A 6 year old domain which hosted a relatively successful price comparison website in the UK for 5+ years
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This was a relatively successful price comparison website developed and ran by myself as a self-employed enterprise in the UK for 5+ years.
It's income came from the referral of sales of electrical goods through companies such as Currys, Comet and Amazon, using affiliate agencies such as Affiliate Window, Tradedoubler and Amazon Associates.
There was also a smaller niche in baby products such as pushchairs and car seats as well as fitness equipment such as treadmills and cross trainers.
Traffic was mainly achieved through Adwords with a steady stream of organic traffic, but small in comparison. At it's peak the business was had well over £100k turnover per annum with around 50% profit.
The name PrudentPanda came about as i was looking for a more friendly, playful alternative to all the other price comparison website and this helped people remember it above all the other generic terms used by competitors. The name was complimented by a friendly Panda logo in different guises depending on the product category being viewed. This helped develop a very strong, memorable brand.
As a result of the brand the site experienced a lot of repeat traffic from those searching for 'Panda Price Comparison' or event the name of a product prefixed or suffixed by 'Panda'. Friends and family all referred to my business simply as 'The Panda' which I believe signifies the potential strength of the brand.
This is a domain name only auction but as mentioned this was a sole enterprise for myself and was always limited by my own knowledge and time constraints but with the right forethought and vision the domain name could carry on as a significantly strong brand.