Touch a value for a description
This auction has been re-listed due to the previous winning bidder pulling out after the auction ended. Please only place a bid if you have the funds to back your winning bid.
The description is extremely large as it contains details and statistics dating back to 2008. In this introduction, we will show you the key factors of the two businesses for sale. Everything is included in greater detail further down in the description.
wp-Member.com is where we sell our popular WordPress Membership Plugin called "wp-Member". SmartMediaPro.com is where our ordering system and licensing system are located. SmartMediaPro.com also provides addon sales and extra services to our plugin customers such as hosting and SEO.
Included in sale
1) wp-Member.com (domain and all content)
2) SmartMediaPro.com (domain and all content)
3) wp-Member (Premium WordPress Membership Plugin) (Full ownership, copyright and source code)
4) 2220 Existing Customers
5) 216 Affiliates
6) $593.85 of Assets
7) Full access to all statistical and financial information quoted within this listing. (You will be given print outs and screen shots of all our income via paypal. All income is listed within WHMCS which will be yours, giving you full access to all financial and historical transactions)
8) 1 week of training and 1 month of support
We will pay the Flippa and Escrow fees so you don't have to. We will also install and move all of the software, websites, systems and databases to your server or whatever location you would like to use to host these websites.
Financial Details for 2011
All financial details are backed by paypal account statements and system orders with logged transaction IDs. All of these can be provided to the winning bidder upon completion of the website sale.
Average Monthly Income: $3,252.84 (after paypal fees)
Average Monthly Expenses: $422
Average Monthly Profit: $2,830.84
Average value per sale: $26.96
Average Monthly Units Sold: 105
Annual Subscriptions (Customers with recurring billing based products/services): $10591.03
Visitor Statistics for 2011 (both sites statistics combined)
Monthly Pageloads: 27,618
Monthly Unique Visitors: 10,970
Monthly Returning Visitors: 1,615
Search Engine Ranking
DMoz.org Listing: YES
Results on Search Engine 1st Page: 3,501
wp-Member Recommended in Book about Monetizing blogs
wp-Member is the only WordPress Membership plugin that has been in a published book. You can read more about the book and what was included on the following post. We will include our copy of this book with this sale. http://wp-member.com/site-news/wp-member-plugin-in-new-membership-blogging-book/
We presently do not run any adverts on our websites, but we have done so in the past and wp-Member.com is accepted by BuySellAds.com. You can view the listing here: http://buysellads.com/buy/detail/2310. No stats are available on BuySellAds as the advert code is not installed on wp-Member. However, this is an area that could be used for extra income as only specific sites are accepted by BuySellAds.com
A brief history
In 2007, our company founder (David) was working as a freelance agent, providing clients with customized hosting plans and solutions. Most projects involved WordPress and some customizations to provide unique features and functions to the respective customers. In early 2008, a number of projects needed a membership, subscription and/or content protection that was entirely automated. After using almost every existing plugin and system that was available for WordPress, it was clear that the market was lacking a solid solution that would do the job properly without controlling too much of the other areas.
David began building a team and drawing out plans to create a Membership plugin that would meet the needs of existing and prospective customers. After completing preliminary research, it was decided that the plugin would be called “wp-Member” and as such, wp-Member.com was purchased which would be used as the main sales platform for wp-Member.
On July 28th 2008 wp-Member was launched to a select number of customers so that any bugs that were missed during beta testing could be found and corrected before licenses were made available to the general public. On Aug 3rd 2008 licenses were made available to the general public. However, before this release was made, a full SEO had been completed on wp-Member and the day that the release was made, wp-Member was already ranking in the number one global position on Google.com for “Best Membership Plugin”, “Best Membership Website” and “wp Membership Payment Plugin”. (view post: http://wp-member.com/wordpress-membership-plugin/we-are-the-best-membership-website/ ) This forward planning is what we believe was the core success of wp-Member. Within an hour of officially launching wp-Member, the first sale was made and they have been increasing ever since.
Towards the end of 2008, it was decided that solely using wp-Member.com would be restrictive to our progress and growth. It was therefore decided that a parent website would be created so that we could sell more than just wp-Member. Wp-Member was an excellent opportunity for addon sales as all customers would require hosting as well as possible development such as SEO, advice and assistance.
On December 30th 2008 SmartMediaPro.com was purchased which we used to create our parent website. Since then, SmartMediaPro.com has been used to host our licensing software, sales system, client support system and even our advertisement software.
Over time, we purchased many domains to help create a larger market share for wp-Member, using relevant keywords within the domain names and forwarding all visitors to wp-Member.com.
Security and protection has always been a major concern. If you search online for other membership plugins, you will see that all of them are available for free from illegal download and sharing sites. Wp-Member is the only plugin of its type that you will not see on any other sites offering illegal downloads. This is because it uses a license and is encrypted. As such, the license can not be removed and thus, it can not be used illegally. Encryption also ensures that the customer receives the maximum security as it is impossible to gain access to the customers website and alter the payment coding so that their customers are sent anywhere else except the real gateways/payment processors. Full details about wp-Member are listed below.
Recently, we have moved into many other areas of business which have been taking up an ever increasing allotment of our time and attention. We feel that the best thing that we can do for wp-Member, SmartMediaPro and our customers is to sell this business so that our attention can be fully focussed on our other projects.
Included in this sale are the following businesses:
This is our parent company and domain. It is used to host our order processing and support systems (WHMCS) and almost all of our e-mail addresses. It was decided to do it this way so that rolling out new websites was quicker due to the order processing and support being managed via SmartMediaPro.com. The other main benefit is that customers visit our main site for support (either requesting support via a ticket or reading support articles) and they would also see our other products and services, allowing for upselling.
This is the home of wp-Member, the wordpress membership plugin. Wp-member.com contains full descriptions of wp-Member as well as demos, our blog and numerous posts. There are 10 (TEN) domains that are parked on top of wp-Member.com to help gain more visitors and to ensure that similar domain names could not be bought which would have a good SEO due to the keywords within the domain name.
Wp-Member.com Full Description
Business Name: wp-Member.com
wp-Member.com (Registered on 7/7/2008 - expires 7/7/2012) *This is the primary domain*
The following domains all forward to wp-Member.com. Each domain listed is included in the sale.
your-members.com (Registered on 2/1/2010 - expires 2/1/2012)
your-member.com (Registered on 2/1/2010 - expires 2/1/2012)
wp-memberwing.com (Registered on 2/1/2010 - expires 2/1/2012)
wp-membership-plugin.com (Registered on 1/23/2009 - expires 1/23/2012)
wp-members.com (Registered on 2/1/2010 - expires 2/1/2012)
wp-login.com (Registered on 12/30/2008 - expires 12/30/2012)
subscription-plugin.com (Registered on 1/23/2009 - expires 1/23/2012)
coremembership.com (Registered on 9/22/2008 - expires 9/22/2012)
blog-membership.com (Registered on 1/23/2009 - expires 1/23/2012)
amember-plugin.com (Registered on 2/1/2010 - expires 2/1/2012)
Google – Total links : 238,565
Yahoo – Domains linking to wp-Member.com: 101
Bing – Total links: 366
Alexa.com ranking (plus our two nearest competitors)
wp-member.com Global: 82,639 US: 39,151
memberwing.com Global: 89,679 US: 47,197
yourmembers.co.uk Global: 212,629 US: 131,438
Google Page Rank: 3
Wp-member.com is listed within the DMoz directory and can be viewed via the following link: http://www.dmoz.org/Computers/Internet/On_the_Web/Weblogs/Tools/Publishers/WordPress/Plugins/
Keywords have always been a huge part of our business as it is a core part of the SEO process. On Aug 3rd 2008 licenses were made available to the general public. However, before this release was made, a full SEO had been completed on wp-Member and the day that the release was made, wp-Member was already ranking in the number one global position on Google.com for “Best Membership Plugin”, “Best Membership Website” and “wp Membership Payment Plugin”. (view post: http://wp-member.com/wordpress-membership-plugin/we-are-the-best-membership-website/ ) This forward planning is what we believe was the core success of wp-Member. Within an hour of officially launching wp-Member, the first sale was made and they have been increasing ever since.
We use a number of tools to log, track and report on the keywords that are used by visitors entering our website from search engines. These include Google Analytics, Statcounter.com, SEO Booster Pro Plugin and raw logs. To date, we have logged visitors entering our site from search engines using no less than 17,430 individual keywords/search terms. Yes, that is seventeen thousand, four hundred and thirty different keywords/search terms. We know this because one of the systems we use to check and sort our keyword lists deletes all duplicate keywords and only displays unique keywords where no two are the same. This entire list will be provided as part of this sale as well as all of the diagnostic and analytical reports relating to keywords.
Search Engine Ranking
As we have so many unique keywords, it would take a very very long time to check the ranking of them all. We selected the most popular keywords for the past 3 months and checked the rankings of these keywords on Google, Bing and Yahoo, the results of which are listed below. Full statistical details will be provided to the buyer upon completion of the sale. We will not reveal the exact keywords in the sale description as it could be used by a competing company to take business and traffic away from wp-Member.com. We guarantee that these statistics are correct at the time they were checked, which was July 13th 2011.
The following results were obtained using the settings detailed below:
Search Engines: Google (without places), Google (with places) Yahoo and Bing.
Search Result Page Depth: 1st and 2nd page of results, a total of the top 20 results for each keyword.
Multiple Listings: Only the highest ranking results are included. When a keyword has more than one result for wp-Member.com, only the first and highest ranking was included in the statistics. Many keywords will display wp-Member.com more than once within the search results.
2nd to 10th Position
1st Page Position
2nd Page Position
Wp-Member.com uses the plugin SEO-Booster-Pro which logs every keyword used to enter wp-Member.com and then checks the ranking of the keyword on a regular basis to provide detailed statistics of the ranking of each major unique keyword. The following keyword stats are taken from SEO-Booster-Pro after being filtered to remove any duplicate keywords:
1st Position: 304
2nd to 10th Position: 926
1st Page Position: 1208
2nd Page Position: 400
AdWords Keyword Stats
Many calculations to evaluate a business value are done using search engine search volume and average cpc values for keywords used to enter the business website.
The following results were obtained using keywords that had the following demographics:
Search Engines: Google
Search Result Page Depth: 1st Page Only
Search Volume: Above 10 unique searches per month
Total Keywords: 229
Total Search Volume: 484,058 per month
Average Search Volume: 2,114 per keyword, per month
Total CPC Value (value of each keyword added together): 118.99 GBP ($189.71)
Average CPC Value: 0.82 GBP ($1.31) per keyword
Total CPC Value (value of each keyword multiplied by the monthly search volume for keyword, then added together to generate a total): 320,180 GBP ($511,278)
Lowest Value Keyword: 0.06 GBP ($0.09)
Highest Value Keyword: 11.95 GBP ($19.09)
Google has two sets of sitelinks for wp-Member.com. One for the home page and one for the wp-Member description.
Bing – 121 Pages Indexed (around 17 pages crawled per day by Bing)
Yahoo – 1,392 Pages Indexed (1,290 Pages crawled)
Google – 130 Pages crawled per day on average with a low of 44 and a high of 1064
Products & Services
Wp-Member.com provides the following products and services, all of which are processed via SmartMediaPro.com
Wp-Member Single License $39.99
wp-Member Developer License $199 per year
Standard Support $19.99 per year
Total Support $199 per year
Assisted Install $77
The website uses WordPress and contains the following:
SmartMediaPro.com Full Description
Business Name: SmartMediaPro
SmartMediaPro.com (Registered on 12/30/2008 - expires 12/30/2012)
Google – Total links : 50,239
Yahoo – Domains linking to SmartMediaPro.com: 51
Bing – Total links: 816
SmartMediaPro.com Global: 170,052 US: 101,727
Google Page Rank: 2
SmartMediaPro.com has a wide range of incoming search terms / keywords as we regularly posted helpful information that did not directly relate to items we were selling. This brought in a wider range of traffic while still maintaining relevance. For example, we have made a few posts about wordpress errors which resulted in a number of first place rankings for a wide range or keywords. All the visitors using these keywords were wordpress users and allowed us to show them wp-Member and increase our sales.
Total Keywords: 2,366
Search Engine Ranking
SmartMediaPro.com uses the plugin SEO-Booster-Pro which logs every keyword used to enter SmartMediaPro.com and then checks the ranking of the keyword on a regular basis to provide detailed statistics of the ranking of each major unique keyword. The following keyword stats are taken from SEO-Booster-Pro after being filtered to remove any duplicate keywords:
1st Position: 98
2nd to 10th Position: 266
1st Page Position: 2293
2nd Page Position: 72
Google has one sitelink for SmartMediaPro.com which is for the home page.
Bing – 63 Pages Indexed (around 9 pages crawled per day by Bing)
Yahoo – 2,730 Pages Indexed (1,702 Pages crawled)
Google – 130 Pages crawled per day on average with a low of 14 and a high of 1,807
Products & Services
SmartMediaPro.com provides the following products and services, all of which are processed via SmartMediaPro.com
Static and Dynamic Hosting http://smartmediapro.com/products-and-services/hosting/static-and-dynamic-plans/
SEO Hosting http://smartmediapro.com/products-and-services/hosting/seo-hosting/
We have provided web development services, all of which are sold via Guaranteed-SEO.com. This domain will not be included with the sale of SmartMediaPro.com, but you can offer the same services if desired. http://smartmediapro.com/products-and-services/web-development/
The website uses WordPress and WHMCS.
The wordpress section contains the following:
The WHMCS section contains the following:
Knowledgebase Articles: 55
All support is managed via the ticketed support system within WHMCS which allows users to submit and reply to tickets both via our website and via e-mail.
SmartMediaPro.com uses WHMCS to manage affiliates. Affiliates can sell any of our products and are paid 25% of the sale they make.
Total Affiliates: 216
Highest Referrals: 15,284
Affiliate sales presently account for less than 1% of our total sales.
The affiliate section could be massively expanded to include any products that you may want to sell.
The following information covers both wp-Member.com and SmartMediaPro.com
Included in this sale are the following assets. Each is listed with the value that it is worth.
WHMCS Lifetime License: $249.95
WHMCS Licensing Addon: $99.95
WHMCS Support (expiry: 1st June 2012): $44.95
IonCube PHP Encoder 7: $199
Wp-Member – WordPress Plugin. This is our software and we own the intellectual property rights for the coding contained within wp-Member. You can read a full description of what wp-Member does on the following page: http://wp-member.com/what-it-does/
Intellectual property rights for all website content including images, posts, pages and all other text based content for both wp-Member.com and SmartMediaPro.com. All content will be signed over to the buyer as the sole owner of all content.
Trademark ™ for “wp-Member” and “SmartMediaPro”. ™ is an unregistered trademark. All trademarks will be signed over to the buyer as the sole owner of all trademarks.
Our costs are very low due to our excellent search engine rankings. Average monthly costs are listed below.
Software Development (wp-Member): $98 per month on average
Support Staff: $87 per month (at $6 per hour for 14.5 hours per month) on average
We use two servers, one with RackSpace using cloud sites to provide very fast website speeds and one with Lunarpages using a dedicated server to provide affordable hosting to our customers and for our low volume sites. You could easily host everything on one server. We simply wanted a faster option for our prime sites such as wp-Member.com and SmartMediaPro.com.
RackSpace Hosting (11% Capacity): $149 per month (used to host SmartMediaPro.com and wp-Member.com)
Lunarpages Dedicated Server (36% Capacity): $109 per month
Total: $443 per month on average
If you only used a dedicated server instead of a dedicated server with lunarpages (or another host) and a cloud hosting account with rackspace, it could be $294 or less per month.
Detailed under costs (above) are the costs and hours that staff spent working for us on a monthly basis. The time that the company owner spent working on these sites was an average of 1.5 hours per day, totalling an average of 45 hours per month.
As almost everything is automated, it did not require many hours to run.
Additional Revenue Details
I have looked at many auctions on Flippa and can not believe how many people vastly overestimate their income. Every single cent that we claim as income can be proven all the way back to the very first day we opened for business. Every single sale and transaction is available for the buyer to view. If you would like any specific financial information, please let us know. All incomes are rounded down and all costs and outgoings are rounded up to ensure that the income we quote is below our actual income as we do not want to claim 1 cent more than we can prove we made.
The following stats are monthly sales values after the merchant fees have been removed. These stats will be provided to the buyer as an export from paypal (.csv format), an export from WHMCS (our order management system) as well as being contained within WHMCS as invoices with corresponding transaction Ids, assigned to the relevant client accounts.
These stats have been updated to show the correct gross revenue and accurate fees that have been removed. Our previous stats had overestimated our merchant fees.
August 2008: $510.51
September 2008: $900.46
October 2008: $655.47
November 2008: $1248.02
December 2008: $806.93
2008 Total: $4,121.39
Monthly Average: $824.28
January 2009: $1983.25
Febuary 2009: $1250.01
March 2009: $2548.96
April 2009: $2295.41
May 2009: $2908.50
June 2009: $1216.55
July 2009: $1687.71
August 2009: $2760.55
September 2009: $2404.64
October 2009: $2580.80
November 2009: $2915.79
December 2009: $2074.79
2009 Total: $26,750.26 (549% increase year on year)
Monthly Average: $2,229.18
January 2010: $2528.25
February 2010: $2786.04
March 2010: $3358.42
April 2010: $2169.51
May 2010: $3182.46
June 2010: $3349.83
July 2010: $2873.61
August 2010: $3365.62
September 2010: $3370.24
October 2010: $3163.22
November 2010: $2984.02
December 2010: $2629.15
2010 Total: $35,760.38 (33% increase year on year)
Monthly Average: $2,980.03
January 2011: $2772.97
February 2011: $2534.29
March 2011: $3855.55
April 2011: $3146.06
May 2011: $3309.43
June 2011: $3809.14
July 2011: $3342.48
August 2011: $3794.20
2011 Total (January-August): $26,567.12
Monthly Average: $3,320.89
Last 12 months Total (August 2010 – July 2011): $38,282.17
Additional Traffic Details
wp-Member.com Traffic Stats
9,626 Unique Vistors
1,180 Returning Visitors
7,775 Unique Vistors
1,104 Returning Visitors
9,731 Unique Vistors
1,459 Returning Visitors
8,457 Unique Vistors
1,315 Returning Visitors
7,808 Unique Vistors
1,355 Returning Visitors
7,536 Unique Vistors
1,192 Returning Visitors
7,074 Unique Vistors
1,119 Returning Visitors
8,776 Unique Vistors
1,198 Returning Visitors
11,651 Unique Vistors
1,065 Returning Visitors
126,151 Unique Vistors
15,406 Returning Visitors
101,148 Unique Vistors
11,869 Returning Visitors
66,897 Unique Vistors
9,910 Returning Visitors
SmartMediaPro.com Traffic Stats
4,660 Unique Vistors
624 Returning Visitors
3,151 Unique Vistors
385 Returning Visitors
3,328 Unique Vistors
443 Returning Visitors
2,154 Unique Vistors
341 Returning Visitors
1,720 Unique Vistors
295 Returning Visitors
1,840 Unique Vistors
279 Returning Visitors
1,867 Unique Vistors
221 Returning Visitors
1,970 Unique Vistors
287 Returning Visitors
10,542 Unique Vistors
1,520 Returning Visitors
42,536 Unique Vistors
6,209 Returning Visitors
20,713 Unique Vistors
2,878 Returning Visitors
|Site Established ?||July 2008|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||7 July 2008|
|Content Unique ?||Yes|
|Design Unique ?||No|
|Pages In Google ?||3,670|
|MajesticSEO Inbound Links ?||4,161|
|SEOmoz mozRank ?||4.67|
|Alexa Rank ?||84,873|