PR 2 Payday loans niche Site with 20,000 uniques/mo making $2,300/mo

Auction Ended Unsold


Bidding History: 43 bids
Thu, 24 Jan 2013 01:20:17 EST
Sat, 23 Feb 2013 05:36:31 EST

Website Statistics and Collected Data

External Ranks

Google PageRank 2
Alexa Rank 1,922,050


Links in Google 0
MajesticSEO Inbound Links 2,903

Other Stats

SEMRush Keywords in Google 250
Domain Registration Date 17 Dec, 1998
View extended due diligence data for this listing


Rare Premium Exact Match dotcom in billion $ payday loans/check cashing industry. Over 40,000 retail outlets in US alone. 

Site is ranked well and on auto-pilot - seller does not attend to it and has done very little with the site for over two years. Was set up to add value to the generic domain name to get search engine positioning, links and prove the model.

There is massive upside to exploit the market - either as a city specific ad based search for every payday loan location , or a large scale lead generation site. 

Either way the modest revenue stream is not the basis of the true value or opportunity. 

Revenues stated are just place holders - exact numbers for the last several years along with other data and info can be found in the attached prospectus 


  1. Noavatar
    Posted by:
    wDirectory ( banned )
    Thu, 24 Jan 2013 01:50:01 EST

    Wow, that is an amazing domain.

  2. Noavatar
    Posted by:
    webmaster15 ( suspended )
    Thu, 24 Jan 2013 04:01:02 EST

    Please pm me reserve

  3. Noavatar
    Posted by:
    Website Properties ( | $309K )
    Fri, 25 Jan 2013 01:47:07 EST

    A lot of folks requesting the reserve. This will not be disclosed during the auction to allow for the natural process to unfold. Safe to say it is a premium exact match domain name in a huge niche and is making a modest amount monthly with no effort.

    Bid with confidence

  4. Px48x48
    Posted by:
    magicanswers ( | $17K )
    Tue, 29 Jan 2013 02:12:56 EST

    So it made 17k in year 5 according to your prospectus and your list price in the same doc is 500k ??? Am I reading something wrong?

  5. Noavatar
    Posted by:
    Website Properties ( | $309K )
    Tue, 29 Jan 2013 06:14:20 EST

    The asking price is based off the value of the premium domain name not the cash flow - which was $27K in 2012 with 2 hrs a month at most. The opportunity to sell ads for regional and local locations is enormous as well as selling leads.

  6. Noavatar
    Posted by:
    elitweb ( | $92.7K )
    Tue, 29 Jan 2013 06:40:50 EST

    Any proof of income? What sources are used?

  7. Noavatar
    Posted by:
    Website Properties ( | $309K )
    Tue, 29 Jan 2013 06:47:29 EST

    Revenue is made by a couple recurring direct paying ads from two advertisers and the rest is 3rd party affiliate.

    All revenues will be corroborated in due diligence with winning buyer prior to closing commitment.

  8. Noavatar
    Posted by:
    aknames ( | $5.8K )
    Fri, 08 Feb 2013 06:33:36 EST

    Great domain name. I wish you luck with the sale.
    Here's a question: Why the drop in revenue from 2011 to 2012?

  9. Px48x48
    Posted by:
    JCarpenter ( | $1.08K )
    Tue, 12 Feb 2013 09:03:41 EST

    Great idea and I love the logo, nice job!

  10. Noavatar
    Posted by:
    bcaine ( | $245 )
    Wed, 13 Feb 2013 06:42:28 EST

    Hi. What's the reserve on this? Thx.

  11. Px48x48
    Posted by:
    Kara127 ( banned )
    Tue, 19 Feb 2013 06:18:48 EST

    Why does the zip code function not work? I would assume that a site selling for 70k would make sure that everything on the site works perfectly?

  12. Noavatar
    Posted by:
    Website Properties ( | $309K )
    Tue, 19 Feb 2013 06:24:57 EST

    I will check with our client and find out - the seller does not spend time on this site - 1 hr a month , so it is not surprising there are a few things to be updated.

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