First Icon library that has 2000+ icons in multiple unique styles, to be used across major platforms as: mobile, web or desktop. A business that made more than $100k in two years.
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At a glance
Yearly Cash Flow: $60k
Product Price: $98
Time Commitment: 2-4h/week
Established: 2 years
Brief history of the site
The site was born from the desire of an UI Designer (at that time) to have a competitive icon library that is sold at high quality standards to creatives all around the web to directly use them in their commercial and personal projects with less or no limitations.
The collection was launched in February 2015 with 1456 icons in 3 unique styles, total of 4368 icons. The latest product version was launched in February 2017, after 2 years, with 2264 icons in 6 styles, total of 13584 icons.
A more detailed timeline can be provided. We had 2 major updates and 5 smaller updates across the two years.
This website still has the same single full-rights owner that also has the full-creator position.
The site uses a third party seller Paddle.com, that handles VAT and other taxes and offers a nice dashboard to manage the product. The customer can pay by a chosen method, credit card, bank card or PayPal.
Another source for income would be a very known website for icons: Iconfinder.com, that uses subscriptions and single-icon sales. This is the only current channel we use to generate external sales.
A major and important source of income would be to sell Extended Licenses to larger companies that has more than 5 users, or paid services that uses icons by the end-customer in different fields like: print, iOS apps, product mockups, mobile apps, t-shirts, etc.
We did not used any SEO or any strong payed marketing services to promote the icons.
A detailed Profit & Loss Statement is attached. Detailed breakdown revenue on the last 4 months are provided and also an invoice showing the revenue from latest extended license sold last month.
Any other screenshots requests can be provided at real interest.
A video walk-trough with all details can be provided, but please have common sense.
Promoting & monetisation proposal
There are a lot of methods to promote and monetise the business. We used the ones we considered handy for our field with less or no costs. With special and professional skills a lot can be achieved. Some of our proposals that we are sure will work:
To administrate the business you need to handle:
You will receive all domains and all accounts used to manage the business in no time, just a few settings to change and all done.
As you can see we built a business in two years that is steady, remarkable, on top of our competitors. An important pylon of this business is our selected and targeted subscribers list that was grown once with the business. This list we are talking about growth from website launch to this day (~2 years) from 1 to 50k subscribers. This will be handle to the Buyer as CSV format list. We recommend sending 1-2 emails/month with discounts, offers and promotions.
To have a good maintenance, customer support and good reviews I recommend no more than 2-4h/week as time commitment.
Reason for selling
I don't own any other business if you ask me. I consider this business a great success and this had, is and will open a lot of opportunities. I also work for clients and other projects, this business was a side project for me.
Imagine what you can do if you double or even triple the traffic, trying different marketing campaigns or/and good SEO strategy.
Because this business can do much more, but don't have the skills for marketing or managing it, I want to hand it to a good Buyer that will adopt a good strategy and will do the best for it. This business has a lot of impact in the creative field, I must say.
I am at your service to provide any additional info, but please have common interest.
We offer one Standard License price, sold for $98. More details about the product can be viewed on the product's website.
Our product is advanced and of very high quality. The library comes in many formats to be used by any person in the IT field, skilled or not skilled. We actually offer a 30-day refund policy, but our average refund is 0%. Typically you need an average of 1 e-mail per day to reply to possible customer questions/support.
If you want to grow the library we recommend working with a graphic designer freelancer. The price can vary between $5-10/icon.
Keep in mind that only creating from scratch such a digital product of this size and building a website for it would cost you around $50k.
This business has a single owner and no other person was or is involved. This business is legally functioning and all taxes has been payed to the financial authorities in my country.
|Site Established ?||February 2015|
|Built With ?||Webflow|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||17 October 2014|
|Registrar ?||PDR LTD. D/B/A PUBLICDOMAINREGISTRY.COM|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||15|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||558,040|