An AI-powered calorie and macro tracking app, known for its innovative approach, has gained significant traction since its launch in June 2025. The app offers users the ability to take a photo of their meal to instantly receive nutritional information such as calories, proteins, fats, and carbohydrates, eliminating the need for manual logging. The unique selling point of the app lies in its specialized food recognition capabilities for Eastern European cuisine, surpassing competitors in this niche market. Within a year, the app achieved a monthly recurring revenue (MRR) of $20.4k, with over 327,000 installs and 4,700 paying subscribers. The business operates a freemium subscription model, with free and paid plans offering varying levels of features.
Financially, the company reported $135k in proceeds with a net profit of approximately $27k, boasting high gross margins of around 95% due to minimal costs of goods sold. The app maintains excellent customer retention metrics, with monthly churn reduced from 46% to 14%. Marketing efforts have primarily been focused on organic growth through App Store Optimization (ASO) and Search Engine Optimization (SEO) strategies, while paid acquisition channels include Meta platforms, Apple Search Ads, and TikTok.
The core team is compact, and operations are managed efficiently with no proprietary machine learning infrastructure. Future growth potential lies in optimizing the Android app's monetization. The founding team intends to sell the business as they focus on a new venture, presenting an opportunity for a new owner to scale the app across Europe and beyond. The sale includes all digital assets, analytics setups, and marketing frameworks necessary for continued success.
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1. Agreements & Contracts.
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