prudentpanda.co.uk

Domain Name for sale

9 years
Age
Webfusion Ltd t/a 123-reg
Registrar
3 years
Expires
Auction ended unsold
Ended 1050 days ago
$
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Price Comparison in Black and White

A 6 year old domain which hosted a relatively successful price comparison website in the UK for 5+ years

Traffic ?

Page Views
1,712
Unique Visits
588

Traffic ?

Uniques Page Views
Aug 14 384 1,023
Jul 14 677 1,878
Jun 14 704 2,235
May 14 1,062 3,446
Apr 14 2,925 7,211
Mar 14 3,824 10,717
Feb 14 2,305 6,753
Jan 14 3,144 9,420
Dec 13 4,699 15,023
Nov 13 5,571 19,193
Oct 13 4,990 17,260
Sep 13 4,001 13,680

Traffic Health ?

Pages / Session
2.37
Avg. Session Duration
00:01:10
Bounce Rate
59.20%

Top Channels ?

Page Views % of Total
Organic Search 643 63%
Direct 320 31%
Referral 41 4.0%
Paid Search 13 1.3%
Social 6 0.59%

Top Countries ?

Page Views
United Kingdom 898
United States 44
Russia 16
Brazil 13
India 5

Seller's Notes

This was a relatively successful price comparison website developed and ran by myself as a self-employed enterprise in the UK for 5+ years.

It's income came from the referral of sales of electrical goods through companies such as Currys, Comet and Amazon, using affiliate agencies such as Affiliate Window, Tradedoubler and Amazon Associates.

There was also a smaller niche in baby products such as pushchairs and car seats as well as fitness equipment such as treadmills and cross trainers.

Traffic was mainly achieved through Adwords with a steady stream of organic traffic, but small in comparison. At it's peak the business was had well over £100k turnover per annum with around 50% profit.

The name PrudentPanda came about as i was looking for a more friendly, playful alternative to all the other price comparison website and this helped people remember it above all the other generic terms used by competitors. The name was complimented by a friendly Panda logo in different guises depending on the product category being viewed. This helped develop a very strong, memorable brand.

As a result of the brand the site experienced a lot of repeat traffic from those searching for 'Panda Price Comparison' or event the name of a product prefixed or suffixed by 'Panda'. Friends and family all referred to my business simply as 'The Panda' which I believe signifies the potential strength of the brand.

This is a domain name only auction but as mentioned this was a sole enterprise for myself and was always limited by my own knowledge and time constraints but with the right forethought and vision the domain name could carry on as a significantly strong brand. 

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