Vitalshila is a successful supplement brand focusing on premium shilajit resin, a rapidly expanding segment in Europe's wellness market. Launching in February 2024, the brand amassed over €416,000 in revenue within its first year, maintaining monthly profits between €2,500 and €4,000 after taxes. The business is fully set up with a reliable supplier, a third-party logistics partner in the Netherlands, an email list of 8,000 previous buyers, and comprehensive advertising accounts on TikTok, Facebook, and Google. These elements offer an immediate growth opportunity for a new owner.
The current owner is selling the brand to concentrate on a rapidly growing second venture. The decline in revenue was due to paused advertising rather than market or operational issues. Vitalshila requires dedicated management to maximize its potential, something the owner cannot currently provide.
The sale, priced at €45,000, includes €25,000 worth of stock (shilajit and omega-3), brand assets, domain, a functional e-commerce store, an extensive email list of buyers, and valuable advertising assets. The business features a ready-to-launch ad infrastructure and logistics capable of quick delivery throughout Europe and the UK, providing an advantage over competitors.
The new owner will benefit from a built-in audience and proven ad campaigns, with opportunities to introduce a subscription model to leverage shilajit as a daily-use product. This brand is an ideal acquisition for someone with e-commerce, wellness industry, or digital marketing experience, willing to invest around 10–15 hours weekly.