VaporPuffs.com

Website for sale

Sold by Buy It Now

$19,000 USD

Ended 35 days ago
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3 y/o Vaporizer eCommerce Site with $69,000+ Revenue & 600,000+ Pageviews TTM

Vapor Puffs is a 3-year-old eCommerce site selling vaporizers, eCigs, herbal vapes & accessories. During the trailing twelve months the site generated $69,000+ in revenue on top of 600,000+ pageviews.

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Word​​Press
Site Age
3 years

Traffic ?

Page Views
45,028
Unique Visits
25,601

Financials ?

Gross Revenue
$3,488
Net Profit
$986

Traffic ?

Uniques Page Views
Dec 16 28,148 50,750
Nov 16 24,360 42,268
Oct 16 24,296 42,067
Sep 16 24,513 43,605
Aug 16 24,866 45,194
Jul 16 24,490 44,780
Jun 16 24,061 44,347
May 16 26,695 46,754
Apr 16 28,043 51,265
Mar 16 28,818 54,956
Feb 16 32,237 61,786
Jan 16 35,796 68,858

Traffic Health ?

Pages / Session
1.55
Avg. Session Duration
00:01:07
Bounce Rate
78.03%

Top Channels ?

Page Views % of Total
Organic Search 40,186 79%
Direct 5,987 12%
Social 3,115 6.1%
Referral 1,462 2.9%

Top Countries ?

Page Views
United States 35,156
Russia 3,764
Canada 2,793
United Kingdom 1,861
Australia 701

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jan 16 $8,238 $5,928 $2,310
Feb 16 $8,422 $5,967 $2,455
Mar 16 $5,168 $3,784 $1,384
Apr 16 $7,557 $5,216 $2,341
May 16 $6,471 $4,491 $1,980
Jun 16 $6,100 $4,237 $1,863
Jul 16 $6,282 $4,314 $1,968
Aug 16 $6,932 $4,735 $2,197
Sep 16 $3,665 $2,615 $1,050
Oct 16 $3,605 $2,542 $1,063
Nov 16 $2,628 $1,953 $675
Dec 16 $4,233 $3,013 $1,220

Seller's Notes

About the Business

Vapor Puffs began in April 2013 as a means of supplemental income, and has since generated over $400,000 in total sales. Over the following two years, the revenue grew exponentially and quickly became a viable small business that could support future growth. The business peaked in July 2015 with a revenue of $33k for the month.

Are you the original owner of the business? 

Yes

Which platform does the website use? 

WooCommerce

Where is the site hosted and will this need to change after purchase? 

WPEngine.com. This does not need to change if the buyer is satisfied with the host. 

Why are you selling the business? 

The business requires more attention than I can currently give. I currently work a full time job and because of the lack of attention, sales have dramatically declined this year. When I was more focused on the business, sales thrived. Unfortunately, I have lost my passion for the industry and have gone back to software development as a career. The right buyer could absolutely bring new life into Vapor Puffs. 

Can the website’s revenue be tracked back to the website? 

Yes, revenue can be accurately tracked back to the business. 

Is the website’s revenue kept separate from other business and personal accounts? 

Yes, completely separate. 

Are you willing to provide live revenue verification? 

Yes, upon request from serious buyers and/or Flippa marketplace integrity. 

What are the main expenses of the business?

Up-front cost of inventory is the main expense. However, over the last 18 months, we have moved to more of a drop ship model. Most of our sales now are drop-shipped which cuts down inventory cost to a minimum. A buyer can easily finish moving to a 100% drop ship model if desired to eliminate ALL inventory costs.

Shipping costs are, on average, $5 per order.

There are no other costs that account for over 1% of the overall revenue. Hosting is around $100/month. We do not pay for advertising. 

Please list all domain names you are including in the sale 

www.vaporpuffs.com

Are you including any social media sites in the sale? 

Yes, the following accounts (which were all grown organically) are included: 

Are there any email lists included in the sale?

Yes, there is one email list kept in MailChimp with around 5,500 subscribers. 

Are you including any inventory? 

I am including all of the available inventory that is currently sold on the website and is not drop shipped. This includes ~200 high quality herbal grinders with "Zinc by Vapor Puffs" branding (this brand was never officially launched). 

What are the primary traffic sources of the site? 

Organic Search is the top source. We rank top 20 in Google for 5,700+ keyword positions including some popular very products. For example, we are on page 1 for the following keywords.  

  • Snoop Dogg G Pen (estimated 12,000+ searches/month)
  • Snoop Dogg vaporizer (estimated 4,400+ searches/month) 
  • Evod (estimated 6,600 searches/month) 

The next top traffic source outside of Organic Search is Direct traffic, which we believe is attributable to the strong brand loyalty and repeat customers. 

Have you done any Search Engine Optimization?

Yes, I have done substantial whitehat SEO. Each product listing follows all up-to-date SEO guidelines. We use Yoast SEO to verify that every posting is optimized for SEO. This includes both the content and meta- content. 

Has the site ever received any search engine penalties? 

No, to my knowledge my site has never received any search engine penalties. 

Do you use, or have you experimented with direct / display advertising?

We used an advertising agency for 3 months in 2015 at a $1k/month budget. They advertised on websites that have related content to the products we sell. 

Have you experimented with any other sales / marketing initiatives?

Yes, we were very active on reddit on /r/ecig and others for some time. This proved to be one of the most successful ways to market.

Do you have employees or contracts with freelancers?

The business has no employee currently. It used to have an employee in 2015 when business was much better. They handled customer service (emails and chat) and shipped orders daily. Since the operation was much smaller in 2016, I was able to handle that myself even while working a full time job.

How is the content of your website produced? Provide a step-by-step breakdown

For new products:

1. Manufacturer photos are cropped to fit our website's styling.
2. A product description is written that matches all SEO criteria outlined by Yoast SEO for the most commonly searched keyword that is specific for that product. We have a template that is followed for each description. 
3. Meta information is filled out for that product.
4. Pricing is typically set by the MSRP. 
5. The posting is then published via the Wordpress interface and the product goes on live on sale.

Please Describe the Owner's primary responsibilities

Operations - Ship orders, answer emails amounting to roughly 8 hours per week. 

Does the owner need specific skillsets in order to successfully operate the site?

Basic computer skills, basic social skills

How is customer support handled and what is the average volume?

Handled via Emails & chat. Between 5-10 customer emails per day. Chat can be turned on when somebody is available to take chats. Chats are usually less than 1 per hour.

Please identify and briefly describe your main competitors

What makes your site better than the competition? 

Most of our competitors carry either herbal vaporizers or ecig vaporizers. We carry both. We found that if customer uses one type of vape, they will most likely use another. Ecig vapes can also be used for hash oils which many customers recognize. By targeting both demographics, we significantly increase our base market. 

Additionally, unlikely many of our smaller competitors, our website is professionally built and looks beautiful. This gives the customer a certain degree of confidence when purchasing from us versus the others.

Approximately how much inventory does the business keep at any given time and is any current inventory included in the price?

Current inventory is included in the sale. While I don't have an exact number, there is between $5k and $10k in gross value of inventory on hand right now. The business has been keeping less and less inventory as it moves closer to a drop ship model. The new owner can decide whether or not to keep inventory at all or to keep more.

Where is the business’s inventory kept?

Inventory is kept in a home office at the moment.

Is it necessary for the business to keep its inventory in a particular country or a state, in order to retain the current profitability?

No

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

I can be available in a limited capacity for help, but not for a full support/training. Part of the 

What are the primary growth opportunities for the business going forward?

The business could use fresher listed items to attract a new audience. Blog posts can be written to increase organic search traffic even more. We found that writing "How-to" guides really increases sales of that product as well as SEO. SEO Backlinks have not yet been developed and that could prove to be very profitable in the long run once thats done.

Why the drop in revenue in November? 

The revenue dropped in November partly due to an inventory shortage and partly due to our lack of seasonal promotions. Many of our competitors ran Black Friday sales, while we did not. December revenue is already ahead of November. 

How do you expect the new vaping laws will impact the sites profitability?

The new vaping laws should actually decrease competition significantly. An overly saturated market led to a major sales decrease in middle of 2015. I expect that if the new owner can comply with the new merchant requirements (which are not overbearing), they will find themselves with a more friendly environment than what most of 2016 saw. 70% of our sales currently come from herbal vaporizers which have not been affected by the ecig laws. 

Does the site make sales internationally or just in the US? 

We do make sales international to select countries. Mostly countries where there are no anti-vaping laws and where we can do address verification on their credit cards. 

Site Info

Site Established ? April 2013
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 28 February 2013
Registrar ? GANDI SAS
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 1,370
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 999,826
More info: SEOmoz and SEMRush

Comments

Noavatar
Nick1234 ( new )
Thu, 05 Jan 2017 14:36:29 AEDT

Hi,
Do new owner need any liecence ?

Px48x48 avatar f7242b92 91a2 4e9e a124 565e04e399c0
User f1d39fab ( | $19K )
Fri, 06 Jan 2017 04:23:37 AEDT

@Nick1234 No license is needed.

Px48x48 avatar f7242b92 91a2 4e9e a124 565e04e399c0
User f1d39fab ( | $19K )
Fri, 06 Jan 2017 13:42:06 AEDT

@McMark Hi. Nope, it was a real bid. Can't comment on the increment, I don't know the bidder's intentions.

Noavatar
aleonardo ( new )
Sun, 08 Jan 2017 06:12:27 AEDT

what are the 'new merchant requirements' you mentioned?

Px48x48 avatar f7242b92 91a2 4e9e a124 565e04e399c0
User f1d39fab ( | $19K )
Mon, 09 Jan 2017 07:30:54 AEDT

@aleonardo There are FDA regulations requiring ID verification. Fortunately, there are some solutions out there that are easy to implement. Example: https://verify.ninja/

Additionally, there are significant sales taxes in some states that the new owner would need to collect. I would recommend that any potential buyer do their own due diligence as well.

Noavatar
mbonk1 ( | $245 )
Tue, 10 Jan 2017 09:24:56 AEDT

Who was the agency that you hired and can they be hired again?

Px48x48 avatar f7242b92 91a2 4e9e a124 565e04e399c0
User f1d39fab ( | $19K )
Tue, 10 Jan 2017 16:29:27 AEDT

@mbonk1 Hi, which agency are you referring to? For the web development? If so, that was actually done by me (I am web and software developer). And yes, I would be available for hire.

Noavatar
Empress7 ( | $405 )
Thu, 12 Jan 2017 21:35:24 AEDT

can you please supply analytics

Px48x48 avatar f7242b92 91a2 4e9e a124 565e04e399c0
User f1d39fab ( | $19K )
Fri, 13 Jan 2017 03:55:42 AEDT

@Empress7 Hi, analytics are posted on this listing. If you would like me to add you personally to Google Analytics, please PM me your email.

Px48x48 avatar 195d2937 1036 4332 952a dde6f36bacf9
GbsCorp ( | $4.21K )
Sun, 15 Jan 2017 02:12:10 AEDT

Hi, this is obviously a hypothetical question, but out of all your suppliers, how many would be financially able to fulfill FDA requirements ? I understand that you mentioned that 70% of your product line is for herbal vaps, and you stated that they are not affected by the new regulations. I am under the impression that maybe the herbal juice is not a problem, but my understanding is that 100% of all vaps equipment will have to pass FDA regulatory compliance. Could you please me your feedback. Thank you.

Meanwhile, the U.S. Food and Drug Administration last month announced new, strict rules on e-cigarettes; among them, the requirement to request approval for every single vaping product sold.
But it also means every vaping product must be registered through an expensive, time-consuming process called a Premarket Tobacco Application (PMTA) that will cost some companies millions, and push others out of business.

Px48x48 avatar f78f8a7c 3002 4023 9f58 d03a4eb64a69
siddharthanahar ( | $7.62K )
Mon, 16 Jan 2017 21:03:54 AEDT

Do I have to be in USA to operate this business? Are their any legal formalities that I have to take up.

Px48x48 avatar 791bf34e 0ce8 4b8e 8e6b 2148248ff0d4
LegendHolding ( suspended )
Tue, 17 Jan 2017 05:38:38 AEDT

check DMs

Px48x48 avatar f7242b92 91a2 4e9e a124 565e04e399c0
User f1d39fab ( | $19K )
Tue, 17 Jan 2017 07:10:15 AEDT

@GbsCorp You are more or less correct. My biggest supplier is already FDA compliant. So no worries on that end. Most of the products we sell are from large manufacturers who are already working on making sure their businesses are FDA compliant. They will have 2 years to do so. While I am certain that many of the smaller manufacturers will not be able to compete as it will become cost prohibitive, the larger manufacturers will continue to make new products. As of today, however, the ONLY regulation a retailer (such as us) needs to worry about is 18+ age verification. Hope this helps.

@siddharthanahar You do not need to be in the US, but if you plan on continuing to sell to the US market, you will (probably) need to still comply with FDA regulations. You will also need to set up a merchant account. Not all payment processors take on vaping shops, and some countries are more strict than others. I would look into this prior to bidding.

@LegendHolding replied.

The Seller
Px140x140 avatar f7242b92 91a2 4e9e a124 565e04e399c0 User f1d39fab Arthur Tolchinsky
1 transaction totalling $19,000
Payment Methods ?
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