Project Stride is a direct-to-consumer women’s footwear brand that emphasizes comfort and utilizes a low-cost creative and acquisition strategy. Over the past twelve months (June 2025 to May 2026), the company earned $8.5 million in revenue with a gross margin of approximately 76% and discretionary earnings of $1.22 million. A surge in monthly revenue was observed in early 2026. The company operates an outsourced supply chain via a logistics partnership between entities in China and Italy, with Italian partners overseeing design and product development, while manufacturing occurs across selected Chinese facilities. Quality control is ensured through sample inspections and factory audits. Fulfillment follows a direct-dropship model, with inventory held in China and shipped worldwide, averaging 5 to 8 days using an express line. The company keeps inventory levels close to zero, and partners hold stock-purchase risks. Social media advertising has been the primary growth driver, predominantly through Facebook Ads, which accounts for about 94% of ad spend, with Google Ads used for retargeting. The twelve-month blended return on ad spend is around 1.76×, with an average order value of $75.53. Advertising materials are produced in volume by an offshore editing team using AI, keeping content fresh. Despite its success, the company has yet to leverage channels like TikTok Shop, influencer programs, and structured email marketing as potential diversification avenues. Financially, the company's revenue significantly increased in early 2026, scaling from $0.12 million to $0.24 million monthly early in the year, reaching around $3.1 million in April and approximately $2.75 million in May, marking these months as key revenue contributors.