A fashion boutique has demonstrated significant growth and profitability, generating €525,133 in revenue and €116,828 in net profit over eight months, with strong net profit margins of 22% and an average order value of €70.1. The success is driven by a robust Google Ads strategy, achieving a return on ad spend (ROAS) of 2.63. Established within the "Timeless Classic Fashion" niche for both men and women, the business shows great scalability potential, particularly in Meta Ads, email marketing, and international expansions beyond its current markets in the Netherlands and Belgium.
Operating under a dropshipping model, this boutique focuses on high-quality apparel like winter coats and suits and requires minimal management of 10-15 hours per week. Customer acquisition is primarily through Google Search and Shopping, targeting those interested in classic aesthetics. There is an opportunity to enhance customer lifetime value through email retention strategies, which are currently underexploited.
Financial performances peaked in November 2025, with revenues reaching €162,811 and a net profit of €32,397. The cost structure comprises a COGS average of 34.9% and a marketing spend averaging 38% of revenue. Despite Shopify Payments being inactive, transactions are effectively handled through alternative gateways.
The upcoming sale includes essential business assets like the domain, Shopify assets, supplier contacts, and Google Ads data. The decision to sell is motivated by the owner's desire to pursue new ventures, offering potential buyers a ready-to-go profitable business with a proven model and established market presence.
At Elysian Exit, we specialize in helping Shopify store owners successfully sell their ...
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