Website for sale

Ended 724 days ago

17 Year Old Domain*Night Club Directory-4,845 Listings*NO RESERVE*Passive Income is a complete directory and event-listings site with 4,845 profiles. Includes original and unique logos, $355 of themes/plugins and stock photos. Domain is valued at $13,000 on Estibot

At a glance ?

Touch a value for a description

Site Type
Site Age
2 years

Traffic ?

No traffic data has been provided for this website

Financials ?

No financial data has been provided for this website

Seller's Notes

Hey guys,

I bought the domain here on flippa a few weeks ago and turned it into a really nice directory. It's a pretty unique package: a premium, 17 year old domain name with a domain authority of 1/100 and a stunning directory that is fully functional and setup to start generating sales immediately. 

About The Site helps users find the best night clubs, venues, bars and upcoming events in their area. The site is built on WordPress and is powered by a combination of the Listify directory theme, WooCommerce Subscriptions Plugin, WP Job Manager Plugin, WP Job Manager Field Editor and the WooCommerce Paid Listings Plugin. I also personally designed the logos, favcon and feature icons which will be handed over to the knew owner with the .psd files. The site also comes with an excel spreadsheet with the contact information for all of the clubs/bars listed on the site (4,845 contacts). The only thing the new owner has to do to start generating sales on day 1 is start contacting the clubs and inviting them to claim their profiles. Even signing up just 10% of those contacts on a $20 a month subscription package would generate over $9,000 a month in passive income. 

A few weeks ago I bought the domain, I immediately knew I could build a night club directory with it. I saw there were very few, if any, night club directories that had a clean and simple look, functioned properly and that were not littered with ads. It's surprising actually. I came up with an idea for another feature: the directory also allows venues/night clubs to post event listings, so aside from subscription revenue you could also charge for each event listing. 

Monetization Methods:

Subscriptions Packages: The site is integrated with the WooCommerce Subscriptions Plugin ($199 value) and is currently setup with three different customizable packages: Basic (free), Platinum ($20) and Platinum Featured ($30). You could add a yearly version of each plan with a discount or add another package and even change the profile fields with the WP Job Manager Custom Field Editor Plugin ($29 Value). The new owner will simply need a paypal business account which is free. 

Event Listing Packages: Clubs, venues and promoters can create Event Listings. Using the WooCommerce Paid Listings Plugin you could charge a fee for a specified amount of time. I currently have the event listings feature set at $5.00 for 30 days. You could also add a featured listing option and charge a higher fee. 

Banner Ads: You could integrate adsense or custom banner ads but I am not a fan of this method. I would keep the site clean and beautiful so the user experience isn't compromised. 

Whats Included In The Sale: * $13,000 Estibot Value. Premium Domain. Domain Authority: 1/100 (source)

-All site files and wordpress site files

-Listify wordpress theme. ($63 value)

-WooCommerce Subscriptions Plugin ($199 value)

-WP Job Manager Paid Listings Plugin ($39 value)

-Job Manager Field Editor Plugin ($29 value). Allows you to edit the profile fields for clubs and event listings. Facebook account (no likes yet, just setup for convenience).

-All custom and original logos, banners and icons on the site. All created by me.

-The two shutterstock images on the home page, ($25 value).

-.psd files for all of the images.

-Lists of all 4,845 night clubs, bars and venues listed on the site. Contact info includes, website, name, address and phone number.

-90 day support from me for smooth transition

-Video walkthrough tutorials to help you takeover the site and manage it. The videos will go over everything from updating paypal information, customizing subscription packages, adding more content, editing the site to email and contact tips.

Why am I selling:  

I’ve mentioned before in my previous Flippa listings that I've realized that I love the building and creative phase, it puts me in "flow" and I enjoy it. Its the next step: sales/marketing that I dislike the most, I honestly just don't enjoy making sales calls, sending emails and following up even though most entrepreneurs enjoy it the most. So essentially I've done the gritty work of building the entire site, writing the content along with creating the logos, icons and images so all that you would have to do to start generating sales immediately would be to update your paypal information in the woo commerce settings and start reaching out to the 4,845 clubs, venues and bars to claim their listings.

Ideas for growing

Since a directory is a two sided market, there are two routes you could take, either one at a time or both.  Since the site already functions as a directory and lists night clubs, you could start marketing to the end user first. You could start with facebook PPC campaigns, create an instagram account and start following night-life pages or find local radio stations to sponsor. Once you have some end user traffic coming in you could start calling the clubs in the contact list. Like I mentioned above, if you were able to get even just 10% of the list on a $20 subscription plan you would be generating over $9,000 in residual income. If you wanted to start generating income from day one you could actually just start making sales calls to the clubs/venues first.

Another cool idea I had was getting in contact with club promoters. You could encourage them to create event listings and share them. Having dozens of club promoters using this feature would generate a ton of organic traffic to the site. 

SEO: Right now I have the Yoast SEO plugin installed and setup. I have the main page optimized for the keyword Night Clubs. Someone with better SEO knowledge could work wonders with this site, each profile can be individually optimized as well so you could achieve great local rankings, for example, like 

Plan For Transaction and Site Transfer:

We'll use Flippa's escrow service for the payment. I'll transfer the domain over to your registrar, after the domain has been transferred I'll migrate the wordpress site into your hosting account. I'll put all of the site files, plugin license keys, .psd files, contact .csv sheet, photos and the video tutorial into a google drive and share it with you. Once you have all of the files you'll release the funds.

Site Info

Site Established ? July 2015
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 30 November 1998
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 2
MajesticSEO Inbound Links ? 2
SEOmoz mozRank ? 0.0
Alexa Rank ? 0
More info: SEOmoz and SEMRush


liibooz ( | $155 )
Sat, 18 Jul 2015 02:24:50 AEST

hi... what functions are available for paid listings?

liibooz ( | $155 )
Sat, 18 Jul 2015 02:28:24 AEST

lol... ok already found it on the plans and prices page ;)

Px48x48 avatar 7555d52a 24ed 4861 828f 448424c4dd1f
aleclarson ( | $13.2K )
Sat, 18 Jul 2015 02:39:15 AEST

@liibooz Cool, you could also customize/change the functions and fields if you have more ideas to add.

Mon, 27 Jul 2015 04:16:17 AEST

The domain value is actually $5,900

Px48x48 avatar 7555d52a 24ed 4861 828f 448424c4dd1f
aleclarson ( | $13.2K )
Mon, 27 Jul 2015 04:36:29 AEST

@Dustin Carotenuti Cool, I honestly think the value of a domain comes down to what someone is willing to pay for it. I linked the estibot value just as a reference. I linked to it in the description:

Mon, 27 Jul 2015 05:17:11 AEST

Are the top featured current clubs real?
And is this website currently generating traffic?

Mon, 27 Jul 2015 05:17:23 AEST

And income?

Px48x48 avatar 7555d52a 24ed 4861 828f 448424c4dd1f
aleclarson ( | $13.2K )
Mon, 27 Jul 2015 05:34:22 AEST

@Dustin Carotenuti All of the clubs on the site are real businesses, I found them via Yellowpages. The only thing left to do is reach out to them using the list I put together and invite them to claim their profile. There is very little traffic if any, 217 sessions currently but those are all mainly coming from this listing, I can invite you to the google analytics dashboard for the site if you'd like. No revenue yet but it's fully setup to take subscriptions, you'll just need a paypal business account (free). Thanks.

Tue, 28 Jul 2015 06:41:06 AEST

Is there places to put ads from Adsense and a way to integrate Google analytics?

Tue, 28 Jul 2015 07:50:41 AEST

I also tried to test purchase a plan and it says there are no supported payments for subscriptions
Is that because you don't have a pay pal account attached or is it a error in the files?

Px48x48 avatar 7555d52a 24ed 4861 828f 448424c4dd1f
aleclarson ( | $13.2K )
Tue, 28 Jul 2015 08:43:24 AEST

@Dustin Carotenuti Hey, yes it's very simple to add google analytics, I have it added with a plugin that just has you put in your google analytics ID and it's ready to go. Banner ads are simple as well, I just lean more towards keeping the site clean of ads. About the subscriptions, I just disabled my PayPal info in it because I didn't plan on collecting payments since I'm selling the site.

The Seller
Px140x140 avatar 7555d52a 24ed 4861 828f 448424c4dd1f aleclarson Super seller badge Alec Larson
40 transactions totalling $13,235
Payment Methods ?
  • Flippa Escrow
  • PayPal
Community Watch

Does this listing violate the Flippa Terms and Conditions?

If so, anonymously report it here.