f3066ab0 913b 4cfa b0cd d84fc8217854
ccashwell ( | $5.67K )
Mon, 09 Jan 2017 01:58:33 AEDT

@A.Basri operating costs are included in the above description, the site uses the Shopify Platform (Shopify Plan + Plugins = about $120/mo). The only other costs are for product purchases which are about 50% of the amount paid by the customer.

Px48x48 avatar f3066ab0 913b 4cfa b0cd d84fc8217854
ccashwell ( | $5.67K )
Mon, 09 Jan 2017 06:48:13 AEDT

FYI, the supplier is aware that I'm selling this property and has agreed to work with the new owner regardless of their geographic location. Here are the three most recent orders to give an idea of the profit margins:

- Customer Paid $54.75 ($54.75 + free shipping), Products Cost $34.39 (including shipping) = $20.36 Profit

- Customer Paid $28.89 ($23.40 + $5.49 shipping), Products Cost $18.43 (including shipping) = $10.46 Profit

- Customer Paid $57.75 ($37.80 + $19.95 expedited shipping), Products Cost $21.31 (including shipping) = $36.44 Profit

Noavatar
namelessone ( | $3.67K )
Mon, 09 Jan 2017 15:32:36 AEDT

Is it just one supplier? Do they have a live catalog so you know when they run out of something?

About how many skus do you have on the site?

Px48x48 avatar f3066ab0 913b 4cfa b0cd d84fc8217854
ccashwell ( | $5.67K )
Tue, 10 Jan 2017 01:07:18 AEDT

Yes, they do have a live catalog with real-time stock updates available. There are almost 6,000 SKUs total.

Noavatar
Rakker5 ( new )
Tue, 10 Jan 2017 04:59:43 AEDT

I am very much interesting in purchasing this site, but I have a few questions. Can we discuss this?

Px48x48 avatar f3066ab0 913b 4cfa b0cd d84fc8217854
ccashwell ( | $5.67K )
Tue, 10 Jan 2017 05:48:31 AEDT

@Rakker5 Feel free to PM me with any questions.

Noavatar
Rakker5 ( new )
Tue, 10 Jan 2017 06:14:32 AEDT

@ccashwell Are you receiving any organic traffic? How much more is spent on ads? Whatever you are doing to generate sales, could you show me how to do it? Am I able to add or subtract products and even modify prices? How much would it cost to buy the site right now?

Px48x48 avatar f3066ab0 913b 4cfa b0cd d84fc8217854
ccashwell ( | $5.67K )
Tue, 10 Jan 2017 06:51:52 AEDT

@Rakker5 Google Analytics reports that about 26% of traffic is organic (mostly from Google and Bing). Between October and November, about $200 was spent on ads to generate traffic, but $0 was spent in December as social and organic traffic were already generating a good amount of sales. I use Kit from Shopify for automated social network posts and email marketing to existing customers. You're able to add and subtract products, as well as change descriptions, photos, pricing and all other details for every product. I've received a handful of offers to buy and will continue to consider any offer received, however I have not decided on a "Buy It Now" price as of yet.

Noavatar
Rakker5 ( new )
Wed, 11 Jan 2017 00:05:35 AEDT

@ccashwell Why does it show your net was only $890 in Nov and down to $486 in Dec.? That means you only made $486 profit for the entire month from Nov 16- Dec 16?

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ccashwell ( | $5.67K )
Wed, 11 Jan 2017 02:03:12 AEDT

In December there were no paid ads and revenue dropped because it was 100% organic sales. December was an experimental month as explained in the Seller Notes above.

Noavatar
namelessone ( | $3.67K )
Wed, 11 Jan 2017 11:32:45 AEDT

what is the gift card balance?

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ccashwell ( | $5.67K )
Wed, 11 Jan 2017 11:55:26 AEDT

@namelessone There is $20 total in issued and unused gift card balances.

Px48x48 avatar f3066ab0 913b 4cfa b0cd d84fc8217854
ccashwell ( | $5.67K )
Thu, 12 Jan 2017 09:16:50 AEDT

Thanks for everyone's interest thus far. Only a couple hours remaining for this auction, so get your bids in!

Noavatar
namelessone ( | $3.67K )
Thu, 12 Jan 2017 09:25:07 AEDT

Do you simply forward the order to your supplier, or order online?

Do you send order, then they send invoice?

Does the supplier accept cc or PayPal?

Will you provide screen shots of your ad account to proce only $200 was spent?

Will you be able to show the winner the email blast you use to boost sales?

Noavatar
zockedi ( | $814 )
Thu, 12 Jan 2017 09:52:19 AEDT

What does it mean when you say the content isn't original? Does it mean there are lots of sites like Wicca.io? Or does it just mean you sell the same products?

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ccashwell ( | $5.67K )
Thu, 12 Jan 2017 09:57:25 AEDT

1) The order is completed online on the supplier's website. It takes about one minute per order to complete the supplier's ordering process.

2) I pay at the time of order.

3) They accept credit cards directly (Visa and MC only), as well as PayPal (which allows payment via any type of CC)

4) I will post a screen capture of my Facebook ad account momentarily.

5) They're generated by Kit (a marketing bot made by Shopify) and approved via text message. Essentially you get a preview link, check it out, and send a "Yes" or "No" reply and Kit blasts accordingly. Kit will automatically suggest email blasts every few weeks, or you can manually initiate one at any time by simply texting Kit.

Noavatar
namelessone ( | $3.67K )
Thu, 12 Jan 2017 11:45:02 AEDT

Do you have "set" audiences on fb for your targetting that you would share? OR does Kit figure everything out?

Px48x48 avatar f3066ab0 913b 4cfa b0cd d84fc8217854
ccashwell ( | $5.67K )
Thu, 12 Jan 2017 11:55:33 AEDT

@namelessone Kit recommends retargeting for the portion of an ad's audience that showed interest, but generally the ads are all targeted at people who have liked the FB page and their friends.

The Seller
Px140x140 avatar f3066ab0 913b 4cfa b0cd d84fc8217854 ccashwell Chris Cashwell
12 transactions totalling $5,672
Payment Methods ?
  • Flippa Escrow
  • Escrow.com
  • PayPal
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