A digital academy specializing in plant education, the enterprise offers structured guides on topics like tropical plants, culinary herbs, urban gardening, medicinal plants, and cactus & succulents. Launched initially in September 2024, operations were paused in May 2025, and the business was relaunched in November 2025 with a refined structure to enhance perceived value and conversion performance. The academy has 69 digital products, organized to encourage comprehensive learning rather than one-off purchases. Since the relaunch, the business maintains a conversion rate between 2.2% and 2.5%, with order values ranging from $24 to $90+. The entry-level products, priced around $7, are rarely purchased alone. The refund rate is notably low at 0.5%, indicating strong customer satisfaction, primarily driven by Meta Ads, with TikTok yet to be explored for growth. Focusing on the evergreen niche of home gardening and natural living, the academy operates fully digitally with advantages like automated delivery and scalable management. It's hosted on Shopify, allowing for easy expansion and enhanced customer engagement through email marketing and potential new traffic channels. Customers primarily include plant enthusiasts and those interested in self-sufficiency and natural lifestyles. Key growth strategies involve expanding guide collections, testing unexplored advertising avenues, and optimizing product bundles. The business shows promising metrics and scalability potential in its market, characterized by low complexity and high margins.