The sale of a highly trafficked international oil and gas recruiting job board is underway, which includes additional associated job boards in telecommunications, rope access, and catering recruitment. Developed using WordPress and Jobroller, the main platform boasts over 16,000 registered users, approximately 3,300 uploaded CVs, and an offsite database with over 6,000 CVs. Transitioned from a different software last year, the email subscriber list has grown to 55,000. Initially operated as expathire.com, this board served as a resource for placing staff into the Middle East, with a strong client base tied to its parent company known for its recruitment operations in that region.
The revenue generated by the job board comes from various sources including Google Adsense, which has accumulated $3,878.29 over its lifespan, averaging $242.39 monthly, and from paid job postings. The business has strategically capitalized on its free-to-post policy to increase traffic and Adsense earnings. Current monthly earnings average $501, with a significant uptick to $2,002 in January 2012.
Traffic is primarily driven through email newsletters with a large subscriber base, social media followers across platforms like Facebook, LinkedIn, and Twitter, and high search engine visibility. The business includes multiple social network groups totaling thousands of members. Additionally, revenue and traffic are supplemented by partnerships with third-party job search sites, like Indeed. The new owner will inherit these assets, alongside established social network followings and the potential to sustain and grow existing client relationships.