Website for sale

$30,000 USD

Ended 232 days ago

Subscription e-Commerce Store in Niche Industry

An online service for new and expecting moms. Providing style, convenience and quality for short term changes of maternity, nursing and new motherhood.

At a glance ?

Touch a value for a description

Site Type
Wordpress 4.6
Site Age
1 year
Net Profit
$1,154 p/mo

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Traffic ?

Uniques Page Views
Oct 16 3,805 14,324
Sep 16 3,988 18,019
Aug 16 3,502 16,540
Jul 16 3,968 15,016
Jun 16 3,221 14,715
May 16 3,147 14,290
Apr 16 3,060 13,766
Mar 16 3,466 16,024
Feb 16 2,742 11,793
Jan 16 2,659 11,444
Dec 15 2,254 9,479
Nov 15 2,290 9,943

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Direct 7,932 56%
Organic Search 4,102 29%
Referral 1,841 13%
Social 327 2.3%
Paid Search 47 0.33%

Top Countries ?

Page Views
United States 13,760
Canada 156
(not set) 46
India 42
United Kingdom 39

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Apr 16 $1,095 $65 $1,030
May 16 $1,882 $954 $928
Jun 16 $2,058 $1,066 $992
Jul 16 $529 $329 $200
Aug 16 $2,263 $1,195 $1,068
Sep 16 $1,163 $1,192 -$29
Oct 16 $1,821 $1,230 $591
Nov 16 $2,279 $1,134 $1,145
Dec 16 $4,043 $2,315 $1,728

Seller's Notes

The subscription model was started in April of 2016. The beta and original concept for the site was started in 2011 and the model was evolved and changed throughout the years. 

The subscription is $99/month for four items of clothing. The box is an unlimited service, meaning customers can return the items as much as they want (for simplicity). We currently pay for shipping both ways (to ensure for return delivery - this can easily be changed). Most customers exchange two items every two weeks which allows us to maintain our margins between 60%-70%. We see an 80% customer repeat and we are able to see subscribers keep their membership around 6-8 months (although this number is growing as we build our inventory to cater nursing and new moms). 

We currently use Woo Commerce in WordPress. We have set up many automated features including: Automated Emails within WordPress and Drip Campaigns in MailChimp, Pop-up Email Capture, Referral Program, Review Service using Yotpo. The site is automated and has been set up with a great base, ready for more advancement when needed. 

We do very little to no advertising with Facebook and Instagram, however, we see most of our success in our drip campaigns and promotions after we capture their email. A majority of our customers find us via google. Since we are one of the few and longest lasting rental concepts, we have good google rankings.

We own approximately over 20 domains related to the indudstry as well as the social handles in Facebook, Instagram and Tumblr.

With sale, also includes about $18k in inventory, customers, email list, technology in additional to everything else listed here. 

I also own the trademark to the name of the business. The company is set up as a C Corp.

I work anywhere from 20-30 hours a week on this - mainly this is due to initial set-up of the subscription service. Many of my tasks could be automated even further and the fulfillment could be outsourced taking this down to 10 hours or less. 

I am flexible on the transition. I could be available for 2-4 weeks for transition and additional time if it's needed. 

I am selling because the company needs some more capital investment to support the growing customers with inventory, beyond what I can provide. I am also a new mom and just have made to personal decision to focus on other ventures. 

Site Info

Site Established ? April 2016
Built With ? WordPress
Google Analytics Detected ? Yes
Alexa Rank ? 3,398,249
More info: BuiltWith

Domain Info

Domain Registered ? 24 July 2011
Registrar ? DOMAIN.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? No
Design Unique ? No
More info: Plagspotter and Copyscape


bshahbazi ( | $265 )
Thu, 12 Jan 2017 15:25:46 AEDT

I am interested. But, your P&L does match what is shown here. Is P&L with 2016 revenue of $4k correct?

Also, how often do you have to replace inventory?


The Seller
Px140x140 avatar 52dea901 1f56 4bda aae8 d920eea66aa4 borrowforyourbump Krystal Stubbendeck


Payment Methods ?
  • Flippa Escrow
  • PayPal
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