Website for sale

Sold by Buy It Now

$205,000 USD

Ended 1650 days ago

Lifestyle Magazine - 4,000,000 pageviews/mo - $9,000 revenue/mo

At a glance ?

Touch a value for a description

Site Type
Site Age
5 years

Traffic ?

Page Views
Unique Visits
No Google Analytics data

Financials ?

Gross Revenue
Net Profit

Traffic ?

No Google Analytics data
Uniques Page Views

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Dec 11 $208 $540 -$332
Jan 12 $145 $540 -$395
Feb 12 $286 $540 -$254
Mar 12 $249 $540 -$291
Apr 12 $1,240 $540 $700
May 12 $1,507 $540 $967
Jun 12 $2,871 $540 $2,331
Jul 12 $4,351 $540 $3,811
Aug 12 $4,226 $540 $3,686
Sep 12 $6,156 $540 $5,616
Oct 12 $7,617 $540 $7,077
Nov 12 $8,026 $540 $7,486

Seller's Notes

This is it... your opportunity to own an authoritative BRAND.

Life'd is an online lifestyle magazine that is destined to become one of the internet's most prized sites.

I invite you to read on.

Superior Domain

8-year-old, brand-able, pronounceable, 5-letter dot com (registered for 9 years).,, and are also included in the sale (all registered for 3 years).

Professional Website Design & Coding

Visually stunning, feature-packed, and lightning fast.

Coded in HTML 5.

Hand-Selected Logo

Professional, appealing, versatile and easy to recognize.

Chosen from over 3,000 entries.

This logo was featured in 99designs' top 9 contests of all time (out of tens of thousands of logo contests).

It's also being used in the 99designs' showcase as an example of a great logo (shown to users when they go to create their own logo contest).

Massive Social Presence

Over 21,000 Facebook fans and 14,000 Twitter followers.

Readers are constantly sharing content with their friends.

Some of the articles have been viewed over a million times.

Quality SEO

Listed in elite directories such as,,,,, and

Dozens of guest posts on high-quality, well-known sites.

Tens of thousands of social shares.

Linked to from thousands of sites because of the quality of our articles.

Will soon be featured on some of Google’s official blogs (in a case study that they're doing).

Premium Traffic

Nearly 1,000,000 monthly uniques.

Nearly 4,000,000 monthly pageviews.

Ranks for over 20,000 keywords in any given month. Over 60,000 keywords in a 6 month period.

An average of 5 pages per visit.

34% bounce rate.

80% of traffic is organic (coming from search engines).

45% of traffic from the US.

67% of traffic from the US, UK, CA, and AUS.

Stable, Residual Income

$9,000/mo revenue

Coming from 8+ reliable sources.

7-figure income potential by simply following the strategies already implemented.

Built on WordPress

Anyone can manage the daily updates of this website, guaranteed - no coding or technical knowledge required.

Changing features on the front page is as easy as logging in and clicking boxes.

Over 125 Published Articles

All unique and high-quality.

Includes large pillar articles that take weeks, and hundreds, even thousands of dollars to create.

Growth on Auto-Pilot

Every day the site gets dozens of new email subscribers, RSS subscribers, Facebook fans and Twitter followers… with zero effort on my part.

Exclusive Perks

Invitations to parties and events.

Free products that companies love to send over.

Why Sell?

I usually refuse to sell a site unless I feel that it's reached its maximum potential with the resources that I'm able to supply. This situation is a bit different.

There really is no ceiling for a site like this. Revenue could easily be doubled within a year. In fact, by simply optimizing the ads, there’s another $1,000+/mo to be had as it stands.

And fortunately, I have the resources necessary to keep the site growing rapidly. The plan was to keep Life’d for at least another 2 years, and potentially either sell to a large media company, or build out my own media empire.

But with the end of this year coming up, I know there are people looking to spend money before it's taxed.

Additionally, I have another project that I'd love to spend money on if I had it. A project that I strongly believe could cash out for hundreds of millions.

As much as I hate to sell my websites, I’ve yet to regret a sale. With the influx of cash, I’ve been able to build something even bigger every time.

So, in summary, I’m an entrepreneur. I have dozens of ideas and I love to build a business. But as they say, “it takes money to make money.”


HostGator VPS Server - $40/mo (Currently using Google PageSpeed service as well. I’m in the free beta program. I estimate $100/mo or so for this service once beta ends).

Writers - $500/mo to keep revenue maintained (which is what I did for about a year). However, I’d recommend ramping up content significantly to force the site into even faster growth (which were the plans for January, when coming out of beta). How much you want to spend on content is really up to you. The site will continue to grow and the stated revenue will stay consistent either way, but obviously more articles = more money in the long run. I pay writers between $5 and $10 per 100 words (depending on who it is).

SEO – A site like this is going to get backlinks from the articles regardless of whether or not you choose to pay for additional SEO services. So again, the question is, how fast do you want to grow? You could spend $100 on an SEO campaign, or you could spend $100,000.

I decided to keep things simple and give the actual profit that could be had if you simply wanted to keep the site maintained while letting it grow naturally. If it remains in my hands, I’ll end up claiming $0 profit because I’d reinvest all of the earnings back into the site.

Are you looking to simply make your money back and then resell it? Or do you want to sell it to AOL or Demand Media two years from now? Everyone is going to have a different vision for the site.

Site Info

Site Established ? August 2011
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 5 February 2005
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 526
MajesticSEO Inbound Links ? 29,491
SEOmoz mozRank ?
Alexa Rank ? 30,063
More info: SEOmoz and SEMRush


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etta ( banned )
Sat, 08 Dec 2012 12:53:30 AEDT

- Reserve will not be disclosed.
- I'm still in the process of running reports for earnings from a few more accounts, so stay tuned. Please note that the "claimed financials" may not reflect these amounts, since I didn't have the figures in front of me at the time of creating this listing. The screenshots, however, will show all of the income.

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etta ( banned )
Sat, 08 Dec 2012 13:21:15 AEDT

- A detailed report of the specific keywords that bring traffic to Life'd will not be uploaded. Full analytics access will also not be granted. This is so that both myself and any potential buyer will be protected. However, if you have a specific request, let me know and I'll consider it. Analytics has been verified through Flippa, and two overview reports have been uploaded.

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martinsams ( | $1.73K )
Sat, 08 Dec 2012 14:43:41 AEDT

Nice site. However, you have similar sites with similar categories and just different designs. Can you explain how this would affect the future of this website.
A few that I noticed..
Thanks in advance.

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etta ( banned )
Sat, 08 Dec 2012 15:46:31 AEDT

@martinsams - I do not own this site. This is one of Glam Media's properties. Glam is one of the ad networks that I currently work with. - I sold this site two years ago and no longer have an affiliation with it, other than still being friends with the new owner. Additionally, I wouldn't say that it's similar at all. inStash covers gadgets and gear for men, while Life'd is a general lifestyle magazine that covers a wide range of topics. - This site had similar categories, but it was male-focused. I sold this website about three years ago. I honored the non-compete agreement that I signed. Unfortunately, the new owners let the site fall off the cliff, while participating in illegal activities. Needless to say, the site is now no longer active. I actually tried contacting them to buy it back, but didn't receive a response.
So, to summarize, I have no direct connections with any of these sites. I don't see any reason why those sites would effect Life'd at all, but if you have a specific concern, I'd be glad to address it.
Hope that answers your question!

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etta ( banned )
Sat, 08 Dec 2012 16:49:36 AEDT

- December is on track to record $10,000 in revenue. I'll post December earnings once the end of the month nears. This site is not stale by any means. It's growing every week, which is something to consider.
- When I say ads can still be optimized even more so than they already are, it's not because I'm trying to hype the listing up. It's because it's the truth. In fact, by making a simple rotation change this week, I increased earnings by $600/mo. Once you get to the point where you're pushing nearly 4 million pageviews, that's how it works. A few additional cents per CPM could equate to hundreds of dollars.
- I recently applied (and was accepted) this week into ValueClick Media and Casale Media. Those are likely going to be replacing Lijit in some of the rotations. Once I get those optimized, I expect earnings to increase even further.
- Life'd can get into just about any ad network that you apply to. Not many sites can claim that. Do some research on the ad networks that Life'd currently works with, and you'll understand exactly what I'm talking about. I do recommend trying to apply to FederatedMedia sometime in the near future, which many consider to be the most elite ad network out there, delivering CPMs that are 10 to 15x what Life'd currently gets. Keep in mind that CPM rate can increase a site's earnings exponentially. Double your CPM rate and you instantly double your revenue. That's why it's so important to continue to explore more ad networks, while optimizing the rotations.
- I've just added a Amazon affiliate sales screenshot. There really isn't much income to show there, but I wanted to make a point. I've only added Amazon links to two of the articles on the site, neither of which rank very high for their targeted keywords. If you worked on ranking articles like that, and started to use Amazon links more frequently, there's no reason why Amazon couldn't add thousands more to the overall revenue stream.
- I also added a few screenshots showing earnings from Amazon's KDP program (selling an eBook branded through Life'd, seen here: ). I didn't add all of the screenshots, as the income isn't very significant anyway. Monthly earnings ranged from $6 to $200 per month. But again, I'm trying to make a point here. You could turn many of the articles on Life'd into eBooks if you chose to, increasing revenue by the thousands once again. And if just don't want to put the energy into doing it, one of my writers offered to do it for free (for a commission). The great thing about KDP is that the more books you have on the market, the more sales all of your books are going to get, as they are each linked to each other from multiple places (author profiles, related books, etc.).
- Screenshots for Technorati Media earnings will be uploaded soon. I'm still waiting for the reports to run, and their system is extremely slow. Earnings from this ad network got as high as $400+ a month.
- Keep in mind that none of these additional screenshots are included in the "claimed financials" area you see in the sidebar of this listing. Once the listing is created, you can't edit it. So screenshots are going to be the most accurate source to go by.

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etta ( banned )
Sat, 08 Dec 2012 17:05:00 AEDT

Payment Terms:
You must be a serious buyer to bid on this listing. Strict terms will apply if you happen to win this auction.
- Transaction will take place through
- Buyer will have 48 hours to deposit the full amount of the purchase price.
- Absolutely no refunds. Please remember that a bid is legally binding. Everything mentioned in this listing is accurate and 100% truthful. Therefore, if you take the time to read through everything, review the verifications, and analyze the screenshots, there's no reason to back out after the fact. If you're not positively sure about owning this site, then don't bid.

ihousedesign ( | $465 )
Sat, 08 Dec 2012 18:13:53 AEDT

Hello. Who makes all editorial decisions (topics and style of texts) about the magazine? If there a "chief editor"?

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etta ( banned )
Sat, 08 Dec 2012 18:45:57 AEDT

I've chosen writers based on their ability to write as well as their ability to come up with topics and titles. Therefore, writers are allowed to choose their own topics. I did, however, come up with the basic guidelines for writers to work with. They know to message me for approval if there's ever an article that they're unsure of.
I also schedule the articles to be published, and I find and upload the featured image for each article. That's actually a cost that I forgot to add to the listing. Images can be purchased for $2 from, and from $5+ on

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UMT ( | $17.4K )
Sun, 09 Dec 2012 08:45:25 AEDT

Why was there such a huge jump to 60000 in may?

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etta ( banned )
Sun, 09 Dec 2012 13:46:44 AEDT

Two more analytics reports added. Content pages and keywords are blacked out, but at least it'll give you an idea as to the volume being delivered. It also shows that there are over 78,000 keywords that have delivered traffic to Life'd.

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etta ( banned )
Sun, 09 Dec 2012 13:54:50 AEDT

There was a large surge from Stumbleupon (285,000 visitors) because of an article that went viral. But, overall, May only delivered 1 million pageviews. So that spike in traffic that you see is a bit misleading, as the site is now getting way more traffic now than it was back then.

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martinsams ( | $1.73K )
Sun, 09 Dec 2012 15:15:13 AEDT

Thanks for your prompt response JABacchetta.
How many writers are currently working with, what's the expense of these writers a month and will the writers stick with the new owner. Also how much time will the new owner be putting into it on a day-to-basis and what duties are going to be involved.
Thanks in advance

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turnytip ( | $6.6K )
Sun, 09 Dec 2012 16:33:04 AEDT

Great site you've got there. I've got a couple of questions:
1. How much do you spend on advertising each month?
2. How much time do you personally work on the site everyday?

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etta ( banned )
Sun, 09 Dec 2012 19:18:40 AEDT

I currently have 10 writers on board. Writers are paid between $5 and $10 per 100 words. More detailed information is found in the listing under "costs."
I don't see any reason why the writers wouldn't stick with the new owner. They were hired through a freelance job board, so as long as there's a job for them, I'm sure they'd love to have it.
You really only need to schedule the post, find/upload a featured image, and post the articles up to Pinterest and Google+ (the other social networks are on an auto-feed). So, around 10 minutes per day.

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etta ( banned )
Sun, 09 Dec 2012 19:22:22 AEDT

1. I usually don't spend any money at all on advertising. Occasionally, when I know I've got a viral article on my hands, I'll spend $20 on Stumbleupon advertising to give the article an initial push.
2. Schedule the post, find/upload a featured image, and post the articles up to Pinterest and Google+ (the other social networks are on an auto-feed). So, around 10 minutes per day.

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etta ( banned )
Mon, 10 Dec 2012 02:13:36 AEDT

I've received a few PMs from people who are new to websites, so I'm going to answer some of their questions here. First, SEO:
SEO isn't something that "wears off." Once it's been done to a site, a site doesn't regress over time from it's current rankings for no reason. Search engines may, however, implement new algorithms. Or new competition for a specific keyword might arise. But that doesn't necessarily mean you need to spend big money on an SEO campaign to maintain its current results. That especially holds true for a site like this where people naturally link to it anyways because they enjoyed an article.
So, its position in the search engines overall will continue to rise. I already did the grunt work required to get the site to a point where it naturally grows without any intervention on your part (aside from publishing content).
Now, if you wanted to spend additional money on SEO to get it to grow even faster, of course that would be an option. You just want to make sure that it's a quality, search-engine-approved campaign.

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etta ( banned )
Mon, 10 Dec 2012 02:30:38 AEDT

Continuation of the guide. CPM:
CPM represents the amount paid for an ad, for every thousand qualifying impressions served. If you're earning $1 CPM from an ad, and you serve 1,000 pageviews, then you make $1. If you have 8 ads on the page that each get viewed, then you earn $8.
Now, when looking at that $8, an additional CPM of $0.10 might not seem like a lot. It would only put you at $8.80. But across one million pageviews, that's $800... not such a small amount anymore.
Now let's consider Life'd average CPM rate right now, which is between $0.50 and $1 (but let's use $1 to make it simple). And let's look at the CPM rates that Federated Media is demanding for WiseBread (a site that's similar to Life'd):
They're asking for $17 CPM and up. Basically what that means is if you were to increase the CPM rate from $1 to $17... $10,000 revenue now turns into $170,000 revenue per month.
But, let's be honest with ourselves... a site is not going to sell 100% of its inventory at those rates. Typically, you might see between 20% and 85% of a site's inventory being sold at premium rates like that, and those CPM rates will often be discounted for mass buy-ins. But hopefully you get the point. $10,000 could easily be $50,000 if Life'd were with the right ad network.

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etta ( banned )
Mon, 10 Dec 2012 03:02:41 AEDT

Continuation of the guide. What makes Life'd different:
If you're new to the game, you might simply be looking at revenue or profit, and then multiplying that number by 12 (because that's what you've been told to do from all of these so-called gurus right?). Well, that's not entirely accurate. You need to compare apples to apples.
First off, the 12X number is never going to fly with any sort of authoritative site. Take TechCrunch for example, a site that sold to AOL for 96X it's monthly profit.
Now, I'm by no means attempting to compare Life'd to TechCrunch. But I am telling you that Life'd is a gem that you won't find everyday on Flippa, or anywhere for that matter.
I could easily buy a $10 WordPress theme, participate in some shady SEO practices, and then plaster three Adsense ads around the content. Or I could spend a good amount of money on advertising in one month and then throw the site up for sale. The end result is that the new buyer ends up taking home a site that has the same website design as 10,000 other sites on the internet, they now find themselves needing to spend wads of money just to keep up with the income that was being claimed, and worst-case scenario, their shiny new site gets banned from the search engines.
Life'd isn't one of those get rich quick sales. I put passion and dedication into every site I build, and this is the best one that I've built yet. The domain, the design, the rock-solid SEO, the social presence (with REAL fans, followers, and social shares), the ability to get into quality ad networks, and perhaps most importantly, a site that you can share with friends, family, and colleagues... one to be proud of.
Life'd isn't going to fizzle out the moment you buy it. It was built to last. You could go weeks without publishing an article and still find yourself with hundreds of new readers (although I wouldn't recommend this).
As much as buyers like to shun "potential", if you're serious about owning a successful business, potential is everything. It's what will allow you to turn a $200,000 investment into $2 million.
Continue on with the vision I have for this site, and you won't be disappointed.

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etta ( banned )
Mon, 10 Dec 2012 03:07:24 AEDT

Keep in mind that ads on Life'd, although prominent, are not "in your face." Take for example, the 336x280 ad that sits below the article. I'm sure you've seen sites that place these ads directly into the content, while having the text wrap around the ads.
If I did this with Life'd, that ad unit alone would bring in an additional $1,500+ a month. I just wouldn't recommend it, because if you're looking to grow, you want to keep your readers happy along the way.
Just another thing to consider when comparing apples to apples.

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etta ( banned )
Mon, 10 Dec 2012 03:11:17 AEDT

Question: Are you willing to stay on to help after the sale?
Answer: I'm willing to help, as long as it's reasonable. In other words, I'm willing to create a small screencast to teach you the basics. I'm willing to answer questions you might have via email or IM. And I'm willing to share my strategies with you after the sale.
But, if you're looking for a full-time assistant, this sale doesn't include that. If you wanted to hire me to stay on, that could be negotiated.

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etta ( banned )
Mon, 10 Dec 2012 03:24:48 AEDT

Additional analytics report uploaded, showing this past month.

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etta ( banned )
Mon, 10 Dec 2012 03:26:27 AEDT

Technorati Media earnings screenshot has been added.

kanadashane ( | $8.52K )
Mon, 10 Dec 2012 06:26:03 AEDT

Hi there,

Great site, you’ve provided a lot of great information here, I like the opportunity however have a couple of questions
1. I see the traffic took off in May (I understand due to a Stumbleupon campaign) and then stabilized into the substantial traffic you currently have. However, there is virtually no traffic showing before May 2012. Please explain
2. Since you are not willing to give access to Analytics, can you please post verified GA for traffic sources and location
Thank you in advance,


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bones01 ( | $482K )
Mon, 10 Dec 2012 14:46:01 AEDT

Great site and auction listing you have here. This is a quality premium site.
These don't popup often on here for sale.
Best of luck

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etta ( banned )
Mon, 10 Dec 2012 19:39:44 AEDT

1. Keep in mind that the site is only about a year old. The surge from Stumbleupon actually started in April, and a Google surge started sending 280,000 visits in May (up from 80,000). Since then, traffic from Google has continued to rise, with over 750,000 visits from them in November.
2. I've just uploaded another report showing country location. There's already a report (the second one) showing the top ten traffic sources. Was there something more specific you wanted?

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etta ( banned )
Mon, 10 Dec 2012 19:39:58 AEDT


Venturer ( new )
Tue, 11 Dec 2012 06:44:43 AEDT

Hi JABacchetta,
- There was a huge drop in traffic around September, what was this from?

- You mentioned advertising on Stumbleupon was done, how much has been spent here?

- has any other advertising or marketing been done?

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etta ( banned )
Tue, 11 Dec 2012 07:18:25 AEDT

1. I don't know why analytics shows such extreme drops like that. September had 2.8 million pageviews, which is actually the same as August. In October, it jumped to 3.4 million. And it's now edging towards 4 million. By the way, if anyone wants to see a specific month by itself, just PM me and I'd be glad to send those over. The only reason why I don't upload them here is because I don't want to add too many attachments that might end up confusing people more than it helps.
2. I've probably spent around $300 total on Stumbleupon advertising since the site was launched last year.
3. When the site first launched I purchased a few sponsored tweets, an SEO package, and some Stumbleupon advertising. Every few months I'll spend a few hundred dollars on some guest posts. Although, in the past 4 months I haven't really purchased any advertising, aside from a minimal amount on Stumbleupon (around $80 if I had to guess). And, as you can see, the site continues to grow.

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etta ( banned )
Tue, 11 Dec 2012 23:03:37 AEDT

I'm getting quite a few PMs now, so what I'll do is answer them in bulk every few days. If you don't receive a response, please be patient. In the meantime, read through everything I've already commented on. Many of the questions I'm getting are repetitive and have already been answered publicly.

nam6641 ( suspended )
Wed, 12 Dec 2012 06:22:49 AEDT

Few questions when you get a chance:
1. is this WP theme unique custom coded, or is it an out of the box one from a place like Theme Forest?
2. I saw you said writers are paid between $5-10 for every 100 words. So you pay on average $50/article? And you said writer cost is $500/month... so the site is only adding 10 articles per month?
3. What about all the images used on the site? For the article about 225 things on The Bucket List there are 225 images used. Were these all paid for or how are you going about getting the images you use on the site? (and out of curiousity, how much did that article cost because it is massive)
4. Why are you using Expo9 for monetization? One of the screenshots showed that for about 4 million views you received net revenue of under $3,000. And which ad boxes on the site are from this platform?

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etta ( banned )
Wed, 12 Dec 2012 08:31:15 AEDT

1. A completely unique, made-from-scratch design, and then coded into WordPress. You won't find anything like it elsewhere on the web.
2. That's correct. I was planning to ramp content up in January when coming out of "beta" - to speed growth up even further. But, yes, those costs reflect the current growth trend that has gotten me to almost 4 million pageviews one year later.
3. Images have been explained in a previous comment. Some of those images are paid, others are used with permission. I believe that particular article cost me $700. Those are what I like to refer to as "pillar" articles.
4. Expo9 is what one of my ad networks (Tribal Fusion) uses to manage their ads. Tribal Fusion serves as the 2nd network in rotation for the two ads above the fold. They also serve as the 1st ad network in rotation for the 160x600 ad in the bottom sidebar. Your analysis of the screenshot is correct, but you need to keep in mind that those views are not total pageviews. Those are ad views. In other words, if you're getting 4 million pageviews, but you have 8 ads on one page... then you're serving close to 32 million ad views. So, if I'm reading your concern accurately, you're wondering why the site only made $3,000 off of 4 million pageviews, but the reality is that it made that much off of 4 million ad views, with more ad views going to other ad networks. Make sense?

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etta ( banned )
Wed, 12 Dec 2012 08:53:20 AEDT

I'm getting a lot of PMs asking about the design used on Life'd. I want to make this absolutely clear. Life'd does not use an out-of-the-box WordPress theme. I created the layout myself, hired an individual designer to polish it, and paid a professional company to code it in html 5 with WordPress implementation. I'm not here to sell you a cookie-cutter template.
The design and coding alone could be valued at $20,000+. If you're wondering what a-list sites pay for their design, check out - they don't work for anything less than six figures.

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etta ( banned )
Wed, 12 Dec 2012 09:24:43 AEDT

Earnings for December so far (through the 10th): $3,258
If those remain steady for the remainder of the month, revenue will be well over $9,500... potentially up to $10,000.

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4asher ( | $147 )
Wed, 12 Dec 2012 09:42:59 AEDT

What is the breakdown of revenue?

How many email addresses do you have?

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etta ( banned )
Wed, 12 Dec 2012 09:49:58 AEDT

Have you read through the listing and comments, and viewed the screenshots and verified reports? If so, could you please be more specific with your question?
I've used one email address for Life'd.

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4asher ( | $147 )
Thu, 13 Dec 2012 01:53:47 AEDT

Okay thanks - yeah my first question is answered now from reading all the comments.
The second question was how many subscribers does the site have?
Lastly, can you give an example of a keyword phrase that has brought mega traffic to one of the articles?

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4asher ( | $147 )
Thu, 13 Dec 2012 01:59:54 AEDT

A few more questions:
1) Have you thought of doing any affiliate marketing?
2) What about making it also into a print magazine?

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etta ( banned )
Thu, 13 Dec 2012 02:29:14 AEDT

1. I've never done much affiliate marketing with any of my websites. I'm not very experienced with it, and to be honest, I've been too lazy to experiment with it. But, from my understanding, niche sites do a lot better with affiliate marketing.
2. While a print magazine is definitely intriguing, I don't believe it's feasible. If you look at the trend over the last few years with traditional media, they're doing the exact opposite. Newspapers and print magazines are shutting down and moving their company online. However, I do see a very profitable market for a paid tablet/iPad magazine... or even just a premium content section on Life'd that is only accessible to paid subscribers.
3. There are 1,469 email addresses on file, but only 834 of those have confirmed their subscription. The site gets between 10 and 20 new email addresses entered into the newsletter subscription everyday. But, since I'm using the the free feedburner to manage email at the moment, many of the emails will find their way into the spam filter, or people might not find the emails interesting enough, and feedburner doesn't offer a weekly email option (rather than a daily). Transferring the newsletter subscriptions to a paid service like aweber, mailchimp, or icontact would fix all of these issues. There are also thousands of RSS subscribers, but I can't give you an exact number on that at the moment, since Feedburner has been very buggy lately and has not been counting RSS subscribers. RSS/email advertising is another money-making possibility that I haven't explored yet.
4. Sure, I'll throw one keyword out there. It's not the top traffic keyword for Life'd, but it'll give you an example at least. "best movies of all time"

hua.yamamoto ( | $10.5K )
Thu, 13 Dec 2012 13:17:14 AEDT

How many "pillar" articles do you publish each month? If pillar articles like top-100-best-movies-of-all-time and bucket-list-225-things-to-do-before-you-die are published monthly, that means the $500 spent on articles is more like $1200, which more than doubles the expenses required to run the site.

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etta ( banned )
Thu, 13 Dec 2012 15:12:16 AEDT

Pillar articles aren't a monthly deal by any means, and they're certainly not required. Off the top of my head, I can only think of four articles published on Life'd that are that massive. But obviously they do help fuel growth.
But since we're on the topic, this is something I've been wanting to bring up anyway, as I keep getting all kinds of emails from people asking me how much effort and money is required to do this and do that.
Actually, if we really want to get exact, the expenses REQUIRED to run the site is simply the hosting cost ($40-$140). Even if you never published another article again it wouldn't matter. 95% of the current income and current traffic is coming from the current articles. So, the reality is that you could leave this site to rot, make over $200,000 off of it in two years, and resell it. (In fact, up until about six months ago, I was only publishing one article per week, yet I still managed to GROW to a million pageviews).
But obviously that would be a ridiculous strategy. It all goes back to how fast you want to grow. Give me $100,000 to spend on Life'd and I'll spend every penny of it. But that $100,000 is going to come back to me in millions as a return on my investment.
Basically what it comes down to is what expenses are you wanting from me? The expenses required to naturally grow the site at a steady, but reasonable rate (which I've already given), or the expenses required to double, triple, even quadruple the revenue by next year?
Because if we're going to pretend that the site is making $36,000 a month, sure the expenses are going to be higher, but so will that $285,000 BIN. :-)

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etta ( banned )
Thu, 13 Dec 2012 15:40:06 AEDT

Notice regarding BIN:
I've received quite a few PMs, emails, Skype messages, and even phone calls from people who claim to be very serious buyers. How serious? We'll find out. But it's obvious that the bidding game isn't going to become competitive until time starts running down.
If bidding starts to get aggressive in the last couple of days, I will be increasing the BIN. Alternatively, if bidding is slow, there's a chance I could lower the BIN slightly... but there might not be enough time to give everyone notice beforehand, so it's important that you keep an eye on it if you're interested in buying it out.

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etta ( banned )
Thu, 13 Dec 2012 23:54:49 AEDT

I've uploaded two more screenshots.
One of them shows what my Feedburner account looks like for email subscriptions. Left column shows the email addresses (blacked out of course), middle column shows the date they subscribed, right column shows whether they've confirmed their subscription yet.
The second attachment is a weekly fan page update that I get from Facebook. You'll see from that email that I received 87 new likes in one week. This is back when I had a Facebook widget sitting below the articles, when I would received between 75 and 150 new likes each week. I no longer have that widget placed, but I do still get between 25 and 50 new likes each week. This is natural growth... NOT advertising.

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etta ( banned )
Fri, 14 Dec 2012 05:14:06 AEDT

There are people who seem to be curious about what happened with and, so I'm going to go into more details on those. - This was my first serious sale that took place about 3 years ago. The site was not pulling in any revenue at all, but it did generate a lot of buzz from bidders. The new owners drove it into the ground. They partnered with a shady network to install viruses on people's computers, which would automatically open up on the user's browser as soon as they turned their computer on. Google detected this and ended up banning the domain from the search engines for almost a year. The new owners continued on anyway, selling ads to clueless companies who had no idea that they were purchasing ad views from fake traffic. The last I heard, they had lawsuits on their hands. - After an unsuccessful auction on Flippa, someone ended up emailing me shortly after with an offer that I accepted. The site was bringing in $500/month in revenue when I sold it. I can't reveal much more about the site, since that would obviously be up to the new owner to disclose. But what I will say is that traffic and revenue are much higher today than it was back then.

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etta ( banned )
Fri, 14 Dec 2012 05:28:43 AEDT

Happy to say that has just been featured in Flippa's newsletter as a staff favorite!

mathmoose18 ( | $1.75K )
Fri, 14 Dec 2012 09:35:40 AEDT

Hey Jason,
I just saw this site mentioned in the Flippa newsletter and knew I recognised it!
I'm not in a position to bid unfortunately but just wanted to compliment you on what is a great site and I hope you get a good price for it.
I remember your listing for The Rugged and actually checked that site periodically after the sale to see how it got on... it was a shame to see it wasted like that.
Instash was another great site and I was actually one of the recent writers for it for a short while!
As I say, I wish you the best of luck with this auction!
All the best,

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etta ( banned )
Fri, 14 Dec 2012 11:41:20 AEDT

Thank you Matt!

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mpire-media ( | $29K )
Sat, 15 Dec 2012 06:01:58 AEDT

Also a big compliment from Munich -Germany. Its always a pleasure to follow such honest and straight to the point high quality offers here on flippa. even if 65k exceeded my funds iwill still follow and wish you al lteh best and the amount this site really deserves- 300k MIN.

Good luck Jason.
Greetings from Munich - Bavaria -Germany

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tagr79 ( | $2K )
Sat, 15 Dec 2012 06:15:49 AEDT

Hi Jason,
Are the articles keyword targeted or you just give the writers the freedom to write anything within the guidelines?
Does running the site involves researching or purchasing keywords with good demand?
Thanks and good luck.

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etta ( banned )
Sat, 15 Dec 2012 10:16:58 AEDT

Daniel, thank you very much for your nice words!

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etta ( banned )
Sat, 15 Dec 2012 10:28:52 AEDT

90% of the articles that get published are chosen from the writers themselves. These are articles that, while not specifically written for the search engines, almost always attract at least some organic traffic.
However, I do occasionally do keyword research, come up with a list of article topics that I would like, and then send them over to all of my writers to see who would like to write what.
I wouldn't call my keyword research intensive, though. Sometimes an idea will pop into my head, and I'll plug a few keywords in to see what the traffic might be like.
You can use a paid tool (i.e. Market Samurai), or a free one (i.e. SEO Book Keyword Suggestion Tool). I use both to compare data, since any data is only going to be an estimate. Only Google knows exactly how many searches a keyword gets.
Of course, I can go into more detail about my exact strategies with the new buyer.

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etta ( banned )
Sat, 15 Dec 2012 10:44:51 AEDT

A trending concern among potential bidders seems to be that once the site is sold, I'm just going to transfer the files and let them figure everything out on their own.
I will of course stick around to make sure the transfer is seamless. I'll introduce you to the writers, get you accustomed to how I like to operate, make sure the ad networks and their representatives all know what's going on, teach you how to use certain features of the site (including WordPress), etc.
And, I'll also cover everything I've learned up until this point. My social media, SEO, and marketing strategies. I'll teach you how to optimize ads. I'll layout a blueprint for you to follow, and share my favorite resources, etc. etc. etc.
You'll also have my email and my gchat to message me with questions at any time.
This is all to be expected from a large sale like this.
Now, a year from now, If I find myself still on the phone with you 5 hours a day, then that's when I'd bring up a consulting charge. :-)

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Emmats ( | $22.1K )
Sat, 15 Dec 2012 20:21:58 AEDT

1. What are the chances of getting this type of site penalized in Google? Google's recent Panda and Penguin update ruined many years old and established businesses.
2. Apart from Guest posts, what other link building methods have you used?
3. Is it possible for you to send me few naturally earned (and good quality) backlinks?

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etta ( banned )
Sat, 15 Dec 2012 22:45:17 AEDT

1. The majority of sites that were penalized deserved it. They weren't creating content for the visitors, they were simply trying to game the search engines. What you need to do as a publisher is put yourself in Google's shoes. Or put yourself in your own shoes while performing a search for something you're looking for. Do you want to see worthless, keyword-stuffed articles? Or do you want to see an article that actually answers your question?
This website is a business. And I'm not going to pretend like any business doesn't have its risks. But what I will say is that every site I've created has been built for the visitor. My thought process going all the way back to 2008 is, you can try to outsmart the search engines all you want, but eventually it's going to catch up with you. It might be one year, it might be five years, but sooner or later you'll get caught. Technology is constantly changing.
Take for example, a site I sold two years ago. It has never been penalized and it's organic traffic continues to rise. Life'd has never been penalized, and it's organic traffic is going through the roof month after month. Perhaps the biggest advantage that Life'd has going for it, is that the articles get shared on social networks - people recommend it. Social sharing is becoming an increasingly large factor with search engines. And it's only logical that specific social media profiles are considered more authoritative than others. In other words, you can't just go create 100 spam accounts on Facebook and then spam "like" your own articles. I expect this social media factor to become huge over the next few years.
Basically it comes down to Life'd being an authoritative website - it gets shared by other authoritative websites, and it gets shared by REAL people. When you have that, there's no need to pretend like your content is good, because it is.
The formula, as hard as people try to make it seem, is quite simple. Create quality content, and play by Google's rules.
2. Everything. Press releases, article directories, website directories, social bookmarking, etc.
3. I don't typically keep a list of them. Here's what I came up with after 5 minutes of searching:
Some large sources of natural referral traffic (and high PR homepage):
Some guest posts:

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etta ( banned )
Sat, 15 Dec 2012 22:46:49 AEDT

That last comment was meant for @Emmats

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etta ( banned )
Sat, 15 Dec 2012 23:01:57 AEDT

Another cost I forgot to mention in the listing...
A few weeks ago I started a new content section - recipes. I only have two of them up so far, but I planned on adding more with the new year. The urls are included below:
The new owner could choose to continue on, or ditch the idea. But I wanted to get some exclusive content up to start building a rabid follower base. These posts cost $250 each. That includes the time it takes to go grocery shopping, actually make the food, put together the presentation, take a professional photo, and write the article.
I'll then take the time to submit them to food-specific social networks. Most of these networks have editors that need to approve the submissions first. But obviously these are high-quality recipes and photos that I'm submitting, and they've both been accepted everywhere that I chose to submit them to. Urls included below:

djbooth007 ( new )
Sun, 16 Dec 2012 16:12:43 AEDT

What is the demographic of your site?

- Male/female ratio

- age

- location
Do you collect this info and through what method? Do you direct your writers to skew articles towards a particular demographic?

The Seller
Px140x140 car etta Ernie Jones


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