Touch a value for a description
About the site
WordPress Theme Gallery is a WordPress gallery website which lists free and premium WordPress themes. It's used by WordPress users who are having trouble finding an appropriate WordPress design for their website. Whilst hundreds of free designs are listed, the vast majority of themes that are listed are premium designs and are linked using an affiliate link. When a visitor clicks through the download link on the site and then purchases the theme - I get a commission of between 20% and 50% of the cost of the theme price. This is how the site makes money.
WPThemeGallery was launched in early 2010 using the domain www.wordpressthemegallery.net. I became aware of WordPress's policy of other websites using the word WordPress in their domain so I changed the domain to wpthemegallery.net. This did affect traffic though it's something that I thought was necessary at the time. Looking back, I probably should have kept using the domain until WordPress contacted me about it (they never have so I was, in retrospect, being a bit too cautious).
Currently, there are 1,970 WordPress themes listed in the gallery. The site has a simplistic design and a really poor logo. I have no doubt a buyer would be able to improve the site considerably by upgrading the design and adding a good custom logo. The site has never been my main project, so unfortunately I have never invested in it and made important changes like this.
Updating the site is incredibly easy. All you have to do is upload a screenshot, add the name of the theme and a description. I have cloaked all links on the site to make them more presentable to visitors though if you are looking to save time, you can skip this step (many sites don't cloak links and I don't believe it affects their profits). The whole process is very quick and very straight forward.
The site brings in a few hundred dollars every month but if the buyer is able to increase incoming links, add more themes and bring more traffic to the site, I am sure they will be able to double or treble income within 12 months.
Transfer of Site
The buyer will be provided with the domain wpthemegallery.net and wordpressthemegallery.net. This will allow them to change the domain to wordpressthemegallery.net if they believe it will improve SEO traffic. Both domains are registered at enom.com so it is a free transfer to the buyer. I will transfer the domain to them on enom.com and then they can transfer the domain to another registrar if they wish.The owner will be provided with full access to the hosting area of the site and the WordPress admin area. They will also be sent all relevant website files.
I will only sell to trusted Flippa members using Escrow or a direct bank transfe. All appropriate fees will be paid by the buyer.
If you have any other questions regarding the site, please let me know. Rest assured, the site will be transferred to the buyer quickly and professionally.
Additional Revenue Details
The site has consistently been making money for close to three years. At one point a few years ago the site used the same affiliate tracking codes as my old site wpmods but I changed that last year and having sold wpmods in May this year, I can verify that all stats for the site are accurate from at least May this year. I can provide income stats further back from this but as most theme stores don't provide additional tracking information or details about where traffic was coming from, I cannot verify the exact income with certainty i.e. how much wpmods generated and how much wpthemegallery generated. Therefore these stats will be pretty useless to anyone buying and the stats shown in this auction are what I can confirm with 100% certainty.
Flippa forces sellers to enter a value for every month for the last year. WPThemeGallery was making a few hundred dollars a month during this time but as I cannot verify exactly the value of these commissions, a value of $0.00 has been entered for November 2011 to April 2012. Bear in mind that the site was making money during this time and did not just suddenly start making money in May this year - I simply do not want to give inaccurate stats to potential buyers.
The income information noted in the revenue section of Flippa is taken from only three sources - Elegant Themes, Mojo Themes and ThemeForest. Elegant Themes tends to bring in the most money. The site actually makes money from many other sources too but payments from individual affiliate programs tend to be sporadic therefore I have not added them to the confirmed income figures.
For example, last week I received a payment of $85.50 with regards to sale commissions from promoting the HeatMap theme. Payments like this tend to happen every month - sometimes only for $10 or $20, sometimes much more (depending on their minimum payment threshold).
The buyer will be provided with affiliate accounts from:
The links to all themes on the site use a link cloaker therefore the buyer will be able to adjust hundreds of links at a time using a find and replace tool (there are one or two links from ThemeForest that haven't had their links cloaked, however since the account will be provided to the buyer, this will not change anything).
Additional Traffic Details
The site currently has a Google PageRank of 3.
Traffic stats from Google Analytics, Webalizer and AWStats are attached :)
|Site Established ?||May 2010|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||2 May 2010|
|Content Unique ?||Yes|
|Design Unique ?||No|
|Pages In Google ?||1,820|
|MajesticSEO Inbound Links ?||4,890|
|SEOmoz mozRank ?|
|Alexa Rank ?||620,242|