Auction_thumb Premium Listing

Fitness.com

fitness.com

Auction Ended Unsold

$4,000,000

Bidding History: 0 bids
Started:
Wed, 14 Mar 2012 05:03:55 EST
Completed:
Fri, 13 Apr 2012 04:08:17 EST

Website Statistics and Collected Data

External Ranks

Google PageRank 5
Alexa Rank 10,829

Backlinks

Links in Google 61
MajesticSEO Inbound Links 510,674

Other Stats

SEMRush Keywords in Google 16,070
Domain Registration Date 12 Nov, 1996
View extended due diligence data for this listing

Description

Largest international Fitness website in the World.  Fitness.com's major languages include English, Spanish, and German, but also operates in French, Italian, Mandarin, Turkish and Portugese. There are few premium domains like FItness.com that can cater to so many languages around the World.

Additional Revenue Details

Our monthly revenue is between 12,000 - 18,000 USD.  As we do not have any full time employees to monitize our traffic, the sale of this site is mainly under the value of the domain name and the traffic.  Currently, our only real expenses are our server fees.

Additional Traffic Details

1.5m visitors / month and 3.3m pageviews to spanish site (es.fitness.com)

1.1m visitors / month and 1.7m pageviews to english sites (www.fitness.com, training.fitness.com, bodybuilding.fitness.com, weight-loss.fitness.com)

 

 

Comments

  1. Px48x48
    Posted by:
    mrgoodfox ( | $6.56K )
    Date:
    Sat, 17 Mar 2012 05:27:48 EST

    Very nice domain and site with huge potential.

  2. Noavatar
    Posted by:
    comforteagle ( | $174K )
    Date:
    Sat, 17 Mar 2012 06:03:51 EST

    What is your reason for selling?

  3. Noavatar
    Posted by:
    AllCdnBoy ( new )
    Date:
    Sat, 17 Mar 2012 06:06:47 EST

    all 4 partners in the company have other business that take up 99% of our time and so after running it for a few years, we find that we aren't even coming close to putting the attention into the site that it requires to reach the full potential.

  4. Noavatar
    Posted by:
    JamesX88 ( suspended )
    Date:
    Sat, 17 Mar 2012 06:54:27 EST

    Bumped it up to 4 million eh?

  5. Px48x48
    Posted by:
    ro1h02n4 ( | $2.8K )
    Date:
    Sat, 17 Mar 2012 10:07:16 EST

    Wow!

    I'm curious if this site will find its owner right here on Flippa :-)

  6. Noavatar
    Posted by:
    thesadshow ( suspended )
    Date:
    Sun, 18 Mar 2012 06:09:56 EST

    This site does have a lot of potential, but value isn't based on potential. The website brings in less than 12K per month and you value it at 4M? No way this site sells at that price.

  7. Noavatar
    Posted by:
    bmz13 ( | $6.6K )
    Date:
    Sun, 18 Mar 2012 13:05:15 EST

    Great site, but at 4 million I don't think you'll get much interest here on Flippa. I think 1.5-2M is an accurate valuation of the domain name itself and the website, maybe more if a well-funded company in the fitness sector has interest. You may wish to hire a professional broker. Just my two cents...Good luck.

  8. Noavatar
    Posted by:
    Dr Faizan ( | $65.9K )
    Date:
    Mon, 19 Mar 2012 06:23:13 EST

    Nice domain with great potential. Out of my range but definitely a good buy whoever will purchase it.

  9. Noavatar
    Posted by:
    johnf1982 ( | $3.66K )
    Date:
    Thu, 22 Mar 2012 00:41:24 EST

    thesadshow is right - a 4M valuation seems a little steep. At an average of 12000-18000 per month in profit, it would take someone anywhere from 18 to 27 years to make their money back. And that's just a rough estimate. Most people who have 4 million dollars just lying around are old enough where they will most likely be dead in 18 to 27 years :)

  10. Noavatar
    Posted by:
    AllCdnBoy ( new )
    Date:
    Thu, 22 Mar 2012 02:55:57 EST

    if there was absolutely no traffic or content on the site, a domain like fitness.com would still sell for 1m, simply for the potential value of such a domain. Since this isn't the case and we've built a large community around the world, including German, French, Italian and Spanish, an international player would see the potential of such traffic.
    If you are looking to just take what we've built and try to make money on the site, than this domain is not for you. If you have a good business model that could benefit from 3m visitors / month, than this is more up your alley.
    For example, a standard conversion rate is 2% ... 2% of 3m = 60,000 clients / month. If those 60,000 clients bought something with a profit margin of $10, that's $600,000 / month. Those are the clients that we are interested in targeting. Unfortunately, the hurdle with that is you need the cash to have a business that handle that, and that's where we've fallen short. We had the cash to buy the domain, but not the cash (nor time) to develop it. Hence, why it's for sale.

  11. Px48x48
    Posted by:
    PimpinRice ( new )
    Date:
    Thu, 22 Mar 2012 21:21:07 EST

    Still 4 million..... Just think of the users here on Flippa. Just think for a second.

  12. Noavatar
    Posted by:
    AllCdnBoy ( new )
    Date:
    Fri, 23 Mar 2012 03:23:02 EST

    the person that told me to post on here is someone that visits the site every day looking for good domains and he could afford it if he chose to, so don't discount the users that are on here.

  13. Noavatar
    Posted by:
    toner ( suspended )
    Date:
    Fri, 23 Mar 2012 16:33:57 EST

    Good domain, well worth the 4m in my estimation - Valuation may be steep in terms of income but not everything is measured in income. This is a premium domain not a long-tail domain name and one that will likely be around for many years so a higher valuation is fine. There is tremendous potential in the name - you just have to find the right buyer. I would advise the top 100 companies in the fitness field of the auction if you haven't done so already.

  14. Noavatar
    Posted by:
    linksdotcom ( new )
    Date:
    Fri, 23 Mar 2012 17:04:22 EST

    Great traffic and fine potential. I think your domain will get excellent exposure on Flippa and wish you luck with your auction. Finding the right buyer takes lots of time but I think the right one will come along.

  15. Px48x48
    Posted by:
    blogweb ( | $14.1K )
    Date:
    Mon, 26 Mar 2012 22:23:13 EST

    Wow, great domain and site with huge potential! Good luck with your auction.

  16. Px48x48
    Posted by:
    SocialMedia1 ( suspended )
    Date:
    Mon, 26 Mar 2012 23:09:43 EST

    i should sold my website for 1 million

  17. Noavatar
    Posted by:
    stevetp ( suspended )
    Date:
    Tue, 27 Mar 2012 00:30:43 EST

    Best domain I've ever seen on Flippa... Got a feeling this might be the sites highest value sale
    IMO, $4m is great value to the right buyer

  18. Px48x48
    Posted by:
    bloggie ( | $32.9K )
    Date:
    Tue, 27 Mar 2012 01:20:08 EST

    Agreed with stevetp,
    I was pretty shocked to see this domain here.

  19. Px48x48
    Posted by:
    roblcd ( | $1.69K )
    Date:
    Tue, 27 Mar 2012 02:15:51 EST

    This is a great domain, period. No one can argue with that. I dislike it when auction comments become a debate, Sellers can do what they want, as just like me, they pay to list here.

  20. Noavatar
    Posted by:
    brad_masterson ( new )
    Date:
    Tue, 27 Mar 2012 02:17:13 EST

    Uuuumm, not impressed with all this hype. This looks inches away from being a scam. Need more proof of revenue.

  21. Noavatar
    Posted by:
    notts001 ( new )
    Date:
    Tue, 27 Mar 2012 08:40:24 EST

    pretty high bounce rate and average time on site is only 1.5mins, your users can't be doing much on the site. Although great domain name and ranking number one in google. Hope it sells for you.

  22. Px48x48
    Posted by:
    Niche Dave ( suspended )
    Date:
    Tue, 27 Mar 2012 08:40:30 EST

    This domain dont need any proof if you are in business. I can easily make 500,000K in one moth with the current situation. I dont know why the seller is selling this and also only make 12k to 16k.
    i have estimate that only one day can make over 6 to 7k alone..
    man dont sell it, take advise of a expert marketer......

  23. Px48x48
    Posted by:
    WeBrokr.com ( | $47.5K )
    Date:
    Tue, 27 Mar 2012 09:18:39 EST

    Some of these comments are making me think Flippa is turning into DP...
    If you aren't interested in the auction then don't comment. Simple as that.

  24. Noavatar
    Posted by:
    banzaitm ( suspended )
    Date:
    Wed, 28 Mar 2012 20:03:05 EST

    Niche Dave , you are amazing making 500.000.000$ with this site in one month :)) You are an expert marketer !!!

  25. Px48x48
    Posted by:
    hotonline ( new )
    Date:
    Thu, 29 Mar 2012 03:24:46 EST

    Hello,
    I've been active on the domain names market for more than 8 years now. In my opinion Fitness.com domain name alone would fetch more than 1,5 mil. Never underestimate the value of a top domain name like this one. And potential has REAL value in the hands of the right buyer. If you're in the auto industry then fitness.com doesn't worth to you.
    This name also has a good website and very good traffic, so I think 4 mil + is not steep for someone who is in the fitness business, and of course someone with a business plan that can milk this domain + site to the max.
    Good luck with your auction.

  26. Px48x48
    Posted by:
    HonestBizPro ( suspended )
    Date:
    Thu, 29 Mar 2012 03:48:18 EST

    I apprecate this auction very much.
    Flippa offers more education than most colleges if you choose to see things that way.
    For many just seeing possibilities will hone into your subconcious and break thru limiting barriers that stunt professional as well as personal growth.
    I remember when shopping for a sailboat and was given a price by a owner who was just entering the market....let's just say he was a totally different person after a few months.
    This will be a winning auction no matter what. For the bank account or for the market knowledge.

  27. Px48x48
    Posted by:
    MikeDesigns ( new )
    Date:
    Thu, 29 Mar 2012 11:02:43 EST

    great domain name. im thinking of putting a bid on this one.

  28. Px48x48
    Posted by:
    DHJ ( new )
    Date:
    Thu, 29 Mar 2012 11:14:25 EST

    Good luck with your auction, you've got a great website and powerful domain name. I'm selling a health website on Flippa for far less, but I'm watching and learning! Best wishes.

  29. Px48x48
    Posted by:
    proflipperz ( | $4.1K )
    Date:
    Thu, 29 Mar 2012 19:49:08 EST

    go go go, i wish you the best =)

  30. Px48x48
    Posted by:
    djjoeluv ( | $247 )
    Date:
    Fri, 30 Mar 2012 20:05:10 EST

    wow! what a great domain name.

  31. Noavatar
    Posted by:
    domainapp ( | $45.1K )
    Date:
    Mon, 02 Apr 2012 05:35:13 EST

    amazing potential. Add site wide opt-in form with high value freebie.... 50 part follow up autoresponder series with free content to build trust and credibility and brand, MIXED with a selection of offers - physical and digital (such as high converting Clickbank products),...at 3 million visits a month you'd x 20 the rev' AND have one of the biggest email lists in the industry by the end of the year (assuming all those organic Google searches are relatively targeted). This site is so worth it. If I had 4 mil burning a hole in my pocket, I'd buy it in a second.

  32. Px48x48
    Posted by:
    NimbXTechnology ( | $434 )
    Date:
    Mon, 02 Apr 2012 15:27:20 EST

    why the BIG jump in price from last posting??? and why the heck would anyone pay 4million for this site?

  33. Px48x48
    Posted by:
    johncsf777 ( | $884 )
    Date:
    Tue, 03 Apr 2012 12:50:09 EST

    I would only pay $288,000. You have to factor in a manager and at least 10 IVAs when considering taking over the site and running it like a business. That upside potential should and in 99% of the cases goes to the person taking the risk. This site has great upside potential. But is not realized. All the numbers being thrown around is fantasy thinking. Three is no reason that u did not go ahead and do this. There are so many ways to inexpensively grow this site in terms of selling advertising and list building. Which is where the real money is for this site. This site is extremely poorly monetized. You should realize the true growth of this site yourself. JV with someone or a company that knows what they are doing. Here is an example of what you should do with this site. lifescript.com Good luck and who knows maybe you will find a fool to pay you 4m...Very few at that level however..... :)

  34. Px48x48
    Posted by:
    NimbXTechnology ( | $434 )
    Date:
    Wed, 04 Apr 2012 14:18:11 EST

    here is what your actual estimated value of the site:
    http://www.how-much-is-my-website-worth.info/profile/fitness.com/
    1million....not 4million
    You are trying to scam the good people of flippa and should be banned

  35. Px48x48
    Posted by:
    lap88 ( | $10.9K )
    Date:
    Thu, 05 Apr 2012 04:54:29 EST

    I like this domains so much, but 4Million make me speechless.

  36. Noavatar
    Posted by:
    Grandmaster ( new )
    Date:
    Thu, 05 Apr 2012 15:07:26 EST

    Great domain - good luck in selling this. Would say valuation is closer to 2M - 2.5M

  37. Px48x48
    Posted by:
    williecity ( | $94 )
    Date:
    Sun, 08 Apr 2012 11:05:16 EST

    This is well worth 2 million. There are lots of fitness companies in health games etc that would pay more if they know about this.

  38. Noavatar
    Posted by:
    AllCdnBoy ( new )
    Date:
    Sun, 08 Apr 2012 11:33:40 EST

    great feedback. I wasn't sure how the selling of this site would come across on here. The reserve on this auction is 8m, so we were way off the mark for this market. I know of some big players that have browsed this site, so thought I would give it a try.
    However, it seems we fell way off the mark for this community. The reserve for this won't even get met, which is at 8m. So you understand where we came up with some of these numbers ... when we purchased the domain about 8 years ago, we had a few offers in the high 7 figures and 1 interest hovering 8 figures. We weren't ready to sell back then, so held off. Since then, we have built up a very large international community of more than 500,000 members and have traffic of over 3m guests a month. We figure that even though times have changed, with the size of the community we have now, it would be worth around the same, especially since the difficulties in securing strong domain names gets hard and hard every day.
    Again, thanks for all the feedback. 4 days left ;)

  39. Noavatar
    Posted by:
    nzbryant ( | $530 )
    Date:
    Sun, 08 Apr 2012 23:14:11 EST

    Sir, it has nothing to do with Flippa or not. It is just that your price is outrageous. It is a great domain name, but not every one word .com domain name is worth millions, only very monetisable ones like s*x or property.

  40. Noavatar
    Posted by:
    bugsfix ( | $50 )
    Date:
    Mon, 09 Apr 2012 13:04:35 EST

    I would pay maybe 500k-600k for this, but noway 4million

  41. Noavatar
    Posted by:
    RickUK ( | $249 )
    Date:
    Mon, 09 Apr 2012 20:25:33 EST

    It is without doubt a fantastic domain and potential revenue from this could be skies the limit i guess if marketed right,but the price does seem to be a little more than what buyers actually think it worth and it could well struggle to find a new owner.But of course i could well be wrong

  42. Noavatar
    Posted by:
    bmz13 ( | $6.6K )
    Date:
    Wed, 11 Apr 2012 16:29:09 EST

    You're telling me you turned down an offer for close to 10m 8 years ago? Are you f*cking nuts??

  43. Px48x48
    Posted by:
    SocialMedia1 ( suspended )
    Date:
    Thu, 12 Apr 2012 13:17:35 EST

    Can we start the bid from $1?

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