PotatoParcel.com

Website for sale

Share:

$40K worth of potatoes sold, countless lives touched

PotatoParcel allows users to send an anonymous message...on a potato.

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Weebly
Site Age
2 years

Traffic ?

Page Views
259,065
Unique Visits
200,214

Financials ?

Gross Revenue
$13,841
Net Profit
$9,200

Editor’s Comments ?

Px140x140 avatar cc4e4d70 7f0e 4bca 8eac d4d7b5c4bc7b

Posted 8/27/2015

Highlights
- Hilarious
- Currently ranks 15th in Google for keyword "Potato"
- Over $19,000 in revenue and nearly 1,500 orders during the previous 30 days
- Hundreds of links from major media including Playboy, Entrepreneur, & CNBC
- 364k visits in August 36% Organic Search, 30% Direct, 17% Referral, 14% Social

Challenges/Opportunities
- Traffic decreased 68% between 8/18 and 8/27
- 15% of traffic comes from four countries not currently served by the business
- 35% of all-time traffic comes from Reddit, and this source seems unsustainable

Traffic ?

Uniques Page Views
Aug 15 195,963 298,709
Jul 15 125,917 145,798
Jun 15 278,762 332,688
May 15 9,091 12,391
Apr 15 0 0
Mar 15 0 0
Feb 15 0 0
Jan 15 0 0
Dec 14 0 0
Nov 14 0 0
Oct 14 0 0
Sep 14 0 0

Traffic Health ?

Pages / Session
1.19
Avg. Session Duration
00:00:25
Bounce Rate
88.12%

Top Channels ?

Page Views % of Total
Organic Search 124,389 42%
Direct 89,384 30%
Referral 49,736 17%
Social 35,200 12%

Top Countries ?

Page Views
United States 163,485
Turkey 21,260
Canada 17,352
United Kingdom 16,430
Germany 8,445

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
May 15 $4,530 $1,882 $2,648
Jun 15 $12,527 $4,195 $8,332
Jul 15 $8,840 $2,876 $5,964
Aug 15 $20,158 $6,854 $13,304

Seller's Notes

Name: Alex Craig

Location: Dallas, TX

Background: Mobile App coordinator by day, potato smuggler by night. 

Site Description

PotatoParcel.com is a unique gag site that allows customers to craft personalized messages, which are then inscribed...on a potato, before being shipped anonymously to unsuspecting recipients worldwide. I launched the site on May 14th, 2015  and in the first two days it generated over $2,000 in revenue - but that was just the beginning. Since then, the site has done over $40,000 worth of potato sales, and counting...

Some of the popular messages our customers have sent out via potato include:

  • "Taters gonna tate."
  • "Dear Dave, F**k you."
  • "Paul, you're being evicted."
  • "You should probably get tested."
  • "Congrats on the baby, here's a potato."
  • "I'm stuck in a potato factory, send help."

Inventory

Grown in the USA, and purchased from my local Wal-Mart. 

Financials

The site continues to grow in traffic and sales. In less than 4 months we've generated over $42,000 (as of 8/26) We've even expanded overseas to the United Kingdom where we have a PotatoParcel representative shipping potatoes in the UK. We'll be expanding to Australia and Canada next.

Sales by Month: 

  • May 2015: $4,530
  • June 2015: $12,528
  • July 2015: $8,441
  • August 2015 (as of 8/24): $16,094

Marketing 

Our site recently had a viral push and was featured by the likes of Good Morning America, CNBC, USAToday, The Chive, and Playboy. It was broadcasted across US television and radio stations. We even applied to Shark Tank (the popular TV show for entrepreneurs), and they'll be checking back in for possible inclusion in season 8. We're also currently in talks with multiple nationally syndicated television programs with millions of viewers - some of which may pan out during the auction.

The original story:

Some of the most popular media mentions:

Opportunties 

The opportunities for growth are literally limitless with some of the biggest opportunities being: 

  • Optimizing processes
  • Further international expansion
  • Introducing new products and features
  • Leveraging paid ads, social media, and other marketing mediums 

Why am I selling? 

PotatoParcel.com will continue to make a lot of money and will provide a great source of income for the right buyer, but I've had my fun with it and I'm ready to step aside and watch someone come in and take it to the next level. 

Site Info

Site Established ? May 2015
Built With ? Weebly
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 14 May 2015
Registrar ? NAME.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 16
MajesticSEO Inbound Links ? 99
SEOmoz mozRank ? 3.55
Alexa Rank ? 112,652
More info: SEOmoz and SEMRush

Comments

Noavatar
Boeykim123 ( suspended )
Wed, 26 Aug 2015 15:14:01 AEST

please PM me the reserve price.

Noavatar
sukguyjai ( | $125 )
Wed, 26 Aug 2015 16:20:27 AEST

Please PM me the reserve price and BIN.
Thanks

Px48x48 1314744802.32594e5d69e24f9102.18249955
shellhackx ( | $444 )
Wed, 26 Aug 2015 16:28:54 AEST

Could I be PM'ed the reserve? Thank you!

Noavatar
kamalchandelkar ( banned )
Wed, 26 Aug 2015 16:36:19 AEST

How did you start the promotion from begin, when you are not viral.

Noavatar
Wed, 26 Aug 2015 20:34:22 AEST

what is the reserve price

Noavatar
ecclesjj1 ( new )
Thu, 27 Aug 2015 00:25:03 AEST

reserve plus bin please

Noavatar
saidseven ( | $6.15K )
Thu, 27 Aug 2015 02:45:38 AEST

Have you run any marketing campaigns to sell product? Banner ads? Adsense? Facebook?

Px48x48 attachment 1314817984.55394e5e87c08739e6.37184051
pventures ( | $40.9K )
Thu, 27 Aug 2015 04:02:39 AEST

I purchased a potato as a gift, and everyone thought it was such a hilarious idea. Good luck with the sale!

Px48x48 avatar 1433184806.6572556caa26a07638.84180133
seogenie7 ( | $4.38K )
Thu, 27 Aug 2015 04:05:05 AEST

I read this is the news,awesome idea and site,Good luck to the new buyer!

Px48x48 avatar 1443274344.43156069e68693a10.30433041
silasnuhu ( | $90 )
Thu, 27 Aug 2015 04:10:15 AEST

Am an investor pls arrange a Skype meeting lets have some conversation and main while pm me the buy out price

Px48x48 avatar 1441078670.740255e51d8eb4b6f0.92032786
Ddhuera ( new )
Thu, 27 Aug 2015 04:12:39 AEST

Hello
Can you send me the reserve price please.

Thank you

Px48x48 avatar 1412103621.0694542afdc510efc7.68161275
THEDert ( | $20K )
Thu, 27 Aug 2015 04:13:21 AEST

Can we see August traffic and sales numbers?

Px48x48 avatar 1438332509.162955bb365d27c413.85915445
Thamir ( | $120 )
Thu, 27 Aug 2015 04:18:45 AEST

Please PM me a BIN

Px48x48 avatar 6901d394 7024 43d0 af64 4156ee8016cc
pamorgos ( | $1.19K )
Thu, 27 Aug 2015 04:29:12 AEST

So do you craft these potatoes yourself? What tools do you use? Do I need an artistic hand to do this?

Px48x48 avatar 1439861026.069355d2892210e995.29410166
PeaceNic ( | $2.82K )
Thu, 27 Aug 2015 04:30:58 AEST

I am not fully convinced from your reason of selling... can you please explain more why are you ready to step aside..?

Px48x48 avatar e2d96c14 3c56 4795 b966 7d8c86c34892
nokkieny ( | $168K )
Thu, 27 Aug 2015 04:31:11 AEST

Russet or Yukon Gold?

Px48x48 avatar 6c08f0c2 d81e 4cfc a6f7 a38c8bc0707a
URLU ( | $37K )
Thu, 27 Aug 2015 04:41:19 AEST

Best Idea Ever!
Simple and Funny.
Good luck with the sale ;)

Px48x48 attachment 1314785255.10274e5e07e71912b6.70815081
bigguppy ( | $9.07K )
Thu, 27 Aug 2015 04:41:21 AEST

HA HA. Love it. Gag site. PM Buy it now please.

Px48x48 avatar 1440173677.179555d74e6d2bd263.37661746
User 3594253b ( new )
Thu, 27 Aug 2015 04:52:38 AEST

PM me regarding the Buy It Now price.

Noavatar
steveoo ( account closed )
Thu, 27 Aug 2015 05:27:11 AEST

PM Reserve Please

Noavatar
ConvoAI ( banned )
Thu, 27 Aug 2015 05:44:20 AEST

PM me the reserve please. Interested.

Px48x48 attachment 1314836696.04774e5ed0d80ba374.27377551
open4biz ( | $6.05K )
Thu, 27 Aug 2015 05:45:37 AEST

This is one of those websites when, you see how well it works and how profitable it is, think "why didn't I come up with that?" If SendYourEnemiesGlitter is any indication, the future is sending funny or mean spirited items to people anonymously. Why? Because potato, that's why. Best of luck on the sale!

Noavatar
User 63015d7f ( | $1.1K )
Thu, 27 Aug 2015 06:00:03 AEST

What kinds of social media sites did you use to get traffic? And what did you do to advertise it?

Noavatar
Rilosch ( | $139 )
Thu, 27 Aug 2015 06:02:31 AEST

Mr Smuggler, could you please PM me the BIN and/or Reserve? Much obliged!

Noavatar
atweb44 ( new )
Thu, 27 Aug 2015 06:06:56 AEST

Please PM me the reserved price.

Px48x48 avatar 1422727101.356954cd17bd572496.28596200
Macleanmedia ( | $6.66K )
Thu, 27 Aug 2015 06:49:58 AEST

Hi, can you please forward on BIN and reserve? MM

Noavatar
Fbuy ( new )
Thu, 27 Aug 2015 06:50:28 AEST

The idea is totally a rip off of SendYourEnemiesGlitter.com, and its a clever spin off. Do I think the idea is good? Yes. Do I think this is a sustainable business? Not one bit. What Do I think its worth? Not a whole lot. I would buy it for the fun of getting a few sales and being able to see what people order and where it goes, but no way do I think it has much value. I'd rather buy something that has income coming in from different sources (Adsense/Amazon/Affiliate/Etc). Good luck though, its a clever spin on the old, and hopefully it brings you some nice bids.

Noavatar
Zeeder ( | $48.5K )
Thu, 27 Aug 2015 07:00:41 AEST

@Fbuy What a useless comment.

Px48x48 avatar 1432697606.381855653b065d3464.93341490
ahmedfeki ( | $1.44K )
Thu, 27 Aug 2015 07:22:17 AEST

Avg. Session Duration
00:00:18
Bounce Rate
90.38%

if you understand that you can understand everything

Px48x48 avatar 1449804170.2523566a418a3d9777.22782293
ExpiredDomains ( banned )
Thu, 27 Aug 2015 07:42:24 AEST

@ahmedfeki SPOT ON!!! Something isn't right.

Noavatar
thebteam ( | $105 )
Thu, 27 Aug 2015 07:54:11 AEST

@miwilliam pls explain how it is not. Thanks.

Noavatar
stevelam ( | $39K )
Thu, 27 Aug 2015 08:14:35 AEST

Who buys and puts the messages on the potatoes? Also who ships them?

Noavatar
rdf ( | $530 )
Thu, 27 Aug 2015 08:59:13 AEST

Hi can you tell pm reserve and BIN ?

Thanks !

Noavatar
Bbickford ( new )
Thu, 27 Aug 2015 09:14:14 AEST

Pm reserve please.

Px48x48 avatar 1412103621.0694542afdc510efc7.68161275
THEDert ( | $20K )
Thu, 27 Aug 2015 09:40:13 AEST

Confused...your interviews you claiming over 30k in rev since May, yet your listening is showing 25,897...

Px48x48 avatar 1440487514.887955dc185ad8c579.22022248
Alex Craig ( | $42K )
Thu, 27 Aug 2015 10:39:22 AEST

@THEDert the interview was in mid August. For the month of August as of the 24th, we've done over $16,000. In the description

Px48x48 avatar cc4e4d70 7f0e 4bca 8eac d4d7b5c4bc7b
Joseph C ( site admin )
Thu, 27 Aug 2015 12:52:24 AEST

Due to the high volume, all bids are currently being screened and processed by Flippa admins.

Additionally, this is friendly reminder to follow Flippa's public commenting policy. For more information on this policy, see the following link: https://goo.gl/1hiKdn

Noavatar
rajtechnews ( | $1.72K )
Thu, 27 Aug 2015 16:31:48 AEST

Please PM reserve price.Why is traffic spike very high certain days is there any ad campaign running to promote?

Noavatar
kylemarvin ( | $50 )
Fri, 28 Aug 2015 04:55:32 AEST

What is the reserve please?

Px48x48 avatar 1440764788.289855e0537446c082.02271185
AhmedF ( | $72K )
Fri, 28 Aug 2015 09:10:13 AEST

So no mention about reddit? https://np.reddit.com/r/IAmA/comments/3ilmx9/i_am_the_founder_of_potatoparcelcom_a_site_that/

Noavatar
jonasesp ( new )
Fri, 28 Aug 2015 12:23:07 AEST

Pm reserve please!

Px48x48 avatar 1440487514.887955dc185ad8c579.22022248
Alex Craig ( | $42K )
Sat, 29 Aug 2015 09:08:14 AEST

@AhmedF in the early stages of PotatoParcel we used Reddit as a means to drive traffic. In the last 30 days only 8% of our traffic has been from Reddit.

Just wanted to give everyone an update to as to where we are currently. Yesterday we did $1054 in revenue bringing our total for this week to $5,004. In the last 30 days, we've done $19,471.74

PotatoParcel UK is continuing to grow and we're launching our campaign for PotatoParcel Australia this weekend. Our next locations in the upcoming weeks are PotatoParcel France and PotatoParcel Turkey.

Noavatar
taskforcepc ( | $3.6K )
Sat, 29 Aug 2015 10:12:27 AEST

How do you fulfill the orders? Who sends out the potatoes and how are they shipped?

Px48x48 avatar 1368670236.34175194401c536bc6.15118861
Investor Solutions ( suspended )
Sat, 29 Aug 2015 13:17:19 AEST

Please pm reserve and bin. Please also pm the logistics plan.

Noavatar
djbrooks022 ( banned )
Sun, 30 Aug 2015 00:16:43 AEST

How are you shipping? USPS priority mail?

Noavatar
maximus ( | $8.59K )
Sun, 30 Aug 2015 02:34:03 AEST

Please pm reserve and bin. Would love to see the logistics plan as well

Noavatar
stevelam ( | $39K )
Sun, 30 Aug 2015 04:41:05 AEST

We need to know who and how the orders are filled. Starting with purchasing to shipping. Thanks.

Noavatar
Aydrienbanks ( suspended )
Sun, 30 Aug 2015 07:13:43 AEST

Hello please send me your buy it now price! So I can buy! Thanks

Px48x48 avatar 21747219 7f65 4d68 8e0f 87493d9db007
Jessegray2002 ( | $69 )
Tue, 01 Sep 2015 03:10:31 AEST

Could you please PM the Reserve Price?

Noavatar
Website Properties ( | $309K )
Tue, 01 Sep 2015 07:21:47 AEST

very clever - what is your reserve - how much are you charging for country distributors?

Noavatar
gekenel78 ( new )
Tue, 01 Sep 2015 19:30:49 AEST

I would like to start the same in the Turkey. Please send me more info to become a ambassador to promote your idea and product- how much are you charging for country distributors for Turkey?

Noavatar
Romain3384 ( new )
Wed, 02 Sep 2015 00:33:10 AEST

Hello Alex Craig,

My name is Romain, i'm french and I am interested to develop your start-up in France. My Brother already manages several companies in France. I am very motivated to open a company in France.

Are you interest ?

Noavatar
kylemarvin ( | $50 )
Wed, 02 Sep 2015 02:27:00 AEST

Could you please PM me the reserve?

Noavatar
pithecus ( | $109K )
Wed, 02 Sep 2015 09:23:00 AEST

Alex, there are some good questions here unanswered. If they're not confidential, it would be good to get some answers to make a bid decision. Thanks

Noavatar
acr30 ( new )
Wed, 02 Sep 2015 12:12:14 AEST

Please PM the reserve price. Many thanks!

Noavatar
SharperJacks ( new )
Wed, 02 Sep 2015 14:01:08 AEST

I have a serious question here. After visiting your website and playing around with the checkout process I see that the shipping fee is a flat rate of $3.99 that is all wonderful for the customer but I know the shipping costs more to mail a large potato.

My question is what about someone who lives in Hawaii? Or in other areas of the United States that USPS Priority Mail gets expensive. The shipping cost has got to be like $15.00 in some areas are you losing money in some cases like this?

Also I would very much appreciate it if you would PM me the reserve price if possible.

Noavatar
gekenel78 ( new )
Wed, 02 Sep 2015 17:49:55 AEST

Could you please PM me the reserve?

Noavatar
asset ( new )
Wed, 02 Sep 2015 22:51:24 AEST

@Alex Craig Do you need ambassadors in Australia? Interested!

Px48x48 avatar 1440487514.887955dc185ad8c579.22022248
Alex Craig ( | $42K )
Thu, 03 Sep 2015 01:17:13 AEST

@SharperJacks Surprisingly, the cost to ship to Hawaii or Alaska is the same price to shipping a state over. We're never losing money in cases like that

Px48x48 avatar 1424191161.885354e36eb9d82163.40999451
scottbailey1234 ( new )
Thu, 03 Sep 2015 01:57:25 AEST

To the future buyer and seller. I live in East Idaho and have strong connections for direct potato distributors and farms if you need it. Let me know and I'll connect you to some prominent people in the industry. I'd buy into this if I had the money myself - If there is any way I can benefit you and myself through partnering with this connection I'm happy to do so. Thanks.

Px48x48 avatar 1440487514.887955dc185ad8c579.22022248
Alex Craig ( | $42K )
Thu, 03 Sep 2015 04:42:14 AEST

Quick update for everyone! We finished August with $20,157 in revenue and a profit of $13,304.

Along with that, I wanted to mention that tomorrow we're going to have a HUGE announcement that's going to change everything for PotatoParcel. Stay tuned!

Px48x48 avatar 1445735649.7601562c2ce1b99163.91296770
PassTech ( new )
Thu, 03 Sep 2015 08:27:05 AEST

Pm reserve

Noavatar
mcorona ( new )
Thu, 03 Sep 2015 11:11:50 AEST

please PM me the reserve price.

Noavatar
qawsedstation ( | $995 )
Thu, 03 Sep 2015 20:55:01 AEST

What if somebody say something very bad and somebody sue the company? What do you do in that cases if is anonymous? What is somebody get offended? Please answer to that as is very important.

Px48x48 avatar 1436816193.307855a413414b2579.72695489
Fri, 04 Sep 2015 02:20:48 AEST

@qawsedstation Why send it out if you know your going to be sued? He does say in the listing he refuses certain orders.

Px48x48 attachment 1314836696.04774e5ed0d80ba374.27377551
open4biz ( | $6.05K )
Fri, 04 Sep 2015 02:48:50 AEST

People can sue at any time for any reason so I don't see how there can be any assurances here. That said, perhaps the new owner may occasionally need to exercise an editorial eye. You could also post a list of words or phrases you won't send on a potato, and use your ToS to help protect the business. Cheers

Px48x48 avatar 1440608861.204155ddf25d31d643.54571866
chrissolita ( | $1.67K )
Fri, 04 Sep 2015 07:48:57 AEST

Hello, what methods are you using to drive traffic, especially during the initial launch? What advertising/marketing costs will the new owner have to incur in order to maintain the amount of traffic? Thanks and good luck with the auction.

Noavatar
markmcsw ( new )
Fri, 04 Sep 2015 10:38:46 AEST

@Alex Craig well it is now tomorrow....huge announcement?

Px48x48 avatar 1440487514.887955dc185ad8c579.22022248
Alex Craig ( | $42K )
Sat, 05 Sep 2015 02:40:04 AEST

BIG ANNOUNCEMENT: Yesterday we taped for a national syndicated talk show that will air in a couple weeks. It's average audience size is 2.5-3 million viewers. This is going to be HUGE for PotatoParcel

Noavatar
Kpetrey ( | $185K )
Sat, 05 Sep 2015 03:47:49 AEST

PM reserve please

Px48x48 avatar 1437933874.258155b521323f0700.71102154
majo0od ( new )
Sat, 05 Sep 2015 08:05:17 AEST

Hey! Can you PM me the reserve?

Noavatar
pithecus ( | $109K )
Sun, 06 Sep 2015 22:57:31 AEST

Hi: don't see any marketing costs in your P&L. Please provide a # or explain why no cost. thanks

Noavatar
Rilosch ( | $139 )
Wed, 09 Sep 2015 09:54:32 AEST

Please PM the reserve price.

Px48x48 avatar e2d96c14 3c56 4795 b966 7d8c86c34892
nokkieny ( | $168K )
Thu, 10 Sep 2015 00:06:14 AEST

Please post sales number for september

Px48x48 avatar 1436875743.416855a4fbdf65c3d4.27216987
danmastro ( | $4.78K )
Thu, 10 Sep 2015 02:45:15 AEST

Please PM the reserve

Px48x48 avatar 1440487514.887955dc185ad8c579.22022248
Alex Craig ( | $42K )
Thu, 10 Sep 2015 07:15:15 AEST

Big thanks to everyone who's participated in the bidding process. Wanted to provide some last minute updates. We've done over $2500 in September and are seeing sales continue to grow.

With new products and national media premiering in the upcoming weeks, we're looking forward to seeing this brand grow and are looking for a buyer to take it to the next level.

As a reminder, we filmed for a national day time talk show last week that will air in front of 2.5 - 3 million viewers! PotatoParcel is a hot potato.

Noavatar
OII15 ( new )
Thu, 10 Sep 2015 08:18:31 AEST

@Alex Craig way to go. We are a company located in the land of potatoes. Otherwise known as Idaho.

We have some questions for you before we make our offer. Would you mind giving us a call?

Px48x48 avatar 1440487514.887955dc185ad8c579.22022248
Alex Craig ( | $42K )
Thu, 10 Sep 2015 09:17:15 AEST

Updated BIN

The Seller
Px140x140 avatar 1440487514.887955dc185ad8c579.22022248 Alex Craig Verified badge
1 transaction totalling $42,000
Payment Methods ?
  • Flippa Escrow
  • PayPal
Community Watch

Does this listing violate the Flippa Terms and Conditions?

If so, anonymously report it here.