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CTR Theme is an advanced, premium WordPress theme that makes it incredibly easy to quickly build informational websites that get high click-through rates on AdSense ads. The theme has two tangible benefits that have helped it to sell so well -- it saves lots of time and it increases earnings.
Here's a quick run-down of some of the features that make CTR Theme unique (and have helped it to NET over $25k) since March:
This is a rare opportunity to buy a high quality product that boasts glowing reviews early in its life-cycle. While the site did $20k net last month and is currently on pace to do over $13k this month, there's still a ton of room for growth. CTR Theme is a great product that has yet to catch the attention of a lot of big name affiliates. It's succeeded so far entirely on the strength of the product itself, not from the relationships of its owner.
Additional Revenue Details
Here are the gross and net revenue numbers for CTR Theme. Note that the theme wasn't officially launched until March 1, but a few people found the site in February while I was still refining the landing page and purchased the product.
Note that the revenue jump in that took place in April (and has continued into May) is the result of affiliates starting to promote the product, and the establishment of a few special discount programs on 3 message boards.
For the average revenue claimed in this auction, I'm using March and April numbers only, as February consisted of sales prior to product launch and May data is incomplete. I've provided a projection that shows what May's earnings would be if the pace through the first 8 days continued through the end of the month.
CTR Theme still has a lot of room to grow, as it's just started to gain the attention of potential affiliates and hasn't been promoted by a lot of big names yet.
The expenses that account for the difference between gross and net numbers are:
I've been adding new features to the theme based on user suggestion. The new owner could continue to do so or leave the theme as-is. The most significant suggestions have all been integrated already.
Note that upgrade announcements get opened at a 75%+ rate. This is a great opportunity to make money on the back end by promoting related offers to the 1,125 buyers who have double opted-in to receive upgrade announcements.
Additional Traffic Details
Traffic currently comes from affiliates, message board promotions, and organic search. Each of these areas could easily be expanded upon. Here are the traffic numbers to date. Note that these will differ slightly from the official Google Analytics report, as I've subtracted the visits and pageviews from a bogus traffic source that Google did not filter.
Optimized Sales Page
Using Google Optimizer, I've been able to produce a 118% improvement in conversion from the site's original sales page. CTR Theme is currently converting at a 4.91% conversion rate using the optimized page, which bodes well for future sales.
|Site Established ?||February 2011|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||19 December 2010|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||6|
|MajesticSEO Inbound Links ?||0|
|SEOmoz mozRank ?||4.36|
|Alexa Rank ?||38,915|