Lyrics website with RapGenius-style annotations and admin area for database and user submission management. Exclusive video interviews with signed musicians and user generated content.
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As a big music fan I launched Decoda in 2011 after being frustrated with the current lyrics websites at the time. Lyrics is one of the web's most-searched keyword, racking up 5 million searches per day.
The lyrics market is currently undergoing major change as a result of the brilliant disruptor Rap Genius (now just "Genius.com"): their USP is to have the ability to annotate or explain the meaning behind specific lines of lyrics. This feature has worked great, not just because it's giving value to consumers but also because it dilutes out the duplicate content of lyrics (which is the same on every website) with a whole slew of unique content on each page being available for Google to digest, and thus rank highly. Every lyrics website will need to adapt to this annotation format to remain competitive, and most either aren't bothering or are slow to do so.
Even prior to the Rap Genius annotation feature taking off, MetroLyrics, one of the biggest lyrics websites, was acquired by CBS in 2011 for $18 million. Lyrics has always been a good niche to be in, and now with the advent of Lyrics 2.0 sites it's an even more exciting time to be involved.
We've focused mainly on building the brand, audience and user base and not on monetising the website. Unlike Rap Genius, we haven't had the luxury of funding but we have been able to make the site self sufficient with just a single ad.
We've had a lot of success, particularly here in the UK, in securing interviews having built up contacts with PR agencies and record labels, culminating in exclusive content of signed songwriters explaining their songs and lyrics on video for Decoda. You can see all of our interviews here. Assuming the new owner(s) wish to continue this, I'm happy to make introductions, explain how the press side of the music industry works and turn over ownership of our Highrise CRM accounts, which contain our contacts and detailed notes on past conversations with each one.
Decoda has been a side project for me and my business partner for the past 3 years and although we've enjoyed working on Decoda it's been recently neglected as we're having great success with a real estate software product that's demanding most of our time, thus we're looking to exit from Decoda early and let someone else with big ambitions take it over.
Decoda is built with PHP and MySQL on a CodeIgniter framework and hosted on Digital Ocean.
The schema of the song database (that is, artist, albums and songs) is based on data from MusicBrainz and is one-way sync'd every 2 weeks. Objects such as specific artists/albums/songs can be flagged to not be sync'd if our data is deemed more accurate. Objects that are entered into our database first (such as a hot new artist or song) and then later appear in MusicBrainz are automatically "merged" so that they can stay in sync with any future updates to MusizBrainz's data.
Lyrics populated against song objects come from a variety of sources including multiple lyrics site scrapers (and indeed, Decoda is scraped by other lyrics sites in what is accepted as standard practice) and user submissions.
Interview content has been produced by myself and a handful of contractors. Some interviews have been arranged and executed in London, most of the time at Google Campus in Shoreditch, and the others have been executed remotely via CameraTag, which enables an artist to submit answers through their webcam. See an example here.
Included in the sale
|Site Established ?||April 2011|
|Built With ?||—|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||19 October 2003|
|Registrar ?||GANDI SAS|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||9,010,000|
|MajesticSEO Inbound Links ?||219,908|
|SEOmoz mozRank ?||5.55|
|Alexa Rank ?||121,484|