Website for sale

Auction ended unsold
Ended 1901 days ago
Share: Web design marketplace w/ $220k annual revenue

At a glance ?

Touch a value for a description

Site Type
Ruby on ​​Rails
Site Age
7 years

Traffic ?

Page Views
Unique Visits
No Google Analytics data

Financials ?

Gross Revenue
Net Profit

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
May 11 $17,622 $0 $17,622
Jun 11 $18,414 $0 $18,414
Jul 11 $18,216 $0 $18,216
Aug 11 $18,810 $0 $18,810
Sep 11 $18,414 $0 $18,414
Oct 11 $17,919 $0 $17,919
Nov 11 $17,820 $0 $17,820
Dec 11 $17,523 $0 $17,523
Jan 12 $17,424 $0 $17,424
Feb 12 $17,226 $0 $17,226
Mar 12 $15,345 $0 $15,345
Apr 12 $17,127 $0 $17,127

Seller's Notes

Sortfolio helps small business owners find the right web designer for their next project. Searching for web designers on Google doesn't work. People shopping for web designers can't get any help from text search results. Sortfolio presents designer results graphically so you can view, compare, and browse by visual style, location, and budget.

Additional Revenue Details

The premium membership is sold for $99/month. This is how we generate revenue.

Additional Traffic Details


Site Info

Site Established ? October 2009
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 7 July 2009
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 23,400
MajesticSEO Inbound Links ? 79,220
SEOmoz mozRank ? 6.4
Alexa Rank ? 63,172
More info: SEOmoz and SEMRush


ry6782010 ( new )
Thu, 10 May 2012 09:30:52 AEST

Really hope you guys find a great buyer who will carry on the great things this site has done. Not only does it help business owners, but also designers get new customers, plus with the way you can display your budget upfront like that its even better to weed certain people out. Ill be a new customer of Sortfolio myself in the future when my design firm gets rolling along. Good luck!

mbony ( new )
Thu, 10 May 2012 09:40:07 AEST

Hi Jason, can you give any details on what is involved with the upkeep of the site? Do you maintain it yourself or have a team working on it? Thanks!

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James.Brandon ( | $24.3K )
Thu, 10 May 2012 10:57:15 AEST

Would the website lose all affiliations with 37signals after sale?

TaylorH ( | $201K )
Thu, 10 May 2012 11:49:50 AEST

^--- that's the big question. What % of visitors come from your other sites? What about designers/paying clients?

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gladumf ( | $950 )
Thu, 10 May 2012 13:19:44 AEST

Will you post analytics, please?

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businessonlineph ( | $78.1K )
Thu, 10 May 2012 22:41:22 AEST

No visitor stats, no income stats, no nothing. Your description is only 2 sentences and you want to start bidding at $250'000? You need a lot of info to back your claims to get a finishing price of $250'000, nevermind a starting price.

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businessonlineph ( | $78.1K )
Thu, 10 May 2012 22:44:01 AEST

What payments do you accept? I see you do not accept escrow.

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Dan Grossman ( | $109K )
Thu, 10 May 2012 23:00:55 AEST

Does the sale include the credit card numbers of the paying customers? This is essential to valuating the site.
If you are not including the billing information of the customers, then it's unlikely most of them will re-subscribe after the transfer of ownership, so the future revenue would be much less than current revenue.

veryrich ( new )
Thu, 10 May 2012 23:06:21 AEST

Could you please provide some attachments like; Google analytics, Keyword rankings, Paypal financial statements or other means of verifying income at this crucial time of due diligence, before I can commit to bidding a quarter of a million $.

Thanks in advance.

veryrich ( new )
Fri, 11 May 2012 00:29:23 AEST

I would also like to know if the website will lose its affiliations with 37signals after the sale?

Also, how long of a training period can you provide to the new owner and how many hours a day/week do you work on promoting or just working on this site ?

Thanks again.

ajiabs ( | $14.2K )
Fri, 11 May 2012 01:51:26 AEST

How much of the brand value is tied with you personally and 37 signals? Also how much traffic is coming from 37 signal properties? How much work is going into this on a weekly basis for operations, marketing?
Also any preference/discount for Chicago folks?

chawkins ( new )
Fri, 11 May 2012 06:31:37 AEST

Gross Revenue (avg per month) $17,655

Net Profit (avg per month) $17,655
So you're claiming $0 in hosting and support expenses? Is that correct?
Also, please post analytics. Being able to see where a site is getting traffic from is one of the foundations of due diligence prior to making a purchase.

robert25 ( | $3.83K )
Fri, 11 May 2012 19:53:23 AEST

Its good to see a venture of 37signals on flippa. Good Luck!

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arkast ( suspended )
Sat, 12 May 2012 07:01:38 AEST

I wonder why they are not accepting any Bids, One has been pending for over a day now.

ht125 ( banned )
Tue, 15 May 2012 07:34:45 AEST

looks seller is not interested in replying here, so if someone wants to know what others are saying and how sale may impact, check the comments at

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capitanu ( | $31.8K )
Thu, 17 May 2012 16:03:17 AEST

Would like to see traffic breakdown for the last 3 months.

are you using google analytics?

can you send me the report or upload it here?
What type of advertising/optimization was done to the site, and according to my research, traffic went down - really need to see a report on it.

veteranofwar ( | $162K )
Wed, 30 May 2012 01:31:12 AEST

There seems to be some competition to your site such as - what guarantees would I, as a buyer, have that your paying members would not switch?

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Andrew K. ( new )
Wed, 30 May 2012 10:43:20 AEST

@veteranofwar - not sure you're in the right game if you're hoping for a site that has no competitors ;-)
Even so, Sortfolio is PR6, has over 100 links in google and SEMRush indicates it is the 1st organic search result for "find web designer", "how to find a web designer", and "find a designer".
The site you mentioned is fine but not sure that its a serious competitor to Sortfolio. It's well behind in each of these stats with PR4, less than a third the number of backlinks in google and ranks for less relevant, lower yielding, and lower volume search terms such as "best web fonts", "web safe fonts 2011", and "flash website tutorial".

veryrich ( new )
Wed, 30 May 2012 10:55:32 AEST

What does it all matter. They haven't been responding to any questions or comments...

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fena3000 ( | $2.59K )
Mon, 04 Jun 2012 02:53:09 AEST

Hi, could you send me the reserve price, please? Thank you in advance!

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businessonlineph ( | $78.1K )
Tue, 05 Jun 2012 21:17:28 AEST

why would you even waste your time to make a listing which has no evidence to back your claims. Does the seller really expect quarter of a million dollars for this with nothing supporting his claims? For all we know, he is dead as he has not replied to ANY questions.

dimomark ( | $2.05K )
Sat, 09 Jun 2012 04:03:12 AEST

To add to the fray with some background: Sortfolio has been on the market for some time. Jason Fried posted a blog post on it here:
I made an offer of around $150K with some ownership structure based around a network developed with the concept. I felt it was a fair valuation given that they had not backed much out in terms of expenses (this basically was an on-going side project at 37S) and there needs to be some minor skin in the game given that their primary traffic driver is 37S. Jason rejected the offer, saying that he had some cash-only offers came in higher. I did not receive much in terms of due diligence at the time either. One thing is very clear: Sortfolio will lose connection between it and the 37Signals community after the sale, this was confirmed by Jason.
@Andrew Knibbe: I'm not so sure why as the site admin, you would be taking such a vocal pro-sale position on this one specifically as compared to other listings? I know there is both a notable sale size and the prominence of the name being attached to it, but I think the sale lister should be the one defending the listing, no?

The Seller
Payment Methods ?
  • Flippa Escrow
  • PayPal
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