Website for sale

Auction ended unsold
Ended 93 days ago

$500,000/Year on Auto-Pilot (seriously!) 873,707 uniques/year making $40,090/mo

One of the TOP cash generators ever on Flippa and there is alot of upside untapped potential. This is not your usual hot air sales talk, trust me, this is also not regular run-of-the-mill site.

At a glance ?

Touch a value for a description

Site Type
Site Age
15 years

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Traffic ?

Uniques Page Views
Nov 16 60,966 181,810
Oct 16 67,838 207,489
Sep 16 72,748 189,601
Aug 16 82,114 223,182
Jul 16 77,309 192,137
Jun 16 74,732 166,671
May 16 75,376 166,072
Apr 16 79,683 173,487
Mar 16 80,973 177,553
Feb 16 77,454 170,711
Jan 16 82,730 187,964
Dec 15 64,053 142,440

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Organic Search 142,842 79%
Direct 24,405 13%
Referral 13,277 7.3%
Social 1,261 0.69%
(Other) 20 0.011%

Top Countries ?

Page Views
United States 168,251
India 4,116
Russia 2,148
Canada 1,467
United Kingdom 1,082

Financials ?

Monetization Methods

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Dec 15 $16,073 $125 $15,948
Jan 16 $16,073 $125 $15,948
Feb 16 $16,073 $125 $15,948
Mar 16 $16,073 $125 $15,948
Apr 16 $16,073 $125 $15,948
May 16 $16,073 $125 $15,948
Jun 16 $16,073 $125 $15,948
Jul 16 $16,073 $145 $15,928
Aug 16 $17,940 $145 $17,795
Sep 16 $33,192 $145 $33,047
Oct 16 $46,278 $145 $46,133
Nov 16 $40,800 $145 $40,655

Seller's Notes

Quick Facts: 

  1. $500,000 per year in net income on Auto-pilot
  2. Over 41,000 Keywords Ranking organically
  3. Not only survived but THRIVED through every Google update (check if you doubt me)
  4. 100% Organic/Direct traffic 
  5. 95%+ US traffic, the best kind to monetize if you ask me =) 
  6. Giant upside to double revenue with some elbow grease and patience. 
  7. Big increase in revenue if you figure out a way to decrease the bounce rate. 

Ok, without going into too much detail, after i purchased the site at the end of June I increased the revenue with a mixture of both technical and user experience changes. Nothing too high level, just basics: 

  • Faster Site
  • Better Design
  • Optimized Mobile Site
  • Better Conversion Process
  • A/B Testing
  • And some other tweaks which I'll reserve for the new owner. 

Why am I selling? I purchased the site thinking I would have a decent amount of home care leads for my home care startup, but it turns out almost ALL the leads are strictly for nursing homes/assisted living facilities and the other types of services revolving around these high paying transactions. 

The reason the site earns so much is because we get $24 per lead. 

Traffic always goes down around Christmas the Booms from January to March which are the biggest months. 

Right now, I have not even tried selling the leads to other verticals like:

  1. Long Term Care Insurance
  2. Financial Advisors
  3. Funeral Insurance 

Also, if you move to a private server and unique IP that will help with your overall speed which should translate to better rankings > traffic > leads > revenue. I haven't done this a bit of laziness and a bit out of fear, I don't like to rock the boat much. 

Another avenue is to sell the 50% of the leads that aren't currently sold to another company. There are a handful of high level, well capitalized companies out there that would be interested. The buyer or potential buyer with the ability to close a transaction, will get all this information. The reason 50% of the leads aren't sold is mostly because my lead buyer may already have them in their database as a duplicate so they obviously won't buy it again. 

All leads are auto-sent to my buyer the instant they are inserted and we get an immediate sold/not sold reply. 

At the beginning of each day I get get the previous days lead report and at the end of the month, they send me full list of all billable leads and i invoice them and receive my money 30 days later (happy to share bank statements and connect suitable buyers of the site with clients after some initial due diligence. 

As you might notice from my flippa rep, this is not the first time I sell a website. If you're thinking of any of the below please understand that I am looking to sell the website not get involved with partners or complex transactions: 

  • Joint venture (JV) deals (not happening)
  • A down payment and paying me with the income I'm already receiving (not happening) 

However, If you're a serious professional, with both the means and experience to purchase this exquisite asset, I'm happy to help answer any questions.  

What I'll look for from serious buyers, knowledge / awareness of the industry preferably. 

Ability to pay and prove it via screenshots of a bank statement. 

Good luck to you all. 

P.S- this is a 16 year old site, with evergreen content. The chances you could replicate the results, rankings, traffic on your own would be slim. And even if you could, why would you? It would cost more than what you could buy this site for. Save yourself the time, and invest in one of the top senior living assets on the web.

As part of the sale, the buyer will need to execute a sales agreement.  

Site Info

Site Established ? May 2001
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 22 March 1999
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 1,010
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 394,948
More info: SEOmoz and SEMRush


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bestdomain ( | $80 )
Fri, 23 Dec 2016 06:30:19 AEDT

Very interesting when the claimed profit for Dec 15 until July 16 is exactly the same is this possible?

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jeanpierrek ( | $313K )
Fri, 23 Dec 2016 06:34:23 AEDT

@bestdomain divided 2015 income by 12 (months) so I wouldn't have to look up income month by month.

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edenhpg ( | $391K )
Fri, 23 Dec 2016 07:02:55 AEDT

Jean, given the price for the site, it would be wise (and appreciated) to provide an accurate P&L. Can you put this together (actual sales and actual costs month by month).

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jeanpierrek ( | $313K )
Fri, 23 Dec 2016 09:02:07 AEDT

@edenhpg you're right, i just prefer to wait to find a serious buyer before delving into the fine details, because truth is most people who ask for more info, simply aren't in a position to actually complete a transaction like this one. however that doest not seem to be the case with you.

2015 income was $192,880 (for the right buyers, IRS forms available and bank deposits also, after buyer demonstrates ability to fund a transaction)
August 2016 (first full month I owned it- $17,940
September 2016 -$33,192
October 2016 - $46,278
November 2016 - $40,800
December on track to be around $30-40,000 also, but don't have full numbers yet for obvious reason that the month isn't over, however historically it is the slowest month of the year. People don't think about sending grandparents away during Christmas,.

Reason for income growth stated in description above.

I am not posting content.
My developers are a fixed cost to me so hard to break out figures on this, but there's not much to do lately after my initial work on the site to keep things going as they are there's actually no work at all to be done. ofcourse a new buyer will have to invest in more content etc... some of our competitors have 1M pages and do the same traffic/leads we do with only 1,000 pages indexed.

hdf711 ( | $850K )
Fri, 23 Dec 2016 10:05:46 AEDT

Ok so let me get this straight... you bought this site via deal flow less than 4-8 weeks ago for most likely $400k-$1m+, and you're selling because you didn't realize the leads weren't the type you were seeking for another venture? Seriously? You spent that much money based on an assumption and without doing your due diligence? I find that very hard to believe, please advise...on behalf of all serious and interested parties

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jeanpierrek ( | $313K )
Fri, 23 Dec 2016 10:33:09 AEDT

@hdf711 thanks for your question. I can see how you might think that.

-I did not buy the site on dealflow.

-i thought I could take the leads that weren't sold and convert them to home care but they want assisted living and nursing homes etc... or they just can't afford much in some cases.

- worst case I figured I'd just use the revenue to fund operations.

- best case i figured I'd improve the site and sell it for a profit.

happy holidays and thanks for stopping by.

Fri, 23 Dec 2016 13:09:47 AEDT

I just called your hotline after hours and a live person answered after hours on a recorded line. I have to imagine that this service costs more than your stated expenses.

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jeanpierrek ( | $313K )
Fri, 23 Dec 2016 23:37:05 AEDT

@DTFUTURESINC the company i sell leads to handles all the calls centers. I do not pay for them. happy holidays.

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edenhpg ( | $391K )
Fri, 23 Dec 2016 23:39:35 AEDT

@hdf711 why would you assume he bought this 4-8 weeks ago when he stated he bought it August 2016? I also doubt, at the time making $15-17K per month, he paid $1M or even $500K for it, that would be a terrible multiple

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edenhpg ( | $391K )
Fri, 23 Dec 2016 23:40:53 AEDT

@jeanpierrek I definitely would also like an explanation of the costs involved with the phone support number (both during office hours, and after). Are you answering the phone?

Also, how many leads on average are you generating per day? per month?

Are all the leads sold to the same party? or are there different parties buying leads?

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jeanpierrek ( | $313K )
Fri, 23 Dec 2016 23:52:56 AEDT

@edenhpg all call center operations are handled by the lead buyer, cost to me is $0.

-no i am not answering the phone.

-1 client buying all the leads. there are more that want them too, but i don't sell the same lead to multiple people in the same space, bad business, however I can sell it someone in a different vertical, for example, financial advisors or long term care insurance.

-leads roughly 20-50 calls per day and 40-80 web leads per day. it oscillates daily based on day of week (mondays are always the highest and sundays the slowest)

Px48x48 avatar 1396547464.3406533d9f88532844.86655571
edenhpg ( | $391K )
Sat, 24 Dec 2016 00:00:34 AEDT

@jeanpierrek Thats F'in genious :-P

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jeanpierrek ( | $313K )
Sat, 24 Dec 2016 00:10:12 AEDT

@edenhpg thanks mate. wish I could say it was my idea but it wasn't. The lead buyer is a very smart, big, well capitalized company so they got their stuff together.

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edenhpg ( | $391K )
Sat, 24 Dec 2016 01:13:16 AEDT

@jeanpierrek So i assume that phone number is tied to some sort of software that logs when a call is made? And the number of calls = number of leads? So every person that calls that number is effectively a lead? Thats how you keep track? Or is it an honour system where the company strictly tells you how many of those calls were leads?

pinakel ( new )
Sat, 24 Dec 2016 07:32:20 AEDT

how do you find leads ?? who is the provider ??

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crazyrod68 ( | $33K )
Sat, 24 Dec 2016 21:36:47 AEDT

Nice site. To how many companies you sell leads? Can you name 1?

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jeanpierrek ( | $313K )
Sun, 25 Dec 2016 00:58:00 AEDT

@edenhpg not every call is a lead, every qualified call as deemed by the buyer is a lead. It's an honor system with the calls. the web forms are tagged billable/non-billable the moment they are entered.

cavasian ( new )
Tue, 27 Dec 2016 05:43:25 AEDT

How much time do you spend on this site/business per month and how is that time spent?
Also show cost of $125 month but you mention "your developers" doing something now and then. Can you explain a little more about what that would cost someone else to pay for when needed and what they did.

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top_mover ( new )
Tue, 27 Dec 2016 06:40:40 AEDT

Hi. Looking good . we also lead gen venture in other field and may interesting to add (acquire) this business. . I red the comments and got a lot of info there. can we somehow take a look on google analytics or google webmaster tools?. also you mention there is one buyer for leads . do you have long term contract with this buyer?

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jeanpierrek ( | $313K )
Tue, 27 Dec 2016 06:44:18 AEDT

@cavasian what i pay my developers is not a measure of what you will pay them. the work I did revolves around site performance and testing.

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top_mover ( new )
Tue, 27 Dec 2016 06:54:20 AEDT

So correct me if i am wrong .your reserve is 2 mill? Our lead gen totally in different field (relocation) same as or so we spending about 1 mill a year on ppc (adwords). and we have network of lead buyers.
you have only one buyer which is more risky . on other site you have organic traffic.
question ...? why your well capitalized buyer not willing to buy this site?

Px48x48 avatar 1434940017.616455877271967e06.71340385
jeanpierrek ( | $313K )
Tue, 27 Dec 2016 07:00:21 AEDT

@top_mover not sure if you know how auctions work, but the reason a reserve is private is a well documented process. That being said, you're assumption is inaccurate.

Also, regarding the well capitalized buyer, there are many reasons a company chooses to buy or not buy a site. For example, imagine a company just made a sizable acquisition, if you where in the early stages of on boarding the new acquisition and you're team was busy, your ability to onboard a new acquisition may be temporarily hampered or slowed. This is just 1 of any number of reasons a company may or may not make an acquisition.

Px48x48 avatar 1434940017.616455877271967e06.71340385
jeanpierrek ( | $313K )
Tue, 27 Dec 2016 07:04:09 AEDT

Hi All. I don't mind answering thoughtful questions. While it's not fair to determine a buyers ability to make an acquisition based on 1 or a few questions, it's all I have to go off. Moving forward I'll only be answering questions from people whose questions signal to me the knowledge and ability to acquire this asset.

Additionally, if I message you in private and you wish to force the conversation in a public channel, I'll immediately stop all conversations and you're bids will not be accepted. The purpose of a private message is to have a private discussion. Moving it to a public comment is considered poor manners in some places.

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top_mover ( new )
Tue, 27 Dec 2016 07:04:28 AEDT

how much do you need financial proof? (screenshot of what balance ?)

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top_mover ( new )
Tue, 27 Dec 2016 07:06:39 AEDT

sorry got you

PR Website Tech ( new )
Fri, 30 Dec 2016 11:12:53 AEDT

Jean -- Would it be possible for you to tell us a little more about your client? Do they sell the leads you provide to care facilities? Or do they use them for their own sales funnel. Also, are the care facilities on your site limited to the clients' clients? Can you provide some more details about why your client buys leads? I'm trying to judge if your client relationship will continue past the sale. Thank you very much for considering my questions.

openminded792 ( | $1.41K )
Tue, 03 Jan 2017 00:36:45 AEDT

Is it a pay per call affiliate network you're partnered with? I've done some work with popular ppcall networks and reading your comments it seems like it is. Nothing wrong with that. Have you tried selling leads to more clients? Or split tested different offers?

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FMPLLC ( | $4.27K )
Wed, 04 Jan 2017 17:04:54 AEDT

How did your traffic stay relatively flat yet your profit doubled? I'm extremely interested in this site. I get that you're selling these leads to an aggregator on a ping/post system. PM me if you want to take this conversation private. I can add massive value to this site, but I also have a very weird feeling about it.

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jeanpierrek ( | $313K )
Thu, 05 Jan 2017 01:30:27 AEDT

@FMPLLC because i implemented a better flow to capture user information which was not in place previously. simple as that.

sure you can PM.

regarding your feeling: I like the quote "opinions are like feelings, best kept to oneself".

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jeanpierrek ( | $313K )
Thu, 05 Jan 2017 01:32:14 AEDT

I just got Decembers numbers, we sold 1,770 leads total at $24/each so a total of $42,480 for the month of December.

And yesterday was the highest day on record with over 90 leads sold so a $2160+ day.

autotim ( new )
Sat, 07 Jan 2017 10:24:27 AEDT

Hi, nice site, great biz. Please PM me your reserve price as there's been some debate about it on the board, thank you.

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David Bynon ( | $9.83K )
Sun, 08 Jan 2017 07:49:59 AEDT

@jeanpierrek I just wanted to comment on what a fantastic site you own. I've run across it a number of times, and considered being a competitor. Instead I went into another evergreen senior business that continues to grow like crazy.

To bidders and those considering this business, it would be difficult to find a better industry. Seniors are the fastest growing population in the USA. This will continue to be the case for nearly two more decades. The wave of Baby Boomers is unavoidable. Plus, do your research... the majority of the wealth in the country is held by people 50+ (

Seniors is an amazing industry.

autotim ( new )
Mon, 09 Jan 2017 03:04:48 AEDT

- What's the connection with CareJoy please?

- Who the person mentioned in this paragraph >

[SeniorLiving.Org began out the frustration of being a remote caregiver for a family member in need.]

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PaigeUK ( new )
Mon, 09 Jan 2017 06:36:01 AEDT

Same questions as autotim, please.

autotim ( new )
Tue, 10 Jan 2017 08:39:50 AEDT


autotim ( new )
Tue, 10 Jan 2017 08:41:55 AEDT

@jeanpierrek Would be grateful for an answer to my earlier questions at your convenience. Thank you.

elitweb ( | $95.2K )
Wed, 11 Jan 2017 08:52:39 AEDT

I agree, would like that answer too as above. TIA

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jeanpierrek ( | $313K )
Sat, 14 Jan 2017 14:42:50 AEDT

@autotim person mentioned was the creator of the site 16 years ago and the guy i bought it from.

CareJOY is a startup im creating in the healthcare space. not yet launched and a completely different business than

Px48x48 avatar 1434940017.616455877271967e06.71340385
jeanpierrek ( | $313K )
Sat, 14 Jan 2017 14:43:45 AEDT

to all: yesterday we started selling to a second buyer from the leads the first buyer wasn’t buying and we sold 18 out of 46 at $15/each. over 30 days at that pace is an extra $8000+/mth =) 

elitweb ( | $95.2K )
Sun, 15 Jan 2017 00:30:51 AEDT

If you just started selling these leads yesterday, I would imagine this second buyer needs to see the quality before continuing to buy all the unsold ones or are they guaranteed to take them all at that price?

Px48x48 avatar 1434940017.616455877271967e06.71340385
jeanpierrek ( | $313K )
Sun, 15 Jan 2017 00:38:05 AEDT

@elitweb They started yesterday after two week test

autotim ( new )
Sun, 15 Jan 2017 06:41:38 AEDT

Thank you for your reply. Please can I ask the following:

1) when did you buy the website?
2) what changes have you made since purchase - briefly
3) A lead from seniorliving gets sent over to CareJoy - do you expect that to happen in the future?
4) did you purchase the underlying company, or just the website/soft assets / good will?
5) are leads sent automatically, or do you send them an excel spreadsheet?
6) is there a 3rd buyer you could sell the remaining 28 leads to?
7) what is the average # of leads sold for a website like this - industry average?
8) what will CareJoy do?
9) are you prepared to sign a non-compete?
10) thanks :)!

Px48x48 avatar 1434940017.616455877271967e06.71340385
jeanpierrek ( | $313K )
Sun, 15 Jan 2017 07:07:24 AEDT

@autotim 1. answered above.
2. answered above
3. no Carejoy has nothing to do with the site.
4. only the site/assets, good will etc.
5. answered above
6. yes.
7. dont know.
8. not relevant
9 no
10 no problem

autotim ( new )
Sun, 15 Jan 2017 10:42:13 AEDT

Ooops. Missed your previous answers above. Apologies.

elitweb ( | $95.2K )
Sun, 15 Jan 2017 11:09:49 AEDT

If there is another seller you can sell the other leads to why aren't you doing so to earn more money each day?

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jeanpierrek ( | $313K )
Sun, 15 Jan 2017 11:19:17 AEDT

@elitweb there can be several dozen, maybe several hundred reasons why.

i havent reached out to them
i dont know everyone that buys all leads.
i would be naive to think there are only 2 buyers of senior living leads in the country/world.

i could also earn money each day by forcing popups, and placing adsense, but i don't do that either.

autotim ( new )
Tue, 17 Jan 2017 11:13:11 AEDT

- re. your 41K keywords. I can see only 37K, but 12K appear to have been added since Nov 2016 (SEMR). How did you achieve that please?

- Google says you have 1020 pages indexed, I guesstimate that around 200 contain articles (rather than directory listings). What would your guess be?

- Why are the bots ia_archiver, ia_archiver/1.6 (wayback machine) and CopyrightCheck disallowed?

- Do you or the previous owners have any current, or past connection with this website > and if so, how should we view that?

Thank you

Px48x48 avatar 1434940017.616455877271967e06.71340385
jeanpierrek ( | $313K )
Tue, 17 Jan 2017 11:23:20 AEDT

@autotim if you look at SEMrush, top organic keywords you will 45,102 scroll down, don't just look at the top of the semrush page, i dont know why they show different numbers at top and bottom.

i dont know about but we are not connected.

the disallow features stops bots from scraping content easily, but there are always ways around this, it's not full proof, but i try to protect the site.

regarding the indexed page, i dont know how many are articles vs listings, if you end up being a high bidder im happy to look into it for you.

regarding how i achieved the increased keyword count, I explain all my improvements above already, it's nearly impossible to tell you which of the improvements are attributable to any individual keyword increase. my best opinion would be that all the improvements combined played a role. i was unaware that we added 12k keywords since Nov. we haven't added much content , maybe a handful of articles, so that was definitely not the reason which leads me to believe it was technical improvements.

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thebeancounter ( new )
Tue, 17 Jan 2017 17:22:07 AEDT

Will you provide 2 years of fed tax returns prior to close?

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thebeancounter ( new )
Tue, 17 Jan 2017 17:35:10 AEDT

I just tried to call you please call back Thanks!

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jeanpierrek ( | $313K )
Wed, 18 Jan 2017 00:44:44 AEDT

@thebeancounter sure.

manishrai ( | $110K )
Wed, 18 Jan 2017 06:23:38 AEDT

Can you please provide details on how the content on the site is maintained. Specifically:
1. How often is the directory of listing updated and how?
2. What is the relationship with experts and how are their articles sourced?

amandabloom ( new )
Thu, 19 Jan 2017 13:21:42 AEDT

The most obvious thing we all need to know, is that if it is earning you 500,000k every year ON AUTOPILOT. WHY the hell are you selling it?????????????

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jeanpierrek ( | $313K )
Fri, 20 Jan 2017 00:07:41 AEDT

@amandabloom Hi Amanda, everything is relative. I could just as easily pose the question to you, why the hell aren't you bidding?

amandabloom ( new )
Fri, 20 Jan 2017 04:06:51 AEDT

@jeanpierrek I'm sorry that reply is without any logic or meaning and entirely evasive. Whether I choose to bid or not has nothing to do with your reasons for selling. Once again, if the site is bringing you 500k per year ON AUTOPILOT then why on earth are you selling it? Why would I bid until I know this answer?????????

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jeanpierrek ( | $313K )
Fri, 20 Jan 2017 04:07:59 AEDT

@amandabloom answered above.

amandabloom ( new )
Fri, 20 Jan 2017 04:08:12 AEDT

@jeanpierrek how can you reply with such inane and flippant responses when you're dealing with such huge amounts of money that you are asking other people to give you. It's a worry. Get real buddy.

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gansbrest ( | $11.5K )
Fri, 20 Jan 2017 05:51:39 AEDT

@amandabloom there could be tons of reasons to sell. Sell to make a profit, need cash for other projects, no interest / energy to spending time on the project.. Also 500K could sound a lot for some people, not a lot for others.. Everything is relative, don't get why are you so upset.

amandabloom ( new )
Fri, 20 Jan 2017 10:16:22 AEDT

Because you say it's on autopilot so you wouldn't need interest/energy.

Aigh ( | $6.71K )
Fri, 20 Jan 2017 23:09:51 AEDT

@autotim To me it seems straightforward. Like many businesses, this business must have started out as one family member trying to find a helpful service for another. They probably didn't find the help easily that they needed and someone said, WOW! What a GREAT BUSINESS IDEA to make a site of information for others. That's me read.

autotim ( new )
Sat, 21 Jan 2017 00:07:07 AEDT

@Aigh so?

openminded792 ( | $1.41K )
Sat, 21 Jan 2017 01:01:01 AEDT

Selling a web asset or any business allows you to cash out and reinvest your money and learnings.
No reason to be so shocked at why someone would sell a business. It's normal. Half the reason you get into business is for the exit plan. Wait a year for $500k or get it all within a week upon the sale? Go figure.

nokkieny ( | $168K )
Sat, 21 Jan 2017 02:03:54 AEDT

Regarding why someone might sell, you have to also consider the net post tax gains versus net after capital gains. You don't simply make $500k per year.

bigb6971 ( | $115 )
Sat, 21 Jan 2017 06:14:13 AEDT

You dont buy something based on why someone would sell? Amanda Bloom you arent a business person nor do you have the money to buy. I sold cars for 10 years and the Blooms of the world come in and drive 15 cars waste your whole day and then ask at the end Why should I buy? Go waste peoples time at a used car lot.

Px48x48 avatar 1434940017.616455877271967e06.71340385
jeanpierrek ( | $313K )
Sat, 21 Jan 2017 09:35:12 AEDT

Hi everyone. Thanks for hanging out, watching, commenting, and bidding :) - if the auction doesn't meet reserve today I will wait until the end of the month to relist with the latest sales figures. Thank you all again.

The Seller
Px140x140 avatar 1434940017.616455877271967e06.71340385 jeanpierrek Jean-Pierre Khoueiri
5 transactions totalling $312,570
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