A direct-to-consumer skincare brand, operational since January 2024, offers three proprietary formulations: a hero lotion for sensitive skin, a facial moisturizer, and a gentle soap. The brand is known for its remarkable growth, boasting 100%+ year-over-year revenue increases and a returning customer rate that has surged from roughly 12% to 25-33% over a year, reaching 47% recently. Sales primarily derive from one top-selling product, which reflects strong market alignment. A notable inventory valued at approximately $12,000 cost-wise is included in the sale. The business requires minimal owner involvement, approximately five hours weekly, dedicated mainly to customer communication and order oversight. Marketing strategies focus on Meta's paid social platforms such as Facebook and Instagram, supplemented by organic growth and direct search efforts. The brand lacks presence on major distribution channels like TikTok and Amazon, representing untapped growth potential for the buyer. Other opportunities include launching a subscription service and engaging in influencer marketing. Financially, the business has achieved around $51,000 in revenue over the last year with substantial growth in recent quarters. Profitability hovers around breakeven, largely due to ad spend necessary for new customer acquisition. However, robust unit economics and a high gross margin present pathways to improved profit through ad spending optimizations and leveraging repeat customer trends. The sale includes transfers of trademarks, domains, and significant inventory, positioning the new owner to explore substantial growth avenues such as expanding to new sales platforms, influencer partnerships, and international markets. The current owner seeks to sell due to a strategic shift in focus.