Night-Clubs.com is a complete directory and event-listings site with 4,845 profiles. Includes original and unique logos, $355 of themes/plugins and stock photos. Domain is valued at $13,000 on Estibot
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I bought the domain night-clubs.com here on flippa a few weeks ago and turned it into a really nice directory. It's a pretty unique package: a premium, 17 year old domain name with a domain authority of 1/100 and a stunning directory that is fully functional and setup to start generating sales immediately.
About The Site
Night-Clubs.com helps users find the best night clubs, venues, bars and upcoming events in their area. The site is built on WordPress and is powered by a combination of the Listify directory theme, WooCommerce Subscriptions Plugin, WP Job Manager Plugin, WP Job Manager Field Editor and the WooCommerce Paid Listings Plugin. I also personally designed the logos, favcon and feature icons which will be handed over to the knew owner with the .psd files. The site also comes with an excel spreadsheet with the contact information for all of the clubs/bars listed on the site (4,845 contacts). The only thing the new owner has to do to start generating sales on day 1 is start contacting the clubs and inviting them to claim their profiles. Even signing up just 10% of those contacts on a $20 a month subscription package would generate over $9,000 a month in passive income.
A few weeks ago I bought the domain Night-Clubs.com, I immediately knew I could build a night club directory with it. I saw there were very few, if any, night club directories that had a clean and simple look, functioned properly and that were not littered with ads. It's surprising actually. I came up with an idea for another feature: the directory also allows venues/night clubs to post event listings, so aside from subscription revenue you could also charge for each event listing.
Subscriptions Packages: The site is integrated with the WooCommerce Subscriptions Plugin ($199 value) and is currently setup with three different customizable packages: Basic (free), Platinum ($20) and Platinum Featured ($30). You could add a yearly version of each plan with a discount or add another package and even change the profile fields with the WP Job Manager Custom Field Editor Plugin ($29 Value). The new owner will simply need a paypal business account which is free.
Event Listing Packages: Clubs, venues and promoters can create Event Listings. Using the WooCommerce Paid Listings Plugin you could charge a fee for a specified amount of time. I currently have the event listings feature set at $5.00 for 30 days. You could also add a featured listing option and charge a higher fee.
Banner Ads: You could integrate adsense or custom banner ads but I am not a fan of this method. I would keep the site clean and beautiful so the user experience isn't compromised.
Whats Included In The Sale:
-All site files and wordpress site files
-Listify wordpress theme. ($63 value)
-WooCommerce Subscriptions Plugin ($199 value)
-WP Job Manager Paid Listings Plugin ($39 value)
-Job Manager Field Editor Plugin ($29 value). Allows you to edit the profile fields for clubs and event listings.
-Night-Clubs.com Facebook account (no likes yet, just setup for convenience).
-All custom and original logos, banners and icons on the site. All created by me.
-The two shutterstock images on the home page, ($25 value).
-.psd files for all of the images.
-Lists of all 4,845 night clubs, bars and venues listed on the site. Contact info includes, website, name, address and phone number.
-90 day support from me for smooth transition
-Video walkthrough tutorials to help you takeover the site and manage it. The videos will go over everything from updating paypal information, customizing subscription packages, adding more content, editing the site to email and contact tips.
Why am I selling:
I’ve mentioned before in my previous Flippa listings that I've realized that I love the building and creative phase, it puts me in "flow" and I enjoy it. Its the next step: sales/marketing that I dislike the most, I honestly just don't enjoy making sales calls, sending emails and following up even though most entrepreneurs enjoy it the most. So essentially I've done the gritty work of building the entire site, writing the content along with creating the logos, icons and images so all that you would have to do to start generating sales immediately would be to update your paypal information in the woo commerce settings and start reaching out to the 4,845 clubs, venues and bars to claim their listings.
Ideas for growing night-clubs.com:
Since a directory is a two sided market, there are two routes you could take, either one at a time or both. Since the site already functions as a directory and lists night clubs, you could start marketing to the end user first. You could start with facebook PPC campaigns, create an instagram account and start following night-life pages or find local radio stations to sponsor. Once you have some end user traffic coming in you could start calling the clubs in the contact list. Like I mentioned above, if you were able to get even just 10% of the list on a $20 subscription plan you would be generating over $9,000 in residual income. If you wanted to start generating income from day one you could actually just start making sales calls to the clubs/venues first.
Another cool idea I had was getting in contact with club promoters. You could encourage them to create event listings and share them. Having dozens of club promoters using this feature would generate a ton of organic traffic to the site.
SEO: Right now I have the Yoast SEO plugin installed and setup. I have the main page optimized for the keyword Night Clubs. Someone with better SEO knowledge could work wonders with this site, each profile can be individually optimized as well so you could achieve great local rankings, for example, like weddingwire.com.
Plan For Transaction and Site Transfer:
We'll use Flippa's escrow service for the payment. I'll transfer the domain over to your registrar, after the domain has been transferred I'll migrate the wordpress site into your hosting account. I'll put all of the site files, plugin license keys, .psd files, contact .csv sheet, photos and the video tutorial into a google drive and share it with you. Once you have all of the files you'll release the funds.
|Site Established ?||July 2015|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||30 November 1998|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||2|
|MajesticSEO Inbound Links ?||2|
|SEOmoz mozRank ?||0.0|
|Alexa Rank ?||0|