Touch a value for a description
It's a day we never thought would come. We are auctioning off LifeInsuranceQuotes.com.au (LIQ) with website. This website was first established in July, 2006 which can be verified through Wayback.
Let's be honest. LifeInsurance.com.au is the ultimate domain name if you have a life insurance business. However, lets understand user intent. The user who searches for life insurance wants what? To find out about life insurance, how it works, maybe to get a policy... I dont know... However, I can tell you that the person who searches fro Life Insurance Quotes is wanting a quote on life insurance which means they have decided they want life insurance - so whats the bets domain? Perhaps it is www.lifeinsurancequotes.com.au
We have left plenty of opportunity for the new owner to make Life Insurance Quotes #1. Site is strong - PR6. Holds many positions in Google. Is #1 for things like "life insurance quote" and bounce rate on life insurance quote terms is sub 20%! (See attached Analytics)
This is the ultimate domain name - is billboard worthy, brandable and converts at a ridiculously high rate. User intent and the Google CPC amount suggests just this.
Please note - In order to own an Australian .com.au domain name, you require an ABN or are an overseas business registered to trade in Australia. If you are neither but would still like to bid, please contact me to discuss a partnership before placing a bid (this would result in the domain still being registered under my name but is not practical unless you're super keen). Winning bidder to pay via direct deposit via an Australian bank
Additional Revenue Details
An average Life Insurance policy sells for around $800-$1000. There is noone offering a click and buy solution, however the Insurance companies like AMP will do sales for you (again, contacts can be provided). For example AMP pay up to 130% of the first years premium upfront plus a trail.
OUR CURRENT REVENUE MODEL
We currently sell leads to a life insurance broker. There is no contract in place however have been working together for over 6 months, I constantly turn down higher offers for leads (which can be provided to successful winner). I turn them down as I believe I have a great relationship with the current lead buyer. The current lead buyer pays $40 + GST per lead.
I invoice twice a month for leads from 1-15 and then 16-30 of each month. Invoices are always paid promptly.
We have not done any offline advertising nor have we used the name for PPC.
These are all new opportunities the purchaser of this website can explore. Obviously this is the best name for an effective PPC campaign for people wanting life insurance quotes.
Note: Revenue can very quickly increase by changing to a higher per lead deal which I can send you an introduction for and they will bite your arm off. This new deal will automatically increase revenue by 20% - that's Day 1
This name - www.lifeinsurancequotes.com.au is a very valuable name in its OWN right, without revenue, without website.
Recent .com.au sales:
Poker.com.au - $100,000
Deals.com.au - $100,000
Electricity.com.au - $30,933
Fridges.com.au - $27,500
Our revenue has increased in recent months and that is due to our rankings increasing from #9 up to #4. However, as you know, the Australian Summer and Holidays in December and January means that lead volumes have been down as well. This site deserves a lot more attention than we can give it and we know, in the right hands, this site can really make a lot of money.
@ #1, the revenue should be at least double, maybe more. That is for you to find out. This is a reluctant sale but we need the money to invest in to our core business which is not life insurance.
There is no cost to manage this site, you may wish to do some SEO, that would be it. Site hosting of course, but other than that, site just makes $$$!!!
Additional Traffic Details
Visitors based on January 2012.
Note: Site was not down during the 0 period, site was upgraded, new developer did not carry across the analytics. Stats only from September as before this time analytics were being controlled not in our account.
I repeat, 14.57% bounce on Life Insurance Quotes search term, this means if you send traffic to this site off the back of that term, ie Adwords and other PPC campaigns, this clearly illustrates the user intent is to get a Life Insurance Quote! This is a money term.
|Site Established ?||July 2006|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||—|
|Registrar ?||Drop.com.au Pty Ltd|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||248|
|MajesticSEO Inbound Links ?||118,666|
|SEOmoz mozRank ?||5.91|
|Alexa Rank ?||1,694,764|