A well-known swimwear brand, established in 2015 and ethically produced in California, has achieved over $1 million in sales, showcasing a strong market presence with a 34% repeat customer rate. The brand has gained recognition, with designs featured in prominent fashion publications and has consistently maintained profitability. However, due to the founder's planned career change, which involved pursuing education in interior design, sales and the release of new collections recently experienced a temporary decline. This transition opens an opportunity for a new owner to revitalize growth within this established brand, which has proven demand and a strong community following.
The trailing twelve months financials, ending December 30, 2025, indicate net sales of $101,587, a gross profit of $13,277, and a profit margin of 13%. With 918 total orders and an average order value of $101.78, the brand's conversion rate stands at 1.1%.
The swimwear brand has a broad customer base, including 52,209 total customers, 46,337 email subscribers, out of which 20,835 are active, and a social media following of 49,000 on Instagram.
The sale includes several assets: the business domain, an online store, social media accounts, email and SMS lists, inventory worth approximately $70,000, brand intellectual property, tech packs and CADs for future collections, access to exclusive designs, and supplier contacts. Over 380 five-star customer reviews and a consulting period with the founder further enhance the offering. The brand presents an immediate cash flow opportunity and a robust foundation for strategic growth through digital advertising and product expansion.