Ended Without a Winner

Unfortunately, this auction did not meet the reserve price and ended without a winner.

You may still be able to buy this website:

DesignBump.com

Website for sale

Auction ended unsold

$43,000 USD

Ended 1 day ago
$
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9 y/o design & marketing blog making $1,500/month on 164,000 monthly pageviews

Lucrative design, marketing and tech themed blog + highly engaged social media accounts included

At a glance ?

Touch a value for a description

Site Type
Content
Platform
Word​​Press
Site Age
9 years

Traffic ?

Page Views
164,168
Unique Visits
106,371

Financials ?

Gross Revenue
$1,481
Net Profit
$1,416
AdSense Revenue
$323

Traffic ?

Uniques Page Views
May 17 96,219 146,970
Apr 17 106,425 164,276
Mar 17 116,469 181,258
Feb 17 117,031 177,888
Jan 17 122,637 190,151
Dec 16 129,734 193,802
Nov 16 152,934 222,806
Oct 16 150,182 211,478
Sep 16 141,528 201,309
Aug 16 138,280 198,575
Jul 16 135,158 195,636
Jun 16 128,369 195,670

Traffic Health ?

Pages / Session
1.41
Avg. Session Duration
00:01:13
Bounce Rate
26.42%

Top Channels ?

Page Views % of Total
Organic Search 77,037 52%
Social 31,988 22%
Direct 30,315 21%
Referral 7,205 4.9%
(Other) 311 0.21%

Top Countries ?

Page Views
United States 40,659
India 26,968
United Kingdom 8,616
Canada 4,820
Australia 3,918

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Affiliate Income and Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jun 16 $1,014 $65 $949
Jul 16 $1,383 $65 $1,318
Aug 16 $1,290 $65 $1,225
Sep 16 $1,903 $65 $1,838
Oct 16 $1,252 $65 $1,187
Nov 16 $1,967 $65 $1,902
Dec 16 $1,553 $65 $1,488
Jan 17 $1,602 $65 $1,537
Feb 17 $1,402 $65 $1,337
Mar 17 $1,398 $65 $1,333
Apr 17 $1,502 $65 $1,437
May 17 $1,545 $65 $1,480

Seller's Notes

The History of the Site

Designbump.com has functioned as a design, lifestyle, marketing and technology blog for the last four years or so. It is in this sector that it has become established and best known.

I am not the original owner, spotting potential I acquired the site and assets towards the beginning of the 2016 with the goal of tightly monetizing the traffic and revenue much further.

I have accomplished this by applying a new premium WordPress theme and select proven tools and plugins to the web site. Additionally I have extended the range of monetization methods and efficiently increased revenues from social media and other channels.

Technology Used

As mentioned the site runs on WordPress and uses Cloudflare CDN, it switched to HTTPS earlier in 2017.

Monetization Methods

The site monetizes with Adsense and generates additional revenues from the following sources:

  • Taboola
  • Clickbank
  • BSA (BuySellAds)
  • Media.net
  • Direct Ads and Sponsored Articles

There is however a healthy mix of revenue sources that provide a balanced revenue profile and no single point of failure.

The sponsored articles and direct ads provide a significant revenue boost to the site. Due to the relatively high DA requests for sponsored placements are almost daily. I do not accept or respond to them all. Thus the revenue could be increased further by being less discretionary. You could also outreach to digital SEO agencies to secure extra business. Something I have not done as yet.

Advertisers

There is a full backend within the WordPress admin system containing some 500 or so advertiser enquiries. This was a new feature setup by myself to ensure no opportunities were missed. The new owner will be able to tap this from day one.

Why am I Selling

I build sites or redevelop existing sites to make them more interesting and to increase their value. It is part of my business model. If the site does not sell I will continue the process of increasing its value. I am selling ( and valuing ) on the basis of the changes I have made which are both sustainable and improvable. Revenues are consistent and climbing, even across the sleepy summer months when so many are on vacation.

Ad Accounts

Network accounts are not transferable however I can introduce you to the necessary account managers. It is better also if you already own one or more of the accounts listed above. With BSA the site can be pushed to your account.

Additionally the buyer can seek to integrate ad networks not currently on the list and experiment further or form alliances with sites in the same niche.

Assets Included

The domain name : designbump.com
The Pinterest Account 18k Followers
The Facebook Account 70k Likes
The Twitter Account 9.5k Followers
WordPress premium theme
All content and files

Other Assets Included

Newsletter Subscriber List Apr 900

OneSignal Push Notifications Apr 8000

Hosting and Handover

The site is hosted on a LiquidWeb VPS that holds a few of my other sites. It will need to be moved. There is a lot of data so a WordPress migrations specialist is recommended if the buyer is not comfortable. I can assist with this process or negotiate professional migration.

Transaction and Costs

The transaction will be conducted strictly by Escrow or Flippa Escrow. Presently my hosting costs are absorbed with my other sites. I would advise the same. Content costs are nil as I write myself. That said a lot of guest posts come in on autopilot and they vary in quality.

Other Details

Please note that this is not a passive site, in order to efficiently monetize the buyer should be proactive in responding to advertising inquiries and in dealing with network account managers. 

This site will best suit a person with good ad network contacts and a broad range of different traffic accounts with which to monetize and experiment. Familiarity with WordPress themes and plugins is essential.

Revenue Proof and Diligence

Please note that I will grant GA guest access to bidders only, the traffic summary on here is sufficient for non bidders to peruse. I will not be revealing the reserve publicly. I will happily provide Skype or conferencing with serious bidders wishing to examine the backend, view sample invoices and view typical advertising inquiries. Generally there are too many of these to add to the listing attachments.

SELLER INTERVIEW

How is your business monetized?

  • Advertising
  • Affiliate

Please describe your business model

DesignBump is a WordPress based content blog service the design and digital marketing community. The majority of revenue stems from advertising.

Are you the original owner of the business?

No

When did you buy the business, and how has it changed since you took over?

I gained the site in early 2016. I look to buy businesses with potential and scope in niches that interest me and improve their quality and revenues on what were present before. 

During the time I completely redesigned and optimized the site and targeted revenue opportunities that were being previously missed. I have invested in new high quality content and updated and improved older articles. I have tested new ad networks and removed old ones. 

The site has a diverse range of revenue streams now in 2017. I have also configured the backend to store all advertiser enquiries. In the past these were not setup which was inefficient. The site comes with all direct ad contacts. As these details are stored this data can be leveraged to extend revenues further. 

The site is not passive, some work is required to maintain revenues. You get back what you put in. However it a great platform for professional owners looking to be rewarded by producing great content.

Which platform does the website use?

WordPress

Where is the site hosted and will this need to change after purchase?

The site is hosted on a LiquidWeb dedicated server along with a few other sites. It will run on a mid powered VPN. After purchase it will need to be moved.

Why are you selling the business?

More and more of my business in in E-Commerce and less in blogs. So I am consolidating and raising cash liquidity for these ventures.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

No, but mostly separate.

If necessary, do you have tax returns available to support your revenue claims?

No, I do not have tax returns available at this time.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business? 

Hosting and personal time as I presently write the content, of which is usually quite substantive. There are occasional misc costs related to themes, plugins and so on but these are mostly optional.

Please list all domain names you are including in the sale

  • designbump.com 
  • designbump.co

Are you including any social media accounts in the sale?

Yes

Which accounts will you be including?

Are there any email lists included in the sale?

Yes

Where are email lists held and how many subscribers does each list have?

ActiveCampaign : 700 
OneSignal Push Notification : 8000

Are you including other assets in the sale that you think we should know about?

Yes

Please describe the additional assets mentioned above

There is an experimental E-Commerce store, experimental as in I have not tested out everything. However there are some original designs and products that can be used. Plus everything is setup, so minimal work. This part of the asset does not generate revenue but has added value for anyone seeking to explore this route and minimize the workload. 

Domain included : designbump.co 

This asset is optional.

What are the primary traffic sources of the site? 

Organic

Social

Why do you think the site's top traffic sources are the the ones you chose above?

The site has strong organic reach and is regularly updated on social. It stands to reason that these sources are strong. Direct and referral are also very strong.

Do you use, or have you experimented with, social media marketing?

No, I have not.

Have you done any Search Engine Optimization?

Yes, I have done some SEO.

Please provide a brief overview of the SEO you have performed on this site

Prior to my ownership the site was not well optimised. I have corrected this on the majority of posts. With this strategy combined with great domain authority good rankings are attainable in many niches.

Has the site ever received any search engine penalties (manual or algorithmic)?

No, to my knowledge my site has never received any search engine penalties.

Do you or have you ever purchased traffic?

No, I have never purchased traffic.

Do you use, or have you experimented with direct / display advertising?

Yes, I have.

Please provide a brief overview of your direct / display advertising efforts

I have experimented with several display networks over the past year that pay on a CPM basis. I have actually removed some display networks to reduce the number of visible ads. A new owner might earn more at the expense of increased ads on the page.

Have you experimented with any other sales / marketing initiatives?

Yes

Please provide a brief description of these additional sales / marketing initiatives

The site captures advertising leads directly into the WordPress backend. All these leads are available to a new owner.

Do you have employees or contracts with freelancers?

No

How is the content of your website produced? Provide a step-by-step breakdown

Presently the content is produced by myself. I also republish some older articles that are still relevant improving them in the process.

Task 1 - Producing New Content
Description - Content authoring and editoral
Who - Owner
Hours per week - 2

Task 2 - 
Site and Server Upkeep
Description - Checking errors, updating plugins and so on
Who - Owner
Hours per week - 1

Task 3 - Dealing with Advertisers
Description - Processing enquiries, negotiating and publishing ad content
Who - Owner
Hours per week - 2

Does the owner need specific skillsets in order to successfully operate the site?

The owner needs solid WordPress experience, managing themes and plugins and some basic server admin skills. It is better to be proficient in these skills or have access to persons who do.

Do you and/or any employees or freelancers provide customer support?

No

What makes your website better than its competition?

This is a great site for an individual or company with passion about design and marketing with good revenues to compensate. There are lots of opportunities to test affiliate offers and new ad networks with strong traffic.

Which ad networks does the website utilize?

AdSense

Taboola

Media.net

BuySellAds

various

Are all ad networks transferable to the new owner?

No

Please explain which networks are not transferable and why

The site requires an Adsense account in good standing and the same is true of other accounts. The database of direct advertiser leads and existing clients is of course included. 

For an new owner with high level ad network connections, there maybe even greater revenue yield.

Does your website utilize direct advertising?

Yes

Please explain how direct advertising relationships are managed

Advertising enquiries are regular and come in via the contact form and media kit. I will also share my strategy to gain new advertisers with the next owner. 

All contact enquiries are logged and can be imported into a CRM or mailing list service. Ad requests tend to be for sponsorships and other promotions. There is no reliance on a single advertiser or anything like that. When one drops off a new one normally comes along or I go find one.

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

Yes

What are the primary growth opportunities for the business going forward?

I have 2-3 ideas based around new content and affiliate marketing. The framework is setup and included. The new owner can decide whether or not to take it forward. 

Email and push marketing : The email list is still quite small as it is new but brings in good revenue for its size. Push marketing via OneSignal brings in easy fast traffic which can be used to push new posts and offers. 

Simply add new content at a rate that I cannot keep up with and improve direct and return traffic.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.

Site Info

Site Established ? May 2008
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 1 May 2008
Registrar ? ENOM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 3,070
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 65,939
More info: SEOmoz and SEMRush

Comments

Noavatar
oksytarr ( suspended )
Thu, 08 Jun 2017 19:19:58 AEST

i am interested to buy if your earning is real

Px48x48 avatar 1317064241.39244e80ce315fcee0.58987089
GypsyMediaGroup ( | $2.15K )
Fri, 09 Jun 2017 08:36:09 AEST

On your advertising page, then select order a campaign, then click 'about us' it indicates -
DesignBump provides a unique range of custom clothing designs, gifts, accessories and apparel that you won't find elsewhere.

So what is this site?

Px48x48 avatar 1423751685.760454dcba05b9a3c4.06580498
chrisuk ( | $403K )
Fri, 09 Jun 2017 18:28:23 AEST

@GypsyMediaGroup Yes, so basically I experimented with integrating the 'order advertising' into the ecommerce storefront. If you read the brief it is listed under additional assets. This storefront is separate (shopify) but is optional if anyone desires it, since it is all setup.

The reality is that 98% of advertising enquiries still come via the contact form and are negotiated via email. I am at the moment setting up WooCommerce instead to more tightly integrate the ad ordering process into the primary site ( within posts and widget for example. Like a lot of things you spend time setting them up, then wait to see if they work out or not. Feel free to PM me for further clarifications here.

Noavatar
kkelan55 ( new )
Sat, 10 Jun 2017 15:00:24 AEST

why is your facebook talking about number 43 with that many followers? ZERO engagement.

Noavatar
daliray ( new )
Sun, 11 Jun 2017 04:17:11 AEST

Is 100% of the content unique?

Px48x48 avatar 1423751685.760454dcba05b9a3c4.06580498
chrisuk ( | $403K )
Mon, 12 Jun 2017 19:28:30 AEST

@kkelan55 : Facebook uses the api to repost links to blog posts ( at times when I am not active ) which generates considerable traffic to the blog, albeit less FB chit chat, its a trade off.

Real posts made by me have plenty of engagement.

@daliray yeah although there are some occasional guest posters and from time to time they may repost elsewhere although they don't tend to. Everything I post is unique ( cause I wrote it )

Noavatar
digraphy ( new )
Thu, 15 Jun 2017 20:55:04 AEST

Facebook users and twitter are not active how that is even possible...

The seller deleted a comment from jlsco ( new )
Noavatar
jlsco ( new )
Sat, 17 Jun 2017 04:04:38 AEST

Wow this is a really skewed system when a seller can just delete comments without addressing them. Users on your social profiles are quite apparently fake, I think prospective buyers should know that or you should otherwise address the issue and show that they are in fact not purchased and fake.

Noavatar
tainsc211 ( new )
Sat, 17 Jun 2017 04:30:28 AEST

@jlsco I agree with you. Concerns me even about the entire flippa website and all listings seeing that sellers have the option to do that.. I can understand foul language and unnecessary comments, but I think you had a point, and a very fair question to ask. I noticed the same thing you did. I think an explanation is needed.

also this site was listed 4 years ago by a different seller and it was unsold:
https://flippa.com/2965837-designbump-com

Px48x48 avatar 1423751685.760454dcba05b9a3c4.06580498
chrisuk ( | $403K )
Sat, 17 Jun 2017 05:34:12 AEST

@jlsco Your comment was deleted as it added no use or value, and no the users and profiles are not fake. Some were gained from FB advertising, some organically. I'll quite happily post some invoice samples in the attachments to that effect.

@jlsco point noted thank you; however this is not a thread about Flippa policies. I'll delete posts that add nothing to the discussion, serious questions are welcome naturally.

The site was listed 4 years ago, yes, and so what...? This is no secret. I have a four year old car with prior owners also. It's a great car, so your point is what exactly? The site now in no way resembles it's historical state. Please read the listing properly on that, its quite clear. Cheers

Px48x48 avatar 1423751685.760454dcba05b9a3c4.06580498
chrisuk ( | $403K )
Sat, 17 Jun 2017 05:36:12 AEST

@tainsc211 on that last

Noavatar
jlsco ( new )
Sat, 17 Jun 2017 06:29:07 AEST

Thank you for addressing the question and you are correct I should have phrased my original reply differently instead of a blanket statement that the social users are fake or purchased. I have been in the industry for many years and social profiles that have 10's of thousands of likes/users and no real interaction have very little value, of course you can always boost posts and try to reach interested users and build on that but really it's just a place to auto post content from your site.

With that being said a quick check on the site metrics and they look pretty good from an SEO standpoint and I would be interested in it because of that.

Px48x48 avatar 1423751685.760454dcba05b9a3c4.06580498
chrisuk ( | $403K )
Sat, 17 Jun 2017 06:41:17 AEST

@jlsco thanks for your comment; feel free to pm me any question or concern, Ta!

Px48x48 avatar 1423751685.760454dcba05b9a3c4.06580498
chrisuk ( | $403K )
Mon, 19 Jun 2017 09:47:46 AEST

I have updated running revenue totals for June, now in attachments June 1-17.

Noavatar
getmotivated ( new )
Tue, 20 Jun 2017 06:52:34 AEST

@chrisuk how do you source topics to write?

Px48x48 avatar 1435952087.92695596e3d7e24966.86956122
googlemonster ( | $17K )
Wed, 21 Jun 2017 03:15:29 AEST

Traffic mainly tattoo related stuff?

Px48x48 avatar 1423751685.760454dcba05b9a3c4.06580498
chrisuk ( | $403K )
Wed, 21 Jun 2017 03:21:30 AEST

@getmotivated No, please request GA if interested, theres a nice mix of topics that gain traffic which is proportional to the site categories.

Px48x48 avatar 1338390099.87964fc63653d6c179.93513482
mpire-media ( | $29K )
Thu, 22 Jun 2017 00:04:21 AEST

Hi, please add me to GA !
Email adress pmed.
Cheers from munich

Noavatar
tradersworld ( new )
Fri, 23 Jun 2017 02:27:45 AEST

Do you use a particular theme? Like thrive themes.

Px48x48 avatar 1423751685.760454dcba05b9a3c4.06580498
chrisuk ( | $403K )
Fri, 23 Jun 2017 02:31:19 AEST

It does use thrive but the theme is Bimber with my own set of proven plugins. It is a premium theme, licensed and included.

Noavatar
Appledevelopereast ( suspended )
Fri, 23 Jun 2017 12:23:22 AEST

@chrisuk Hi , I have an app published on the windows appstore making $300+ a month, i couldn't sell it here because it's on the windows appstore. If you anyone is interested in buying it, i'm selling it for 10k, contact me if you're interested. my email is appledevelopereast@gmail.com. and my phone number is 3028984738. Thank you

Px48x48 avatar 1338390099.87964fc63653d6c179.93513482
mpire-media ( | $29K )
Sun, 25 Jun 2017 20:49:53 AEST

Thanks for GA access!
Last questions before placing my bid:

There are many posts with pictures that dont have any credit or link back to the source - do you own the licenses or how is this handled ? Thanks

Px48x48 avatar 1324439398.5864ef157668f1493.09875503
Rweb21 ( | $123K )
Mon, 26 Jun 2017 02:33:05 AEST

Hi there, what is the reserve price? Please pm

Px48x48 avatar 1423751685.760454dcba05b9a3c4.06580498
chrisuk ( | $403K )
Mon, 26 Jun 2017 02:48:01 AEST

@mpire-media yes, generally I try an source them from PD and/or in some cases I have bought from image agencies. I have had one copyright request in 18months and it was resolved by correcting the post and linking to the source.

I think you just have to take a proactive stance, which I do, older posts may have some uncredited images. TBH most people are happy to have a link or credit as the benefit of having one far outweighs.

I have updated the June revenues 1-24th.

The Seller
Px140x140 avatar 1423751685.760454dcba05b9a3c4.06580498 chrisuk Chris Blagden
42 transactions totalling $402,595
Payment Methods ?
  • Flippa Escrow
  • PayPal
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