A US-based private label brand, operating under the Amazon FBA structure, is up for sale. The brand, best known for its Flying Orb product line in the toys and novelty tech category, has gained considerable visibility on Amazon.com since its inception in 2021. This transaction involves the transfer of the main seller account and ownership of the brand and its intellectual property. Operating primarily through Amazon's US marketplace, the brand benefits from Amazon's infrastructure, allowing it to maintain a lean operational model without requiring a warehouse or extensive logistics personnel. The sale includes the transfer of key assets such as the seller account, brand registry, product listings, and content assets, as well as supplier relationships and historical financial data. The business has demonstrated robust financial performance, achieving consistent revenue and profitability. Its operations are streamlined, focusing on advertising, inventory planning, and customer communication, with day-to-day activities managed by an employee. Manufacturing is supported by established partners in China, ensuring supply continuity. The brand's sales are driven by both organic visibility and Amazon PPC campaigns. The owner is selling the business to focus on a new artificial intelligence venture, with comprehensive due diligence materials available to potential buyers following a non-disclosure agreement. The company is US-registered, with taxes managed via a tax agent.