Project Vitality is an asset-light ecommerce brand specializing in premium male vitality supplements. Established in 2022, the brand generates about $2.04 million in annual revenue, achieving 66% gross margins, 23% operating margins, and $461K in net operating income. It focuses on unique botanical ingredients like Shilajit and Pine Pollen, sourced through direct relationships in Canada, Thailand, and Kazakhstan, creating a competitive moat. Production is managed by certified partners in the U.S., with logistics handled by a centralized provider in Colorado, allowing low fixed overhead and efficient capital use. Customer retention is strong, with 58.5% repeat buyers and an average order value of $71.23. Repeat purchases contribute approximately $50K monthly, leading to stable revenue. Most sales come through the brand's Shopify store, with advertising on major platforms. A recent launch on TikTok Shop shows significant growth, primarily driven by organic content. The company maintains a vast library of marketing content, reducing creative costs and providing immediate utility to new owners. The business operates with minimal owner involvement, requiring roughly 20 hours weekly, and relies on four contractors for key functions. Recent improvements in supplier terms for Pine Pollen are expected to enhance margins. Growth opportunities include optimizing a subscription model, expanding on Amazon, and boosting international sales. The founder offers to stay post-acquisition as a consultant, ensuring continuity. The brand presents a profitable, scalable opportunity with a solid foundation for growth.