An automated direct-to-consumer business built on Shopify offers flavored coffee, matcha, and tea blends, requiring zero inventory and minimal management time of around five hours weekly. The business has fully automated fulfillment facilitated by a dropshipping service. From February 2025 to January 2026, it generated $2,151 in sales from 53 orders, primarily through organic and influencer-led marketing. Paid advertisements were attempted but proved ineffective, leading to a strategy centered on influencers.
From October to January, the brand collaborated with 2-3 Instagram influencers weekly, gaining visibility through reels and stories. A notable campaign involved a $200 influencer post in November 2025, which resulted in 11 orders and generated $446 in gross sales within two weeks, indicating a 2x return.
The business, ripe for scaling, comes with a functioning Shopify store, a premium domain, branded email, and several active Shopify apps for marketing, reviews, and subscription management. An established influencer system includes over 18 relationships, outreach templates, and historical activity logs demonstrating ROI.
Brand assets include a custom Canva kit, email templates, and various automated email flows covering customer touchpoints. The product catalog comprises coffee blends, flavored SKUs, and matcha and tea products. Additionally, social content strategies and customer support templates are provided.
The audience base includes 138 email contacts and active social media accounts across Instagram, Facebook, and Pinterest. A blog with both published and draft SEO-ready articles is also included. To ensure a smooth transition, SOPs and one week of post-sale email support are available, along with a full transfer of digital assets.