This summary outlines the details of a direct-to-consumer women's intimates brand focused on underwear, bralettes, and swimwear, which has generated over $621K in gross lifetime sales and maintained a high gross margin of approximately 85%. Despite its initial success through paid social ads and email marketing, the brand is currently dormant due to a shift in the owner's focus to other business ventures and circumstances such as the passing of a factory owner and a compromised ad account. The business has an influential foundation with 28,000 Klaviyo email subscribers and 18,000+ social media followers across platforms such as Instagram and TikTok. The brand has historically achieved a 21.7% repeat customer rate and an average order value of $60. It encountered a significant liftoff through a $105K Kickstarter campaign at launch and has a substantial wholesale inventory valued at over $60K in potential revenue. The business operations require minimal time investment (5-15 hours per week) primarily in managing ad campaigns and customer service, which was outsourced. For a potential buyer, this presents an opportunity as a restart rather than a turnaround, needing revitalization through marketing strategies and ad spending. With no liabilities transferring from the sale, acquiring this asset entails ownership of the brand’s domain, Shopify store, customer data, email list, social accounts, and creative assets, presenting a robust infrastructure ready for reactivation.