An online service for new and expecting moms. Providing style, convenience and quality for short term changes of maternity, nursing and new motherhood.
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The subscription model was started in April of 2016. The beta and original concept for the site was started in 2011 and the model was evolved and changed throughout the years.
The subscription is $99/month for four items of clothing. The box is an unlimited service, meaning customers can return the items as much as they want (for simplicity). We currently pay for shipping both ways (to ensure for return delivery - this can easily be changed). Most customers exchange two items every two weeks which allows us to maintain our margins between 60%-70%. We see an 80% customer repeat and we are able to see subscribers keep their membership around 6-8 months (although this number is growing as we build our inventory to cater nursing and new moms).
We currently use Woo Commerce in WordPress. We have set up many automated features including: Automated Emails within WordPress and Drip Campaigns in MailChimp, Pop-up Email Capture, Referral Program, Review Service using Yotpo. The site is automated and has been set up with a great base, ready for more advancement when needed.
We do very little to no advertising with Facebook and Instagram, however, we see most of our success in our drip campaigns and promotions after we capture their email. A majority of our customers find us via google. Since we are one of the few and longest lasting rental concepts, we have good google rankings.
We own approximately over 20 domains related to the indudstry as well as the social handles in Facebook, Instagram and Tumblr.
With sale, also includes about $18k in inventory, customers, email list, technology in additional to everything else listed here.
I also own the trademark to the name of the business. The company is set up as a C Corp.
I work anywhere from 20-30 hours a week on this - mainly this is due to initial set-up of the subscription service. Many of my tasks could be automated even further and the fulfillment could be outsourced taking this down to 10 hours or less.
I am flexible on the transition. I could be available for 2-4 weeks for transition and additional time if it's needed.
I am selling because the company needs some more capital investment to support the growing customers with inventory, beyond what I can provide. I am also a new mom and just have made to personal decision to focus on other ventures.
|Site Established ?||April 2016|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||24 July 2011|
|Content Unique ?||No|
|Design Unique ?||No|
|Pages In Google ?||138|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||3,398,249|