Established in 2006, an anonymous clothing business operates globally, distributing custom-designed t-shirts. Utilizing a ZenCart-based website, the enterprise offers a range of art designs in Adobe Illustrator or EPS formats, alongside an inventory of blank and printed shirts, and plastisol transfers. With minimal advertising, notably only a brief campaign via Google Adwords, the business primarily drives sales through an affiliate program and organic search results. It benefits from partnerships with several wholesalers in the US and UK and has found success selling at various Pride festivals. The business model involves online order placement, payment processing, application of plastisol transfers using a heat press, and customer shipping via UPS or USPS, with shipping costs covered by the customer. The company's database includes 899 customers, with significant Google rankings, placing #3 for "funny gay shirt" and #4 for "gay and lesbian t-shirts." In 2008, the business reported net revenue of $18,774.48. Key expenses include hosting costs of $8 per month and an annual SSL certificate at $99, with merchant processing and payment gateway fees unspecified. Additional revenue insights over the past six months reveal $4,736.15 in online sales, excluding wholesale transactions, with a conversion rate of 1.09%, an average order value of $18.87, and 417 products sold. Since updating the website in late 2007, it has attracted 1,156,151 visitors with traffic primarily originating from referring sites (62.56%), search engines (24.71%), and direct traffic (12.70%).