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The Beauty of this website is it defies what every SEO knows about how to get traffic. PRNewsNow focuses on an actual reader reading an article. This is and has always been its sole source of income. Pay for performance advertising. With over 500,000 pages its easy for us to use this model.
I built the site because I needed information, reliable quality information. So that my search technologies were not relying on spammers to fill my search results. The site has grown in size to a point of needing to be managed. With management comes editorial services and new profit models similar to Prweb.com (bought by Vocus for 25 million dollars)
There are Major components to the site. Direct marketing by over 2500 marketing agents, users. The other side is the Historical Release side. If you paid to have a press release issued somewhere we probably have it stored. We have held fast in not deleteing or editing Historical releases as I personally feel this is a danger to how history is handled even in minor business relationships but standards to maintain history must be met. "Dewey Wins" is a valuable lesson not a reason for a delete key.
PRNewsNow traffic is (by design) pre-filtered via rss this allows for us to have a much higher ad performance than what any other website can expect. While every website needs quality in the search engines our core traffic comes from RSS readers @80% of the page views are from an RSS link.
If your concern is pages actually referenced in the search engines.
Google 200k + sometimes reads 400k when they are updating and they use another database for filler This is due to a navigational change months ago that is starting to reflect as old urls are replaced with new ones.
Yahoo 525k pages with 325k inlinks (Yes we do have that many pages)
Microsoft Live only 17k pages reason is most like our use of tables (being corrected)
PRNewsnow is a marketers dream. Content traffic and more importantly portability.
We can change any single page add or remove hyperlinks on the fly based on keyword, change the way each page is built in regards to its title, tags, content or internal linking.
We built it that way to optimize readership. If any of the search engines changes the way they rank pages we can change all 500,000 pages. I.E. we need to get the tables off and move to xhtml 1.1 and CSS table-less compliant Template.
The internal search for PRnewsnow is custom built to suit the needs of portability to established and Start up search engines. The XML is light and fast searching the full text of all the articles. While it is fast there is a way to make it even faster under extreme high loads which we will share with the new owners and their programmer.(was the sole purpose of creating the site at one point)
The dynamic search result from Prnewsnow search database.
One of our custom search pages using this feed.
A directory site we are building that demonstrates as well its portability to other domains.(site not fully launched because I needed SEO spammers to flood us so I could develop a solid anti spam filter. Though this site does get search box traffic.)
Note that with our technology the url could just as easily read servers.html as servers
Dynamic driven URLs
Google search shows the navigation structure we undertook that has those results fluctuating. (going up every month) This was done at the suggestion of Google's ad optimization team.(we do display close to a million Google ads per month)
Old URL based on keywords in the title optimization.
New URL based on categorized optimization for better ad performance.
None of these pages or directories actually exist the url is Actually part of the navigation system.
The side menu navigation is a chronological menu display both forward and back XX number of articles within that category topic. This HELPS THE READER. If the first article was not quite what he was looking for He is a click away both in content and TIME of the subject matter.
Also if your following along note that our results for servers and Googles are similar in how our pages rank and theirs for the same keyterm only ours doesn't have competitors information. The purpose of the Vbid and Bid in the xml was to allow me the opp to make it portable to "startup" directories and search scripts in the future if I desired to chase traffic in that manner. I know that opening that feed up to that market can and would result in 2 - 4 million searches a month. As other sites I own produce that much themselves so my statement is one of practice not theory.
I have read through some of the other auctions and thier comments I will just state if your a person who is in the VC business or is using that model to value this property this is not the site for you. This site is a valuable tool to a true marketing company or marketing business. The ability to get into Google and Yahoo in hours is charged at a rate of $600 per release plus by our competitors we do it for free. If you want to change the business model then your VC capital needs to predict its income accordingly.
The ability to keep top placement for real news in a market that is competing with television's expansion onto the web is paramount.
I CAN AND DO out rank CNN and MSNBC on real news. Buyer has the potential to become a live news authority if they choose. This was one event I chose to expose our potential. This story was in Google in under 7 hours. Hot events get hot priority updates. We never outranked FoxNews at any time although we were positioned in Google at the same time.
Additional Revenue Details
The site is currently earning 7000 - 8000 per month from just adwords and is a Yahoo publisher partner as well. The site has the potential to rotate ANY form of advertising into the pages completely and in real time.
Site revenue does not reflect Search technologies income and partnerships that are not included in sale. My premium search partnerships will remain my own as I proven myself to be a 100% fraud free operation. You will have to establish your own search partnerships and reputation. My personal reputation is not for sale with this domain.
Additional Traffic Details
Despite what people may think Prnewsnow is not a quanity traffic driven site. Our conversion rates are outstanding and our readers tend to come back.
We "pre-filter" our readers through RSS feeds and Cache. That means that the readers who actually open the page are already interested in the content.
This is a HUGE cost savings in the terms of hardware.
|Site Established ?||January 2005|
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|Google Analytics Detected ?||No|
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|Content Unique ?||No|
|Design Unique ?||No|
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