Private Sale ended unsold

$200,000 USD

Ended 2894 days ago
Share: Massive Network, Nearly 1 Million Uniques

At a glance ?

Touch a value for a description

Site Type
Site Age
9 years

Traffic ?

Page Views
Unique Visits
No Google Analytics data

Financials ?

Gross Revenue
Net Profit
No Additional Financial Data

Financials ?

Monetization Methods

  • This website earns revenue with Advertising Sales and Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Seller's Notes

Considering no offers under 200,000 is a niche site that allows users to create digital, fake magazine covers with their photo. The proprietary process is 100% automated. It takes the users picture, lets them chose a magazine, crop it, and then produces a digital print of the photo for the user to distribute to their social network profile, with link back code to

  • We've created over 10,000,000 magazines for users all-time
  • All the magazines are 100% unique/created by
  • The process is 100% proprietary and created by
  • We create over 20,000 digital magazines daily
  • A "high resolution" copy of the magazine is also created on the back end that allows the user to purchase a digital print of their fake magazine cover. These are great for gifts, etc. Currently we do about $1,000 a month in print sales.
  • We bring in about $9,000 monthly in ad revenue / print sales with zero marketing.
  • We receive nearly 1,000,000 unique visits monthly
  • We receive just under 5,000,000 pageviews monthly
  • has been featured on a variety of news programs, newspapers, and video features
  • We have over 350,000 registered user accounts
  • Massive distribution network that receives over 4,800,000 million views daily is an exceptionally established brand with niche market dominence.

Happy to answer any questions and go into more detail on anything people need.

This site has the potential for exceptional growth and expansion. If a new owner were to make deals with several magazine companies, the site could double or even triple. At it's viral height in 2008, the site made over $25,000 a month.

With a site of this size/caliber, we're not following some standard multiplier model. You're not only purchasing a gigantic, sustained site that has brought in revenue for nearly 2 years, but you're purchasing an established brand, an established identity, and the proprietary process & concept that can be flushed out to many ends. Anyone can spam their site with ads and inflate their revenue for a multiplier. But that would be at the cost of distribution, users, and growth. You're buying a hugely marketable entity that has sustained it's level of traffic the past few months despite nearly zero upkeep and marketing efforts. The right company / individual could bring this thing back to it's height and beyond.

Domains included:


Note: We do not do any paid advertising for this site. Traffic is 100% organic. is a property of TreeRoom, LLC and is being sold as our developers are split between several ventures. has many #1 search engine positions, and is in the top 10 on a number of key search terms, including but not limited to:

  • Fake Magazine Covers (#1)
  • My pic (#1)
  • Magazine Cover (#3)
  • Fake Magazine (#1)
  • Magazine Covers (#5)
  • Make a Magazine Cover (#2)
  • Make My Pic (#1)
  • Fake My pic (#1)
  • and a host more

NOTE: The forum below is for questions about this sale. Obviously with a site of this site (any site for that matter) complete transparency during the sale is crucial, so ask anything you'd like and you'll get a direct accurate answer from me!

NOTE: This site was listed on sitepoint 2 weeks ago, purchased at the BIN, and then the buyer's BIN offer was fraudulent. Sitepoint banned the buyer and refunded our credits to relist the site.

Additional Revenue Details

This site makes about $9,000 of it's income via ads on the site itself and about $1,000 of it's monthly income from print sales of the people's customized magazines.  The print sales are done through pictopia, a print sales and management company that does digital printing for National Geographic, etc.  Once a user purchases a print, they handle all shipping/customer service for the print sales. 

Additional Traffic Details

Our traffic is about 25% direct, 60% referring sites, with the rest search engines.

Site Info

Site Established ? September 2007
Built With ?
Google Analytics Detected ? No
More info: BuiltWith

Domain Info

Domain Registered ?
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 0
MajesticSEO Inbound Links ? 0
SEOmoz mozRank ? 0.0
Alexa Rank ? 21,356
More info: SEOmoz and SEMRush


hardserve ( | $6K )
Tue, 23 Jun 2009 07:16:20 AEST

You showed about $3000 revenue. Where does the other $6000 come from? What is revenue for June to date? It looks like your traffic has been on a steady decline.

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sunzfan ( | $14.8K )
Tue, 23 Jun 2009 07:31:17 AEST

The uploading / attatchment process seems a little broken once this switched to Flippa. I'll try to upload the rest. You're missing Adsense, Tribal, Pictopia, and Casale, which make up the rest. The traffic has been declining, as this site has not been promoted at all, and is a secondary project for us. This month, we're on pace for about $11,000 profit. $8,900 so far.

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sunzfan ( | $14.8K )
Tue, 23 Jun 2009 07:44:03 AEST

Okay I got the other ones uploaded finally, and included a June MTD for your reference.

Px48x48 avatar 1398646529.2773535da70143b549.04763835
filmlion ( | $145K ) Premium seller
Tue, 23 Jun 2009 22:53:20 AEST

What are the hosting requirements for this site?

How easy is to change all settings for revenue streams m(adsense, pictopia, casale, valueclick, etc.) from yours to mine?

Is there any support work involved with the site? (How automated is it?)

How do you think the revenues can be increased? (you can respond to this one privately)


Px48x48 avatar 1400177996.34915375054c553c57.80485842
sunzfan ( | $14.8K )
Tue, 23 Jun 2009 23:05:32 AEST

Transition to a new owner should be fairly seemless. Adcodes simply need to be changed in the elements. You'd simply need accounts with the different companies, or use your own.
As far as hosting requirements, it is currently running on 3 servers, which cost a total of about $1000 a month. However, we're transitioninig the site to one server. We had 3 servers because the site used to bring in over 80,000 hits a day when we first promoted it.
The site is completely automated. We do almost no maintainance on the site apart from replying to support emails or keeping track of revenue numbers. Occasionally we delete images on our server that people have made 6 months ago but never "accessed" just to clear hard drive space.
There are several ways that revenues can be increased on this site, including but not limited to:
- Marketing of the site itself, we've done exactly zero. All of it's growth has been viral, spreading from person to person
- Marketing of the prints section. The ability to create novelty prints is a powerful novelty gift offering, but we haven't committed any time to marketing, yet they naturally receive over a thousand bucks a month in orders.
- Growth in US traffic. While we receive a majority of US traffic, we still get lots of hits from international sources, which don't pay as well as US sources...despite a 10k a month average. With US traffic increased, revenues will increase.

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Richer93 ( | $380K )
Wed, 24 Jun 2009 03:02:03 AEST

What is the best offer currently ?

The seller deleted a comment from sunzfan ( | $14.8K )
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sunzfan ( | $14.8K )
Wed, 24 Jun 2009 03:42:17 AEST

I'm not going to disclose the offer status except to those who have made offers. However, we are asking a minimum of $200,000.

Px48x48 avatar 1398646529.2773535da70143b549.04763835
filmlion ( | $145K ) Premium seller
Wed, 24 Jun 2009 19:13:55 AEST

Thanks for your answer. What I'd like you to do before the sale (and I think any serious potential seller would want that) is to complete the transfer to 1 server thus dedicated the hosting costs, make sure the site runs smoothly there, make sure once the site is purchased there is no need to transfer it anywhere, you'll just change the server ownership to the new owner, and inform us when it's done. It would also help if the revenue settings can be changed to the new owner's ad account codes fast and easy as well. Please confirm the above. Thanks again.

Px48x48 avatar 1400177996.34915375054c553c57.80485842
sunzfan ( | $14.8K )
Wed, 24 Jun 2009 23:00:18 AEST

The ads are a quick fix. The site is build with an element system, so you simply replace the code within an element and it goes sitewide instantly.
As far as the servers, we're in the process of making that switch, but it might be a little while to completion for migration, and the implementation of a new, even more efficient way to compose the images that is less strenuous on the server, and even better quality.

The seller deleted a comment from alegend ( | $2.45K )
giantmedia ( suspended )
Sat, 27 Jun 2009 01:51:41 AEST

When you posted this previously did you have a buyer and did they back out?

Px48x48 avatar 1400177996.34915375054c553c57.80485842
sunzfan ( | $14.8K )
Sat, 27 Jun 2009 01:54:04 AEST

Yep, the buyer ended up being fraudulent.

realvisitors ( | $968 )
Sun, 28 Jun 2009 09:44:19 AEST

Would you consider financing the purchase?

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sunzfan ( | $14.8K )
Mon, 29 Jun 2009 14:42:20 AEST

No, we're not interested at financing it.

manat100 ( | $2.1K )
Sat, 04 Jul 2009 07:57:57 AEST

can i get from you a breakdown of revenue for the last 12 months?

Px48x48 avatar 1400177996.34915375054c553c57.80485842
sunzfan ( | $14.8K )
Sat, 04 Jul 2009 08:03:13 AEST

Sure thing. Here's revenue last 12...
June 08 - $23,919

July 08 - $20,315

Aug 08 - $19,560

Sep 08 - $14,651

Oct 08 - $13,008

Nov 08 - $14,217

Dec 08 - $13,755

Jan 09 - $10,991

Feb 09 - $9,888

Mar 09 - $9,185

Apr 09 - $8,973

May 09 - $8,904

June 09 - 10,853

manat100 ( | $2.1K )
Sat, 04 Jul 2009 08:08:49 AEST

can you pm me your phonenumber or skype i would like to discuss the deal

manat100 ( | $2.1K )
Sat, 04 Jul 2009 08:29:19 AEST


jdgardner ( new )
Sat, 04 Jul 2009 15:14:23 AEST

I see that a big chunk of the traffic comes from referring sites like Pyzam. What assurances can you offer that these relationships will remain intact post transaction. Also, on the $1k in product sales, is that the total dollar amount sold, or your portion of the rev. share. How much is sold in total. What is your rev share % with Pictopia. How have your CPM or CPC rates trended over the past year as your traffic has fallen off. Finally, why do some of your competitors have actual magazine covers on their site and you only mock covers. Have you received any complaints from real magazines about your service. Thanks!

jdgardner ( new )
Sat, 04 Jul 2009 15:16:13 AEST

why do the #s on Quantcast differ so significantly from yours in this post (almost half as much on Quantcast)? Just curious.
see for comparison

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sunzfan ( | $14.8K )
Sat, 04 Jul 2009 23:10:17 AEST

(jdgardner) - the only relationship that is in place is one with pyzam, and that is because pyzam is our parent site. We plan on keeping the relationship with a new buyer for a pre-determined amount of time upon purchase. It's only about 2500 of the daily hits. The rest of the referring sites are sites people have posted their magazine cover on, and then people see them and come back to us to make a new magazine. Namely social networks like MySpace, Friendster and the like. We have no relationship with them.
The 1k in product sales is our "profit" and not total revenue to pictopia. We mark up their base level pricing, and a new buyer could make substancially more doing prints in house.
Any competitors that we have that use actual magazine covers are violating the trade-dress and trademarks and will be or already have been contacted with cease-and-desists.
Hope that helps!
Also, quantcast is not a fair representation of traffic for any site. They track differently than an analytics program, and our numbers are straight out of Google analytics, and 100% accurate. Quantcast or Alexa should be use as comparative guides, not analytics

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Richer93 ( | $380K )
Sun, 02 Aug 2009 02:22:48 AEST

The site is sold ?

Px48x48 avatar 1400177996.34915375054c553c57.80485842
sunzfan ( | $14.8K )
Sun, 02 Aug 2009 09:54:53 AEST

No, it is still for sale. Made 10.5 k in June, and 9.4k in July.

beazo ( | $7.9K )
Wed, 19 Aug 2009 23:03:56 AEST

lower the price and, real buyers might be interested..

The Seller
Px140x140 avatar 1400177996.34915375054c553c57.80485842 sunzfan Andy Holloway
5 transactions totalling $14,800
Payment Methods ?
  • Flippa Escrow
  • PayPal
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