This e-commerce business, launched in late 2025, specializes in winter sports products, primarily custom-branded ski goggles and ski pants, and operates on Shopify. With impressive initial results, it has generated over $27,000 in revenue within a few months, boasting a 50% profit margin after advertising expenses, while requiring minimal operational time of about 5 hours per week. The store utilizes a direct-to-consumer model, with inventory held in German and Chinese warehouses to minimize customs fees, and ski pants fulfilled via dropshipping.
Key performance highlights over the last 90 days include 189 total orders, an average cart value of $139, and a conversion rate of 0.88%, with significant organic growth on social media platforms, logging over 4.8 million total social views. Marketing efforts lean heavily on organic content and micro-influencer collaborations, particularly on TikTok, where it has gained substantial traction.
Operationally, the business runs efficiently with logistics and supplier relationships already well-established, making it an attractive acquisition for prospective buyers. Considerable growth opportunities exist in expanding the product line to include sport sunglasses, scaling advertising, and launching on broader marketplaces like Amazon.
The decision to sell stems not from distress but from the owner’s shift towards a new opportunity in the supplement industry. The sale includes valuable assets like domain rights, social media accounts, supplier relationships, and existing inventory, presenting an ideal opportunity for a new owner to capitalize on an emerging e-commerce niche while transitioning the brand into a year-round sports eyewear business.