Auction_thumb - Premium exact match domain name with huge potential! This site has been listed previously

Auction Ended Unsold


Bidding History: 5 bids
Fri, 30 Nov 2012 20:22:22 EST
Fri, 07 Dec 2012 21:28:33 EST

Website Statistics and Collected Data

External Ranks

Google PageRank 3
Alexa Rank 7,273,688


Links in Google 1
MajesticSEO Inbound Links 13,709

Other Stats

SEMRush Keywords in Google 6
Domain Registration Date 5 Nov, 2003
View extended due diligence data for this listing


Selling this premium domain name with website to release funds for a bigger project I am working on. The site is orientated towards the UK market

The site fluctuates between position 1 and 7 on Google for the term 'Wedding Insurance', which receives 12,000 exact searches per month according to Google's Keyword Tool. When the site was last in 1st position for this term, it received 156 visitors in one day.

Someone with some time should be able to put this into a Number 1. position quite easily, which I would expect to make an easy £1,000 per month.

Wedding Insurance affiliate programmes pay around £15 per sale (I've got all of the details of the affiliate programmes and will happily help you switch over to your links when you buy)

Additional Revenue Details

Selling to fund another project so there's a potential bargain for someone!

I bought this website in May this year. I added a comparison table and a couple of banner placements. It currently ranks on the first page of for the term 'Wedding Insurance' - which gets 12,000 exact searches per month.

The site is monetised via Affiliate Window, and OMG, with the Affiliate programmes of John Lewis Wedding Insurance, Debenhams Wedding Insurance and WeddingPlan Insurance. There are numerous other Wedding Insurance providers in the UK market with affiliate programmes, so these could also be added to the site quite easily.

The affiliate programmes pay either £15, or 12% (which equates to roughly £15 per sale). Conversion rates seem to be between about 5% and 10%.

In July, the site was ranking FIRST in Google for the term 'Wedding Insurance' - hence the healthy sales. No link building has been done to the site in the past few months, so it's slid down the rankings a bit. I am currently working on a bigger project so don't have the time or patience to maintain a steady ranking and therefore income. Assume that this site can make £1,000+ per month with a bit of work The site has a PageRank of 3, and a high domain authority, so can take some intensive SEOing, however to date only 'safe' link building has been done, on relevant wedding directories and blogs.

You can see screenshots of my Affiliate Window and OMG accounts for July and August here - screenshots from September and October available on request (I'm relisting as previous listing didn't meet reserve, took these screenshots a couple of months ago)

July - Affiliate Window -

August - Affiliate Window -

July - OMG -

August - OMG -

Any questions just leave a comment, thanks!


  1. Px48x48
    Posted by:
    msh159 ( | $1.86K )
    Fri, 07 Dec 2012 05:48:22 EST

    The first sentence of your Additional Revenue Details section states: "No Reserve! Selling to fund another project so there's a potential bargain for someone!", yet the auction says the bid price has not yet reached the reserve price.
    What's the deal?

  2. Noavatar
    Posted by:
    weddinginsurance ( new )
    Fri, 07 Dec 2012 19:20:32 EST

    Hi to everyone viewing the listing, Thanks for your comment msh59.
    Flippa are apparently incapable of providing any useful support. I made a mistake leaving the sentence in the listing saying there was no reserve. Despite numerous support tickets Flippa have only deleted my public comments confirming there is a reserve.
    Hopefully the above clarifies that there is a reserve on the auction.....

  3. Noavatar
    Posted by:
    weddinginsurance ( new )
    Fri, 07 Dec 2012 19:25:18 EST

    I have also just been notified that the revenue screenshots are not accessible anymore. I will try to remedy this before auction ends providing I can access a computer In time. Revenue figures are accurate and can be confirmed prior to completion of any sales. When in top 3 positions on Google site made £800+ per month. Does need some Seo work to get back to this position but its not far off and holds a steady position.

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